Blogs: Only because you want to, not because we said to

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Transcript of Blogs: Only because you want to, not because we said to

  • 1. Blogs:Only because you want to, not because we said to


  • Prospects and customers can communicate with you
    • People can comment/discuss the topics you drive
    • Engaging in conversations with your prospects and customers
    • People have grown to expect this type of interaction

The case for having a blog 3.

  • Blogs make your company more personal, positive and proficient
    • Customers and prospects can put a face and personality with your brand
    • Your company and brand becomes more relatable
  • Blogs provide an outlet for thought leadership
    • You can establish a position of expertise in your particular field

The case for having a blog continued 4. Fears of blogging

  • You wont be able to control what people say about your company
    • Online reputation management is important
    • Tools like Google email alerts help you find out what people are saying about you and your products
    • Address problems and complaints through a blog entry

5. You have a blog, now what?

  • Have a policy in the employee handbook pertaining to blogs
    • Tell employees what they can and cannot do or say
    • You can specifically restrict protected information, avoid potential leaks
  • Be careful not to stifle employees desire to blog about work
  • This helps overcome the fear of not being in control of what is said about your company

6. When and what to write

  • 5 to 1 ratio of personal to business
    • Make it personable, but dont forget the purpose
  • Dont be too formal
    • You want to engage people, not bore them
  • Post on a regular basis- at least twice a month
    • Better: once or twice a week
  • Take the blog down if you cant keep up

7. Help people find your blog

  • Integrate your blog with other social media
    • Facebook, LinkedIn, Twitter and others
    • Promote your blog and let people know how to find it
  • Link to and discuss other blogs within your industry
  • Search engine optimization helps people stumble across your blog
  • Make your headlines keyword rich so they will be searchable in sites like Digg, Delicious and StumbleUpon

8. What not to do

  • Dont be negative
    • Write about thing you like, not things you hate
  • Dont disclose sensitive company information
  • Avoid taking or discussing extreme religious / political positions
  • Dont make it seem forced
  • Convey a passion for your brand and desire to do what you are doing

9. Successful blogs

  • Convey a sense of
    • Brand evangelism
    • Thought leadership

10. Call to action

  • Full Report-
  • http:// /blogs
  • William Tincup
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