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Blogs: Changing The Way Businesses Talk To Customers
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Transcript of Blogs: Changing The Way Businesses Talk To Customers
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the world is
noisy
traditional marketing less effective
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businesses want to be
heard by their customers
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we are numb to the din
less trusting of “Interruption Marketing”
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new communication
channel using
Blogs
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Learn how to
use Blogs to
break through
the noise &
be heard
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Post
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Entries are time stamped
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Anatomy of A Blog
Tools to help readers
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can includePodcasts & Vlogs
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Blogs encourage two way communications
Comments available on Posts
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From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
Blogging’s Six Pillars
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readers feel a connection readers feel a connection to you and your businessto you and your business
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customers & prospects
know when to listen &
how to find you
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RSS or Feeds let them know when there is a new post
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readers subscribe to your Feed & get notified when a new Post is made
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get notified of new posts via email
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readers review posts using a feed
reader
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comments
invite new readers
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communication is
two-way
readers can talk back
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your comments leave
trackbacks to your Blogs
at other Blogs
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improved search rankings
& tools bring new readers
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search engines
optimized for
fresh text content
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blog search engines
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Blogs support
marketing
that is really
talking & listening
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react positively when you are talked about
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to
contribute to your business
Blogs invite readers
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are you ready to
jump into the
Blogosphere &
be heard?
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trying to be trying to be heard above the din heard above the din
& & better serve your better serve your customerscustomers
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Learn how to
use Blogs to
break through
the noise &
be heard
![Page 40: Blogs: Changing The Way Businesses Talk To Customers](https://reader035.fdocuments.net/reader035/viewer/2022062511/54b853164a7959e11c8b48e6/html5/thumbnails/40.jpg)
tap into this new communications channel –
Conversational Marketing
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now…
you are being heard