Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer 14.7.20111Social Ecologies.
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Transcript of Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer 14.7.20111Social Ecologies.
Blogs
Annette JarominEva Gaudlitz
Sabrina ElstnerKatrin Mayer
14.7.2011 1Social Ecologies
Definition of „Blog“
„A blog is user-generated website on which the writers enter their remarks in journal
style, which then appear in reverse chronological order. Blogs often provide
commentary or news on a particular subject, such as food, politics, or local news, although
some function as more personal online diaries.“
14.7.2011 Social Ecologies 2
(Kaiser, 2008, S.22)
Timeline
• 1997: Jorn Barger „Weblog“… Peter Merholz „We blog“
• 2001: „Citizen journalism“ 09/11
• 2004: „99% are rubbish“ 5 Mio. bloggers US presidential elections
14.7.2011 3Social Ecologies
Timeline
• 2004: Term „Podcast“ is developedphoto blog flickrSteve Garfield‘s video blog
• 2006: Microblog „twitter“• 2007: 112 Mio. blogs• 2011: 165 Mio. blogs• Today: serious medium,
accepted by societyabout 66.000 newly founded blogs
within 24 hours14.7.2011 Social Ecologies 4
(blogpulse.com)
Technical characteristics
• Network– Trackback– Permalink– Blogosphere
• Interaction– Comments
• Currentness– Push-and-Pull-Approach– Feeds
• Authenticity– Gatekeeper
14.7.2011 Social Ecologies 5
Who is blogging?
14.7.2011 Social Ecologies 6
• Middle-aged, male,…
Illustrations: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/
Who is blogging?
• well-educated,…
14.7.2011 Social Ecologies 7
Who is blogging?
• wealthy…
14.7.2011 Social Ecologies 8
Who is blogging?
• Americans
14.7.2011 Social Ecologies 9
Today‘s Top 6
14.7.2011 Social Ecologies 10
(technorati.com/blogs/top100)
14.7.2011 Social Ecologies 11
Blogs
Campaign blogs
Travel blogs
Corporate blogs
Technology blogsWatch blogs
Knowledge blogs
Fashion blogs
The White House Blog
14.7.2011 Social Ecologies 12
(whitehouse.gov/blog)
Syrian Revolution
14.7.2011 Social Ecologies 13
(twitter.com/#!/RevolutionSyria)
Video Killed the Radio Star – will blogs replace traditional media?
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Thanks for listening!
14.7.2011 Social Ecologies 15
http://www.inlife.de/blog/media/blogs/all/read_my_blog.gif
Sources• Kaiser, R. (2008): Bibliotheken im Web 2.0 Zeitalter: Herausforderungen,
Perspektiven und Visionen, Wiesbaden.• Ruisinger, D. (2007): Online Relations. Leitfaden für moderne PR im Netz,
Stuttgart.• www.whitehouse.gov [Zugriff: 11.07.11]• www.twitter.com/#!/RevolutionSyria [Zugriff: 11.07.11]
MONITORING/BLOG SEARCH• www.technorati.com/blogging/feature/state-of-the- blogosphere-2009 [Zugriff: 11.07.11]• www.blogpulse.com [Zugriff: 11.07.11]• www.bloglines.com
“It's the same Internet minus the clutter“• www.blogsearch.google.de/blogsearch
14.7.2011 Social Ecologies 16