Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf ·...

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Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century 1 Presentation for AIIM Aloha Chapter April 13, 2006 Todd Ogasawara [email protected] eGovernment Team Leader State of Hawaii Information & Communication Services Division

Transcript of Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf ·...

Page 1: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blogs and Wikis:Web-based Business Collaboration Tools for the 21st Century

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Presentation for AIIM Aloha ChapterApril 13, 2006

Todd [email protected]

eGovernment Team LeaderState of Hawaii

Information & Communication Services Division

Page 2: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

ATTENTION!

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Page 3: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

PLEASE SET YOUR PHONES TO:STUN

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This has been a public service announcement

Page 4: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

May I Have Your Attention?

Todd Ogasawara

eGovernmentTeam Leader

State of HawaiiInformation &

Communication Services Division

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Today’s TopicsÅThe Attention EconomyÅBlogsÅPodcasts & VidcastsÅWikisÅRSS

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All web links mentioned found at:http://mobileviews.com/mobilewiki

orhttp://elfurl.com/hwidt

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How many of you…Have a Blog? Use a Wiki?

Subscribe to RSS web

feeds?

Subscribe to a Podcastor Vidcast?

Create a Podcast or Vidcast?

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Page 7: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Attention Economy BackgroundÅConcept attributed to Michael H.

GoldhaberÅPrinciples of the NEW ECONOMY

(1996)http://www.well.com/user/mgoldh/principles.html

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Goldharber’sEcomonics Timeline

800-1200: Feudal

Economy

1630-1980: Market-money-

industrial Economy

In Progress: Attention Economy

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Attention Economy Principles1. Cyberspace has a new kind of

economy2. Attention is scarce3. Attention is passed through

hyperlinks4. Not everyone can attract attention5. Paying attention etches on memory

makes it easier to pay more attention later

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Page 10: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Attention Economy Priniciples6. Attention wealth = Size x

Attentiveness7. No lock & key for attention8. Attention wealth comes through full

self-expression9. Accumulate attention by

personality10. New privacy means having no

secrets11. Privacy is freedom from having to

pay attention

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Page 11: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

The Attention EconomyÅWho or what has your attention?ÅWho should have attention?ÅHow do you get attention?ÅWhose attention do you want?ÅWhy do you want attention?ÅWhat is attention worth?ÅHow do you keep attention when

everyone is in a state of continuous partial attention

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Page 12: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blog and Wiki for AttentionÅSome people get more attention than

othersÅAttention grabbing success depends

on individual skill setsÅNot everyone has the traditional

skills for getting attentionÅBlogs, Wikis, Podcasts, and

Videocasts provide different ways for people to communicate

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Page 13: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

What Do You Need to Blog/Wiki?

Information management

system

ÅSoftware installed on a serverÅWeb serviceÅBlog/Wiki

software and services are available for free

ÅEmail (when using a phone or PDA)

Network access

ÅWiredÅWireless

Web browser

ÅAny

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Page 14: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blog and Wiki From Anywhere

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Page 15: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

BlogsweB+log = Blog

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Page 16: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

What is a Blog?

A Blog is like a journal or

diary

The main difference is

that blogs are often readable by the public

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Page 17: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

What is a Blog?ÅDefinition from Wikipedia

http://en.wikipedia.org/wiki/BlogÅA weblog, or simply a blog, is a web

application which contains on a common

webpage. Such a web site would typically be accessible to any Internet user. Part of the reason "blog" was coined and commonly accepted into use is the fact that in saying "blog," confusion with server log is avoided.

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Page 18: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Why Blog?ÅCommunicate with friends, family,

co-workers, clients, suppliers, etc.ÅCommunicate with many people with

minimal repetitionÅBut, you need to get their attention first!

ÅAlternate communication toolÅSave time (FAQs)

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Page 19: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Types of Blogs

Text

Photo

MoblogsPodcasts

Video

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Page 20: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

The Team Blog ConceptÅDifferent from phone

calls and meetingsÅDifferent from email and

bulletin boardsÅDifferent from status

reportsÅInformal with loose but

useful structure. Does not get in the wayÅShared experience

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Page 21: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blogs: Knowledge OrganizerÅNear self

organization through sequence, search, and categoriesÅSingle tool and

repository for all kinds of information, status, problems, etc.

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Not Limited to Typed Text

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Hyperlinks Photos

Audio Video

Page 23: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Enterprise Blog

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Page 24: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Who’s Blogging?ÅAmazon CTO Werner Vogels

http://www.allthingsdistributed.com/ÅIBM developerWorks Community (group

blog)http://www-128.ibm.com/developerworks/blogs/ÅMicrosoft CTO Ray Ozzie

http://spaces.msn.com/rayozzie/ÅRadar OôReilly (group blog)

http://radar.oreilly.com/ÅOfficial Google Blog (group blog)

http://googleblog.blogspot.com/

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Page 25: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Who’s Blogging?ÅYahoo Blog (group blog)

http://www.ysearchblog.com/ÅGM Senior Execs (group blog)

http://fastlane.gmblogs.com/ÅRandy Baseler, Boeing VP Marketing

http://www.boeing.com/randy/ÅBob Langert, McDonaldôs Senior

Director for Corporate Social Responsibilityhttp://csr.blogs.mcdonalds.com/

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Statistics from Technorati.comÅBlogosphere doubling every 5.5

months (this may be leveling off)

ÅNew blog created every secondÅTracking over 34 million blogs (was

30M in Jan. 2006 and 4M in Oct. 2004)

Å9% of new blogs are spam (boo!)Å1.2 million blog posts per day (50K

blog entries/hour)Å14% in Chinese, 28% in English, 41%

in Japanese

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Page 27: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Looking for Blogs?ÅTechnoratiôsTop 100 Popular Blogs

http://www.technorati.com/pop/blogs/ÅGoogle Blog Search

http://blogsearch.google.com/ÅCNET Blog 100

http://news.com.com/2310-10784_3-0.htmlÅBloglines Top Blogs

http://www.bloglines.com/topblogs

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Page 28: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

WikisNamed after the Honolulu Airport shuttle

Conceptualized by Ward Cunningham

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Page 29: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

What is a Wiki?ÅDefinition from Wikipedia

http://en.wikipedia.org/wiki/WikiÅA Wiki or wiki (pronounced "wicky",

"weekee", or "veekee") is a website (or other hypertext document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website

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Page 30: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Conventional Web Sites:One-to-Many Communication

Content Creator

Content Readers

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Page 31: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Wiki Web Sites:Many-to-Many Communication

Anyone can be both a Content Creator and a Content Consumer

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Page 32: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Team Wikis

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ÅWe use Wikis to store and archive structured informationÅA web browser is the

only tool needed to create or update a Wiki

Page 33: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Team Wiki

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Page 34: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Why Wiki?

No programming needed

Living documentation

Foster collaboration

Provide web-based documentationÅSome firms allow

outsiders to create and modify content

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Page 35: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

A Few Interesting WikisÅWikipedia

http://wikipedia.org

ÅMicrosoft Channel 9 Wikihttp://channel9.msdn.com/wiki/

ÅTheNewPR/Wikihttp://www.thenewpr.com/wiki/pmwiki.php

ÅWikitravelhttp://wikitravel.org/

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Page 36: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Before You Blog or WikiÅGet comfortable with the web tools

before announcing your Blog or WikiÅWhat is appropriate and permitted

for publishing on a Blog or Wiki?ÅSet guidelines for Blogging and Wiki

pagesÅUnderstand your audienceôs

expectations

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Page 37: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Policy Guideline ExamplesÅCorporateBlogging.Info

http://www.corporateblogging.info/ÅFeedster

http://feedster.blogs.com/corporate/2005/03/corporate_blogg.htmlÅHarvard Law

http://blogs.law.harvard.edu/termsÅHill & Knowlton

http://blogs.hillandknowlton.com/blogs/niallcook/archive/2005/05/19/279.aspx

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Page 38: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

RSS MagicÅFrom Wikipedia:ÅReally Simple SyndicationÅRich Site SummaryÅReal-time Simple Syndication

ÅA way to syndicate and summarize web content in a format that lets you aggregate multiple sources of information in a single place.ÅAll Blogs and some Wikis provide

RSS feeds

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Page 39: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

A Few RSS ToolsÅMozilla Firefox browserÅBloglines.comÅPersonalized Google.comÅMy.Yahoo.comÅMicrosoft Live.com

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Page 40: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blog Services & SoftwareÅBlogger: Free blogging service

owned by Googlehttp://www.blogger.com/ÅMSN Spaces: Free blogging service

owned by Microsofthttp://spaces.msn.com/ÅYahoo! 360°: Free blogging service

owned by Yahoohttp://360.yahoo.com/

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Page 41: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Blog Services & SoftwareÅDrupal: Open Source blogging

softwarehttp://drupal.org/ÅMoveable Type: For-fee blogging

softwarehttp://www.sixapart.com/movabletype/ÅWordPress: Open Source software

and free web blogging servicehttp://wordpress.org/

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Page 42: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Wiki Services & ToolsÅMediaWiki: The Open Source (free)

software that powers WikiPedia and other Wikishttp://www.mediawiki.orgÅWikidPad: Free single-user

Windows-based notepad that can be installed on a USB flash drivehttp://www.jhorman.org/wikidPad/ÅJotSpot: Fee-based wiki service

http://www.jot.com/

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Page 43: Blogs and Wikis - MobileViews Blogmobileviews.com/presentations/060413-AIIM-BlogsWikis.pdf · 2006-04-19 · Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century

Wiki Services & ToolsÅTWiki: Open Source Perl-based

http://twiki.org/ÅZwiki: Open Source wiki add-on for

the Zope (zope.org) application serverhttp://zwiki.org/

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Thank you for your kind attention!

COMMENTS?