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KWLS – Tips and Tricks

Beth Torrence

• Southeast Regional Resources Director• KWU International Master Faculty• Owner, myREDresources• One of two instructors for eEdge for

Leadership and Ambassador Trainers • www.BethTorrence.com• Facebook.com/BethTorrence• Twitter: @BethTorrence

Beth Torrence

http://www.bethtorrence.com/

• Turn off your phone’s. • Turn off your iPad’s “clicks.”• Keep the conversation focused on the

value of KWLS.• Write down the value points as we discuss

them.• Create a list of implementation items.

Ground Rules

• Hold your questions till the end of the session.

• Visit the KW Technology Booth for specific information about your situation.

Ground Rules (Continued)

#KWFR

What We Will Cover

Go to Insert Footer and enter the breakout title here!!!5

• KWLS and My Listings My Leads• Where your KWLS listing is exposed• Take control of your listing data• KWLS – Beating syndication• KWLS – Creating listings• Q & A• Resources

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KWLS and My Listings My Leads


• KWLS is OUR data

• Keller Williams Realty is the ONLY national company to have this database!

• Your lead protection system

What is the KWLS?

“My Listings, My Leads” is about building our agents’ businesses through:

• Connecting KW.com and Market Center website visitors with our KW agents

• Marketing our agents’ listings and generating buyer leads that go directly to you, the listing agent

My Listings, My Leads

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Where Your KWLS Listing Is Exposed

KW.com and Market Center Websites

KWLS Listing Landing Page

Syndication

Syndication

http://www.listhub.com/channels

Syndication

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Take Control of Your Listing Data


# Photos? MLS = ?KWLS = 30

Brand Photos? MLS = NO KWLS = YES!

# Characters in Description? MLS = ?KWLS = 4000

Brand Description? MLS = NOKWLS = YES!

Branded Virtual Tours? MLS = NO KWLS = YES!

Why KWLS?

Customize Listing Details

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KWLS – Beating Syndication

MLS

Agent

KWLSListHub

Realtor.comAgreements thru

NAR

• Local Sites• Wolfnet• Market Leader• Local

Publications

Listing Data Flow

MLS

Syndication Websites

MLSSyndicates

No problem!

What if My MLS Already Syndicates?

MLS KWLSEnhanced

Agent Profile on KW.com

kwluxuryhomes.com

KWLS Syndicates



MLSSyndicates

KW.comListingPage

Enter Listings


MLSKWLS

Enhanced


KWLS Enhanced

listing always has priority!


KWLS Syndicates

MLSSyndicates


Questions to Get Started• Does my MLS Syndicate?

• If so, how? • Through what channels?

• Does my MLS give me the agent the ability to turn off that syndication?

• Does it give the broker the option?

Take Control of Your Listings1. Turn off syndication at the MLS level.

2. Add your KWLS listings manually.

3. Turn syndication back on (if required).

4. Listing landing page will direct visitors back to you, the listing agent.

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KWLS – Creating Listings

KWLS Creating Listings

Complete as many fields as possible to fully expose listing details.

Room dimensions, additional features, fireplaces, etc.

Much of this information does NOT pull from your MLS


KWLS Creating Listings


• Provide full description using description field when creating a KWLS listing

• BE SURE TO LOCK THE DESCRIPTION USING THE CHECK BOX

TIP: Add text “CONTACT OFFICIAL LISTING AGENT SALLY SMITH AT 512-555-1212. Visit us at www.SallySmith.com for more information.”

http://www.sallysmith.com/


Add multiple photos (up to 30). Consider using interesting photos, not just the front of the house.

KWLS – Creating ListingsWatermarking and Branding Software

• PicMonkey.com• Microsoft PowerPoint• Paint• Photoshop• Picasa

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Q and A


Questions about your specific MLS can be answered by the KW Technology Booth in the KW Exchange (Exhibit Hall).

#KWFR

On - demand training videosmyKW > Education > KWConnect > Agents >

Technology Training

Support Resources

Answers to FAQsanswers.kw.com > KWLS

Support Resources

Resources Moving ForwardWeekly emails from KW Technology. READ

THEM!

KW Technology: Rock Your eAgentC Site Slide #45

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Blog.kw.com/livefeed #KWFR #KWRI FOLLOW TALK KWLS – Tips and Tricks Beth Torrence.

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