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Welcome to BlogHer Food ‘09

From BlogHer’s co-founders: Jory Des Jardins Elisa Camahort Page Lisa Stone

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Women are power users of social media

U.S. women online= 79 million

The question: Do you participate in the social media space at least weekly?

Equals

42 million American women

are active in social media.

Every. Single. Week.

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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What are women using online?

16% 6.7 million

55% 23 million

75% 31.5 million

40% 16.8 million

(e.g. Facebook, MySpace)

(e.g. Twitter)

* Activities are not mutually exclusive

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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Shifting time away from traditional media

Activity “Are you spending more, less or the same time on these media?”

General Population Less Time

‘08 (%)

General Population Less Time

‘09 (%)

BlogHer Network

Less Time ‘09 (%)

Reading newspapers 22% 39% 57%

Reading magazines 25% 36% 44%

Listening to radio 20% 31% 36%

Watching TV 24% 30% 53%

Talking on the phone N/A 28% 39%

Message boards and forums N/A 25% 31%

Meeting with people in person 12% 19% 23%

Visiting traditional websites 12% 6% 16%

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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The Bloggier the Better

Women who blog are significantly more active across all forms of social media:

•  80% read daily or 2-3x/week

•  57% blog daily or 2-3x/week

•  >80% use social networks (1/3 of social network users do no other social media activities weekly)

•  35% do status updating

•  Leading edge of new trends (25% “strongly applies to me”)

•  Most tech savvy segment (30% “strongly applies to me”)

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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Why we blog and read blogs… …to laugh, to cry, to learn, to connect

n = 241 Publish Blog Gen Pop

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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Women Online ‘09: Trust + Influence = Market

•  Blogs are go-to social media source for advice and recommendations

•  85% of the BlogHer Network made a decision based on blog feedback (up from 63% last year!)

•  63% invest time searching for new products online

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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BlogHers are foodies at heart

•  52% of active blog readers read about Food –  BlogHer Network bloggers blog about Food 56%

more than the general population of women who blog (42% vs 27%)

•  44% read about Recipes and Cooking –  BlogHer Network bloggers blog about Recipes/

Cooking twice as much as the general population of women who blog (35% vs 17%)

•  Women are 13% more likely to turn to blogs for food advice than other kinds of social media

Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.

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Who are you?

•  9% of you are here to start your first blog, and another 23% consider yourselves “eager newbies”

•  15% consider yourselves “veterans”

•  The vast majority (75%) have one or two blogs

•  Only 3% have five or more blogs

•  At the time you registered 78% had not been to any BlogHer event before!

Source: BlogHer Food ‘09 registration questionnaire

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Why are you here?

•  You are very aspirational: –  57% want to learn to drive traffic and/or revenue –  51% want to hone your blogging strategy –  45% want to improve your technical skills –  28% want to learn new cooking techniques

•  You are interested in each other: –  39% want to meet bloggers in person –  31% want to find new bloggers

•  You are ambitious! –  18% want “all of the above”

Source: BlogHer Food ‘09 registration questionnaire

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What do you love about food blogs?

•  Recipes, recipes, recipes (82%)

•  The storytelling (68%)

•  Learning about ethnic and regional foods (54%)

•  Covering food politics (46%)

•  Reviews (43%)

Source: BlogHer Food ‘09 registration questionnaire

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What’s going on this morning?

•  9:45-11:00AM: Session#1

•  11:00-11:45PM: Morning Demos –  Top Chef’s Ryan Scott and Pillsbury’s Cynthia Holub

•  11:45-1:00PM: Lunch, it’s on Bertolli –  Including a demo by Rocco DiSpirito

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What’s going on this afternoon?

•  1:00-2:15PM: Session#2 •  2:30-3:45PM: Session #3

•  3:45-4:30PM: Afternoon Demos –  Including Elizabeth Falkner for Scharffen Berger

•  4:45-5:45PM: Closing Keynote

•  6:00-8:00PM: Cocktail Reception

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Thank you to…

•  Our volunteers

•  Our event staff

•  Our sponsors

•  Our speakers

•  And finally…

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The BlogHer Food ‘09 advisory committee

•  Karina Allrich, Karina’s Kitchen •  Matt Armendiraz, Matt Bites •  Elise Bauer, Simply Recipes •  Kalyn Denny, Kalyn’s Kitchen •  Jaden Hair, Steamy Kitchen •  Alanna Kellogg, A Veggie Venture •  Heidi Swanson, 101 Cookbooks •  Sean Timberlake, Hedonia

“BlogHer is about the people.” ~ Velveteen Mind

Have a great time!