Blogging: WordPress Style - Giddyup Enterprises
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Blogs – WordPress Style!! Simply & effective way to make a difference & reach your community!! Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected] Quick Tip: Click on the underlined phrases for more info…
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18-Oct-2014 -
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If you want to get found on the Internet you’re going to need relevant and up to date content for Google and other search engines to find you and a blog provides this!! And of course, a blog offers your existing and future customers important information about your organization!! A few key points about blogs: - They can act as the foundation for all of your Digital Media Activities and provide an easy and quick way to set up a website using a free service like WordPress. - Builds you as an expert. - Builds Trust. - Exercises your creativity. Growing stream of Organic Search Engine Traffic because it is continually giving your website current content. To get started, review our “Blogs” presentation which will help you get a better idea of how to set up and navigate your WordPress website & Blog. If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Cheers, Henry III Email: [email protected] Web: www.giddyupenterprises.com
Transcript of Blogging: WordPress Style - Giddyup Enterprises
Blogs – WordPress
Style!!Simply & effective way to make a
difference & reach your community!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Quick Tip: Click on the underlined phrases for more info…
Why do I need a blog?If you want to get found on the internet you’re going to need relevant and up to date content for Google and other
search engines to find you and a blog provides this!!And of course, a blog offers your existing and future
customers important information about your organization !!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
A few reasons to blog…• Foundation for all of your Digital Media Activities and is an easy
and quick way to set up a website using a service like WordPress!!
• Builds you as an expert• Builds Trust• Exercise your Creativity• Growing stream of Organic Search Engine Traffic
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
What should I talk about?Before you even start writing, you first need to do research to find out what your audience needs. Where are the gaps that you can provide information? How can you avoid adding noise to the echo chamber
and provide that amounts to a unique contribution to the web? What is it you love writing about?
• Be simple• Use the word “you”• Write how-to-posts• Write detailed posts• Hook your readers!!• Include videos & pics• Have fun!!!
• Tell Stories• Create a conversation• Create lists “Top 10’s”• Prove your points• Care about your readers• Talk about new products & services• Everyone has something to write
aboutHenry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
A quick look at a blog…Title of the blog
in the URL – Good for SEO. Page Title –
Primary keyword phrase
Blog Categories – Allows visitors to quickly find
different categories and adds another tag for SEO.
Advertisements that you can control and link
to your services or products.
RSS Feed – Allows readers to subscribe to your blog
Advertisements.
Widget leading readers to other websites or
locations.
Share buttons to make it easy for your readers to
spread your info
Title of the blog in the URL – Good for SEO
Always include an image and fill in the Alternative (Alt) text to improve SEO.
Inbound & outbound links – good to convey more info and
also in page rankings.
Embedded video to add content & various digital
media alternatives.
Info about the blog author along with
website & contact info.
Comments.Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
A quick look at a blog…
Some other important information about blogs:Keyword Phrase: Bold the Keyword phrase at least once.
Meta Keyword tags & Meta Description Tags: They are a brief and concise list of the most important themes of your page and should be used through out your text. They are included as keyword phrases and you can normally have up to 10 keyword phrases within your text.
Blog Tags: They are a way to organize similar posts and each tag represents a separate RSS feed that readers can subscribe to. These can be added via your blogging software.
Header 2, 3, 4 etc: Include the primary keyword phrases in as many relevant header tags as possible.
Calls to Actions (CTA): Make sure your blog or site offers some type of “Unique Value Proposition” (UVP) or some other type of “CTA” to hook your reader!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Blog as your Website!!Yup, Blog services like WordPress allow you to create your entire website through their themes quickly & easily!!! They will provide you with everything you need and the best part about it, you don’t need much web experience and you can allow multiple people to
create it!!
A few of the website’s I’ve created via WordPressHenry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Where to start?There’s a bunch of free and premium services to choose from:• WordPress (I use this and love it)• Typepad • Squarespace• Live Journal• Blogger (Google owns them)• Xanga
• And many, many more….Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPressI started out using TypePad, though switched over to Wordpress and love it. The best part about using a blog service like WordPress & TypePad is that they are actually dynamic
content management systems (CMS) which in laymen’s terms means that all of your content
can easily be transferred from one blogging service to another and you can easily change
the look and feel of your blogs….Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPressYou can start today with a free WordPress Blog by going to their website and creating one!!I recommend taken a few more steps and securing your own domain name (www.yourname.com) and hosting your blog on it. This will make it easier for people to find your website / blog!! I’ve covered how to secure your own domain and install WordPress on it in a different presentation.
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
A quick look at WordPress
When you have your WordPress account set up for your blog you’re going to log in and go to your dashboard….
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
From here, you’ll have to play around a
bit…
Your videos and pics… The different pages of
your site…
How to change the settings of your page…
How to change the look of your site…
You can add different features to your site…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPress Resources…
Click on the picture to be linked to a great site to give you an in-depth look at WordPress which will help you get started…
( http://learn.wordpress.com/ )
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPress Resources…Click on the pictures to be linked to a great videos to give you an
in-depth look at WordPress which will help you get started…
A good start to finish video
( http://youtu.be/gZMO8iigGsQ )
A very detailed video…
( http://youtu.be/wLKui1x1JFk?t=27m5s )
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Some other Key pieces of WordPress
Themes: Themes allow users to change the look & functionality of a WordPress site. Themes can be changed via the WordPress Dashboard or uploaded via FTP. Plugins: These are programs that plug into the WordPress software in order to extend what the software can do. In short, they make sure WordPress site better by adding everything from slideshows to contact forms!!
Widgets: These are small modules that offer users drag-and-drop sidebar content placement and implementation of many plugins' extended abilities (i.e. Facebook like buttons, news, advertisements)
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPress ThemesThe WordPress theme is your website’s design and background which you can easily change. There are 1000’s of free and premium WordPress themes and these can be found within your WordPress dashboard or by Googling “WordPress Themes”.
The great thing about WordPress is that you can change themes and all of the content of your website will be transferred into the new theme automatically!!
If you’re a little more daring, you can choose a WordPress theme that contains some html (normally the home page) which will give your site the feel of a
traditional site with the ease and functionality of a WordPress Site!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPress ThemesHere are some screenshots of where to access the various free themes from your dashboard…
Click on the photo to pull up a
premium site that I sometimes use to
get more themes…
( http://www.templatesold.com/index.php )
Note: Make sure you search “WordPress Themes” on the premium sites!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
WordPress MobileThe future of the internet will be through mobile devices and the
architecture of WordPress websites (CMS) helps you to ease into the Mobile medium because many of the themes are Mobile capable and
there are numerous WordPress Plugins that allow your site to be displayed in a user friendly format on a mobile device!
You can Google many different WordPress Mobile solutions and one that I use is Wptouch Pro which you can access by clicking on the photo…
( http://www.bravenewcode.com/product/wptouch-pro/ )
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Stop delaying and start building!!Now it’s up to you to get
started!!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
If you have any questions, please just shoot us an email: [email protected]
www.giddyupenterprises.com
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
OverviewDigital
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If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you…
Cheers, Henry III
