Online Marketing

Agenda

What is a blog?• Web log• It’s a website, with “posts” that are displayed chronologically from most recent to oldest.• Updated more frequently than ‘traditional’ websites and rich in keywords so favoured in search results• Readers can leave comments and engage in conversation• Blogs in Plain English:

http://www.commoncraft.com/blogs

Why blog?

Why blog?

• Become the recognised expert in your area• Increase your online profile – be found• Build your personal brand• Build credibility• Free advertising – 24/7• Connect with your community, not just current buyers and sellers• Get more business!

Search Engine Example

Search Engine Example

NOW is the time to jump in and set yourself apart from the other salespeople

in your area…

3 stages to blogging

• Listening

• Creating

• Promoting

Google Reader

www.google.com/reader

RSS Feeds

View RSS in Plain English:http://www.commoncraft.com/rss_plain_english

Google Alerts

www.google.com/alerts

Creating content

• Choose your niche

• Build a content strategy

• Stick to it!

It’s all about community

Drive traffic to your blog

Ideas

• Lists of 5

• Profile a local business

• Upcoming events

• Community information

• FAQs

• Tips for buying/selling/moving

FREE blogs on Realestate.co.nz

If you can write an email, you can blog!

Use images to engage your audience

Use images to engage your audience

Display YouTube videos

Simply copy the URL into your postand add the letter ‘v’ after ‘http’

Provide links in your blog posts

Provide links in your blog posts

Add links to other relevant sites

1. Add sites under new ‘Links’

2. Add links to sidebar

Personalise your blog header with a photo

Managing Comments

NOTE: Resist the urge to block negative comments. They give you the chance to turn a negative situation into a positive one and you might be pleasantly surprised to find other people supporting you!

Useful statistics provided

Remember the basics

• Be honest, genuine and personable

• Write regularly

• Use images as much as possible

• Link to others and encourage them to link to you

Some helpful sites:

• http://realestatetomato.com/blog/

• http://www.tomatouniversity.com/

• http://next.inman.com/