Blogging to Found and Hired: 2012 Minnesota Blogger Conference (Sara Kerr)
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Transcript of Blogging to Found and Hired: 2012 Minnesota Blogger Conference (Sara Kerr)
BLOGGING TO FOUND AND HIRED
MinnesotaBloggersConference 2012
Sara Geneva Noreau Kerr
@Sara_G_N_KerrSara-Kerr.com
How do you buy?
How do you make a decision?
What do you need to know?
Where do you go for information?
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Employers do the same thing.
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YOU ARE A BRAND.
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BUILD ITPROTECT IT
Your Brand / Your E-Reputation
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Source: KBSD Marketing
What Employers Do Google you
Visit your personal website
Find you socially online
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What you need A positive online presence
Good branding
An excellent biography
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What you should do Create your own online reputation
Establish a positive online brand
Google yourself -- regularly
Monitor your social media presence
Ensure there is more positive than negative
Don’t reveal personal information
Let your friends and family know what not to post about you
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HOW?
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BLOG
What blogging does for you Boosts your SEO organically
Establishes your expertise
Demonstrates your writing skills
Affirms your knowledge of social media
Connects you to influencers
Validates your knowledge of current trends & news
Positions you as a source of information
Distinguishes you from other job seekers
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What you should write about Professionally
– Companies you’d like to work for
– Industries that you are interested in
– News relevant to your career or your ideal job
– Books that pertain to the above
Personally
– Charities you support or
– Causes
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What you should do Own your own domain name
Interact with your readers
Link your blog to other professional social accounts
Employ multiple pages on your blog
– Post a current and relevant blog roll
– Include a thoughtful, professional biography
– If not currently employed, explain the work you’d like to do
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Lastly, just don’t… Rant or complain
Use other peoples work (intellectual property) without citation and permission
Write about anything you wouldn’t discuss over dinner with acquaintances– This usually means sex, politics, and religion
Ramble
Post questionable photos
Write about your current employer
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