Social MediaBlogging/Facebook/TwitterWhy Your Business Needs

Them

Garrendenny Lane Blog

Garrendenny Lane Blog

• Started Jan 2008• 40% of sales in first year – from the blog• First PR from Blog – March 2008• Frequent PR• Credibility• Brand Awareness

Blog = Open Door/Open for Business

Blog = Fresh Product Displays

Advantages of Business Blogging

• Showcase your product/service• Talk about the benefits of product/service – add value• Expertise & Credibility• Improved SEO for your Website• Google Keyword research tool• Personality of your business/staff/you• Communicate with customers• Cost effective• Increased sales• Call to action

AIDA approach to blogging

• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever

• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all

the information away.• Act – end with the “Call to Action” that you

want them to take

Facebook Business Pages

Why Use Facebook

• Your customers are there• Developing Relationships / Show Personality• Brand Awareness• Update Once A Day• Interact with those who comment• Reward your Fans• Direct them to blog/website

Twitter

Twitter for Business

• 140 characters – short and sweet• Brand Awareness• Community/Personality• New customers• Drives traffic to blog/website

Social Media for You

• Blog = Core• Free Publicity• Brand Awareness• Relationships• More Business

Find Me At:

• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• www.linkedin.com/in/lornasixsmith