Blogging - res.cloudinary.com · Why Blogging © GoSeeTell Network 2010 1. Provide Value 2. Build...
Transcript of Blogging - res.cloudinary.com · Why Blogging © GoSeeTell Network 2010 1. Provide Value 2. Build...
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© GoSeeTell Network 2010
Allison Park/@allisonkpark GoSeeTell Network
Blogging
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Agenda
Why Blog?
Measurement
Content Management
© GoSeeTell Network 2010
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Blogging Platforms
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Why Blogging
© GoSeeTell Network 2010
1. Provide Value
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Provide Value
© GoSeeTell Network 2010
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Why Blogging
© GoSeeTell Network 2010
1. Provide Value
2. Build Brand/Show Personality
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Brand Building
© GoSeeTell Network 2010
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Brand Building… More
© GoSeeTell Network 2010
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Why Blogging
© GoSeeTell Network 2010
1. Provide Value
2. Build Brand/Show Personality
3. SEO
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Search Engine Optimization
© GoSeeTell Network 2010
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Why Blogging
© GoSeeTell Network 2010
1. Provide Value
2. Build Brand/Show Personality
3. SEO
4. Build Partnerships
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Building Partnerships
© GoSeeTell Network 2010
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Why Blogging
© GoSeeTell Network 2010
1. Provide Value
2. Build Brand/Show Personality
3. SEO
4. Build Partnerships
5. More Content Control
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Content Management
Multiple Authors
Comments Management
Themes
Tagging System
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© GoSeeTell Network 2010
Content Management
1. Create a Strategy - Who is your audience? - What resource are you providing?
2. Manage Content - Create an editorial calendar - Who approves the posts? - Who publishes the posts?
3. Level of Interaction - Are you responding to questions and comments? - How much time can you dedicate to maintenance?
4. Management tools - Twitter tools: Hootsuite, Tweetdeck, Seesmic - RSS Feeds and Reader
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Measurement
Why?
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Promote