Blogging - polymerclaydaily.compolymerclaydaily.com/synergy/blogging_synergy.pdfDefinition • A...
Transcript of Blogging - polymerclaydaily.compolymerclaydaily.com/synergy/blogging_synergy.pdfDefinition • A...
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Blogging
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BloggingI link therefore I am
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Definition
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Definition• A web-based publication consisting of periodic
contributions in reverse chronological order using browser-based software.
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Definition• A web-based publication consisting of periodic
contributions in reverse chronological order using browser-based software.
• The definition of blog is evolving as blogs shed their image as the bastion of the self-obsessed.
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Definition• A web-based publication consisting of periodic
contributions in reverse chronological order using browser-based software.
• The definition of blog is evolving as blogs shed their image as the bastion of the self-obsessed.
• Rather than existing to catalog someone's personal life, many blogs serve as discussion communities about particular issues.
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Definition• A web-based publication consisting of periodic
contributions in reverse chronological order using browser-based software.
• The definition of blog is evolving as blogs shed their image as the bastion of the self-obsessed.
• Rather than existing to catalog someone's personal life, many blogs serve as discussion communities about particular issues.
• Some of the most interesting blogs have multiple regular contributors. Corporations are using blogs.
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Definition• A web-based publication consisting of periodic
contributions in reverse chronological order using browser-based software.
• The definition of blog is evolving as blogs shed their image as the bastion of the self-obsessed.
• Rather than existing to catalog someone's personal life, many blogs serve as discussion communities about particular issues.
• Some of the most interesting blogs have multiple regular contributors. Corporations are using blogs.
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• What sets blogs apart from other online writing is their dynamic nature and their voice.
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• What sets blogs apart from other online writing is their dynamic nature and their voice.
• Not having a presence is like not having a business card.
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Blog vs. Website
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Blog vs. Website
• The two are becoming synonymous
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Blog vs. Website
• The two are becoming synonymous
• Blog software and templates enable you to easily have both
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Cynthia’s top 10
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1. Know what you care about
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1. Know what you care about
2. Know your audience, respect your readers
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
5. Use good photos
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
5. Use good photos
6. Put value ahead of revenue
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
5. Use good photos
6. Put value ahead of revenue
7. Don’t violate design conventions, keep your readers comfortable and be reliable
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
5. Use good photos
6. Put value ahead of revenue
7. Don’t violate design conventions, keep your readers comfortable and be reliable
8. Consumers are hungry for meaning/purpose...feed them
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1. Know what you care about
2. Know your audience, respect your readers
3. Write simply and often - be authentic
4. Use bullets, boldface to facilitate scanning
5. Use good photos
6. Put value ahead of revenue
7. Don’t violate design conventions, keep your readers comfortable and be reliable
8. Consumers are hungry for meaning/purpose...feed them
9. All comments and criticisms are good - listen to them
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Susan’s top 10
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
5.Image resizers – shackle.com
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
5.Image resizers – shackle.com
6.Edit, edit, edit
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
5.Image resizers – shackle.com
6.Edit, edit, edit
7.Don’t be afraid to make mistakes
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
5.Image resizers – shackle.com
6.Edit, edit, edit
7.Don’t be afraid to make mistakes
8.Ask your audience
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Susan’s top 101.Pageflakes – the importance of a desktop organizer for your internet site
2.Utilizing del.icio.us
3.Benefits of having a test blog
4.Previewing posts, banking posts, setting posts to publish at times
5.Image resizers – shackle.com
6.Edit, edit, edit
7.Don’t be afraid to make mistakes
8.Ask your audience
9.Show your work, it starts your conversation
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Alison’s top 10
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Alison’s top 101. Be ready to stay up late
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
6. Restart is your friend
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
6. Restart is your friend
7. Find a buddy, find a community
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
6. Restart is your friend
7. Find a buddy, find a community
8. Take a class in html
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
6. Restart is your friend
7. Find a buddy, find a community
8. Take a class in html
9. Be responsible, people are counting on you
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Alison’s top 101. Be ready to stay up late
2. Be ready to give up American Idol
3. Blog on the first floor
4. Walk away from the machine
5. Tomorrow will be better
6. Restart is your friend
7. Find a buddy, find a community
8. Take a class in html
9. Be responsible, people are counting on you
10. Make friends with your numbers
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Other References• Lynda.com - online training
• Captureme.com - image screen capture
• Jakob Nielsen - http://www.useit.com/alertbox/
• Quantcast.com - statistics
• Google analytics - statistics
• “Don’t Make Me Think”
• Susansweeney.com - web marketing
• DebbieWeil.com - web marketing
• SethGodin.com - web marketing