Blogging Millionaires

8/10/2019 Blogging Millionaires

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Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as aurate and om"lete as "ossible in the

reation o# this re"ort$ not%ithstandin& the #at that he does not %arrant or

re"resent at an' time that the ontents %ithin are aurate due to the ra"idl'

han&in& nature o# the Internet(

)hile all attem"ts have been made to veri#' in#ormation "rovided in this

"ubliation$ the Publisher assumes no res"onsibilit' #or errors$ omissions$ or

ontrar' inter"retation o# the sub*et matter herein( An' "ereived sli&hts o#

s"ei#i "ersons$ "eo"les$ or or&ani+ations are unintentional(

In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no &uarantees o#

inome made( eaders are autioned to re"l' on their o%n *ud&ment about their

individual irumstanes to at aordin&l'(

This boo, is not intended #or use as a soure o# le&al$ business$ aountin& or

#inanial advie( All readers are advised to see, servies o# om"etent

"ro#essionals in le&al$ business$ aountin& and #inane #ields(

.ou are enoura&ed to "rint this boo, #or eas' readin&(


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Table O# Contents

Intro

Cha"ter 10

uildin& lo,s o# uess#ul lo&&in&

Cha"ter 20

Can .ou Lose 3one' b' Not 4oin& "onsored evie%s

Cha"ter /0

Adsense0 )hat Is It and 5o% 4o .ou 6se It

Cha"ter 70

Additional Ti"s 8or 3a,in& 3one' On .our lo&

Cha"ter 90

4oes )ritin& About )hat .ou Love 3a,e 3one'

Cha"ter :0

Generatin& evenue 8rom lo&&in&0 8at or 8ition;


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8ore%ord

Let@s #ae it( 1usiness an be a #i&ht$ "artiularl' %hen 'oure tr'in&

to establish one online( And li,e all #i&hts$ to sueed 'ou must #ind

the %innin& tehniBues and a""l' them( )e need ustomers and

lients to disover us$ love us and ,ee" returnin& #or more( )e as

%ell ,no% that the best businesses are authorities at brandin&( )ho

doesn@t ,no% the Ni,e ommerials; )hat individual in the entire

%orld doesn@t reo&ni+e the &olden arhes; )e sin& alon& to radio

*in&les to a hi&her de&ree than %e do the to"-7C hitsD 2o let@s have a

loo, at this sub*et(

The Aidental 1lo&&in& 3illionaires

Get ins"ired b' the most "o"ular blo&&ers online


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Cha"ter 10

te"s To uildin& A uess#ul lo&


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te"s To uildin& A uess#ul lo&

An ABuaintane reentl' as,ed me i# I %ould hel" her be&in a blo&(

5er reBuest ins"ired me to loo, at %hat I have aBuired #romo"eratin& m' o%n blo& #or the "ast t%o 'ears( 3' initial "ro"osition

%as to s"end a%hile learnin& and readin&( The )orld )ide )eb is

#looded %ith blo&&in& data and advie(

I am not the man to aid 'ou in returnin& immense numbers

overni&ht$ but this data is all over( I am also not the soure #or

tehnial "ointsH I a,no%led&e %hat I ou&ht to ,no% #or m'

situation$ and I determine more as I reBuire it(

I assume I am li,e most individuals %ho release material on the

Internet( I lassi#' m'sel# as a small-but-serious blo&&er( I am also a

bi&-time onsumer o# material and media( I #ollo% man' blo&s in

several nihes$ both #or material and to learn %hat %or,s( o based on

m' e"eriene$ %hat should I tell m' aBuaintane that@ll &et her set

out %ithout onsumin& her;

5ere is %here I be&an( 8or me$ blo&&in& is basiall' a relationshi"(

T%o ruial om"onents o# an' relationshi" are intent and

assoiation( Choose %hat 'ou %ant to ahieve( .ou are able to #ind

do+ens o# hi&h-Bualit' diretion about ever' as"et o# arran&in& and

ontrollin& 'our blo&$ but none o# it is one-si+e-#its-all( Eah hoie-

desi&n$ "ro&ram$ "ost len&th$ st'leJde"ends on the endin& &oal 'ou

have( Conlusions that do not seem li,e a bi& deal no% ma' beome

ruial later(

8or instane$ sel#-hostin& %ith 'our o%n domain ma' #eel li,e an


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unneeded e"ense$ but it is ruial i# 'our &oal is to onstrut a

"ersonal brand or a business around 'our %eb site( emember that it

is about 'our audiene( 4esi&n should #it the blo&@s "ersonalit'( An

overl' eas' desi&n mi&ht a""ear "lain and undesirable$ but the

minimalist theme in realit' sets the tone #or his


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,no% there are %a's around that$ but %h' should I have to do etra

%or, to ontribute to 'our blo&; I #ind that man' #ol,s don@t li,e to

leave "ubli omments$ but the' love more "ersonal ontat( I# 'ou

don@t %ant to "rovide an email address$ onsider reatin& a sim"le

ontat #orm(

It seems obvious but #e%er barriers$ more onnetion$ and so more

readers( That is %hat I o##ered as &uidane to &et her "ointed in the

ri&ht diretion( )hat %ould 'ou add;


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Cha"ter 20

)hat Are .ou Losin& 3one' On


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'no"sis

)hat is the ulture medium %ith the bi&&est advertisin&s"endin& on the &lobe; Television( Television ads are so

e##etive #or advertisers and so lurative #or TK om"anies$

beause vie%ers %ill inevitabl' "a' attention to the

advertisements( )ould %e be able to sa' the same thin&s about

ontent based %ebsites$ li,e blo&s;


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)hat Are .ou Losin& 3one' On

)hat is the ulture medium %ith the bi&&est advertisin& s"endin& on

the &lobe; Television( Television ads are so e##etive #or advertisers

and so lurative #or TK om"anies$ beause vie%ers %ill inevitabl' "a'

attention to the advertisements( )ould %e be able to sa' the same

thin&s about ontent based %ebsites$ li,e blo&s; Not eatl'( I# 'ou

onsider Goo&le Adense or banner ads$ the most used moneti+ation

methods$ 'ou %ill onlude that the' "ratiall' di##erent #rom the

editorial ontent(

8or instane$ i# 'ou have a blo& and dis"la' ads on 'our sidebar onl''our readers %ill be able to alto&ether brush o## the advertisements i#

so the' desire( A #e% even use ad-blo,ers$ so the' %ill not see 'our

Adense units or banners re&ardless %here 'ou "lae them(

)hat %ould the eBuivalent o# a television ad be #or a blo&; Li,el' an

advertorial$ %hih is an artile %ritten b' the advertiser about his

"rodut$ and "ut u" in the blo& li,e an additional "ost( Anothero"tion is the s"onsored revie%s$ %hih are "osts "ublished b' the

blo&&er ritiBuin& a "artiular "rodut or servie( 3ost blo&&ers

hoose this eam"le beause the' &et to %rite the the artile ontent

themselves$ and readers %ill not be bothered %ith another %ritin&

st'le(

5ere@s a #at that rein#ores the similarit' o# s"onsored revie%s %ith

TK advertisements0 I# 'ou as, an' advertiser %hether he %ould li,e to

"a' #or a banner ad or #or a s"onsored revie%$ he %ill ertainl' sa' the

s"onsored revie%( )h'; eause he %ill aBuire a muh better return

on investment$ as the s"onsored revie% %ill &ive his "rodut a better

and &reater ,ind o# e"osure %ith the readers o# that blo&(


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Cha"ter /0

Adsense; )hat Is That;


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'no"sis

Adsense is amon& the "rimar' "ro#it &enerators #or blo&s and

sites( 6suall' 'ou are able to drastiall' im"rove 'our li,-

throu&h rate and total net b' "lain& the advertisements

%isel'$ b' im"rovin& the material tar&etin& or b' o"timi+in&

the ad units diretl'( 1elo% I %ill over the last "oint$ ho% to

o"timi+e the Adsense units %ith F sim"le ti"s0


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:( I# 'our site has mainl' re"eat visitors Mli,e 8orums 'ou are able to

rotate the ba,&round olor o# the units to ut ba, advertisement

blindness

( Consider removin& the Advertise on this siteQR messa&e #rom

'our units( That an be done on the ontrol "anel under the 3'

AountQ setion$ disablin& the Onsite Advertiser i&n-6"QR

#eature(

F( Test$ test and test( Ever' %ebsite is uniBue so ma,e sure 'ou test

%ith di##erent olors and #ormats and tra, the results to #ine tune'our Adsense(


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Cha"ter 70

Additional Ti"s 8or 3a,in& 3one' On .our lo&


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'no"sis

I# 'ou are "lannin& to advertise on 'our blo&$ 'ou "robabl'alread' heard about Adsense( Its the bi&&est online mar,et #or

internet blo&&ers( 3ost individuals %ho advertise on a blo& do

ver' %ell(


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3ore Ti"s To e uess#ul

I# 'ou are "lannin& to advertise on 'our blo&$ 'ou "robabl' alread'

heard about Adsense( Its the bi&&est online mar,et #or internetblo&&ers( 3ost individuals %ho advertise on a blo& do ver' %ell( 5o%

ome; 3ost o# the times the blo&&er did his researh( I# 'ou %ould

li,e to maimi+e 'our hanes o# advertisin&$ these ei&ht ti"s belo%

%ill hel" 'ou(

1( 3a,e sure 'our blo& is &eneratin& tra##i

This is the most ruial #ator( I# 'ou %ant to advertise on a blo& %ith

suess 'our blo& has to have hu&e tra##i$ listin& it be#ore moneti+in&

that tra##i %ould be a bad deision( .ou %ould be able to advertise it$

but the mone' 'oud &et mi&ht be #ar belo% the real measure o# the

site(

2( )or, on 'our trust ratin&

Eah member on the internet has a trust ratin&$ and most advertisers

%ill he, it be#ore "lain& their bids( In other %ords$ the hi&her 'ourtrust ratin&$ the hi&her the hanes o# advertisin& on 'our blo&( As a

result 'ou should ta,e all the ations that %ill im"rove 'our trust

ratin& Me(&($ onnet 'our 8li""a aount %ith 8aeboo, and

Lin,edIn$ veri#' 'our tele"hone number and so on(

/( 4on@t h'"e 'our desri"tion

The more h'"e 'ou "ut in 'our desri"tion$ the more "eo"le %ill

thin, 'oure des"erate to advertise and that 'our blo& isnt a solid

one( Eam"les o# remar,s 'ou should avoid inlude0 5u&e

"otentialDQ$ A li#etime o""ortunit'DQ$ 3' loss is 'our &ainDQeondl'$

don@t h'"othesi+e %hat the blo& ould be earnin&( ome "eo"le list

blo&s that are ma,in& 1 "er month urrentl'$ and the' &o on


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sa'in&0 This blo& has the "otential to ma,e 7$ "er month

easil'DQ I# 'ou ,ne% this #or ertain 'ou %ould not be sellin& the

advertisin& s"ae #or suh a lo% "rieS(

7( Ans%er to ever' omment

Even i# 'ou %rite a r'stal lear desri"tion "eo"le %ill still have

Buestions$ and the' %ill as, them throu&h the omment setion( Its

im"ortant to ans%er to ever' sin&le omment$ as this %ont onl'

enoura&e these ommenters to %ant to advertise on 'our blo&$ but it

%ill also im"rove the overall redibilit'(

9( 5ave a "lausible reason #or advertisin&One o# the #irst thin&s "eo"le %ill as, 'ou is %h' 'ou are advertisin&;

I# there is no "lausible reason$ the' %ill ri&htl' assume that the blo& is

&oin& do%nhill$ and that 'ou %ant to &et rid o# it be#ore it beomes

%orthless( In #at it %ould be a &ood idea to inlude the reason #or

advertisin&( .ou de#initel' need to #ind one that #its %ith 'our blo&$

and doesn@t anno' 'our readers %ith ads that have nothin& to do %ith

'ou blo&(


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'no"sis

Thats the most ommon lih amon&st blo&&ers$ onlinee"erts and internet entre"reneurs( Im sure 'ou heard it

be#ore( I utili+ed this advie m'sel#( It &oes li,e this0 I# 'ou

%ant to ma,e mone' online$ 'ou &ot "i, a to"i that 'oure

"assionate about( .ou need to en*o' it$ else it %ont %or,(


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)ritin& About )hat .ou Love;

Thats the most ommon lih amon&st blo&&ers$ online e"erts and

internet entre"reneurs( Im sure 'ou heard it be#ore( I utili+ed thisadvie m'sel#( It &oes li,e this0 I# 'ou %ant to ma,e mone' online$ 'ou

&ot "i, a to"i that 'oure "assionate about( .ou need to en*o' it$ else

it %ont %or,(

I used to a&ree %ith it$ one hundred "erent( Latel'$ ho%ever$ I

started allin& into Buestion that rule( Creatin& a site on a to"i that

'ou love is ertainl' a &reat tehniBue$ and it does %or, %ell #or man'

individuals$ but Im not sure i# its the onl' %a' to &o( The #irst #la% I

see on that rule is the #ollo%in& #at0 i# the nihe or to"i 'ou love isnt

a "ro#itable one$ it %ill be "rett' hard to ma,e a lot o# mone' online

%ith it no matter %hat 'ou do(

u""ose 'ou love tea( hould 'ou %rite about it i# 'ou %ant to ma,e

mone' online; I am not sure( .ou ould ertainl' reate a "o"ular

%ebsite around tea$ but i# 'ou deided to &o %ith a more "ro#itablenihe instead$ %hile "uttin& the same e##ort and time$ 'ou ould end

u" ma,in& muh more inome(

One ar&ument that "eo"le use to ba, u" the 'ou &ot %rite about

%hat 'ou loveQ theor' is the #at that i# 'ou hoose a to"i merel'

beause it is "ro#itable$ soon 'ou %ill lose the motivation( I# 'ou %rite

about somethin& 'ou love$ on the other hand$ 'ou %ill have ontent

#or 'ears to ome( This is "artiall' true$ but not om"letel'$ beause

some "eo"le &et motivated b' the "ure desire o# ma,in& mone' or

beomin& suess#ul(


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In other %ords$ i# the' start a %ebsite on a "ro#itable nihe and see

that their e##orts is brin&in& a &ood amount o# mone'$ the' %ill &et

motivated no matter %hat the to"i is( The' %ill even do researh and

learn about it i# needed( o %hat is m' "osition no%; I thin, that both

strate&ies an %or,(

Choosin& a nihe or to"i beause 'ou love it is a &ood route to

suess$ but hoosin& a "ro#itable one and a""roahin& it

sienti#iall' an be eBuall' suess#ul( .ou need to tr' m' assistant

in harat %ho an do that #or 'ou #or /


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Cha"ter :0Generatin& evenue 8rom 1lo&&in&0 8at or 8ition;


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'no"sis

I# I brin& u" m' blo& #ol,s roll their e'es or smile in an PI do notunderstand but o,a'Q ,ind o# %a'( I# I brin& u" the #at that I

ma,e inome blo&&in&$ ho%ever$ I abru"tl' have their

attention(


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3a,in& 3one' 8at; Or #ition;

I# I brin& u" m' blo& #ol,s roll their e'es or smile in an I do not

understand but o,a'Q ,ind o# %a'( I# I brin& u" the #at that I ma,e

inome blo&&in&$ ho%ever$ I abru"tl' have their attention(

The one"t seems eas' enou&h( I %rite about issues that I li,e$

individuals read it$ and I ma,e "ro#it o## the advertisin&( To those o#

us %ho@ve been doin& it #or a %hile$ its sim"le( To the novie blo&&er

%ho is *ust &ettin& in the business$ all the same$ it is im"ortant to

reo&ni+e %hat 'ou are &ettin& into(

I# 'ou are ne% to blo&&in& and interested in doin& it #or earnin&s$ here

are a ou"le thin&s to bear in mind be#ore dediatin& 'oursel#(

lo&&in& is sim"le( lo&&in& #or "ro#it is harder( I %ill not &o as #ar as

to sa' it is hard to dra% a seondar' inome #rom blo&&in&$ but it is

de#initel' harder than most individuals thin,( It is not *ust about

reatin& material and sla""in& u" some advertisements( Good

%ritin&$ "ro"er tin"latin&$ advertisement "laement$ develo"in& anaudieneS there are a lot o# s,ills reBuired to ma,e a blo& #ruit#ul$ all

o# %hih 'ou %ill need to learn(

.ou need to blo& #or the lon& run or not at all( A vast ma*orit' o# blo&s

bomb in the #irst #e% months$ #allin& under ne&let and disuse( A

Cou"le blo&s see earnin&s durin& the #irst #e% months( 6nless 'ou are

able to sti, %ith it #or at least a 'ear$ 'ou %ill "robabl' never see an'

return #or 'our e##ort( Pi, a nihe that 'ou en*o' and sti, %ith it(

General "ur"ose or multi-to"i blo&s have di##iult' develo"in& a

readershi"( rainstorm the to"is that 'ou are about most$ then "i,

one and blo& about it elusivel'(

tart %ith one blo&( I# 'ou have a lot o# items on 'our list o# "ossible


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to"is$ don@t &ive in to the tem"tation to start a di##erent blo& #or eah

one( ' dividin& 'our e##ort bet%een several blo&s$ 'ou inrease the

li,elihood that all o# them %ill #ail( Put all o# 'our e##ort into one blo&

to start( One 'ou &et the han& o# thin&s$ then 'ou mi&ht onsider

branhin& out %ith additional blo&s(

I# 'ou@re unsure$ test drive it( The #at is that man' "eo"le do not have

the drive or stamina to blo& #or inome suess#ull'( I# 'ou are not

sure$ tr' a starter blo& on a #ree servie suh as lo&&er or

)ordPress(om( 8eel it out #or a #e% %ee,s( I#$ b' the end o# this time$

'ou have stu, %ith it and #ind 'ou li,e blo&&in& is ri&ht #or 'ou$ &o

ahead and ommit to the e##ort( This advie a""lies eBuall' %ell totest drivin& ne% to"is i# 'ou@re unsure %hat to %rite about(

Plae advertisements %isel'( ome individuals reommend not

"lain& advertisements on a blo& until its matured some%hat( Others

advoate "uttin& them u" ri&ht a%a'( There are re%ards and ris,s to

both a""roahes( Uust ma,e ertain to "lae 'our advertisements

tat#ull' so as not to over%helm 'our readers( Put the user e"erienein the #irst "lae(

En*o' 'oursel#( This is the real ,e' to suess#ul blo&&in&( I# 'ou "i, a

to"i that 'ou en*o' and blo& about it %ith "assion #or months and

'ears on end$ 'our blo& %ill build a readershi"$ &enerate inome$ and

&enerall' be a suess( I#$ ho%ever$ 'our blo& beomes a hore to

maintain$ it %ill inevitabl' #ail( Thus$ i# 'ou ,ee" u" %ith 'our blo&

and 'ou love it$ it %ill sueed and &enerate "ro#it( I# 'ou do not do

'our researh$ %rite about thin&s that are not o# interest$ and

&enerall' don@t ,ee" u" %ith it$ 'our blo& %ill inevitabl' #ail(


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)hen lients bu' 'our "rodut or servie #or the #irst time the' reall'

ma,e a trial "urhase( I# the're &rati#ied the'll ,ee" omin& ba, to

'ou( 3a,in& a bene#iial "rodut isnt the end o# the stor'( A lot o#

business o%ners ma,e the same error( As soon as a "rodut is

"urhased the' #or&et the bu'er( I# 'ou %ant to hold a ustomer #or

re"eat "urhases 'ou should im"rove 'our ustomer servie( Provide

&reat servie to a bu'er %ho@s bou&ht a "rodut or servie( The'll

ertainl' ome ba, to 'ou as ever'one "re#ers sa#e$ #amiliar and

Bualit' "roduts(

Providin& &ood Bualit' "rodut or servie is *ust the start o# the stor'(

4on@t tr' to #ool the bu'er( )hen a em"tor &ets a &ood "rodut #rom'ou at a #air "rie he develo"s ertain e"etations( No% its 'our

res"onsibilit' to live u" to that e"etation b' ,ee"in& u" the Bualit'(

I# the' dont &et &ood "roduts in the 2nd or /rd "urhase the'll

s%ith to another brand( emember that 'our om"etitors are there

to dra% in their attention( rand lo'alt' not onl' earns 'ou "rom"t

"ro#its but maimi+es 'our revenue in the lon& haul(


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)ra""in& 6"

emember$ advertisin& doesn@t have to be a lon& hard o&nitive

"roess( Even on a minor sale$ "ersonal blo&s an de#initel'

&enerate revenue( The Net and soial net%or,in& sites ma,e this

easier than ever be#ore( Advertisin& in 'our blo& an be #un$ and

more si&ni#iantl'$ ver' re%ardin&( emember$ human,ind runs dee"

%ith onsumer a%areness( .ou an ma,e mone' o## 'our blo&(


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-eommended -esoures

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