Blogging for business
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![Page 1: Blogging for business](https://reader035.fdocuments.net/reader035/viewer/2022081404/558eb7671a28ab573c8b46fc/html5/thumbnails/1.jpg)
Bloggingfor Business
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ABOUT TIM PRIEBE
• Owner of T&S Web Design
• Author of the upcoming book, Blog a Week
• Columnist in The Business Times of Edmond
• Regularly assists clients with blogging
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1WHY?
BUSINESS REASONS
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Why Blog?
1. Establish Expertise
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Why Blog?
2. Create Approachability
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Why Blog?
3. Search Engine Optimization
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Why Blog?
4. Personal Growth
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2HOW?
MAXIMIZING BENEFITS
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Sharable Blog Entry
4 Components of a Sharable Blog
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Sharable Blog Entry
1. Article
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Sharable Blog Entry
2. Headline
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Sharable Blog Entry
3. Excerpt
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Sharable Blog Entry
4. Image
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Deliver the Blog
Twitterfeed
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Deliver the Blog
Email Newsletter
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3WHAT?
BLOGGING TOPICS
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4WHEN?
FREQUENCY & TIME
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When?
Frequency
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When?
Time
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When?
Consistency
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5WHO?
AUDIENCE BUILDING
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Recipe for P.I.E.
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
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The Right Order
1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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Endorse on LinkedIn
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Endorse on LinkedIn
66%
34%
No Action Action
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Give Recommendations
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Give Recommendations
40%
60%
No Action Action
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Like Companies
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Like Companies
?
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Direct Messaging
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Direct Messaging
70%
30%
No Action Action
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Public Conversations
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Public Conversations
17%
83%
No Action Action
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Not a Silver Bullet
"Blogging is just a medium. It isn’t a business."
David RisleyBlog Marketing Academy
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Connect
• www.tandswebdesign.com/blog
• @tandswebdesign
• facebook.com/tandswebdesign
• @blogaweek
• facebook.com/blogaweekbook