Blogging for Business

Presenter: Mikaela Louve

Agenda

I. Why Blogging is Important

II.Your Keys to Blogging Success

III.Measuring Your Results

Why Blogging is Important?

Blogs Remain Most Important Social Media Channel

in•bound mar•ket•ing-noun

Any marketing tactic that relies on earning people’s interest instead of buying it; a.k.a. the marketing revolution.

Why Blogging is Important

Your Keys to Blogging Success

3 Steps to making your blog a Success

1. Effectiveness

2. Consistency

3. Content

Blogging Effectiveness

Blog Content...

Interaction

Blogging Consistency

How Often Should You Blog?

Customers and Blog Frequency

Blogging Content

3 Key Aspects to Great Content

1.Reading

2.Writing

3.Commenting

1. Reading Other Blogs

http://www.google.com/reader

2. Writing and Creating Content - What Should My Blog Posts be About?

Are You On Target?

Do You Have a Schedule?

Managing Your Readers’ Content

3. Commenting on Others...

Blog Topic Ideas✦ List of 5-10 trends

✦ Publish a list of links

✦ Share an experience

✦ Answer a question

✦ Turn a comment into an article

✦ Turn a press release into an article

Measuring Your Results

Interpreting Your Blog’s Success

✦ Quantitative & Qualitative

✦ Page views

✦ Inbound links

✦ # and sentiment of comments

✦ Conversion rate

Measure the Big Picture

✦ Overall blog performance

✦ Individual article performance

Analyze Key Metrics

✦ SEO & blog ranks

✦ Subscribers & visitors

✦ Blog article performance

✦ Blog article analysis

Overall Blog Performance

Individual Article Performance

Why Blogging is No Longer an Option

For more information and resources on managing a successful blog, download our ebook.

http://www.louvenotesmedia.com/why-blogging-is-no-

longer-an-option/

http://www.louvenotesmedia.com/why-blogging-is-no-longer-an-option/

We are a full-service Inbound Marketing agency for the health, fitness and wellness industries. We get you found by people who need your services.

We are in business to serve you in your mission to serve others. We have chosen to focus on small business owners and service professionals in the health, fitness and wellness industries because we believe in what you do

and we want to help you serve as many people as you can.

When you’re doing what you were meant to do, you can’t help but Louve your business.

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