Blogging For Business
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Blogging to Build Business
Steve ShatskyPrudential Texas PropertiesTurtle Creek Office
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Why should you BLOG?
• It’s all about Lead Generation!– Search Engine Optimization (SEO)• The 84% Factor
– Building Client Relationships – Passive Touching– Establish “Local Expert” Status– Niche Marketing• Content
– Inexpensive alternative to traditional mailings– Source of Agent Referrals
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Google Ranking
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What’s a BLOG? (Just so we’re speaking the same language!)
• weB+LOG=BLOG
• A BLOG is like an online journal …– Each entry is called a Post– A collection of Posts is a BLOG
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You might be a BLOGGER if…
• Did you ever keep a diary or a journal?• Did you ever write a short essay or a review?– Local or School Newspaper, Church Bulletin, Newsletter…
• Did you create specific content for your website?• Do you know what’s going on in your neighborhood
or “farm area”?• Is there an aspect of Real Estate, a hobby or lifestyle
activity that you have expertise in that you can share?
CONNECT!
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Where can you BLOG?
• There are alternatives…– Your New PruTexas Agent Website• It’s there and waiting for you!
– A General Blogging Site• Word Press, Blogger,etc.
– A Community Site• ActiveRain / Localism
– Combinations• Content CAN be replicated
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BLOG Your Way!
• How Often?– At least once a week, but more frequent is better.– Keep a regular schedule to maximize readership.
• Length?– 300 Words is considered optimal – Cover your topic, but get too wordy and people
tune out• Use Keywords and Repeat them• Finding Your Blogging “Voice”
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Why I Chose ActiveRain…
• GoogleJuice!– The Junior League Holiday Event Story
• “I would have to pay a fortune to get this kind of advertising!”
• “I wrote an article here on Active Rain about a local Holiday event that over 10,000 will attend and within 1 day I was #1, #2 and #6 on Google. The amazing thing is the official website for Junior League is #3 on Google!”
–My Personal Results• 2 - 3 Direct Calls Per Month• 1 - 2 Web lead per week• My largest website referral sources
– Search Engines and my Blog• 6 successfully closed clients in 2009!
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Why I Chose ActiveRain, cont.
• Inbound Referrals– Networking– Over 170,000 Members Nationally
• Localism– Consumer Focused– Local Area (Neighborhood Level) Posts
• Outside Blog
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Getting started…
• Writing a Post– Topics • Content matters!• Different Topics for Different Audiences
– Text & keywords!– Graphics and Charts– Videos– REMEMBER COPYRIGHT LAWS!
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How to get started… Quick & Easy
• Active Rain– Account Options• Basic
– Internal Member Facing ONLY! No indexing!
• Rainmaker– Plans Start at $29/month* – Internal & External Facing– Includes Outside Blog
• Friend of Steve discount– Rainmaker w/ first month for $5.00– Contact me for Sign-up Info and Promo Code