Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
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Presenter: Peter Baron This session takes participants through the experiences of building school blogs into an outlet for school communications. The presentation explores how a blog can become a vehicle through which to share a variety of perspectives with your most important constituencies–current/past parents, prospective families, alumni, and donors. Chuck Will, Proctor Academy, and Peter Baron, WhippleHill, will survey a range of successful blogging examples. Make sure to bring your questions!
Transcript of Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
http://www.surveymonkey.com/s/UC13sessions
Blogging at your school
Photo Credit: Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
“Outbound marketing is the traditional form of
marketing where a company initiates the conversation
and sends its message out to an audience. ”
Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing
“Inbound marketing is a marketing strategy that focuses on getting
found by customers. This sense is related to relationship marketing
and Seth Godin's idea of permission marketing. David Meerman
Scott recommends[3] that marketers "earn their way in" (via
publishing helpful information on a blog etc.)...”
Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing
“...create content that people actually want to see.”
“So how does this relate to social media?”
What is social media? The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that build on
the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content."
http://en.wikipedia.org/wiki/Social_media
A real conversation...
How big has the conversation become?
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April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 April 2010 September 2011 April 2012 May 2013
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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Don’t Blog Blog
55% more website visitors forcompanies that blog
Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
“What has this meant to schools?”
Racing to 2000 fans!Tweeting to1000 followers!
Connect with our school!
What do you do when you get there?
Create, curate & share compelling content.
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
Build a culture that shows rather than tells.
Photo credit: Northfield Mount Hermon Schoolhttp://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/
Show rather than tell.
Show rather than tell.
Photo credit: Vermont Academyhttp://www.flickr.com/photos/31278469@N04/3919640397
Show rather than tell.
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
Photo credit: tray http://www.flickr.com/photos/tapps/3989627494
Organizations that blog 16 to 20 times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
Blog ingredients✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
Gould Academy
Image credit: Gould Academy
Glog Notes
Authentic student voiceTrust: post without review content posted 7 days a weekCompensation: digital cameras70,000 views in first 4 years
Image credit: Gould Academy
David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
SOCIAL MEDIA STUDENT REPORTERSUSING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academywww.flickr.com/photos/worcesteracademy/3199600717
USA TodayJanuary 13, 2009
NBC WHGH, Ch7 Boston
January 13, 2009
National PostCanada
January 14, 2009
PBS News Hour Extra
January 14, 2009
CBS - WBZTV Channel 4 Boston
January 16, 2009
18
Blog ingredients✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
http://www.surveymonkey.com/s/UC13sessions
