BLOGGINGWHAT? WHY? & HOW?

WHAT IS BLOGGING?

• A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

• E.g. lifehacker.com, labnol.org, techchrunch.com, everythingisthere.com

HEARD OF THEM?

WHY TO BLOG?

LETS SEE - WORLD SCENARIO

• 10 million graduates pass out every year 4-5% get desired jobs.

• 4 to 5 websites are launched every second.

• 0.45 million people join internet every day.

• 95% of the people don’t know how to build a website.

• Every business is getting online now a days.

• 85% people having computers can’t use it optimally.

• India’s internet subscribers in 2013 are more than 137 million.

ANY BENEFITS?

• You Find Your Voice

• You Learn To Express Yourself

• It Makes You Famous and sometimes celebrity

• Blogging Saves You From Wasting Your Time

• Boosts Your Confidence

• Improves Your Writing

• Helps you to build a brand

• You can design websites, good at SEO, good at content writing, you can have network.

WHAT TO BLOG?

HOW TO MAKE IT POPULAR?

• Be present on social networks

• Youtube channel

• Blog communities

• Blogspot

• Guest posts

• Link Love

• Online directories

• SEO

WHAT IS SEO?

• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

MONEY IS NOT EVERYTHING BUT YOU NEED MONEY FOR EVERYTHING

Founders

Estimated earnings

per month Name of blog

Main Topic of blog

(Niche)

Arianna Huffington $8,60,000 HuffingtonPost.com

Politics

Pete Cashmore $ 2,00,000 Mashable.comSocial Media

News

Jack O’ Brien $1,13,000 Cracked.com Entertainment

Peter Rojas $ 1,11,000 Engadget.com Technology

Michael Arrington $1,20,000 Techcrunch.com Technology

Gina Trapani $1,10,000 Lifehacker.com Technology

Mario Lavanderia $1,00,000 Perezhilton.com Celebrity gossip

Michael Kinsley $1,00,000 Slate.com Current affairs

Peter Rojas $90,000 Gizmodo.com Technology

Vitaly Friedman $60,000Smashingmagazine.co

m

Technology

Amit Agarwal :He holds an Engineering degree in Computer Science from IIT and has previously worked at ADP Inc. In 2004, Amit quit his job to become India’s first and only Professional Blogger.Revenue website - Labnol.orgAlexa Rank of Labnol.org - 2635Estimated Website Revenue - $ 60,000 / MonthEstimated Website Worth = $ 8,87,776Amit Bhawani : He is the real technocrat in himself. He is having the most number of blogs that are even running at the same time.Revenue website: AmitBhawani.comAlexa Rank of AmitBhawani.com - 3144Estimated Website Revenue - $ 20,000 / MonthEstimated Website Worth = $ 70,876

Harsh Agrawal : 20 years old Harsh Agrawal quit his job at Convergys to become a professional blogger. He now writes on blogging, wordpress, tips and ways to make money online. He now lives in New Delhi and blogs regularly to earn his income blended with freedom.

Revenue Website: ShoutMeLoud.comEstimated Website Revenue - $ 30,000 / MonthEstimated Website Worth = $ 6,73,169Purna Duggirala (Chandoo) : An engineer followed by an IIM degree and a plushy job at TCS. he is happy living a life on his own. He is happy that he left TCS and choose website as a career, as it gave him enough money and time for him and his family.

Revenue Website: Chandoo.orgEstimated Website Revenue - $ 5,000 / MonthEstimated Website Worth = $ 1,19,539

Jaspal Singh:  mechanical engineering graduate who took his website at the peak of success in less than a year with his sheer dedication and ability of hard work.

Website: SaveDelete.comEstimated Website Revenue - $ 5,000 / MonthEstimated Website Worth = $ 1,15,202

Rohit Langde: Rohit was a simple student from G.H. Raisoni College of Engineering, Nagpur till he realized  he can do, Not so simple things in life and he created a successful blog in his 4th year itself. He is now out  of college and happy living his life on Adsense.

Website: BlogSolute.comEstimated Website Revenue - $ 3,000 / monthEstimated Website Worth = $ 72,030

HOW ARE THEY MAKING THIS MUCH?

• Online advertising programs

• Ebooks

• Continuity programs

• Affiliate marketing

• Sell your services

• Donations

• Flipping blogs

• Merchandise

• Counseling

SO, LETS GO FOR IT

• Free hosting service e.g. blogspot, wordpress subdomains1. Free.2. Good for testing.3. Not 100% control on your blog.4. Looks somewhat unprofessional.5. Comparatively hard SEO than paid services.6. Difficult to build trust.7. CPC rates very low.8. Hard to make identity.

ANY QUESTIONS?