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Short talk I gave to Melcrum's Social Media Forum on why I'm blogging from Microsoft UK and what the impact it
Transcript of Blogging
Why Do I Blog?
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“You are letting people have a sense of the people here. You’re building a connection. People feel more a part of this”
Bill Gates on Robert Scoble
“It’s been a great way to communicate with our customers – and for them, more importantly, to communicate with us. It just touches people more”
Steve Ballmer
The 10 lessons1. Blog frequently2. Be patient3. Answer every comment4. Don’t sell5. Link. Link. Link6. Traffic isn’t the goal, conversations is7. Be Authentic8. Expect criticism9. Don’t blog when you’re drunk/down/angry10. Blog Smart!
Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.
