Blogger Network Evaluation: Measure & Identify Influence

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Blogger

Outreach Programs

Measure & Identify Influence

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5 Measures Of Influence

1. Traffic

2. Engagement

3. Brand Relevance

4. Consumer Interest

5. Social Reach



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HOW MANY PEOPLE VISIT THE SITE?

Measured by looking at ALEXA or any other free tool to get monthly traffic numbers.



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1. Traffic

2. Engagement

3. Brand Relevance


5. Social Reach



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HOW MANY PEOPLE ARE ENGAGING WITH THE CONTENT?

Measured by getting a monthly COMMENT

average.



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1. Traffic

2. Engagement

3. Brand Relevance


5. Social Reach



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WHAT IS THE FIT WITH THE BRAND AND THE INFLUENCER?

Measured by SUBJECTIVELY scoring the

relevance.



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1. Traffic

2. Engagement

3. Brand Relevance


5. Social Reach



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HOW MUCH DEMAND IS THERE FOR THIS CONTENT PROVIDER?

This is measured by GOOGLE TRENDS DATA

for the blog.



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1. Traffic

2. Engagement

3. Brand Relevance


5. Social Reach



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HOW BIG IS THEIR OWNED SOCIAL CHANNELS?

This is measured by looking at FACEBOOK

AND TWITTER FOLLOWERS.



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Identify Influence

Bloggers Avg. Traffic

per Post Avg.

Engagement Brand

Relevance Consumer

Interest Social Reach

Rank (#)

Blogger 1 Rate: 1 to 5







Blogger Ranking Grid



Follow me: Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Blogger

Outreach Programs

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Blogger Network Evaluation: Measure & Identify Influence

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