Blogalicious Conference 2015 Sponsorship Deck

Blogalicious Weekend Conference 2015 Sponsorship Deck

2 Blogalicious Sponsorship Deck 2015

This year’s Blogalicious Weekend Conference will be hosted in BalAmore, MD from September 10th – 12th at the BalAmore MarrioF Waterfront located at the

Downtown Inner Harbor


About Blogalicious Weekend


About Blogalicious Weekend

It’s Your Brand’s Year to Be Blogalicious! In its 7th year, our annual conference has reached new heights.

The content is unmatched and the depth and diversity of aFendees makes for an electric atmosphere. A

memorable gathering of 400 mulAcultural social media influencers presents your brand with the unique

opportunity to engage, learn, promote and connect with the community

The Blogalicious Weekend conferences celebrate the diversity of women of all ethniciAes, blogging niches

and schools of thought, in social media, while providing tools and resources to support them in building

successful digital brands. Over the course of 3 event-‐filled

days, savvy, influenAal and talented women

(and some men!) bloggers build relaAonships

and promote inspiraAon and success for each

other. ConnecAng with brands is a dedicated

Focus for all aFendees looking to strengthen

their professional porXolios.


Sampling of Our Past Blogalicious Weekend Partners


Past Cities and Venues


2014 Weekend Attendee Stats

Blogger Demographic Breakdown:

•  41% were Lifestyle bloggers •  18% were ParenAng bloggers •  24% were Style bloggers •  15% were Personal bloggers •  Others categories include:

•  Food •  Travel •  Fitness/Health

Top ciAes represented at Blogalicious Weekend 2014 included:

•  Atlanta, GA •  New York, NY •  San Antonio, TX •  Washington, DC

48% of the aFendees are parents.

44% of 2014 aFendees experienced Blogalicious Weekend for the first Ame.

Demographic

•  53% idenAfied as African-‐American •  18% idenAfied as White; •  17% idenAfied as LaAno and •  0.2% idenAfied as Asian.


2014 Weekend Attendee Stats (cont.)

Our 2014 Sponsor Recap Report is available upon

request

Thanks to the social power of our aFendees, the official Blogalicious Weekend hashtag has been a trending topic on TwiFer EACH year!

85% women and 15% men aFended the conference


Blogalicious Weekend 2015 Information


This year our focus will be on providing our

influencers with the tools that they need to

build their own empires. Each component

of the agenda will be a building block in the

foundaAon of their media companies. We

look forward to showcasing how your brand

can support our influencers in building their

empires at Blogalicious Weekend 2015! Our

savvy, influenAal, and talented individuals

can’t wait to create buzz about your

company, brand, and products within the

mulAcultural blogging community, social

media stratosphere, and in real life.

2015 Theme: Build Your Own Empire


The excepAonal BalAmore MarrioF Waterfront, located along the scenic Inner Harbor, will

host our 7th Annual Conference. With luxury accommodaAons, varied dining, shopping and

entertainment opAons and cultural desAnaAons, downtown BalAmore promises to be an

exciAng desAnaAon for all!

Location: Baltimore, MD


Sponsorship Opportunities

Premium, Signature & Select Sponsorships


Brands come to Blogalicious, not only because of the influence, reach and diversity of our aFendees, but also because of the level of aFenAon our sponsors receive and their ability to create unique brand experiences.

Sponsorships are available in a variety of price points suited for your budget.

Premium, Signature and Select Sponsorships include:  Premium Exhibitor Booth

  Inclusion of products and/ or promoAonal materials in conference bags

  Inclusion of logo in the Official Conference Program

 Logo placement on our website with link to your website

 Pre-‐ and During-‐ Social PromoAon

Premium, Signature & Select Sponsorship Inclusions


 CreaAve and engaging sponsor acAvaAons are an important part of what makes Blogalicious such a special experience for our aFendees!

 We encourage unique and customized acAvaAons and are proud that our format allows for such personal sponsor integraAon.

 The inAmacy of the event also encourages one-‐on-‐one conversaAons between blogger aFendees and brands and creates a meaningful exhibit hall opportunity.

 InvesAng in an in-‐person influencer event means connecAng one-‐on-‐one with 400 content marketers with a collecAve, mulA-‐channel, reach in the MILLIONS.

Social Media Reach

Instagram: 3M impressions

TwiLer: 43M impressions

Premium, Signature & Select Sponsorship Benefits

Social Media Impressions of #BeGreatB6 conference hashtag


Premium Sponsorship $50,000 (category exclusive) Become “The Official [your brand category] sponsor of Blogalicious 2015.” Your brand will appear on every piece of major markeAng and promoAon we produce throughout the year, tying it to our posiAve goodwill. In addiAon to unparalleled brand visibility at the event, this customized sponsorship provides you a brief speaking opportunity, a focus group with conferees, and research quesAons included in our post-‐event survey. You will also have the opportunity to select:

•  1 of the recepAons or social events (brand responsible for food, beverage, décor and other related costs); •  1 other sponsored acAvity; •  Opportunity to send a welcome gip to aFendees pre-‐conference; •  1 Branded Conference NewsleFer; and •  Eight (8) complimentary full-‐access passes to all conference events; addiAonal Ackets to be purchased at reduced

rate of $250.00 per Acket.

Signature Sponsorship $35,000 Signature sponsors form the majority of our sponsorships, as this is the minimum level that provides category exclusivity. Benefits include brand visibility before, during and aper the event; on-‐site engagement with conferees; and conferee research. You will also have the opportunity to select:

•  1 of the recepAons or social events (brand responsible for food, beverage, décor and other related costs); •  1 Branded Conference NewsleFer; •  Opportunity to deliver 1 gip to each aFendee via hotel guest room drop; and •  Five (5) complimentary full-‐access passes to all conference events; addiAonal Ackets to be purchased at reduced rate

of $250.00 per Acket.

Premium & Signature Sponsorship


Select Sponsor $20,000 Select sponsors are extremely popular at Blogalicious! In addiAon to the Exhibitor Booth, Bag Drop, Logo Placement and Social PromoAon indicated (page 12), you will have the opportunity to select:

•  1 sponsored acAvity (other than the recepAons or social events; brand responsible for food, beverage, décor and other related costs

•  1 Branded Conference NewsleFer; and •  Three (3) complimentary full-‐access passes to all conference events; addiAonal Ackets to be purchased at reduced rate of $250.00 per Acket.

Select Sponsorship


Sponsorship Opportunities

Hospitality, Child Care, Exhibitor & Gip Bag Sponsorships


Hospitality Suite or Recharge Lounge Sponsor $10,000 (limit 3)

Always one of our most popular features, the Hospitality Suites provide an opportunity for the aFendees to get to know your products and services inAmately. In addiAon to the parAcipaAng in the conference Bag Drop and Logo Placement on our site and in the conference agenda, as a Hospitality Suite Sponsor you will receive an opportunity to:

•  Send 1 pre-‐conference email invitaAon to registered aFendees to visit the hospitality suite; •  An opportunity to customize the suite (brand responsible for food, beverage, décor and other related costs); and

•  Two (2) complimentary full-‐access passes to all conference events; addiAonal Ackets to be purchased at reduced rate of $250.00 per Acket.

Hospitality Suite or Recharge Lounge Sponsorship


Child Care Suite Sponsor $7,500

Blogalicious is the only social media conference that strives to provide complimentary childcare to its aFendees. As the Child Care Suite Sponsor you will have the opportunity to: •  Brand the suite; •  Send a welcome message to aFendees pre-‐registered to use Child Care Suite; •  Give away products and/or promoAonal materials in Child Care Suite; and •  Receive one (1) complimentary full access pass to all conference events

Exhibitor Sponsor $3,500

We encourage creaAve setups – no tradiAonal booth required! As an Exhibitor Sponsor you will have the opportunity to: •  Brand a minimum 10’x10’ space; •  Have use of a 6’ foot table; 2 chairs; table cover and skirt, if desired; •  Giveaway products and/or promoAonal materials; and •  Receive one (1) complimentary full access pass to all conference events

GiV Bag Sponsor $1,000

The Blogalicious swag bag is legendary! This sponsorship allows for placement of promoAonal item(s) in gip bags (items must be approved).

Child Care Suite & Exhibitor Sponsorship


All Packages Include: •  Inclusion of products and/ or promoAonal materials in conference bags •  Inclusion of logo in the Official Conference Program •  Logo placement on our website with link to your website

Special Sponsorship OpportuniXes •  Co-‐Branded Swag Bag Sponsorship •  Co-‐Branded T-‐Shirts Sponsorship •  Co-‐Branded Laptop Decals Sponsorship •  Blogger Conference Scholarships •  Co-‐Branded Conference Workbook Sponsorship •  Musical Performance/Celebrity DJ Event Sponsorship •  Please inquire for specifics!

Sponsorship Package Inclusions

FIRM DEADLINE TO SUBMIT A SIGNED SPONSORSHIP AGREEMENT IS: JUNE 30, 2015.

WE HIGHLY RECOMMEND THAT YOU SECURE YOUR SPONSORSHIP IMMEDIATELY SO THAT WE CAN

GUARANTEE THAT YOU RECEIVE YOUR DESIRED DATE/TIME/LOCATION/ETC. FOR YOUR SPONSORSHIP

SLOT. IN ADDITION, WE WANT TO ALLOW AMPLE TIME FOR COORDINATION OF ACTIVATION-‐ AND

LOGISTICS-‐RELATED DETAILS.

Contact us today! Conference Sponsorships are sold on a first-‐

come, first-‐served basis.


Stacey Ferguson Blogalicious Co-‐Founder & Sponsorship Coordinator

[email protected]

@beblogalicious

BeBlogalicious.com

202.641.6400

Contact Information


Testimonials

We’d like to share a few sweet senAments from what our previous aFendees had to say about their brand relaAonships at Blogalicious


“They connected us to major brands… The operaAve word here is “major”. There’s nothing worse than going to a conference that is supposed to connect your to major brands and being disappointed by the opAons. When I say major brands I mean MAJOR brands… and not a room full of independent Mary Kay reps that want to connect with you to write about her 2-‐week old business.” (The Mane Source)

“MyBrownBaby was so proud to partner with McDonald’s at the Be Blogalicious 2012 conference, where I was charged with spreading the word about simple steps we moms can take to make healthier choices.” (My Brown Baby)

“I knew Blogalicious was going to be something special when I learned the conference size soon aper aFending BlogHer (approximately 300 vs. BlogHer’s 5,000)” (Harlem LoveBirds)

“Gain Fresh threw an AMAZING party for Blogalicious in which DOUGIE FRESH came out and hosted.” (The Curvy Fashionista)

“So, McDonalds? Soooo not the boring type. When it came down to party on the first night? THEY HELD NOTHING BACK!” (The Curvy Fashionista)

“We were greeted by the PR team and challenged to create our own Ross looks with the three mannequins in the room. OOH challenge!! I’m so in. Lucky for me, the Ross team liked my look so much, I won a $25 gip card to Ross!” (Chris Lam)

“Yes, it’s an investment. Each year, Lamar and I walk away from the conference with: a wealth of informaAon that is going to help us take our business and our brand to the next level, many new contacts of brands and bloggers that we plan to collaborate with, and most importantly a sense of relaxaAon as Blogalicious is just plain fun… We look at the speakers and the brands that will be there… Then, we make a plan of aFack. Ronnie will go here; Lamar will go there; And let’s make sure we talk to this person/brand. That’s right folks…we have a strategy.” (Black And Married with Kids)


Interested in connecAng with Influencers before the Conference? Try our MarkeAng Network Services


Color Your Campaign! Our bLink MarkeAng Network sponsorship packages are designed to elevate your social media profile through effecAve brand awareness campaigns that involve our Blogalicious community throughout the year.

Our sponsorship packages engage a diverse group of social media users that encompass all ethnic groups. Rely on savvy, influenAal, and talented individuals to create buzz about your company, brand, and products within the mulAcultural blogging community, social media stratosphere, and in real life

bLink Marketing Network

TwiLer ParXes $5,000 plus prizes Create conversaAon about your brand and products during a BeBlogalicious TwiFer Party. BeBlogalicious will publicize and co-‐host your 1 hour party to generate awareness through interacAve conversaAon. The experienced BeBlogalicious team will work with you to integrate key messaging points into a TwiFer Party script, provide pre-‐party publicity, a dedicated RSVP page for those planning to parAcipate, designated hashtag, and will work behind the scenes during your party to verify prizing for giveaway winners. Following the party, we will provide comprehensive metrics to demonstrate the party’s reach and a transcript of tweets from the party that include the designated hashtag.

BeBlogalicious.com Site Sponsor $3,500/quarter Tap into the popularity of the Blogalicious website as the exclusive quarterly Blogalicious Site Sponsor. Sponsorship includes a banner size graphic located above our masthead or branded wallpaper background and 1 post/month for the duraAon of your term to showcase your product or service for our readers. The BeBlogalicious.com site boasts upwards of 400,000 monthly visitors during its peak months.


Blogalicious Meetups $2,500 Our local meetups are beloved by our community and provide a special opportunity to connect with influencers in your desired markets. Blogalicious will co-‐host your meetup event to build conversaAon and community around your brand’s products or services. The experienced BeBlogalicious team will work with you to integrate key messaging points into the event, provide pre-‐event publicity, a dedicated RSVP page, designated hashtag, and will work behind the scenes during the event to ensure maximum engagement. Following the meetup, we will provide comprehensive metrics to demonstrate the event’s reach.

Blogalicious NewsleLer Sponsor $500/newsleLer Target 1,300+ Blogalicious community members (with the added bonus of reaching 8,000+ Blogalicious followers from the newsleFer being shared via various social media channels) by including your banner ad, logo or special message within a monthly Blogalicious newsleFer. {Purchase all 12 months for a discounted rate of $5,000!}

Blogger Campaigns $300/blogger per post Capitalize on the wide reach of the Blogalicious community by sharing your product or service through a blog campaign that will reach a wide audience of readers. Blogger campaigns can be scaled in size and length to best meet your needs and budget.

bLink Marketing Network

Contact us at [email protected] for custom sponsorship packages!


Thank You


Blogalicious Conference 2015 Sponsorship Deck

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