Blog Project
13
Assignment #1 – Marketing via Blogs Topic: Food/Cooking By: Maryam Aziz and Alex Petralia
description
Analyze a couple blogs and create a blog w/two posts! Another project completed for Internet marketing. Grade: 95%
Transcript of Blog Project
Assignment #1 – Marketing via Blogs Topic: Food/Cooking
By: Maryam Aziz and Alex Petralia
COOKIE MADNESS
• Google search “cookie blog” -Cookiemadness.net
• Primary link, picture of author, Google+ circles (450+)– Establishes credit
• Background• Cool, light blue• Reminiscent of
colorful cake frosting
• Cover photo• Deliciously wild
cookie concoction• Font: Popping,
comic style• Foils the soothing
background
Jan Ahrens
Good
COOKIE MADNESS
• Author: Anna Ginsberg & Family-Texan family of 6 (including 3 pets)
• Family-Oriented Audience– Keeps content family-
related– Not health conscious
• Purpose– Share family treats– Uphold herself as a
credible family baker
Jan Ahrens
good
Strategies & Tactics
• Spread Delicious Delight– Daily Recipe Post– Weaves in family
memories – Uses Family Holidays to
her advantage
• Establish credit • Promotes her debut, upcoming book “The Daily
Cookie” on every page• Company-sent product reviews
Jan Ahrens
Please break up the text in your notes. They are long (try to be more concise) so use bold, headers, spaces etc. Content is good
Critique of Cookie Madness
• As a follower:– Great
personality, pictures, reminiscing stories, and recipes
– Replies quickly
– Well organized links
• As a marketer: • Maintains strong family image• 1 annoying irrelevant ad• Contrasts w/ the personal, family
to family approach
Jan Ahrens
good
Blogger # 2 AnalysisA) Googled Top 50 Food blogsB) Title: Eating Bird Food URL: http://www.eatingbirdfood.com/
Jan Ahrens
I have to agree - this is a very strange title! what is behind the idea?
Blogger # 2 Analysis Cont…C) Blog by Brittany Mullins–Audience: People who try to have a healthy diet–Purpose: Let others know of healthy food and
share her ideas for people who are overweightD) Strategies: Promoting / Communicating with her audience Tactics: Good titles & Promotes her other food
postsE) Frequency of posts: every other day
Jan Ahrens
good
Blogger # 2 Analysis Cont…
F)
F)
Blogger # 2 Analysis Cont…
G) Follower:• Has links to other blog posts• Includes pictures and recipes Marketer:• Descriptive title which readers will want to
read about• Advertises her blog well
Jan Ahrens
very good
Our Blog
• Audience: – Worldwide
Cookie Lovers– All ages– Not worried
about health– Fun, happy,
people– Excited to try
new things
Corporate Cookie Crackdown-www.corporatecookiecrackdown.blogger.com-simple, fun but semi-serious layout-high tech and easy to navigate w/sidebar tool.
Jan Ahrens
wrong url
Jan Ahrens
good
Our BlogC) Blog Strategy: – Direct readers to other properties/ social media
D) Blog Tactics: – Top 5 list– Engage audience by asking questions, included
photos
E) Blog Functions: – Engage audience by leaving a comment section– Included a link section – Gave the option by make the blog go more viral by
linking our “official” twitter account
Jan Ahrens
very good
Oreo's Golden Child Review
• Strongly opinionated new product review w/poll– Provoke
reader’s discussion
– Encourages favoritism as well as discussion of “uh-ohs”.
Jan Ahrens
goodyum! we tried these, and agree, they are good!No problem on the polls, this is the exact way to handle it in the assignment, just make it work! nice job.
Chocolate Chip Cookie Lovers Review
• Includes links to other related website
• Rates top 5 for readers to check out
• Keywords are easy to find by Google search
• Title/ post relevant with overall theme
Jan Ahrens
good
Jan Ahrens
Maryam and AlexGreat first assignment. Well done, just a few small tweaks.Grade: A / 95
