Blog Post Optimization - Structure, SMO and CRO

@SlingshotSEO | www.SlingshotSEO.com

BLOG POSTOPTIMIZATION


BLOG POST OPTIMIZATION

SMOSocial Media Optimization

CROConversion Rate

Optimization

BLOGStructure


BLOG POST STRUCTURE


1st Phase“Introduction”

BLOGStructure


BLOG POST STRUCTURE

1. Tell them what you’re going to tell them

2. Make an argument

3. Answer this – “What’s in it for the reader”


2nd Phase“The Body”

BLOGStructure


BLOG POST STRUCTURE

1. Tell them what you told them you were going to tell them

2. Prove the argument

3. Provide the value


3rd Phase“Conclusion”

BLOGStructure


BLOG POST STRUCTURE

1. Tell them what you told them

2. Remind the reader what was in it for them (what they got out of it)

3. Tell them what to do next (call to action)




CROConversion Rate

Optimization

BLOGStructure


BLOG POST OPTIMIZATION with SMO



What is Social Media Optimization (SMO)?

The process of optimizing a company's social role on the web in order to increase business, maximize sales, and enhance web visibility, traffic and the overall presence.



» Make your content easily shareable

» Make your content easy to subscribe to

» Make your social media accounts easy to find and follow

» Use social media plugins

» Social media post timing


BLOG POST OPTIMIZATION with SMOMake your content easily shareable


BLOG POST OPTIMIZATION with SMOMake your content easily subscribeable


BLOG POST OPTIMIZATION with SMOMake your social media accounts easy to find and follow


BLOG POST OPTIMIZATION with SMOUse social media plugins


BLOG POST OPTIMIZATION with SMOSocial media post timing




CROConversion Rate

Optimization

BLOGStructure


BLOG POST OPTIMIZATION with CRO


What is Conversion Rate Optimization (CRO)?

The process of optimizing a company's website in order to increase the likelihood of capturing leads, conversions or customers.




» Graphical Calls to Action (CTAs)

» CTA Placement

» Textual CTAs

» A/B Testing


BLOG POST OPTIMIZATION with CROGraphical Calls to Action


BLOG POST OPTIMIZATION with CROCTA Placement


BLOG POST OPTIMIZATION with CROTextual Calls to Action


BLOG POST OPTIMIZATION with CROA/B Testing

A B




CROConversion Rate

Optimization

BLOGStructure


8 Reasons Why YOU are a Kick-Ass Blogger


#1YOU ARE

a subject matter expert


#2YOU ARE

a good researcher


#3YOU don’t

Actually have to write that much


#4Sometimes, YOU don’t

Even have to writeAt all!


#5YOU probably already

Have a lot of the content


#6It doesn’t have to be

Shakespearean!


#7WE have

Editors at our disposal!


#8WE have

The BEST DAMN CULTURE in the world!


Let’s Write Some Blogs!!!Pick One Title & Write 350 to

1000 Words (or video, podcast, illustration, infographic, etc.)

Send to:

[email protected]

by 11/04

Blog Post Optimization - Structure, SMO and CRO

Technology

Transcript of Blog Post Optimization - Structure, SMO and CRO