BBA101/ BB 0032 Communication Skills

Contents

Unit 1

Introduction to Communication 1

Unit 2

Types of Communication 12

Unit 3

Listening Skills 28

Unit 4

Language for Communication 41

Unit 5

Communication in Organizations 66

Unit 6

Communication Network 83

Unit 7

Writing a Business Letter 95

Unit 8

Writing Memos, Circulars and Notices 116

Unit 9

Report Writing 129

Edition: Fall 2011

BKID B1497 24

th June 2011

Unit 10

Writing E-mail 156

Unit 11

Oral Communication Skills 166

Unit 12

Meetings 185

Unit 13

Reading Skills 194

Unit 14

Employment Communication-Resume 211

Unit 15

Employment Communication-Job Interview 232

Dean Directorate of Distance Education Sikkim Manipal University (SMU DDE)

Board of Studies

Chairman HOD Management & Commerce SMU DDE

Mr. Pankaj Khanna Director, HR Fidelity Mutual Fund

Additional Registrar SMU DDE

Controller of Examination

SMU DDE

Dr. T.V. Narasimha Rao Adjunct Faculty & Advisor SMU DDE

Dr. K.V. Varambally Manipal Inst. of Management, Manipal

Mr. Shankar Jagannathan Former Group Treasurer Wipro Technologies Limited Mr. Abraham Mathew Chief Financial Officer Infosys BPO, Bangalore

Ms. Sadhna Dash Ex Senior Manager HR Microsoft India Corporation (Pvt.) Ltd.

Content Preparation Team

Dr. Ajeya Jha Head, Dept. of Management Studies, Sikkim Manipal Institute of Technology Majitar, Rangpo - 737 132, East Sikkim

Mr Bibeth Sharma Assistant professor, Sikkim Manipal Institute of Technology Sikkim.

Mr Jayant Bagchi Assistant professor Sikkim Manipal Institute of Technology Sikkim.

Ms Gurusharan Kaur Arora Assistant professor Sikkim Manipal Institute of Technology Sikkim.

Instructional Designing SMUDDE

Content Review

Prof. C. Shanath Kumar Head of the Department Management & Commerce, SMUDDE, First Floor, Manipal Towers,14- Old Airport Road Bangalore 560008

Ms. Dinah Preeth Manasseh Lecturer/Consultant SMUDDE , First Floor, Manipal Towers, 14 Old Airport Road, Bangalore 560008

Peer Review Ms. Kavitha Lecturer. City College, Jayanagar Bangalore

Edition: Fall 2011

Printed: June 2011

This book is a distance education module comprising a collection of learning materials for our students. All rights reserved. No part of this work may be reproduced in any form by any means without permission in writing from Sikkim Manipal University, Gangtok, Sikkim. Printed and Published on behalf of Sikkim Manipal University, Gangtok, Sikkim by Mr. Rajkumar Mascreen, GM, Manipal Universal Learning Pvt. Ltd. Manipal 576 104. Printed at Manipal Press Limited, Manipal.

SUBJECT INTRODUCTION

Communication Skills is a four-credit subject in the first semester of BBA

program. This program would enable the learner for a fulfilling career

especially to those concerning business and industry. This subject is an

essential part of any typical management education curriculum.

The organizations are becoming more organized and there is an inevitable

need for proper communication. Be it the reports, general documentation,

official letters/correspondence. Proper communication skills are needed at

every step for each and every employee working in an organization.

Understanding of good communication skills is instrumental towards the

success of any manager. This SLM includes topics related to both verbal

and written communication. The SLM designed for this subject aims to

provide a thorough knowledge on topics like communication in

organizations and employment communication. It also includes details about

report writing, meetings, listening skills, letter writing, circulars, memos etc.

This subject provides a base for basic communication skills for the learners.

Unit 1: Introduction to Communication

In this unit, the basic idea of communication and different stages of

communication are discussed. It also talks about barriers in communication.

Unit 2: Types of Communication

This unit deals with different types of communication.

Unit 3: Listening Skills

This unit explains about the types of listening, barriers to listening and also

the strategies for effective listening.

Unit 4: Language for Communication

This unit explains the importance and general principles of effective writing

skills. It also discusses the techniques to improve the writing skills.

Unit 5: Communication in Organizations

This unit explains about the internal and external communication.

Unit 6: Communication Network

This unit briefly explains about the formal and informal communication.

Unit 7: Writing a Business Letter

This unit particularly deals with the business letters. It also explains the

difference between personal and business letters. The unit illustrates the

structure of different types of business letters.

Unit 8: Writing Memos, Circulars and Notices

This unit describes the essential aspects of writing the memos, circulars an

notices.

Unit 9: Report Writing

This unit discusses the basic details about writing a report.

Unit 10: Writing E-mail

This unit discusses the importance of e-mail and also the essentials of

writing an e-mail message.

Unit 11: Oral Communication Skills

This unit aims at equipping the learner with good oral communication skills

and the ways to make effective presentation using the visual aids.

Unit 12: Meetings

This unit discusses the concept of meetings, different types of meetings and

steps to hold effective meetings.

Unit 13: Reading Skills

This unit discusses the importance of reading skills, and how to distinguish

between various types of reading. Techniques to increase the reading

efficiency are also discussed.

Unit 14: Employment Communication Resume

This unit discusses the importance of employment communication, and also

the essentials of writing the resume and the cover letter.

Unit 15: Employment Communication Job Interview

This unit explains the second step towards employment communication, i.e.

job interview. It explains the process of interview and different job interview

techniques.

Objectives of studying the subject:

After studying this subject, you should be able to:

Understand the basics of communication Skills.

Gain knowledge about the communication networks and communication

in organizations.

Learn the techniques of effective listening.

Explain different types of communication.

Understand the method to effectively communicate by writing.

Understand the ways to make good oral communication.

Enhance your reading skills

Illustrate the good employment communication.

For various multimedia and other resources on this subject, logon to Edunxt

portal of SMUDDE at http://edunxt.smude.edu.in/

http://edunxt.smude.edu.in/