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Bleisure

Module 713: Multinational and tourist groups

Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013

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Table of contents

1. Introduction

2. Definition and examples

3. Companies using bleisure

4. What encourages bleisure and opportunities

5. Different views on bleisure

6. Relationship between travel law, leisure and business

7. Conclusion

8. Sources

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1) Introduction

More people traveling

Travel for leisure and business purposes

Mix of these categories: bleisure

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2) Definition and examples

From Collins Dictionary: « Bleisure is the blurry

line between business and leisure trips »

Growing trend in travel industry

First emerged in USA and then Europe

Top destinations for bleisure in USA: San

Diego, Seattle and Denver

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Source: Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/Also used by Roland Schegg

Vacation time goes unused by most Americans

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3) Companies using bleisure

Design HotelsJames HotelsRitz-Carlton (Marriott)Starwood Hotels CitizenM

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4) What encourages bleisure and opportunities

LCCs and TCs methodsGlobalisation of information and

merging life styles Hotel loaylty programsLost opportunities:

www.bleisure.com/Cruising?

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5) Different views on bleisureBenefits for employees and employers

Employees: less tired, save money, not

frustrated but happier, spend more time with

family

Employers: save money, better image of

company, more efficient and productive

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6) Relationship between travel law, leisure and business

Further legal trend evolution in comparison with traditional packages

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7) Conclusion

New trend

Has a lot of advantages

Will probably expand in Eastern

countries

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8) Sources Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from

http://www.travelandleisure.com/articles/best-hotel-loyalty- programs

Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/

Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/

Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure

Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from http://www.parliament.uk/briefing-papers/sn06040

Design Hotel AG. Best of bleisure. Retrieved from http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9

Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/

Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special- report-bleisure-principle

Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/

Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality-news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier

+%28eHotelier+Global+Hospitality+News%29

Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcations- provide-fun-on-budget-in-tight-times/nQt9c/

The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece