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Bleisure

Module 713: Multinational and tourist groups

Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013

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Table of contents1. Introduction

2. Definition and examples

3. Companies using bleisure

4. What encourages bleisure and opportunities

5. Different views on bleisure

6. Relationship between travel law, leisure and business

7. Conclusion

8. Sources

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1) IntroductionMore people travelingTravel for leisure and business purposesMix of these categories: bleisure

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2) Definition and examplesFrom Collins Dictionary: « Bleisure is the blurry

line between business and leisure trips »Growing trend in travel industryFirst emerged in USA and then Europe Top destinations for bleisure in USA: San

Diego, Seattle and Denver

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Source: Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/Also used by Roland Schegg

Vacation time goes unused by most Americans

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3) Companies using bleisureDesign HotelsJames HotelsRitz-Carlton (Marriott)Starwood Hotels CitizenM

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4) What encourages bleisure and opportunitiesLCCs and TCs methodsGlobalisation of information and

merging life styles Hotel loaylty programsLost opportunities:

www.bleisure.com/Cruising?

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5) Different views on bleisureBenefits for employees and employersEmployees: less tired, save money, not

frustrated but happier, spend more time with family

Employers: save money, better image of company, more efficient and productive

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6) Relationship between travel law, leisure and businessFurther legal trend evolution in

comparison with traditional packages

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7) Conclusion

New trendHas a lot of advantagesWill probably expand in Eastern

countries

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8) Sources Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from

http://www.travelandleisure.com/articles/best-hotel-loyalty- programs Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from

http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/ Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from

http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/ Colling Dictionary. (2012). Bleisure. Retrieved from

http://www.collinsdictionary.com/submission/5426/Bleisure Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved

from http://www.parliament.uk/briefing-papers/sn06040 Design Hotel AG. Best of bleisure. Retrieved from

http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9

Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/

Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special- report-bleisure-principle

Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/

Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality-news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier

+%28eHotelier+Global+Hospitality+News%29 Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from

http://www.ajc.com/news/business/bizcations- provide-fun-on-budget-in-tight-times/nQt9c/ The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from

http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece