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1 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
(BLANK) Startup
regjeringen.no / government.no– where Topic Maps and Search govern the User experience
(Marta Prerovska – Head of web section) / Petter Thorsrud – Senior advisor
Departementenes servicesenter / Government Administration Services
Topic Maps 2007 – Oslo 21.03.2007
3 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Goals for the presentation
• Some background information • Metadata, Topic Maps and Search –
and their mutual enhancement• Examples …• Challenges and solutions when handling 280.000
pages of legacy data• Status and success criteria
– and hopefully some inspiration for others to cross the chasm…
4 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Goals for regjeringen.no (from Strategy document)
Main goal:
regjeringen.no should be the Government’s and the Ministries’ main electronic channel for communication with the public, allowing them to find information they need, without making personal contact
Partial goals:
• To assist in presenting the Government’s political issues
• To facilitate the dissemination of information and documents from the Ministries – to enable public participation in democratic processes
• To use technology for two way communication
• To provide access to information about decisions and policies that create the foundation for the citizens’ rights, duties and possibilities
• To offer information on activities in the ministries
5 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Target groups
• The Public• Professional external users (including the Media)• Professional internal users
Other target groups will find useful information, but are not given special priority
All main target groups should be offered navigationand channels suited to their particular needs and knowledge level
6 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Odin 2006
7 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Odin (1995) 2000 – 2007 (RIP)
Emphasis on the different Ministries
• News and current matters – Ministry/Odin
• Documents – Ministry/Odin
• Organization/persons – Ministry
• Topics – Ministry
• Barriers between the Ministries – limited cooperation
• The Government and the Prime Minister hardly visible
Still – considering its age – a functional and quite impressive site
8 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
regjeringen.no 2007
Emphasis on Topics, the Government/policies and the Ministries. - Stronger focus on the Portal
• Topics – Portal/Ministry – common structure
• The Government’s Big Issues – Portal/PMO
• News and current matters – Ministry/Portal – related to Topics
• Documents – Ministry/Portal – related to Topics
• Organization/persons – Ministry
• Navigation across Ministry boundaries (based on Topics)
9 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
The process
• Based on Strategy document• Initial focus on concept and user experience• Sufficient time for analysis and iterations in the
concept phase• External experts/consultants involved
– Dream team?• Close contact with Ministries• Final result according to goals and expectations
(to a large extent)
10 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
3 parallel areas of development:
Technology
Performance
Topic Maps
ConversionDatabases
CMS
Search and retrieval
Technology choices
SecurityStability
Organization and content
Roles and rightsTopics, keywords, Topic Map
Quality check
Image editingSupportPublishing
TrainingAdministration
System Development
User testing
Functionality
Conversion
Database
Availability for all
Search engine
Ease of use
Editor training
Search engine optimization
Structure
Content classification
Reference groupUser forum
Open house
WAI standardsInteraction design
Hosting
HardwareLines
Text creation, approval routines
Integration
IndexingImport
Domains
Security
11 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
(BLANK) Requirements and technology
12 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Metadata as foundation for regjeringen.no
• Metadata necessary to handle content, topics and navigation
• Publishing solutions (CMS) had limited possibilities• Possible solution: Add on module for metadata• Advantages of using Standards – Topic Maps
- This is not a “Topic Maps driven” site…
13 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Metadata dimensions (facets) handled by the system
• Document type – implicit • Topic – explicit (description of content)• Ownership – implicit• Time – implicit• Status (Current/expired – transfer to Document Archive)• Language (additional dimension)
All relations between elements handled by Topic MapTopics (content) hierarchy – Documents – Org. units – Persons – Speeches/articles – Rules/regulations – …
14 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Additional requirement: legacy and future URLs
• Old ODIN URLs based on docKey
• Future URLs based on (predictable) Unique ID
• Should link to EPiServer Page ID
280.000 web pages
30.000 “documents”
http://odin.dep.no/fad/norsk/dok/regpubl/stmeld/071001-040002
http://www.regjeringen.no/id/STM200520060026000DDDEPIS
http://www.regjeringen.no/nb/dep/fad/dok/regpubl/stmeld/20052006/Stmeld-nr-26-2005-2006-.html?id=201024
15 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
CMS – Search Engine – Topic Map Engine
EPiServer
FAST TM Core
Commercial, stable and supported products. Off the shelf solutions (??)
16 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
EPiServer functionality
• Content creation and editing• Handling of implicit metadata• Presentation• Rights, scheduling, alerts …• Common interface for other components
17 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
FAST functionality
• Free text search• Configured search – lists• Navigators for all search pages• Support for classification of content (?)
18 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
TM Core functionality
• Base for Topics navigation• Handles all associations and relations
between elements• Handles URLs and IDs for legacy data and
new documents
19 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Principles for Topics structure
Topics: 400 +
Keywords: 3000 +
20 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
(BLANK) Now – some examples
21 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• Search for personvern (privacy)
Example: search for Personvern
22 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: search result
• Appears to be an authoritative document on the topic Personvern
23 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• Selected article on Personvern
• Topic page about Personvern
• Email alerts, topic search
• Topic navigation, associated laws/reg., useful links, external units, contact info
Example: topic page Personvern
24 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• External unit – responsible for the topic
Example: article about Personvern
25 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Datatilsynet about/link to
About Datatilsynet - with contact info and link to site
26 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Back to Personvern – Topic search for Stortingsmelding
• Search for Stortingsmelding
27 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Search result - St.meld. 17
28 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: St.meld. Language versionsLanguage versions
29 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• Search for personvern in the report
Example: Search in St.meld
30 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• Chapter on personvern
Example: Search results in document
31 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
• Note contextual navigation in complex document
Example: Chapter in the Report
• So far so good – but is this all?
• Maybe we ’ll find something important on the Ministry’s front page?
32 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Ministry front page
• Special section on Information society for all
33 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Special section on The information society for all
• Chapter on Personvern…
34 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Example: Chapter on Personvern• Enough ??
35 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
(BLANK) : Metadata classification supported by search/semantic analysis
36 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Metadata dimensions handled by the system
• Document type – implicit • Topic – explicit (description of content)• Ownership – implicit• Time – implicit• Status (Current/expired – transfer to Document Archive)• Language (additional dimension)
All relations between elements handled by Topic MapTopics (content) hierarchy – Documents – Org. units – Persons – Speeches/articles – Rules/regulations – …
37 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Metadata are fine – but who wants to handle them?
Crucial to focus on the user experience – for end users and for authors/editors
End users want alternative navigation forms, context sensitive, relevant links to Topics and Documents – based on metadata (but they don’t know it…)
Authors/editors must add metadata – unwanted task• Implicit or automatic classification is preferred• Editor support: semantic analysis to suggest topics• Import: automatic classification
38 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Automatic classification of content – Intentions
Topic (and Keyword) classification of legacy data and new content
Two intentions:• Auto classification of import (AutoClassify)• Classification suggestions when publishing new content
(AutoSuggest)
Process:• Describe algorithms• Gather training set of documents• Tuning mechanisms• Evaluation of results• Repeat iterations• Reconsider algorithms?
39 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Automatic classification of content – Challenges
• Document training sets of sufficient quality– Sufficient quantity– Representative documents– Documents covering multiple topics– Large documents contain text about “everything”
• Top level Topics are very generic – not suitable for auto classification
• Keywords are not included – yet • No aid for adding associations • Quality of algorithms – Search engine’s “intelligence”
40 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Automatic classification of content – status
Big, hairy goals:• To classify all content by Keyword and Topic –
automatically on import, support on creation
Results at launch:• Topics are autoclassified – but not with sufficient
quality (results are not shown)• Publishing support is of insufficient quality – and has
no user interface• Keywords have not been implemented
But we’re not giving up!
41 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
(BLANK): Results
42 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Results – regjeringen.no February 2007 (1)
User experience• Vastly improved Search
– Stemming, synonyms, navigators• Alternative navigation
– Left menu, global, URL, right side navigation: Topics, associations, other…
– Navigation in long/complex documents• WAI compliance improved• Visual appearance• All user groups find an enhanced experience
43 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Results – regjeringen.no February 2007 (2)
Content• New content created around Topics• Old and new content is classified / tagged• More focus on politics and news• More images, pictures• Content available/visible across Ministry borders• All target groups find useful information
44 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Results – regjeringen.no February 2007 (3)
Organization – people• 200+ authors and editors are using the system – and
getting the job done• Committed and demanding – and happy – users • Training and support from central staff• Information – participation – commitment – training –
documentation – support throughout the process
45 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Results – regjeringen.no February 2007 (4)
Technology – systems development• Stable system – still a few bugs• User friendly – for all involved parties• Technology base for other systems
– Intranets for Ministries– Existing portals and applications – will be ported
• Plans for enhancements and further development
• The system will never be complete and finished!
46 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Crossing the ChasmAdoption of Innovations
Chasm
34%
Earlymajority
Time of adoption of innovations
34%
Latemajority
16%Laggards
2.5%Innovators
Earlyadopters
13.5%
Source: mhtml:http://faculty.msb.edu/homak/HomaHelpSite/slides/Crossing%20the%20Chasm%20553-06.mht!CrossingtheChasm553-06_files/frame.htm / Ken Homa – Geoffrey A Moore - Steve Pepper
47 DEPARTEMENTENES SERVICESENTER regjeringen.no – where Topic Maps and Search govern the user experience. Topic Maps 2007 – Oslo 21.03.2007
Success factors
• Clear strategy• Involvement and commitment of users• Sufficient time for concept development and
specification work• Mature technology (?)• Domain knowledge
• Dream team• Enthusiasm and lots of hard work!