Blackbook Project on Vodafone Customer Satisfaction

8/20/2019 Blackbook Project on Vodafone Customer Satisfaction

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UNIVERSITY OF MUMBAI

PROJECT ON

VODAFONE CUSTOMER SATISFACTION SURVEY

SUBMITTED BY

BALBALE MOHIDDIN AKHTAR SIDDIQUE

PROJECT GUIDE

PROF. V.S. GOPAL

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V

(2009-10

V.E.S. COLLEGE OF ARTS! SCIENCE " COMMERCE!

SINDHI COLONY! CHEMBUR # $000%1

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UNIVERSITY OF MUMBAI

PROJECT ON

VODAFONE CUSTOMER SATISFACTION SURVEY

S&')**+,

I P/*) F&)+* *3+

/+4&)/++*5 F/ *3+ A6/, *3+

D+7/++ B83+/ M7++*

B

BALBALE MOHIDDIN AKHTAR SIDDIQUE

PROJECT GUIDEPROF. V.S. GOPAL

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V

(2009-10

V.E.S. COLLEGE OF ARTS! SCIENCE " COMMERCE!

SINDHI COLONY! CHEMBUR # $000%1

2


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DECLARATION

I BALBALE MOHIDDIN AKHTAR SIDDIQUE 5*&,+* BMS #

S++5*+/ V (2009-10 3+/+' ,+8/+ *3* I 3:+ 8;+*+,

*3)5 ;/


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CERTIFICATE

This is to certify that Mr. BALBALE MOHIDDIN AKHTAR

SIDDIQUE Of TYBMS has successfuy co!"ete# the

"ro$ect o% &ODA'ONE (USTOMER SATIS'A(TION

STRATE)Y u%#er the *ui#a%ce of +rof &.S )O+AL.

P/*+/ E>)+/

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T.Y.BMS. 100 MARKS PROJECT TOPIC:

“VODAFONE CUSTOMER

SATISFACTION SURVEY?.

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ACKNOWLEDGEMENT:

It is a pleas!e t" t#a$% all t#e pe"ple " 'i!e(tl) "! i$'i!e(tl) i$ *a$) &a)s #a+e

assiste' *e i$ *) p!",e(t !elate' st'ies a$' ("$t!i-te' i$ t#e p!"(ess " *a%i$/ t#is p!",e(t.

i!stl) I &"l' li%e t" t#a$% *) p!",e(t /i'e P/. V. S. GOPAL "! #is spp"!t

(""pe!ati"$ a$' !itl 'is(ssi"$s '!i$/ *) !esea!(# "$ t#e t"pi( “VODAFONE-

CUSTOMER SATISFACTION SURVEY.?

astl) I &"l' li%e t" ep!ess *) /!atit'e t" all *) ("lle/e a$' i$ pa!ti(la! t"

t#e (""!'i$at"! " Ba(#el"! " Ma$a/e*e$t St'ies BMS67 M/5. A. MARTINA "!

p!"+i'i$/ *e s(# a$ i$te!esti$/ t"pi( "! *) $i+e!sit) p!",e(t a$' t#ei! -) spp"!ti$/

a$' (""pe!ati$/ &it# *e '!i$/ *) p!",e(t.

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E@ECUTIVE SUMMARY

T#is p!",e(t is -ase' "$ tele("* se(t"! as t#e tele("* se(t"! is /!"&i$/ at a +e!) /""' pa(e.

T#e tele("* ("*pa$) i(# I #a+e sele(te' "! *) p!",e(t is 9OAO;E. T#e !eas"$ -e#i$'sele(ti$/ 9"'a"$e is its +a!i"s s(#e*es i$ p!"'(t < se!+i(e (ate/"!) < als" its t!e p"li(ies

e!e t#e ("*pa$) is ("*i$/ "t &it# l"ts " $e& < a"!'a-le s(#e*es "! its (st"*e!s.

9"'a"$e is a =K -ase' ("*pa$) < #as +a!i"s -!a$(#es all "+e! t#e &"!l'. T#e ("*pa$) &as

sta!te' i$ t#e *i' >0?s < si$(e t#e$ it #as $e+e! l""%e' -a(%. T#e p!"'(ts < se!+i(es "e!e'

-) 9"'a"$e is " a +e!) #i/# @alit) < als" at a$ a"!'a-le !ates. T#e) #a+e +a!i"s pla$s "!

+a!i"s (st"*e!s 'epe$'i$/ "$ t#e stats " t#e (st"*e!s.

9"'a"$e #as +a!i"s p!"'(t (ate/"!ies !a$/i$/ !"* (#a!/e!s i$te!$et *"-ile

p#"$es #ea'sets < #ea'p#"$es < *a$) *"!e. I$ t#e se!+i(e (ate/"!) it #as i$te!$et

se!+i(es i(# i$(l'e -!"a'-a$' i$te!$et < PC i$te!$et se!+i(es.

Apa!t !"* t#e p!"'(ts < se!+i(es $"!*all) "e!e' t#e) als" (a*e "t &it# s"*e

i$te!esti$/ < $i@e p!"'(t li%e t#e I p#"$e. T#is &as "$e " t#e -i//est e+e$ts i$ t#e

#ist"!) " I$'ia$ tele("* i$'st!). T#e p#"$es &e!e a+aila-le at a!"$' 3200038000

Rs i(# #as a $i@e eat!e (alle' as 3 s)ste*.

9"'a"$e als" (a*e "t &it# (ell p#"$es "! t#e p""! i(# &as a pa!t " t#ei! s"(ial

!esp"$si-ilit) t"&a!' t#e p""! (lass pe"ple " t#e s"(iet). T#e p#"$es &e!e a+aila-le i$

t#e !a$/e " 1000 Rs 1500 Rs i(# &as "$e " t#e s((essl st!ate/ies " 9"'a"$e.

A(("!'i$/ t" t#e 2002200 'ata 9OAO;E (apt!es t#e *a!%et &it# 1>.58 < is at

t#e 3!' p"siti"$ ,st ate! B#a!ti &it# 24.8D < Relia$(e &it# 1>.8.

9"'a"$e als" (a*e "t &it# "$e " -est< *"st att!a(ti+e a'+e!tise*e$t i(# $" "$e #as e+e!

see$ -e"!e (alle' as “9OAO;E OOOO?SF. T#is a'+e!tise*e$t &as a pa!t "

9OAO;E?S *a!%eti$/ st!ate/) t" -""st its sales '!i$/ t#e IP 2 seas"$. T#is &as "$e "

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t#e *aste! *"+es -) 9OAO;E t" i$t!"'(e OOOO '!i$/ t#e IP 2 seas"$

i(# &as a “S=PERGITF.

9OAO;E is pla$$i$/ t" ("*e &it# its "&$ a((ess"!ies st"!es i(# &"l' -e a "$eti*e

s#"p "! its (st"*e!s e!ei$ t#e (st"*e!s &ill /et all t#e p!"'(ts $'e! "$e !"".

9"'a"$e?s t!e pla$ is t" -e("*e $".1 tele("* ("*pa$) -) t#e )ea! 20102011 i(# '"es

$"t see*s t" -e +e!) 'ii(lt %eepi$/ i$ *i$' t#e p!"/!ess it #as *a'e i$ t#e last 5 )ea!s.

9"'a"$e #as a''e' a!"$' 5 *illi"$ s-s(!i-e!s i$ t#e )ea! 200200D i(# *a%es it t#e 3!'

la!/est tele("* ("*pa$) i$ t#e &"!l'. 9"'a"$e #as ,"i$e' #a$'s &it# "$e " t#e &"!l' la!/est

< t#e -est (a! !a(i$/ ("*pa$) 1 MCARE; MERCEES t" #"st t#e 2 'a) e+e$t. T#is is t#e

pa!t " t#e p!"*"ti"$ st!ate/) " 9"'a"$e t" -e("*e t#e &"!l' &i'e lea'e! i$ tele("* i$'st!).

9"'a"$e is als" t#e "i(ial sp"$s"! " t#e E$/la$' C!i(%et Tea* "! t#e ;p"&e! test

se!ies . It #as als" s#a%e$ #a$'s &it# t#e *"st p"pla! ""t-all t"!$a*e$t =EA

CGAMPIO;S EA=E ""t-all i(# is a pa!t " t#e p!"*"ti"$al st!ate/) " 9"'a"$e.


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INDE@

SRNO. TOPICS PAGE

NO

CHAPTER I

1. A HAT IS TELECOMMUNICATION 01-0%

BPLAYERS IN TELECOMMUNICATION

CHAPTER II

2. A DOT 0-10B TRAI " ITS FUNCTIONS

CHAPTER III

.AABOUT VODAFONE

11-21BHISTORY OF VODAFONE

C MANAGEMENT OF VODAFONE

CHAPTER IV

A PRODUCTS " SERVICES OFFERED BY VODAFONE

$.B VODAFONE MARKET SHARE

22-$$B E@TRA EFFORT TO BOOST SALES

C CRM ADOPTED BY VODAFONE

D COMPARISON BETEEN LOOP " VODAFONE

.CHAPTER V

$-$FUTURE OF VODAFONE

CONCLUSION $%

BIBLIOGRAPHY $

D


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CHAPTER I

HAT IS TELECOMUNICATION

Tele("**$i(ati"$ is t#e t!a$s*issi"$s " si/$als "+e! a 'ista$(e "! t#e p!p"se "

("**$i(ati"$. I$ *"'e!$ ti*es t#is p!"(ess al*"st al&a)s i$+"l+es t#e se$'i$/ "

ele(t!" *a/$eti( &a+es -) ele(t!"$i( t!a$s*itte!s -t i$ ea!lie! )ea!s it *a) #a+e

i$+"l+e' t#e se " s*"%e si/$als '!*s "! se*ap#"!e li$es.

HISTORY OF TELECOMMUNICATION

T#e #ist"!) " tele("**$i(ati"$ -e/a$ &it# t#e se " s*"%e si/$als < '!*s i$ A!i(a

t#e A*e!i(a < pa!ts " Asia. S*"%e si/$als

I$ t#e 1>D0?s t#e i!st ie' se*ap#"!e s)ste*s e*e!/e' i$ E!"pe #"&e+e! it &as $"t

$til t#e 130?s t#at ele(t!i(al tele("**$i(ati"$ s)ste*s sta!te' t" appea!. T#is a!ti(le

'etails t#e #ist"!) " tele("**$i(ati"$ < t#e i$'i+i'als " #elpe' *a%e

tele("**$i(ati"$ s)ste*s at t#e) a!e t"'a).

Ea!l) tele("**$i(ati"$ i$(l'e' s*"%e si/$als < '!*s. !*s &e!e se' i$ $ati+es

li%e A!i(a ;e& i$ea < S"t# A*e!i(a < s*"%e si/$als i$ ;"!t# A*e!i(a < C#i$a.

I$ 1>D2 a !e$(# e$/i$ee! Cla'e C#appe -ilt t#e i!st +isal tele/!ap#) "! se*ap#"!e

s)ste* -et&ee$ C#ile < Pa!is. T#is &as "ll"&e' -) a li$e !"* St!as-!/ t" Pa!is.

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SOME OF THE MOST POPULAR TELECOM COMPANIES IN

INDIA

A.P TEECOM

A.P.tele("* "i(e!Hs se!+i(e telep#"$e $*-e!s (a$ -e +ie&e' -) (li(%i$/ t#e

("$(e!$e' tele("* 'ist!i(t. A.P. tele("* (i!(le is se!+i$/ t#e "le state " A$'#!a

P!a'es# i$(l'i$/ t#e t&i$ (ities " G)'e!a-a' a$' Se($'!a-a'.

ASC E;TERPRISES IMITE ASCE6

As(el is a *lti +e$t!e ("!p"!ate #e!al'i$/ t#e ("$+e!/e$(e e!a i$ "! ("$t!)

"(si$/ "$ $ati"$&i'e !etaili$/ " ti*e tele("* i$"!*ati"$ < lea!$i$/ *e'ia

e$te!tai$*e$t6 p!"'(ts < se!+i(es satellite a$' 'i/ital &i!eless ("**$i(ati"$

+e$t!es "! p!"+isi"$ " i$!ast!(t!e se!+i(es a$' s"lti"$s a*"$/ "t#e! i$itiati+es.

AIRCE

P"pla! p!"+i'e! i$ Ta*il ;a'

BA;AORE TEECOM

Ba$/al"!e tele("* s)ste* is a ("**$i(ati"$s &i$'"& t" t#e !est " t#e &"!l'. Oe! a

&i'e !a$/e " tele("* se!+i(es !"* -asi( telep#"$e se!+i(e t" #i/# spee' 'ata (i!(its.

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BGARTI E;TERPRISES

Esta-lis#e' i$ 1D5 B#a!ti #as -ee$ a pi"$ee!i$/ "!(e i$ t#e tele("* se(t"! &it# *a$)

i!sts a$' i$$"+ati"$s t" its (!e'it !a$/i$/ !"* -ei$/ t#e i!st *"-ile se!+i(e i$ el#ii!st p!i+ate -asi( telep#"$e se!+i(e p!"+i'e! i$ t#e ("$t!) i!st I$'ia$ ("*pa$) t"

p!"+i'e ("*p!e#e$si+e tele("* se!+i(es "tsi'e I$'ia.

COMMSO=TG

C"**s"t# &as "$'e' i$ C#e$$ai i$ t#e *i' $i$eties7 C"**s"t# #as /!"&$ stea'il) a$'

esta-lis#e' s"$' p"siti"$s i$ t#e *"-ile telep#"$) a$' tele("* *a$a/e*e$t s"t&a!e *a!%et.

CEEBR=M

Celle-!* is a ("*pa$) " M C"!p /l"-al /!"p &it# i$te!ests i$ t#e iel' " tele("* s"lti"$s

"i(e at"*ati"$ a$' i$"!*ati"$ te(#$"l"/) a$' +ale a''e' se!+i(es. Asia?s lea'i$/ +ale

a''e' *"-ile se!+i(es a$' s"lti"$s p!"+i'e! "$ plat"!*s li%e s*s i+!s &ap /p!s ss' et(.

CRICKET COMM=;ICATIO;S

C!i(%et is t#e "pe!ati$/ s-si'ia!) " leap &i!eless i$te!$ati"$al a (st"*e!"(se'

("*pa$) p!"+i'i$/ i$$"+ati+e *"-ile &i!eless se!+i(es ta!/ete' t" *eet t#e $ee's "

(st"*e!s " a!e $'e!se!+e' -) t!a'iti"$al ("**$i(ati"$s ("*pa$ies.

ESSAR RO=P

T#e Essa! /!"p is "$e " I$'ia?s la!/est ("!p"!ate #"ses &it# i$te!ests spa$$i$/ t#e

*a$a(t!i$/ a$' se!+i(e se(t"!s i$ -"t# "l' a$' $e& e("$"*ies: steel p"&e!

s#ippi$/ ("$st!(ti"$s "il < /as a$' tele("*.

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IEA CE=AR

I$'iaHs lea'i$/ SM *"-ile se!+i(es "pe!at"! i'ea (ellla! #as li(e$ses t" "pe!ate i$ 11

(i!(les. it# a (st"*e! -ase " "+e! 1> *illi"$ i'ea (ellla! #as "pe!ati"$s i$ el#i

Ma#a!as#t!a "a ,a!at A$'#!a P!a'es# Ma'#)a P!a'es# C#attis/a!# =tta!a$(#al

Ga!)a$a =P&est Gi*a(#al P!a'es# a$' Ke!ala. I'ea a(@i!e' spi(e tele("* i(# &as

"pe!ati$/ i$ Ka!$ata%a a$' P$,a-. I'ea (ellla! ""tp!i$t (!!e$tl) ("+e!s app!"i*atel)

45 " I$'ia?s p"plati"$ a$' "+e! 50 " t#e p"te$tial tele("**a!%et. As a lea'e! i$

+ale a''e' se!+i(es i$$"+ati"$ is (e$t!al t" i'eaHs +as a(t"!). It is t#e i!st (ellla!

("*pa$) t" la$(# *si( *essa/i$/ &it# H(ellla! ,"(%e)H H-a(%/!"$' t"$esH H/!"p tal%H

a +"i(e p"!tal &it# Hsa) i'eaH a$' a ("*plete site " *"-ile e*ail se!+i(es.

I;TER;ET < MOBIE ASSOCIATIO; O I;IA

T#e i$te!$et < *"-ile ass"(iati"$ " I$'ia IAMAI6 is a $"t"!p!"it i$'st!) -"')

!e/iste!e' $'e! t#e SOCIETIES ACT 1D8. Its *a$'ate is t" epa$' a$' e$#a$(e t#e

"$li$e a$' *"-ile +ale a''e' se!+i(es se(t"!s.

JP MOBIE I;C.

JP M"-ile is a s"li' &ellesta-lis#e' ("*pa$) a t!e pi"$ee! i$ t#e e$te!p!ise *"-ilit)

*a!%et. T#e) a!e a p!i+atel) #el' ("*pa$) &it# s"li' i$a$(ial -a(%i$/. T#e) "e! s!e

&a+e *"-ilit) site a ("*p!e#e$si+e &i!eless *"-ilit) s"lti"$ "! e$te!p!ises (a!!ie!s

s)ste* i$te/!at"!s a$' i$'epe$'e$t s"t&a!e +e$'"!s.

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OOP MOBIE

""p *"-ile BP *"-ile $"& !e-!a$'e' as l""p *"-ile6 !ep!ese$ts /!"&t# &it#

("$ti$it). #ile &e ("$sta$tl) &"!% t"&a!'s /i+i$/ "! s-s(!i-e!s a -ette! $et&"!%i$$"+ati+e p!"'(ts a$' a spe!i"! *"-ile telep#"$) epe!ie$(e "! s-s(!i-e!s (a$ -e

ass!e' " t#e sa*e "(s a$' ("**it*e$t i$ p!"+i'i$/ t#e -est $et&"!% ("+e!a/e

-illi$/ a((!a() a$' a$ $*at(#e' pe!s"$aliLe' (st"*e! se!+i(e.

MT; EGI

MT; as Set =p O$ 1st Ap!il 1D8 B) T#e "+e!$*e$t O I$'ia T" =p/!a'e T#ealit) O Tele("* Se!+i(es Epa$' T#e Tele("* ;et&"!% I$t!"'(e ;e& Se!+i(es

A$' T" Raise Re+e$e "! Tele("* e+el"p*e$t ;ee's O I$'ia �S Ke) Met!"s�

el#i T#e P"liti(al Capital A$' M*-ai T#e Bsi$ess Capital O I$'ia.

MTS SGYAM TEECOM

Siste*a S#)a* telese!+i(es li*ite' is a ,"i$t +e$t!e ("*pa$) -et&ee$ siste*a "

Rssia a$' S#)a* /!"p " I$'ia. C!!e$tl) t#e) "pe!ate i$ t#e states " Ra,ast#a$

Ta*il ;a' Ke!ala Bi#a! est Be$/al a$' J#a!%a$'.

REIA;CE COMM=;ICATIO;S

Relia$(e C"**$i(ati"$s #as a !elia-le #i/#(apa(it) i$te/!ate' B"t# i!eless a$' i!eli$e6

a$' ("$+e!/e$t 9"i(e ata a$' 9i'e"6 'i/ital $et&"!%. It is (apa-le " 'eli+e!i$/ a !a$/e "

se!+i(es spa$$i$/ t#e e$ti!e i$"("** I$"!*ati"$ a$' C"**$i(ati"$6 +ale (#ai$ i$(l'i$/

i$!ast!(t!e a$' se!+i(es "! e$te!p!ises as &ell as i$'i+i'als appli(ati"$s a$' ("$slti$/.

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REIA;CE I;OCOM

Relia$(e I$"("** &ill "e! a ("*plete !a$/e " tele("* se!+i(es ("+e!i$/ *"-ile a$'

ie' li$e telep#"$) i$(l'i$/ -!"a'-a$' $ati"$al a$' i$te!$ati"$al l"$/ 'ista$(e se!+i(es.

SGYAM TEECOM IMITE

S#)a* tele("* is pi"$ee! i$ Tele("* I$'st!). It #as !e+"lti"$iLe' t#e i$'st!) &it#

'e+el"p*e$t " i$$"+ati+e p!"'(ts. S#)a* /!"p ("**e$(e' its "pe!ati"$s i$ 1D>4 t"

i$t!"'(e pt"'ate tele("**$i(ati"$ te(#$"l"/).

SO;Y ERICSSO;

S"$) E!i(ss"$ *"-ile ("**$i(ati"$s "e!s *"-ile *lti*e'ia ("$s*e! p!"'(ts "!

pe"ple " app!e(iate t#e p"ssi-ilities " p"&e!l te(#$"l"/).

SPICE TEECOM

Spi(e tele("* t#e -!a$' $a*e " spi(e ("**$i(ati"$s li*ite' is p!ese$tl) "pe!ati$/

(ellla! p#"$e se!+i(es i$ t#e states " P$,a- a$' Ka!$ata%a. C"$si'e!e' as "$e " t#e

-est p!"+i'e!s " *"-ile telep#"$) i$ I$'ia.

TATA I;ICOM

Tata telese!+i(es lt' "e!s its p!"'(ts a$' se!+i(es t" (st"*e!s a(!"ss I$'ia $'e! t#e $a*e

" Tata I$'i("*. Tata telese!+i(es li*ite' is I$'ia?s lea'i$/ p!i+ate -asi( se!+i(e "pe!at"!.

15

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16/59

TEEMATIC E;I;EERS P6 T.

Esta-lis#e' i$ 1DD3 t#e TEP $et&"!% spa$s a(!"ss t#e (e$t!al &este!$ I$'ia &it#

se!+i(e a$' 'ist!i-ti"$ (e$t!es " its "&$. Si$(e its esta-lis#*e$t TEP #as -ee$"!e*"st i$ -!i$/i$/ /l"-al te(#$"l"/) t" t#e I$'ia$ *a!%et.

TO=CGTE

A B#a!ti /!"p ("*pa$) "e!i$/ la$'li$e S i$ *et!"s

9IESG SA;CGAR ;IAM IMITE

9S; i$("!p"!ate' "$ Ap!il 1 1D8 $'e! t#e I$'ia$ C"*pa$ies A(t 1D58 t" ta%e "+e!

t#e a(ti+ities " t#e e!stile "+e!seas ("**$i(ati"$ se!+i(es OCS6. T#e ("*pa$)

"pe!ates a $et&"!% " ea!t# stati"$s s&it(#es s-*a!i$e (a-le s)ste*s a$' +ale

a''e' se!+i(e $"'es t" p!"+i'e a !a$/e " -asi( a$' +ale a''e' se!+i(es.

9OAO;E ESSAR

9"'a"$e essa! i$ I$'ia is a s-si'ia!) " 9"'a"$e /!"p pl( a$' ("**e$(e'

"pe!ati"$s i$ 1DD4 e$ its p!e'e(ess"! Gt(#is"$ tele("* a(@i!e' t#e (ellla!

li(e$se "! M*-ai. 9"'a"$e essa! $"& #as "pe!ati"$s i$ 18 (i!(les ("+e!i$/ 8 "

I$'ia?s *"-ile (st"*e! -ase &it# "+e! 34.1 *illi"$ (st"*e!s.

YO=R BI B=Y

Y"! -ill -'').("* is )"! "$est"p s"lti"$ "! i$'i$/ t#e -est *"-ile pla$ i$ *a!%et

"! )"!sel. Als" )" (a$ se$' !ee s*s t" )"! !ie$'s.

18

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17/59

ABOUT DOT

OT sta$'s "! 'epa!t*e$t " tele("*. It &as sta!te' i$ t#e )ea! 1DD2D3.T#e

'epa!t*e$t is p!ese$tl) #ea'e' -) P!" M.;. S!i!a$/a!a, " is spp"!te' -) a tea*" @aliie' < 'e'i(ate' sta *e*-e!s.

O$ t#e "!e!"$t " 'e+el"p*e$t < &it# t#e a'+e$t " te(#$"l"/i(al !e+"lti"$ <

@a$t* 'e+el"p*e$t i$ t#e iel' " ele(t!"$i(s < ("**$i(ati"$ 'e t" *)!ia'

("*pleities " t#e e&"!l' it &as i$e+ita-le "! t#e e+"lti"$ " a$"t#e! iel' t" *a%e a

'isti$(t i'e$tit) " its "&$. T#s t#e -all " 'e+el"p*e$t &as set i$t" *"ti"$ < t#e

tele("**$i(ati"$ iel' /!a'all) ass*e' a !"le " p!ee*i$e$(e i(# is s#a!e' -)

e& "t#e! e$/i$ee!i$/ 'is(ipli$es i$ t#e *"'e!$ &"!l'.

T#e epa!t*e$t esta-lis#e' i$ t#e )ea! 1DD2 e*p#asiLe' i$ p!"+i'i$/ @alit) e'(ati"$

&it# t#e p!a(ti(al aspe(ts " lea!$i$/ /i+e$ a*ple i*p"!ta$(e .T#e 'epa!t*e$t e$("!a/es

te(#sa++) P!",e(ts i(# #et t#e st'e$ts appetite "! te(#$i(al epl"!ati"$.

1>


18/59

TRAI

TRAI sta$'s "! Tele("* Re/lat"!) At#"!it) " I$'ia. TRAI &as esta-lis#e' i$ t#e )ea!

1DD> i$ p!sa$(e " TRAI O!'i$a$(e6 1DD> i(# &as late! !epla(e' -) a$ a(t " pa!lia*e$t t" !e/late t#e tele("**$i(ati"$ se!+i(es. S"*e " t#e *a,"!

!e("**e$'at"!) !e/lat"!) < ta!i setti$/.

FUNCTIONS OF TRAI

$(ti"$s " TRAI a!e t" *a%e !e("**e$'ati"$s "$ t#e $ee' < ti*i$/ "! i$t!"'(ti"$ " $e&

se!+i(e p!"+i'e! e$s!e ("*plia$(e " te!*s < ("$'iti"$s " li(e$se ee(ti+e *a$a/e*e$t "

spe(t!* la) '"&$ t#e sta$'a!'s " @alit) " se!+i(e t" -e p!"+i'e' -) t#e se!+i(e p!"+i'e!s <

e$s!e t#e @alit) " se!+i(e < ("$'(t t#e pe!i"'i(al s!+e) " s(# se!+i(e p!"+i'e' -) t#e

se!+i(e p!"+i'e!s s" as t" p!"te(t i$te!est " t#e C"$s*e!s " tele("**$i(ati"$ se!+i(e

e$s!e ee(ti+e ("*plia$(e " $i+e!sal se!+i(e "-li/ati"$s $"ti) t#e !ates at i(#

tele("**$i(ati"$ se!+i(es i$ I$'ia s#all -e p!"+i'e' $'e! t#is a(t et(.

Re(e$tl) i$ ee!(ise " p"&e!s ("$e!!e' -) P!"+isi"$K6 16 " Se(ti"$ 2 " t#e TRAI

A(t t#e Ce$t!al "+e!$*e$t 9i'e ;"tii(ati"$ $" S0 44E6 'ate' Dt# Ja$a!) 2004 #as

$"tiie' B!"a'(asti$/ < Ca-le se!+i(es t" -e tele("**$i(ati"$ se!+i(e.

RECONSTITUTION

I A*e$'*e$t6 A(t 2000 #a' le' t" !e("$stitti"$ " t#e at#"!it). It ("$sists " "$e

C#ai!pe!s"$ t&" llti*e *e*-e!s < t&" pa!tti*e Me*-e!s.

T#e p!ese$t ("*p"siti"$ " t#e at#"!it) is as "ll"&s:

SGRI. ;RIPE;RA MISRA

CGAIRPERSO;

1


19/59

SGRI A.K.

SAG;EY MEMBER

SGRI R.;. PRABGAKAR

MEMBER

PRO ;. BAAKRISG;A;

PARTTIME MEMBER

R RAJI9 K=MAR

PARTTIME MEMBER

1D


20/59

SOME IMPORTANT " INTERESTING FACTS ABOUTVODAFONE

9"'a"$e is t#e t#i!' la!/est ("*pa$) i$ t#is ("$t!) -) *a!%et (apitaliLati"$. T#is is

!e*a!%a-le -e(ase 9"'a"$e is a !elati+el) $e& ("*pa$). M"st " t#e "t#e!

("*pa$ies i$ t#e TSE 100

la!/est 100 ("*pa$ies i$ t#e =K6 #a+e -ee$ a!"$' ("$si'e!a-l) l"$/e!.

M"st pe"ple i$ t#is ("$t!) i$sta$tl) !e("/$iLe t#e 9"'a"$e l"/" a$' %$"& at t#e

("*pa$) '"es. 9"'a"$e spplies (st"*e!s &it# *"-ile telep#"$e a(ilities i$(l'i$/ tet

/a*es *si( *"-ile T9 a$' i$te!$et se!+i(es. I$ 2005 9"'a"$e #a' a!"$' 18 *illi"$

=K (st"*e!s e*pl")e' "+e! 11500 pe"ple a(!"ss (all (e$t!es "i(es a$' !etail s#"ps.

T#e ;AS is less &ell%$"&$. It is a $ati"$al (#a!it) &"!%i$/ &it# (#il'!e$ a'lts a$'

a*ilies ae(te' -) atis* a$' t#"se p!"essi"$als " &"!% al"$/si'e t#e*. Atis* is a

("*ple lie l"$/ 'e+el"p*e$tal 'isa-ilit) ae(ti$/ a$ i$(!easi$/ $*-e! " (#il'!e$ i$ t#e

=K. T#e te!* atis* ("+e!s a &i'e !a$/e " -e#a+i"!al a$' ("**$i(ati"$ 'ii(lties. "!

ea*ple pe"ple &it# atis* i$' e+e!)'a) s"(ial i$te!a(ti"$ +e!) 'ii(lt.

T#ei! a-ilit) t" 'e+el"p !ie$'s#ips is /e$e!all) li*ite' as is t#ei! (apa(it) t" $'e!sta$' "t#e!

pe"pleHs e*"ti"$al ep!essi"$. Pe"ple &it# atis* (a$ "te$ #a+e a(("*pa$)i$/ lea!$i$/

'isa-ilities -t e+e!)"$e &it# t#e ("$'iti"$ s#a!es a 'ii(lt) i$ *a%i$/ se$se " t#e &"!l'.

T#e ;AS (#a*pi"$s t#e i$te!ests " pe"ple &it# atis* a$' p!"+i'es se!+i(es app!"p!iate t"

t#ei! $ee's. A!"$' 535000 pe"ple i$ t#e =K #a+e atisti( spe(t!* 'is"!'e!s a$' 2 *illi"$

pa!e$ts (a!e!s a$' !ie$'s a!e ae(te'. =$'e!sta$'i$/ " t#e ("$'iti"$ !e*ai$s li*ite'.

20

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21/59

HISTORY OF VODAFONE

9"'a"$e is t#e &"!l'Hs lea'i$/ i$te!$ati"$al *"-ile ("**$i(ati"$s ("*pa$).

C!!e$tl) it #as "pe!ati"$s i$ 25 ("$t!ies a(!"ss 5 ("$ti$e$ts a$' 40 pa!t$e! $et&"!%s

&it# "+e! 280 *illi"$ (st"*e!s &"!l'&i'e.

DURING 190S

9"'a"$e *a'e t#e =KHs i!st *"-ile (all at a e& *i$tes past *i'$i/#t "$ 1st Ja$a!) 1D5.

it#i$ itee$ )ea!s t#e $et&"!% &as t#e la!/est ("*pa$) i$ E!"pe a$' t#e la!/est " its %i$'

a$)e!e i$ t#e &"!l'. B) t#e t!$ " t#e (e$t!) al*"st e+e!) se("$' =K (itiLe$ #a' a *"-ile

N a$' a t#i!' " t#e* &e!e ("$$e(te' t" 9"'a"$e.

T#e 9"'a"$e st"!) is "$e " i$+est*e$t i$$"+ati"$ a$' a&a!'&i$$i$/ (st"*e!

se!+i(e. A-"+e all it?s "$e " /!"&t# a$' t#e a-ilit) t" 'eli+e! t#e t!e*e$'"s -e$eits "

*"-ile ("**$i(ati"$s $"t ,st i$ t#e =K -t &"!l'&i'e.

192

T#e Ra(al ele(t!"$i(s /!"p &i$s its -i' "! t#e p!i+ate se(t"! =K (ellla! li(e$se. It

sets p t#e Ra(al tele("*s 'i+isi"$ a$' $a*es t#e $e& $et&"!% 9"'a"$e? t" !ele(t

t#e p!"+isi"$ " +"i(e a$' 'ata se!+i(es "+e! *"-ile p#"$es. Base' i$ ;e&-!) t#e

("*pa$) #as less t#a$ 50 e*pl")ees all i$ "$e -il'i$/.

19

T#e 9"'a"$e a$al"/e $et&"!% is t#e i!st (ellla! $et&"!% t" la$(# i$ t#e =K a$'

t#e i!st (all is *a'e !"* St Kat#e!i$e?s '"(% i$ "$'"$ t" ;e&-!) "$ 1 Ja$a!) 1D5.

19%

1• 9"'a"$e is !e("/$iLe' as t#e la!/est *"-ile $et&"!% i$ t#e &"!l'.

2• 9"'ata is (!eate' as t#e +"i(e a$' 'ata? -si$ess t" 'e+el"p a$' *a!%et

9"'a"$e !e(all t#e +"i(e*ail se!+i(e.

21


22/59

9"'apa/e is la$(#e' p!"+i'i$/ a pa/i$/ $et&"!% t#at ("+e!s 0 " t#e =K p"plati"$.

19

Ra(al tele("** pl( l"ats "$ t#e "$'"$ a$' ;e& Y"!% st"(% e(#a$/es.

199

Pa%$et is "!*e' as a ,"i$t +e$t!e -et&ee$ Ra(al tele("* a$' (a-le < &i!eless.

VODAFONE DURING 1990S

19911• Ra(al a$' 9"'a"$e 'e*e!/e. A$' t#e 9"'a"$e /!"p is liste' as a$

i$'epe$'e$t ("*pa$) "$ t#e "$'"$ a$' ;e& Y"!% st"(% e(#a$/es.

2• 9"'a"$e a$' tele("* i$la$' *a%e t#e &"!l'?s i!st i$te!$ati"$al !"a*i$/ (all.

3• 9"'a"$e la$(#es its 'i/ital SM6 *"-ile p#"$e se!+i(e N t#e i!st i$ t#e =K.

1992

9"'a"$e a$' tele("* i$la$' si/$ t#e &"!l'Hs i!st i$te!$ati"$al SM !"a*i$/ a/!ee*e$t.

199

1• 9"'a"$e /!"p i$te!$ati"$al is "!*e' t" a(@i!e li(e$ses a$' spe!+ise "+e!seasi$te!ests.

2• 9"'a"$e "pe$s its i!st #i/# st!eet st"!e.

199$

1• 9"'ata is t#e i!st $et&"!% "pe!at"! i$ t#e =K t" la$(# 'ata a a$' s*s

se!+i(es "+e! t#e 'i/ital $et&"!%.

2• 9"'a"$e ,"i$s t#e /l"-al sta! ("$s"!ti* t" 'e+el"p a$' la$(# a l"& ea!t#

"!-iti$/ satellite *"-ile p#"$e se!+i(e.

22


23/59

199

1• 9"'a"$e is t#e i!st $et&"!% "pe!at"! i$ t#e =K t" la$(# a p!epa) a$al"/epa(%a/e.

2•Pe! se("$' -illi$/ "$ t#e 'i/ital $et&"!% is i$t!"'(e' as &ell as "pti"$s t" -)

-$'le'? *i$tes a$' *a%e "pea% l"(al (alls t" la$'li$es.

199%

C#!is /e$t s((ee's Si! e!al' #e$t as (#ie ee(ti+e "i(e! " 9"'a"$e /!"p pl(.

1999

1• 9"'a"$e ai! t"(# pl( is (!eate' as a !eslt " a s((essl *e!/e! -et&ee$

9"'a"$e /!"p pl( a$' ai! t"(# ("**$i(ati"$s I$(.

2• O$ 5 Ja$a!) 9"'a"$e ("$$e(ts t#e i+e *illi"$ (st"*e!s i$ t#e =K.

VODAFONE DURING 2000S

2000

1• T#e a(@isiti"$ " Ma$$es*a$$ A/ al*"st '"-les t#e siLe " t#e 9"'a"$e

/!"p *a%i$/ it t#e la!/est *"-ile tele("**$i(ati"$s ("*pa$) a$' "$e " t#e t"p te$

("*pa$ies -) *a!%et (apitaliLati"$ i$ t#e &"!l'.

2• 9iLLa+i is la$(#e' a 5050 ,"i$t +e$t!e -et&ee$ 9"'a"$e ai! t"(# a$'

+i+e$'i$et t" 'eli+e! a *ltia((ess -!a$'e' i$te!$et p"!tal "! E!"pe.

3• 9"'a"$e a(@i!es t#e la!/est a+aila-le 3/ li(e$se i$ t#e =K. I$ pa!allel &it# t#e

'e+el"p*e$t " 3/ 9"'a"$e a$$"$(es its i$te$ti"$ t" "e! PRS /e$e!al pa(%et

!a'i" se!+i(e6 t" =K ("!p"!ate (st"*e!s.

4• T#e /l"-al sta! satellite ("**$i(ati"$s se!+i(e is la$(#e' i$ t#e =K.

23


24/59

2001

1• 9"'a"$e i$t!"'(es i$sta$t *essa/i$/ t" its $et&"!%s.

2•9"'a"$e *a%es t#e &"!l'?s i!st 3/ !"a*i$/ (all -et&ee$ Spai$ a$' Japa$.

2002

1• 9"'a"$e t!ials its /l"-al *"-ile pa)*e$t s)ste* i$ t#e =K Ital) a$' e!*a$).

2• 9"'a"$e la$(#es t#e i!st ("**e!(ial E!"pea$ PRS !"a*i$/ se!+i(e.

3• T#e 9"'a"$e /!"p "$'ati"$ is la$(#e'. T#e /!"p a$' its s-si'ia!ies pla$ t"

("$t!i-te Q20 *illi"$ t" ("**$it) p!"/!a**es /i'e' -) t#e /!"p s"(ial i$+est*e$t p"li().

4•9"'a"$e la$(#es 9"'a"$e li+e < *"-ile "i(e t&" $e& ("$s*e! a$' -si$ess

p!"p"siti"$s.

5• A!$ Sa!i$ is sele(te' t" s((ee' Si! C#!ist"p#e! e$t as C#ie Ee(ti+e "

9"'a"$e /!"p pl(.

200

1• 9"'a"$e li+e att!a(ts 1 *illi"$ (st"*e!s i$ its i!st si *"$t#s.

2•O!a$/e tele"$i(a *"+iles t*"-ile a$' 9"'a"$e "!* a $e& ass"(iati"$ t" '!i+e

i$te!"pe!a-le *"-ile pa)*e$ts.

200$

9"'a"$e la$(#es its i!st 3/ se!+i(e i$ E!"pe &it# t#e +"'a"$e *"-ile ("$$e(t

3//p!s 'ata (a!'.

24


25/59

9"'a"$e li+e it# 3/ is la$(#e' i$ 13 *a!%ets.

25


26/59

200

1• 9"'a"$e si*pl) is la$(#e' /i+i$/ (st"*e!s $e& eas)t"se +"i(e a$' tetse!+i(es.

2• 9"'a"$e i$t!"'(es passp"!t a $e& +"i(e !"a*i$/ p!i(e pla$.

200

T#e $*-e! " 9"'a"$e li+e Cst"*e!s &it# 3/ !ea(# 10 *illi"$.

28


27/59

MANAGEMENT OF VODAFONE

NE CEO OF VODAFONE

VODAFONE ANNOUNCES NEW CIEF E!ECUTIVE

9"'a"$e /!"p pl( t"'a) a$$"$(es t#at ate! i+e )ea!s i$ t#e !"le A!$ Sa!i$ &ill -e

!eti!i$/ as (#ie ee(ti+e at t#e e$' " t#e ("*pa$)?s AM "$ 2Dt# Jl) 200. Ge &ill

-e s((ee'e' -) 'ept) (#ie ee(ti+e 9itt"!i" C"la".

A!$ Sa!i$ -e(a*e (#ie ee(ti+e i$ Jl) 2003 a$' "+e! t#e last i+e )ea!s #as le' t#e

("*pa$) t#!"/# a pe!i"' " si/$ii(a$t (#a$/e -"t# st!ate/i( a$' "!/a$iLati"$al.

=$'e! #is lea'e!s#ip 9"'a"$e #as 'e+el"pe' a$' i*ple*e$te' a $e& st!ate/) t"

-e("*e a t"tal ("**$i(ati"$s ("*pa$) i(# is al!ea') 'eli+e!i$/ !eslts. As pa!t "

its st!ate/) 9"'a"$e #as als" epa$'e' i$t" e*e!/i$/ *a!%ets i$(l'i$/ R"*a$ia

CLe(# Rep-li( T!%e) a$' *"st !e(e$tl) I$'ia e!e A!$ Sa!i$ le' t#e a(@isiti"$ "

Gt(#is"$ essa! i(# is t#e la!/est "!ei/$ i$+est*e$t *a'e i$ t#e ("$t!).

I$ p"!t"li" *a$a/e*e$t '!i$/ t#is ti*e t#e ("*pa$) als" 'isp"se' " its -si$esses i$

Japa$ a$' S&e'e$ t"/et#e! &it# i$te!ests i$ S&itLe!la$' a$' Bel/i*. I$ E!"pe t#e $e&

st!ate/) #as 'eli+e!e' i$$"+ati+e p!"'(ts i*p!"+e' !e+e$e a$' si/$ii(a$t ("st !e'(ti"$.

O!/a$iLati"$all) t#e ("*pa$) #as -ee$ st!(t!e' t" ta%e a'+a$ta/e " its si/$ii(a$t

/l"-al ""tp!i$t -) -e("*i$/ a$ i$te/!ate' -si$ess &it# a (lea! 'isti$(ti"$ -et&ee$

/l"-al a$' l"(al a(ti+ities.

!i$/ #is ti*e as (#ie ee(ti+e t#e ("*pa$) #as als" /!"&$ its p!"p"!ti"$ate (st"*e!

-ase !"* 120 *illi"$ t" *"!e t#a$ 280 *illi"$ /l"-all) a$' "+e! t#is pe!i"' 9"'a"$e #as

("$siste$tl) 'eli+e!e' st!"$/ !eslts. Ret!$s t" s#a!e#"l'e!s "+e! t#is pe!i"' #a+e als"

-ee$ +e!) p"siti+e &it# 'i+i'e$'s i$(!easi$/ !"* 1.8Dp t" >.51p a$ i$(!ease " *"!e t#a$

400. Ge #as als" -ilt a $e& se$i"! *a$a/e*e$t tea* a$' ta%e$ t#e lea' "$ *a,"!

i$'st!) isses i$(l'i$/ *"-ile -!"a'-a$' a$' i$te!$et se!+i(es.

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COMMENTING! CHAIRMAN SIR JOHN BOND SAID

“A!$ #as '"$e a t!e*e$'"s ,"- as (#ie ee(ti+e. Ge #as le' t#e ("*pa$) &it#

'isti$(ti"$ a$' $a+i/ate' 9"'a"$e t#!"/# a pe!i"' " !api' (#a$/e. Ge #as 'e+el"pe'

a $e& st!ate/) "! t#e -si$ess a$' si/$ii(a$tl) epa$'e' "! ""tp!i$t i$ e*e!/i$/

*a!%ets. T#e a(@isiti"$ i$ I$'ia &as +e!) &ell ti*e' a$' ee(te'. T#e -"a!' #as a

/!eat 'eal t" t#a$% #i* "! a$' i &"l' li%e pe!s"$all) t" t#a$% #i* "! all #e #as '"$e

"! t#e -si$ess a$' &is# #i* a$' #is a*il) all t#e -est "! t#e t!e. I$ 9itt"!i" C"la"

&e #a+e a i$e s((ess"! a$' I a* l""%i$/ "!&a!' t" &"!%i$/ &it# #i* i$ #is $e& !"le.F

ARUN SARIN SAID

“It #as -ee$ a p!i+ile/e t" lea' 9"'a"$e "! t#e last i+e )ea!s a$' t" #a+e -ee$ i$+"l+e' i$ t#e

("*pa$) "! s(# a l"$/ ti*e. I eel t#at I #a+e a(("*plis#e' at i set "t t" a(#ie+e pa!ti(la!l)

i$ 'e+el"pi$/ a$' i*ple*e$ti$/ a $e& st!ate/). I a* +e!) p!"' " at 9"'a"$e a$' its >1000

pe"ple #a+e a(#ie+e' a$' t#e /""' *"*e$t* &e #a+e i$ t#e *a!%etpla(e. I %$"& t#at t#e

-si$ess is i$ (apa-le #a$'s &it# 9itt"!i" C"la". Ga+i$/ &"!%e' &it# #i* "! *a$) )ea!s I %$"& t#at

#e #as t#e epe!ie$(e a$' +isi"$ t" ta%e 9"'a"$e "$ t" t!e s((ess.F

9"'a"$e /!"p pl( als" a$$"$(e' t"'a) t#at $"$ ee(ti+e 'i!e(t"!s Mi(#ael B"s%i$ a$'

J!/e$ S(#!e*pp &ill $"t -e see%i$/ !eele(ti"$ at t#e AM. Mi(#ael B"s%i$ ,"i$e' t#e

9"'a"$e -"a!' i$ 1DDD "$ 9"'a"$e?s *e!/e! &it# ai! t"(# ("**$i(ati"$s i$( #a+i$/

se!+e' "! a $*-e! " )ea!s p!e+i"sl) "$ t#e ai! t"(# -"a!'. J!/e$ S(#!e*pp -e(a*e a

'i!e(t"! " 9"'a"$e i$ 2000 e$ 9"'a"$e ("*plete' its a(@isiti"$ " Ma$$es*a$$

#a+i$/ -ee$ a *e*-e! " Ma$$es*a$$?s spe!+is"!) -"a!' -e"!e t#e$.

Si! J"#$ -"$' sai': “I &"l' li%e t" t#a$% Mi(#ael a$' J!/e$ "! t#ei! ("$t!i-ti"$s a$'

"! t#e 'ie!e$t a$' i*p"!ta$t pe!spe(ti+es ea(# #as -!"/#t t" "! -"a!'. B"t# #a+e

se!+e' &it# 'isti$(ti"$ a$' i a* +e!) /!atel "! t#ei! ti!eless &"!% "$ "! -"a!'

("**ittees espe(iall) Mi(#ael?s (#ai!*a$s#ip " t#e a'it.

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C"**ittee. J!/e$ #as at "$e ti*e "! a$"t#e! -ee$ a *e*-e! " ea(# " "! p!i$(ipal

-"a!' ("**ittees. e &is# t#e* -"t# &ell i$ t#e t!e.F

ARUN SARIN

A!$ Sa!i$ a/e' 53 /!a'ate' !"* t#e I$'ia$ i$stitte " te(#$"l"/) &it# a BS i$

e$/i$ee!i$/ i$ 1D>5. I$ 1D> #e /ai$e' a MS i$ e$/i$ee!i$/ a$' a MBA !"* t#e

=$i+e!sit) " Cali"!$ia at Be!%ele).

Ge sta!te' #is (a!ee! as a *a$a/e*e$t ("$slta$t -e"!e *"+i$/ i$ 1D4 t" pa(ii( Telesis

/!"p i$ Sa$ !a$(is(". C"**e$(i$/ i$ ("!p"!ate 'e+el"p*e$t #e &as i$st!*e$tal i$ t#e

("*pa$) a(@i!i$/ t#e i!st (ellla! li(e$ses i$ t#e s as &ell as &i$$i$/ t#e i!st (ellla! li(e$se

i$ e!*a$) a$' a PC; li(e$se i$ t#e =K. Ge &as s-se@e$tl) app"i$te' CO a$' (#ie

st!ate/) "i(e! at pa(ii( -ell -e"!e *"+i$/ "$ t" -e("*e +i(e p!esi'e$t a$' /e$e!al *a$a/e!

Sa$ !a$(is(" -a) a!ea telep#"$e ("*pa$) a pa(ii( -ell 'i+isi"$ &it# 12000 e*pl")ees.

"ll"&i$/ t#e 'e*e!/e! !"* pa(ii( Telesis " t#e *"-ile a$' pa/i$/ -si$esses t" "!* ai!

t"(# ("**$i(ati"$s A!$ &as app"i$te' se$i"! +i(e p!esi'e$t ("!p"!ate st!ate/) a$'

'e+el"p*e$t e!e #e 'e+el"pe' a$' i*ple*e$te' a /!"&t# st!ate/) e$("*passi$/

pa!t$e!s#ips a$' a(@isiti"$s i(# i$(l'e' t#e *e!/e! &it# s &est?s &i!eless -si$ess.

O$ -e("*i$/ p!esi'e$t a$' CEO ai! t"(# i$te!$ati"$al A!$ &as !esp"$si-le "! t#e

a(@isiti"$ " &i!eless li(e$ses i$ se+e!al "+e!seas te!!it"!ies a$' esta-lis#i$/ t#e

*a$a/e*e$t tea*s " t#ese $e& +e$t!es.

Ge t#e$ -e(a*e p!esi'e$t " ai! t"(# ("**$i(ati"$s e!e #e &as !esp"$si-le "!

*a$a/i$/ t#e (ellla! a$' pa/i$/ "pe!ati"$s i$ 14 ("$t!ies a$' &as a %e) $e/"tiat"! i$ t#e

s((essl *e!/e! " ai! t"(# &it# 9"'a"$e /!"p pl(. it#i$ t#e ("*-i$e' -si$ess

9"'a"$e ai! t"(# pl( #e &as app"i$te' CEO =SAsia pa(ii( !e/i"$ *a$a/i$/ t#e

/!"p?s "pe!ati"$s i$ t#e =S Asia a$' Ast!alasia. I$ a''iti"$ #e #ea'e' t#e /l"-al *"-ile

i$te!$et 'i+isi"$ !esp"$si-le "! t#e i$t!"'(ti"$ " &i!eless i$te!$et se!+i(es.

2D


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I$ 2000 &it# t#e s((essl *e!/e! " 9"'a"$e ai! t"(#?s s -si$esses &it# t#"se "

-ell Atla$ti( a$' TE t" "!* 9ERIO; &i!eless a!$ ilst *ai$tai$i$/ a $"$

ee(ti+e 'i!e(t"!s#ip " 9"'a"$e ai! t"(# pl( -e(a*e CEO " i$" spa(e a p!"+i'e!

" *"-ile i$te!$et ("$te$t a$' 'i!e(t"!) se!+i(es.

I$ 2001 #e ,"i$e' ACCEKKR tele("*7 a tele("* i$+est*e$t a$' *a$a/e*e$t -si$ess

e!e #e e+alate' $*e!"s "pp"!t$ities i$ t#e tele("**$i(ati"$s i$'st!) a!"$' t#e

&"!l' a$' "+e!sa& t#e a(@isiti"$ " -ell Ca$a'a?s )ell"& pa/es -si$ess.

I$ Ap!il 2003 #e -e(a*e CEO 'esi/$ate " 9"'a"$e /!"p pl( a$' ass*e' t#e p"st

" (#ie ee(ti+e "$ Jl) 30t# 2003.

P!i"! t" -e("*i$/ (#ie ee(ti+e A!$ #a' -ee$ a $"$ee(ti+e 'i!e(t"! " t#e AP

I$( t#e C#a!les S(#&a- C"!p"!ati"$ a$' Cis(" s)ste*s i$(. I$ Jl) 2005 #e &as

app"i$te' t" t#e ("!t " 'i!e(t"!s at t#e -a$% " E$/la$'.

V)**/) C

9itt"!i" C"la" a/e' 48 &as app"i$te' (#ie ee(ti+e E!"pe a$' 'ept) /!"p (#ie

ee(ti+e " 9"'a"$e /!"p pl( i$ O(t"-e! 2008.

9itt"!i" #"l's a -si$ess 'e/!ee (* la'e !"* B"(("$i $i+e!sit) a$' a$ MBA &it#

#"$"!s !"* t#e Ga!+a!' -si$ess s(#""l.

Bet&ee$ 2004 a$' 2008 #e &as (#ie ee(ti+e "i(e! " RCS *e'ia /!"p i$ Mila$ a lea'i$/

*e'ia /!"p p-lis#i$/ $e&spape!s *a/aLi$es a$' -""%s i$ Ital) Spai$ a$' !a$(e.

P!i"! t" t#at 9itt"!i" #el' t#e p"st " !e/i"$al CEO s"t# E!"pe Mi''le East a$' A!i(a "

9"'a"$e /!"p pl( a$' #e &as a$ ee(ti+e 'i!e(t"! "$ t#e *ai$ -"a!'. Be"!e t#e 9"'a"$e

a(@isiti"$ 9itt"!i" &as COO a$' CEO " O*$itel P!"$t" Italia $"& +"'a"$e Ital).

9itt"!i" spe$t t#e ea!l) pa!t " #is (a!ee! 1DD8D a$' 1DD1D86 at M(%i$se) < (" e!e #e

&as a pa!t$e! i$ t#e Mila$ "i(e &"!%i$/ "$ *e'ia tele("**$i(ati"$s a$' i$'st!ial /""'s.

Ge #ea'e' t#e i$a$(e p!a(ti(e a$' &as !esp"$si-le "! t#e "i(e !e(!iti$/ " ("$slta$ts.

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9itt"!i" &"!%e' i$ 1DD1DD0 "! M"!/a$ Sta$le) i$+est*e$t -a$% 'i+isi"$ i$ "$'"$

a$' M"$'a'"!i t#e Italia$ p-lis#e!.9itt"!i" #as -ee$ a $"$ee(ti+e 'i!e(t"! a$'

*e*-e! " t#e !e*$e!ati"$ ("**ittee " Ras i$s!a$(e t#e$ liste' "$ t#e Mila$ st"(%

e(#a$/e $"& *e!/e' &it# allia$L se6 a$' &as p!e+i"sl) a $"$ee(ti+e 'i!e(t"!

a$' (#ai!*a$ " t#e !e*$e!ati"$ ("**ittee " i$*e((a$i(a

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CHAPTER IV

PRODUCTS " SERVICES OFFERED BY VODAFONE

PRODUCTS CATEGORY

1.CGARERS:

Sta) ("$$e(te' e!e+e! )" a!e &it# t#e $"%ia t!a+el (#a!/e!. ItHs #a$') e$ )"H!e

(a*pi$/ l)i$/ "! "$ t#e /". ItHs als" i'eal i )" "!/et t" %eep )"! p#"$e ll) (#a!/e'.

it# *"st $"%ia p#"$es $"& pa(%i$/ (a*e!as "!/a$iLe!s a$' e*ail t#is $it) /a'/et

&ill ("*e i$ #a$') "! *"!e t#a$ ,st tal%i$/. A$' -e(ase itHs s*all )" (a$ pa(% it i$

)"! -a/ a$' "!/et a-"t it $til )" !$ "t " ,i(e.

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2.CO;;ECTI9ITY:

et a /!eat si/$al at #"*e &it#"t lea$i$/ "t " t#e &i$'"& t#a$%s t" t#e 9"'a"$e

a((ess /ate&a).

T#e /ate&a) si*pl) pl/s i$t" )"! -!"a'-a$' li$e -""sti$/ )"! 3/ si/$al !i/#t

t#!"/# )"! #"*e. ItHs als" s*all s" )"Hll #a!'l) $"ti(e itHs t#e!e. a$t t" s#a!e )"!

si/$al &it# !ie$'s a$' a*il)

I t#e)H!e "$ 9"'a"$e )" (a$ p t" "! pe"ple (a$ se t#e /ate&a) at "$(e.

9"'a"$e a((ess /ate&a) &"!%s &it# a$) 3/ p#"$e. Y"Hll als" $ee' a #"*e

-!"a'-a$' li$e &it# a *i$i** spee' " 1*-ps.

T#e 9"'a"$e a((ess /ate&a) is als" a+aila-le !"* ,st 2D0 RS a *"$t# &it# sele(t

pa) *"$t#l) "e!s7 please p"p i$t" a st"!e "! *"!e i$"!*ati"$.

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3.GEASETS < GEAPGO;ES:

et a /!eat si/$al at #"*e &it#"t lea$i$/ "t " t#e &i$'"& t#a$%s t" t#e 9"'a"$e

a((ess /ate&a).

T#e /ate&a) si*pl) pl/s i$t" )"! -!"a'-a$' li$e -""sti$/ )"! 3/ si/$al !i/#t

t#!"/# )"! #"*e. ItHs als" s*all s" )"Hll #a!'l) $"ti(e itHs t#e!e. a$t t" s#a!e )"!

si/$al &it# !ie$'s a$' a*il)

I t#e)H!e "$ 9"'a"$e )" (a$ p t" "! pe"ple (a$ se t#e /ate&a) at "$(e.

9"'a"$e a((ess /ate&a) &"!%s &it# a$) 3/ p#"$e. Y"Hll als" $ee' a #"*e

-!"a'-a$' li$e &it# a *i$i** spee' " 1*-ps.

T#e 9"'a"$e a((ess /ate&a) is als" a+aila-le !"* ,st 2D0 a *"$t# &it# sele(t pa)

*"$t#l) "e!s7 please p"p i$t" a st"!e "! *"!e i$"!*ati"$.

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4.EU ARM CRAE:

Tal% i$ )"! (a! ile )"! #a$'s sta) i!*l) "$ t#e eel. T#e 9"'a"$e (a! (!a'le is

'esi/$e' "! a$) #a$'set. Jst atta(# t#e s(ti"$ (ap t" )"! &i$'s(!ee$ "! (lip t#e

(!a'le t" )"! ai! +e$t. ;" *ess. ;" t""ls. ;" #assle.

O$(e t#e (!a'leHs atta(#e' t&ist t#e -e$') a!* "! t#e pe!e(t p"siti"$. ItHs as eas) as

t#at. Si*ple a$' sae t#e *st#a+e a((ess"!) is at ,st 58> RS +e!) a"!'a-le t"".

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5.MEMORY CARS:

#e$ )" $ee' t" pa(% e+e$ *"!e i$t" )"! p#"$e (#""se t#e sa$'is% 4 B *i(!" s'

*e*"!) (a!'. It #as t#e sa*e 'i*e$si"$s as t#e 2 B (a!' -t lets )" (a!!) l"a's

*"!e t$es a$' p#"t"s.

it# spa(e "! p t" 1000 t!a(%s t#e!eHs e$"/# !""* i$ t#is ti$) 'e+i(e "! all )"!

a+"!ites. Y" (a$ als" st"!e +ie& "! t!a$se! p#"t"s a$' +i'e" (lips sael) a$' easil).

Sli* p"&e!l a$' lt!a ("*pati-le t#e 4 B *i(!" s' *e*"!) (a!' is t#e i'eal

("*pa$i"$ "! )"! p#"$e.

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SERVICES

V"'a"$e?s $e& tele("*s *a$a/e*e$t se!+i(e si*pli)i$/ t#e *a$a/e*e$t " ie'

a$' *"-ile tele("*s se!+i(es.

9"'a"$e l"-al E$te!p!ise N T#e 'i+isi"$ " 9"'a"$e i(# *a$a/es t#e

("**$i(ati"$s $ee's " t#e la!/est *lti$ati"$al ("*pa$ies &"!l'&i'e N a$$"$(es

t#e la$(# " 9"'a"$e tele("*s *a$a/e*e$t a $e& se!+i(e i(# ("*-i$es a$'

si*pliies t#e *a$a/e*e$t " ie' a$' *"-ile tele("*s.

9"'a"$e tele("*s *a$a/e*e$t is a ll) #"ste' se!+i(e 'esi/$e' t" !e*"+e t#e

"pe!ati"$al ("*pleit) " *a$a/i$/ t#e tele("*s e$+i!"$*e$t "! *lti$ati"$al -si$esses.

=$'e!pi$$e' -) 9"'a"$e?s /l"-al spp"!t a$' se!+i(e le+el a/!ee*e$ts t#e se!+i(e

&ill /i+e *lti$ati"$als /!eate! +isi-ilit) a$' *a$a/e*e$t ("$t!"l "+e! t#ei! tele("*s

epe$'it!e as &ell as i*p!"+e t#e @alit) " se!+i(e 'eli+e!e' t" e*pl")ees.

T#e "e!i$/ &ill als" 'eli+e! a si$/le "$li$e *a$a/e*e$t +ie& " -"t# t#ei! ie' a$'

*"-ile tele("*s se!+i(es. 9"'a"$e ("$slta$ts &ill &"!% &it# (st"*e!s t" assess a$'

s("pe t#ei! (!!e$t tele("*s +e$'"!s a$' se!+i(es t#e$ 'e+el"p a *a$a/e*e$t pla$

ai*e' t" 'eli+e! /!eate! ei(ie$() a$' !e'(e ("sts.

ADDITIONAL KEY FEATURES INCLUDE

1· A si$/le "$li$e +ie& " spe$' a(!"ss all tele("*s p!"+i'e!s

2· ll +isi-ilit) " tele("*s assets s(# as *"-ile a$' ie' 'e+i(es

3· A-ilit) t" ("$t!"l a$' *a$a/e *"-ile 'e+i(es

4· Capa-ilit) t" se(!e l"(% a$' !e*"tel) &ipe *"-ile 'e+i(es

5· 9isi-ilit) " tele("*s +e$'"! ("$t!a(ts a$' t#e (!!e$t ("$t!a(t stats

T#e "$li$e *a$a/e*e$t p"!tal is tail"!e' t" ea(# "!/a$iLati"$ t" e$s!e t#at it i$te!a(es &it#

t#ei! eisti$/ ("*pa$) p!"(esses. "! ea*ple t#e se!+i(e p!"+i'es a$ e*pl")ee selse!+i(e

3>

http://enterprise.vodafone.com/http://enterprise.vodafone.com/http://enterprise.vodafone.com/


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p"!tal e$a-li$/ e*pl")ees t" "!'e! $e& *"-ile 'e+i(es a$' p'ate t#ei! p!"iles. T#e

p!"(ess " "!'e!i$/ a 'e+i(e a$' t#e t)pe " 'e+i(e t#at a$ e*pl")ee is all"&e' t" "!'e!

&ill -e i$ li$e &it# ea(# ("*pa$)?s set app!"+al /i'eli$es p"li(ies a$' &"!% l"&s.

“I$ t#is t"/# e("$"*i( e$+i!"$*e$t "! (st"*e!s a!e !/e$tl) see%i$/ &a)s t"

!e'(e ("st a$' si*pli) t#ei! p!"(essesF sai' ;i(% Jee!) 'i!e(t"! 9"'a"$e /l"-al

e$te!p!ise. “9e!) e& /l"-al "!/a$iLati"$s #a+e a ("*plete a$' a((!ate +ie& " t#ei!

ie' a$' *"-ile tele("*s la$'s(ape. O! tele("*s *a$a/e*e$t se!+i(e #as -ee$

'e+el"pe' i$ 'i!e(t !esp"$se t" t#is $ee'.F

INTERNET

MOBILE BROADBAND

MO"ILE "ROAD"AND VIA #OUR PONE

eel t#e !ee'"*. =se t#e i$te!$et )"! &a) N &it# ll a((ess t" 9OIP se!+i(es li%e

SKYPEV a$' pee! t" pee! se!+i(es li%e ile s#a!i$/.

it# *"-ile -!"a'-a$' +ia )"! p#"$e )" /et a "ppi$/ 5 B ea(# *"$t#. Si*pl)

se )"! p#"$e as $"!*al N a$' i )" #a+e a 3/ p#"$e ("$$e(t it t" )"! lapt"p t"

t!$ )"! p#"$e i$t" a -!"a'-a$' *"'e*.

Be"!e )" /et sta!te' )" *i/#t $ee' t" *a%e a e& (#a$/es t" )"! p#"$e?s setti$/s

N )"! se! *a$al &ill #a+e all t#e 'etails.

A'' *"-ile -!"a'-a$' +ia )"! p#"$e N "! Q20 a *"$t#

1·5/- a *"$t# N i'eal "! -i/ '"&$l"a's

2· 9OIP a$' pee! t" pee! se!+i(es N /et ll a((ess t" SKYPEV ile s#a!i$/ a$' l"ts *"!e

3· O$e pla$ "! e+e!)t#i$/ N )" '"$?t $ee' a sepa!ate =SB *"'e* 'e+i(e. Jst

se )"! p#"$e i$stea'

3


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HOMEBROADBAND

9"'a"$e #"*e -!"a'-a$' /i+es )" #i/#spee' i$te!$et a((ess a$' i$(lsi+e a$)ti*e

la$'li$e (alls "! ,st 12 RS a *"$t#.

it# $" #i''e$ (at(#es "! (st"*e!s sa) its -ette! +ale t#a$ t#ei! p!e+i"s #"*e

-!"a'-a$' pa(%a/e.

#at '" I /et

1· Spe! ast -!"a'-a$' ("$$e(ti"$ p t" *-6 &it# $li*ite' sa/e

2· I$(lsi+e (alls t" =K la$'li$es a$) ti*e

3· 25 " (alls t" =K *"-iles

4· !ee =K-ase' telep#"$e spp"!t 24>

5· B!"a'-a$' *"'e* a$' *i(!" ilte!s i$(l'e'

All "! ,st 12 Rs pe! *"$t#.

30a) *"$e) -a(% /a!a$tee

e?!e s" ("$i'e$t 9"'a"$e at #"*e is -ette! +ale "! *"$e) t#a$ )"! (!!e$t -!"a'-a$'

pa(%a/e &e?ll /i+e )" a 30'a) *"$e) -a(% /a!a$tee. Call s t" i$' "t *"!e.

#at a-"t 9AT

C"sts s#"&$ i$(l'e +at at 1>.5. "$Ht &"!!)7 )"Hll "$l) -e (#a!/e' +at at 15

ile t#at !ate !e*ai$s.

3D


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PRICI; STRATEIES :

1: MO;TGY PRICE PA;S

2:PAY AS YO= O PA;S

3: CA CGARES GIE OI; ABROA

4: PAY MO;TGY CA CGARES

5: B=SI;ESS CA CGARES

40


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MARKET SHARE OF MOBILE OPERATORS IN INDIA2002-200

VODAFONE TOPS THE LIST IN THIS CATEGORY

41


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ABOUT THE MOST POPULAR VODAFONE OO-OOS

SOME INTERESTING FACTS ABOUT OOOOS

O$ i!st l""% t#ese “"" ""sF i$ 9"'a"$e T9 a's *a) !ese*-le a$i*ate' (a!t""$

(#a!a(te!s &it# a$ alie$ l""% "! si*pl) a stpi' e//#ea' (#a!a(te! &it# 'isp!"p"!ti"$al

ite -"'ies a$' -la(% '"ts "! e)es a$' *"t#.

Bt t#e i$te!esti$/ pa!t is t#at "" ""s a!e $"t a$i*ate' (#a!a(te!s -t a!e a(tall)

sli* &"*e$ a(t"!s !"* l"(al M*-ai t#eat!es '!esse' i$ ite ("st*es t#at a!e

ste' &it# "a* t" p"!t!a) t#e (#a!a(te!s.

T#ese (#a!a(te!s a!e $a*e' 5 a$' a!e (!eate' -) O


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illsi"$ t#at #a' t" -e (!eate'. “i$ a se$se it is li+e? a$i*ati"$F Ge @ips !ee!!i$/ t"

t#e a(t t#at it &as all s#"t li+e.

T" (!eate la!/e #ea's t#e) se' a *ate!ial (alle' Pe!spe i(# &as a/ai$ ste' &it#

"a*. Als" t#e) (aste' "$l) &"*e$ a$' (#il'!e$ t" pla) t#e L"" L""s s" t#at t#e t#i$

#a$'s a$' le/s *a'e t#e #ea's l""% e+e$ -i//e!.

SPONSORSHIP

VODAFONES PARTNERSHIP ITH MCLAREN MERCEDES SERIES

As title sp"$s"! a$' "i(ial *"-ile pa!t$e! " t#e 9"'a"$e M(la!e$ Me!(e'es? tea*

9"'a"$e is !aisi$/ its ass"(iati"$ &it# "!*la 1 t" t#e lti*ate le+el. e #a+e

("**itte' t" a l"$/te!* a/!ee*e$t sta!ti$/ i$ 200>.

T#e sp"$s"!s#ip 'e*"$st!ates 9"'a"$e?s "$/"i$/ ("**it*e$t t" t#e "!*la 1 &"!l'

(#a*pi"$s#ip a sp"!t i(# ("$ti$es t" 'eli+e! *assi+e /l"-al tele+isi"$ ("+e!a/e a$' i(#

#as si/$ii(a$t appeal "! 9"'a"$e?s ("$s*e! a$' -si$ess (st"*e!s a!"$' t#e &"!l'.

T#e title sp"$s"!s#ip i$(l'i$/ t#e tea* $a*e 9"'a"$e M(la!e$ Me!(e'es? a$'

"i(ial *"-ile pa!t$e!? " t#e tea* /i+es 9"'a"$e7 '"*i$a$t title sp"$s"!s#ip -!a$'i$/

"$ t#e (a!s '!i+e!sH a$' pit (!e&sH "+e!alls a$' #el*ets.

As &e e$te! i$t" t#is e(iti$/ $e& pa!t$e!s#ip t#e ass"(iati+e !i/#ts a(@i!e' p!"+i'e $i@e

"pp"!t$ities t#at &ill ("$ti$e t" !aise -!a$' a&a!e$ess t#!"/# t#e tea* $a*e a$'

-!a$'i$/. T#e tea* pa!t$e!s#ip 'eli+e!s a p"&e!l i$te/!ate' *a!%eti$/ plat"!* t#!"/#

a'+e!tisi$/ #"spitalit) *"-ile ("$te$t #a$'set "e!s a$' p!"*"ti"$s a$' t#!"/#

i$$"+ati+e a(ti+ati"$ &ill e$("!a/e p!ee!e$(e a$' l")alt) a*"$/st 9"'a"$e?s (st"*e!s.

VODAFONE ITH UEFA CHAMPIONS LEAGUE

9"'a"$e is i$ its se("$' seas"$ as "i(ial pa!t$e! a$' "i(ial *"-ile $et&"!% " t#e

=EA C#a*pi"$s? ea/e t#e &"!l'Hs la!/est a$$al ""t-all ("*petiti"$.

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9"'a"$e is 'eli/#te' t" -e at t#e "!e!"$t " E!"pe?s p!e*ie! (l- ("*petiti"$. Ate! t#e

s((esses " last seas"$Hs =EA (#a*pi"$s lea/e sp"$s"!s#ip a$' t#e a/!ee*e$ts

a$$"$(e' i$ Ap!il t" sp"$s"! t#e =EA (p i$al a$' =EA spe! (p 9"'a"$e is l""%i$/

"!&a!' t" st!e$/t#e$i$/ its p"siti"$ as a -!a$' passi"$ate a-"t t#e -eatil /a*e.

T#e =EA (#a*pi"$s? lea/e is t#e &"!l'Hs /!eatest (l- ""t-all ("*petiti"$. !i$/

$i$e *"$t#s " e+e!) )ea! E!"pe?s t"p 32 (l-s -attle it "t "! t#e t!"p#) t#at p!"+es

t#e)H!e t#e -est " t#e -est. ItHs a sp"$s"!s#ip t#at 'eli+e!s ("$si'e!a-le +ale t"

9"'a"$e a$' is #i/#l) !ele+a$t t" *"st " t#e 9"'a"$e "pe!ati$/ ("*pa$ies.

""t-all is t#e *"st p"pla! sp"!t i$ t#e &"!l'. G/e $*-e!s " 9"'a"$e (st"*e!s

a!e passi"$ate a-"t ""t-all a$' sp"$s"!s#ips #elp t" ("$+e!t t#is passi"$ i$t" a

-si$ess !elati"$s#ip.

T#e pa!t$e!s#ip e$a-les 9"'a"$e t" 'eli+e! ("$te$t i$(l'i$/ +i'e" #i/#li/#ts

pa(%a/es a$' /"al ale!ts !"* all =EA (#a*pi"$s lea/e *at(#es t" ""t-all a$s "$

t#e 9"'a"$e li+e it# 3/ ("$s*e! se!+i(e.

VODAFONE TIE-UP ITH RADIO CHANNEL FEVER 10$

9"'a"$e tie' p &it# Ra'i" (#a$$el E9ER 104 e!ei$ t#e (#a$$el p!"+i'es &it#

(as# p!iLes " pt" 1 la%# "! *"!e i(# is a$"t#e! p!"*"ti"$ st!ate/) a'"pte' -)

9"'a"$e i(# &as a s((ess.

VODAFONE SPONSOR OF ENGLAND CRICKET TEAM

As "! sp"$s"!s#ip " t#e E$/la$' (!i(%et tea* ("*es t" a (l"se &e?+e /"t a$

i*p!essi+e li$e p t" (ele-!ate t#e 12t# a$' i$al )ea! " t#e pa!t$e!s#ip. T#is s**e!

E$/la$' &ill "$(e a/ai$ e*-a!% "$ t#e @est "! +i(t"!) i$ t#e lti*ate test " a$)

E$/la$' (!i(%ete! as t#e) ta%e "$ Ast!alia i$ t#e ;p"&e! as#es se!ies7 a$' as a

9"'a"$e (st"*e! )" (a$ -e &it# s t#e "le &a).

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VODAFONE SOUNDBITES

V"'a"$e s"$' -ites epl"!e e+e!) aspe(t " t#e /l"-al *si( s(e$e. eat!i$/

i$te!$ati"$al a!tists? i$te!+ie&s at /i/s a$' esti+als -a$'s? a$tas) /!"p li$eps p!e

s#"& !itals a$' pe!"!*e!s 'es(!i-i$/ t#ei! i!st ti*e "$ sta/e t#e p!"/!a**e -!i$/s

a$ at#e$ti( -e#i$' t#e s(e$es i$si/#t i$t" t#e &"!l' " *si(.

9"'a"$e s"$' -ites is a+aila-le "$ t+ +ia a &e-site &&&.*t++"'a"$es"$'-ites.("*6 a$' "$

*"-ile &ap.*t++"'a"$es"$'-ites.("*6 as a se!ies " t&e$t) "$e t#!ee *i$te s#"&s. T#e

&e-site a$' *"-ile se!+i(e (a!!) a''iti"$al ""ta/e as &ell as e'it"!ial a$' $e&s ele*e$ts.

=$i@el) t#e p!"/!a**e is a+aila-le i$ se+e$ la$/a/es "$ MT9 i$ e!*a$) G$/a!)

t#e ;et#e!la$'s P"!t/al R"*a$ia Spai$ T!%e) t#e =K a$' I!ela$' Ast!alia ;e&

eala$' a$' "$ t#e *t+ E!"pea$ ee' ("+e!i$/ sitee$ ("$t!ies

45

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EFFORTS TAKEN TO BOOST SALES BY VODAFONE (THE

OO OO SERIES

9"'a"$e?s $e& se!ies " a'+e!tise*e$ts eat!e l"+a-le ite la!/e#ea'e' (!eat!es

t#at #a+e att!a(te' *"!e t#a$ 2500 a$s "$ a(e -""%. “T#e) a!e s" (teF “t#e)

!e*i$' *e " Caspe! " &as *) a+"!ite (a!t""$.F

Bt "! all t#"se " t#i$% t#e L"" L""s a!e a$i*ate' #e!e?s t#e s#"(%e!: t#e) a!e !eal

pe"ple i$ ("st*e.

Ra,i+ Ra" Ee(ti+e C!eati+e i!e(t"! S"t# Asia6 " O/il+) < Mat#e! t#e a/e$() t#at

#a$'les 9"'a"$e a'+e!tise*e$ts sai': “&e &a$te' t" *a%e !eal pe"ple l""% asa$i*ate' as p"ssi-le.F

Ba$/al"!e-ase' $i!+a$a il*s s#"t t#e a's i$ Cape T"&$ S"t# A!i(a ,st i$ ti*e "!

IP. Sai' P!a%as# 9e!*a $i!+a$a?s "&$e!

a$' 'i!e(t"! " t#e L""L"" (a*pai/$: “"! a(t"!s &e!e s*all-"'ie' t#i$ &"*e$ ("+e!e' i$

la)e!s " ite a-!i(. Ea(# a(ial ep!essi"$ &as *a'e " !--e! a$' paste' "$ t#e a(t"!s.F

http://mtaram.wordpress.com/2009/05/03/here-come-the-zoozoos/www.vodafone.in/http://mtaram.wordpress.com/2009/05/03/here-come-the-zoozoos/www.vodafone.in/http://www.hindustantimes.com/StoryPage/StoryPage.aspx?sectionName=HomePage&id=64fbe65a-7dee-4fda-9c00-ee8a0289df79&Headline=Here+come+the+Zoozooshttp://mtaram.wordpress.com/2009/05/03/here-come-the-zoozoos/www.vodafone.in/http://www.hindustantimes.com/StoryPage/StoryPage.aspx?sectionName=HomePage&id=64fbe65a-7dee-4fda-9c00-ee8a0289df79&Headline=Here+come+the+Zoozoos


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I$ a-"t 10 'a)s O


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9"'a"$e is als" pla$$i$/ t" "pe$ a((ess t" *"-ile se!+i(es "! *"!e pe"ple i$ ("$t!ies

e!e *"-ile $et&"!%s a!e t#e *"st +ia-le a$' ("stee(ti+e ("**$i(ati"$s se!+i(e

a+aila-le. T#e p#"$es a!e sai' t" -e ("*i$/ &it# t#e p!i(e ta/ " a!"$' 12002500.

GAPPY TO GEP:

T#is is a$ "$li$e 24W> #elpli$e se!+i(e "! t#e (st"*e!s " 9"'a"$e. T#is

p!"+i'es #elp t" t#e (st"*e! @e!ies !elate' t" t#e p!"'(ts < se!+i(es

li%e 9AS tal%ti*e !e(#a!/e < et(.

C=STOMER CARE CE;TRE:

T#is is "$e " t#e -est &a) " *ai$tai$i$/ a #ealt#) (st"*e! !elati"$s#ip

a'"pte' -) 9OAO;E. T#e) #a+e t#ei! "&$ (st"*e! (a!e (e$t!e?s all

"+e! I$'ia e!ei$ t#e (st"*e!s 'i!e(tl) ("*e t" t#e (e$t!e?s !e/a!'i$/

t#e p!"-le*s t#e) a(e !elate' t" t#e p!"'(ts < se!+i(es.

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INTRODUCTION OF I PHONE 1 OF THE BIGGEST EVENT IN THE

HISTORY OF INDIAN TELECOM

“e a!e 'eli/#te' t" a$$"$(e t#at t#e ip#"$e 3/ &ill -e a+aila-le i$ I$'ia !"* a/st 22

200. It &ill -e a+aila-le i$ /- < 18/- *"'els p!i(e' at Rs 31000 a$' Rs 38100 !espe(ti+el).

F

A$' t#is is ,st t#e ("st " apple #a!'&a!e )" &ill #a+e t" pa) et!a "! 'ata a$'

+"i(e pla$s. Ai!tel &ill als" i$t!"'(e ip#"$e "$ t#e sa*e 'ate -t I '"$?t t#i$% i a$

ip#"$e 3/ is &"!t# t#at %i$' " *"$e).

4D

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;"& t#at 9"'a"$e "i(iall) a$$"$(e' t#e p!i(e " ip#"$e a l"(al !ep. S#a!e' 'etails

a-"t t#e 'ie!e$t ta!i pla$s a+aila-le "! 9"'a"$e (st"*e!s " ip#"$e i$ I$'ia.

=$li%e -la(%-e!!) 9"'a"$e "e!s $" $li*ite' 'ata pla$ "! ip#"$e se!s. T#at

*ea$s i )" e#ast )"! *"$t#l) 'ata sa/e li*it -e p!epa!e' t" s#ell "t a$ et!a

Rs 5 pe! *- " 'ata e(#a$/e'.

T#e *"$t#l) !e$t "! ip#"$e &ill !a$/e !"* Rs 500 t" Rs 1000 'epe$'i$/ "$ )"!

i$te!$et !e@i!e*e$ts. T#e l"&e! pla$ &ill p!"+i'e )" &it# 50 *- " !ee 'ata sa/e

ile t#e ppe! 1000 pla$ p!"+i'es 800 *- " 'ata sa/e.

T#e a-"+e pla$s a!e "! (st"*e!s &it# a p"stpai' ("$$e(ti"$.

I )" &a$t t" /" "! a p!epai' ip#"$e ("$$e(ti"$ t#e!e?s a ip#"$e 'ata (a!' a+aila-le

"! a *"$t#l) !e$t " Rs 100 -t &it#"t a$) !ee 'ata sa/e.

T#e s*s a$' l"(al st' (all (#a!/es "$ ip#"$e &ill *"!e "! less -e t#e sa*e as eisti$/

ta!is "e!e' -) 9"'a"$e.

et?s '" s"*e *at#s. I )" a!e #ea+) &e- se! t#e "+e!all ("st &"l' &"!% s"*et#i$/ li%e t#is

Rs 38000 "! #a$'set6 X Rs 12000 )ea!l) !e$t6 X (all (#a!/es X et!a 'ata (#a!/es X taes.

C"$t!ast t#at &it# a -la(%-e!!) (!+e !"* ai!tel Rs 23000 "! #ea'set6 X Rs 8000

)ea!l) !e$t &it# $li*ite' 'ata6 X (all (#a!/es X taes.

50

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VODAFONES TIE-UP ITH B.E.S.T " RAILAYS

As a pa!t " t#e (st"*e! !elati"$s#ip *a$a/e*e$t 9"'a"$e (a*e "t &it# a $i@e

pla$ " p!"+i'i$/ its (st"*e!s &it# t*"st ease " pa)i$/ t#ei! -ills "$ t#e !ail&a)

plat"!*s < i$ t#e -ses. T#e (st"*e!s &e!e #a+e t" +isit t#e !espe(ti+e (e$t!e?s "

t#ei! a!ea t" pa) t#e -ills i(# &as ti*e ("$s*i$/ < !e@i!e' s"*e e"!t. Be(ase "

t#e i$itiati+e ta%e$ -) 9"'a"$e p"stpai' (st"*e!s a!e +e!) *(# !elae' t#at t#e) '"

$"t #a+e t" +isit t#e !espe(ti+e (e$t!e?s t" *a%e t#e pa)*e$t.

COMPARISN BETEEN VODAFONE " LOOP MOBILE

LOOP MOBILE

L""p *"-ile st!i+es "! (st"*e! satisa(ti"$ a$' -si$ess s((ess i$ t#e tele("* se!+i(e

iel'. Apa!t !"* "e!i$/ p!epai' p"stpai' !"a*i$/ +"i(e s*s a$' ps# *ail se!+i(es i$

t#e &i!eless i$'st!) t#is *"-ile se!+i(e ("*pa$) als" p!"+i'es "t#e! +alesa''e'

se!+i(es. T#e ("**$i(ati"$s se!+i(e ("*pa$) /i+es a$ ite*iLe' -ill i(# a 'etaile' -ill

is a(("$ti$/ t#e "t/"i$/ (alls s*s s-s(!i-e' se!+i(es a$' "t#e! s(# 'etails.

T#e (st"*e! " t#e *"-ile se!+i(e ("*pa$) als" /ets *isse' (all ale!ts t#!"/# s*s

ale!ts e$ t#e p#"$e is s&it(#e' " "! is "t " t#e ("+e!a/e a!ea!a$/e. M"-ile

a$s&e! p#"$e se!+i(e "! +"i(e *ail se!+i(e is a+aila-le "! (st"*e!s $"t a-le t" atte$'

(alls a$' i a(ti+ate' all"&s t#e (alle! t" !e("!' #is#e! *essa/e. Call ("$e!e$(i$/ is

als" "e!e' -) -pl ("**$i(ati"$ i(# a ("$e!e$(e -et&ee$ t&" "! *"!e pe!s"$s.

Ot#e! se!+i(es s(# as (lip i(# i'e$tiies t#e (alle!7 p"pla! !"a*i$/ i(# all"&s spe(ial!"a*i$/ &it#"t a$) 'ep"sit i$ I$'ia a$' STIS a(ilit) t" *a%e $ati"$ali$te!$ati"$al (alls a!e

p!"+i'e' -) t#e *"-ile se!+i(e ("*pa$). E*e!/e$() STIS se!+i(es i(# p!"+i'e a((ess

t" STIS (alli$/ &it#"t a$) 'ep"sits "! 20 *i$tes (li! t" se(!e t#e (st"*e!s? $*-e!s

!"* -ei$/ !ele(te' "$ (alle!?s *"-ile a$' a'ata a$' i$te!$et "pti"$s a!e als" t#e

51

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"t#e! +alea''e' se!+i(es "e!e' -) t#e ("**$i(ati"$s se!+i(e ("*pa$). BP

("**$i(ati"$ "e!s $ati"$al !"a*i$/ t#at all"&s t#e (st"*e!s t" /et i$("*i$/ (alls ile

t!a+eli$/ i$ I$'ia a$' i$te!$ati"$al !"a*i$/ t" /et i$("*i$/ (alls ile t!a+eli$/ "tsi'e I$'ia.

Oe!s p"stpai' p!epai' !"a*i$/ +"i(e s*s a$' ps# *ail se!+i(es. T#e p"stpai'

se!+i(e "e!e' -) t#e *"-ile se!+i(e ("*pa$) #as se+e!al pla$s t" att!a(t (st"*e!s.

T#ese pla$s i$(l'e PAISA 9ASOO "$ BP *"-ile at !e'(e' (all !ates s*s a$'

**s tal% *"!e &it# BP *"-ile i(# is a /!"p pla$ "! t#e a*il) a$' !ie$'s at

!e'(e' (all !ates $ati"$al a*il) a$' !ie$'s i(# "e!s 80 pe! (e$t 'is("$t "$ st'

ai!ti*e "! (alls t" a$) "$e *"-ile $*-e! a$' $i/#t pla$.

=$'e! t#e p!epai' s(#e*e t#e ("**$i(ati"$s se!+i(e ("*pa$) "e!s MOTS RCC 3DD

&it# "t/"i$/ (alls !ee "$ BP a$' L"$e a'+a$ta/e i(# all"&s t#e (st"*e! t" pi(% a$)

" t#e 15 L"$es li%e #"*e "i(e ("lle/e a$' s" "$ i$ "!'e! t" e$,") s"*e spe(ial

p!i+ile/es " (alli$/ a$' se$'i$/ s*s. T#e $i/#t pa(% all"&s (st"*e! t" *a%e (alls at

*i$i** !ates a$' t#e s*s -$'le pa(% is "e!e' -) BP ("**$i(ati"$ at +e!) l"& !ates.

R"a*i$/ &it# MOTS all"&s "$e t" s-s(!i-e "! $ati"$al a$' i$te!$ati"$al !"a*i$/.

E*ails *a) -e $a$s&e!e' i$ t#e i$-" a$' i$ t#e p!ese$t ("*petiti+e &"!l' @i(%

'e(isi"$ a!e #i/#l) esse$tial. T#e ps# *ail "e!e' -) t#e *"-ile se!+i(e ("*pa$)all"&s "$e t" a((ess *ails e+e$ ile t!a+eli$/. T#e ps# *ail spp"!ts Mi(!"s"t

e(#a$/e l"ts $"tes SMTP a$' i*app"p3 se!+e!s.

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PROBLEMS FACED BY LOOP CUSTOMERS

BILLING PROBLEMS

I #a+e 2 *"-ile $*-e!s !"* -pl *"-ile. I #a+e /i+e$ at" pa) !"* *) (!e'it (a!' s" as t"

t#e!e is $" 'ela) i$ -ill pa)*e$t. T#is &as &"!%i$/ i$e till ;"+e*-e! 08. Si$(e e(e*-e! e+e!)

ti*e -pl ("*es -a(% sa)i$/ t#at *) -a$% 'e(li$es t#e pa)*e$t i #a' (#e(% &it# *) -a$% t#e)

a!e sa)i$/ t#at *) (a!' is i$ a(ti+e *"'e #as la!/e li*it t#a$ -pl *"-iles -ill still -pl 'is("$$e(ts

*) ("$$e(ti"$. T#is #as #appe$e' 58 ti*es. I #a+e a ("$i!*ati"$ !"* *) -a$% t#at t#e!e is

$" p!"-le* i$ *) (a!'. I #a+e &!itte$ t" -pl at least 10ti*es -t $"$e " t#ei! se$i"! le+el pe"ple

l""%e' i$ t#is I a* se!i$/ e+e$ *"$eta!) l"sses 'e t" t#is < !st!ati"$. It eels li%e t#e)

&a$t t" #a!ass )". I #a+e +e!) (lea$ !e("!' " -ill pa)*e$t < $"t e+e$ a late pa)*e$t as I#a+e al&a)s %ept *) -ill pa)*e$t "$ at" pa). I #a+e s-*itte' t#is at" pa) t" t#ei! Mala'

/alle!) -t I '"$?t %$"& ) t#ei! "pe!ati"$s 'ept "! (st"*e! (a!e 'ept a!e $"t a-le t" s"l+e

t#is. M) si$(e!e !e@est t" all $e& *"-ile ("$$e(ti"$ -)e!s t" !ea' t#!"/# *) ("*plai$t.

BY AJAY PATA;KAR

REDUCING BALANCE ITHOUT ANY CONFIRMATION :

I &as i$ e!*a$) "! a-"t t&" *"$t#s '!i$/ i(# -a!!i$/ "$e "! t&" $*-e!s $"

"$e ("l' !ea(# *e 'espite a(ti+ati$/ i$te!$ati"$al !"a*i$/ "$ *) (ell. T#is (ase' a

l"t " i$("$+e$ie$(e a$' I #a' t" pa) a''iti"$al *"$e) t" *a%e p#"$e(alls.

Bt t#e$ "$ Dt# ;"+e*-e! s''e$l) *) -ala$(e &e$t " !"* Rs. 2500 t" a $e/ati+e

-ala$(e ate! se$'i$/ a$' !e(ei+i$/ "$e s*s. I l"//e' a ("*plai$t "$ t#e "$li$e s)ste*"! i(# i !e(ei+e t&" appa!e$tl) $i@e ("*plai$t $*-e!s '"((1111>485 a$' '"(

(11112112 i(# itsel spea%s a l"t a-"t t#e ("*plai$t *a$a/e*e$t s)ste*.

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Ate! !et!$i$/ e$ I (alle' t#e a-s"ltel) seless #elp 'es% a$' eplai$e' t#e

sitati"$ t" se+e!al ee(ti+es "+e! a$' "+e! a/ai$ t#e) i$all) /a+e *e t#e t&"

$*-e!s "$ i(# appa!e$tl) i #a' sp"%e$. I t!ie' -"t# t#ese $*-e!s #e!e l"(all) !"*

*) la$' li$e "$e $*-e! is "t " se!+i(e a$' t#e "t#e! is a a li$e. i!st " all i ("l'

$"t !e(ei+e a$) (alls ile i &as i$ e!*a$) a$' t#e$ t#ese $*-e!s t#at &e!e /i+e$

-) t#e #elp 'es% a!e $"t e+e$ $(ti"$al $*-e!s.

I a* !eall) a$$")e' $"& a$' its /etti$/ &"!se (ase t"'a) I #a+e #a' a$"t#e! 'e-it "

Rs. DD "! a(ti+ati$/ a$ i$a(ti+e i$te!$ati"$al !"a*i$/.

BY RA;AE

BAD SERVICE

I a* p!epai' s-s(!i-e! I #a' /i+e$ *) '"(*e$ts 3 'a)s -a(% ate! t#at t#e) se$' *e a

*essa/e )"! !e@est ("l' $"t p!"(ee'e' please (all *"-ile assist 0$ 555 ate! t#at last $i/#t

t#e) sspe$'e' *) -"t# p!epai' li$e e$ i +isit Ma#i* /alle!) t#e) sai' si/$at!e is $"t t#e!e

"$ appli(ati"$ "!* I si/$e' "$ appli(ati"$ < t#e) p!"*ise *e t#at *) li$e &ill -e a(ti+ate'

&it#i$ a$ #"! -t still it is sspe$'e' s" please i !e@est '" $"t se BP *"-ile. ;"& i #a+e

al!ea') ta%e$ ai!tel (a!' < i a* $"t /"i$/ t" se -pl a$)*"!e. Ai!tel < 9"'a"$e is -est.

COMME;T BY SGAIESG PATI

PROBLEMS FACED BY VODAFONE CUSTOMERS

A$)"$e epe!ie$(i$/ p!"-le*s &it# 9"'a"$e t"'a) $" s*s a$' (a$$"t !e(ei+e a$)

(alls (a$$"t /et t#!"/# t" CS.

C#!is

;" p!"-le*s i$ 'e!-). C"l' -e a l"(al p!"-le*.

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FUTURE OF VODAFONE

VODAFONE SUGGESTS FUTURE ANDROID PHONE

V"'a"$e #a+e ("$i!*e' t#at t#ei! (!!e$tl) l""%i$/ at 'e+el"pi$/ *"!e a$'!"i'

p#"$es t" ("*ple*e$t t#ei! $e& GTC *a/i( #a$'set a$' t#at s"*e t!e a$'!"i'

'e+i(es ("l' appea! &it#"t /""/le.

I$ a$ i$te!+ie& &it# te(#!a'a!.("* 9"'a"$e?s Ra(#el illia*s !e+eale' t#at ilst t#e GTC

*a/i( a!ise -$'le' &it# all t#e &ell%$"&$ /""/le se!+i(es t!e a$'!"i' #a$'sets *a)

eat!e a -asi( pa(%a/e all"&i$/ $et&"!%s t" i$te/!ate t#ei! "&$ (lie$ts? s"t&a!e i$stea'.

illia*s als" &e$t "$t" ("$i!* t#at *"!e 9"'a"$e a$'!"i' p#"$es &e!e li%el) i$ t#e

t!e “&e a!e l""%i$/ at "t#e! a$'!"i' 'e+i(es -) ,"i$i$/ t#e "pe$ #a$'set allia$(e it

s#"&s "! ("**it*e$t t" !a$/i$/ "t#e! 'e+i(es si$/ A$'!"i's6F.

VODAFONE APPLICATION STORE COMING SOON

9"'a"$e "$ Ma) 12TG

200D a$$"$(e' pla$s t" "pe$ t#ei! "&$ appli(ati"$ st"!es "! t#i!'

pa!t) appli(ati"$ t#at &ill -e *a'e a+aila-le a(!"ss a &i'e +a!iet) " *"-ile plat"!*s

VODAFONE COMPLETES HUTCH ACQUISITION

O$ 'a) e$ I$'ia$ ("$/l"*e!ate Essa! t#!eate$e' le/al a(ti"$ a/ai$st Gt(#Essa!

'eal 9"'a"$e?s CEO A!$ Sa!i$ *et C"**$i(ati"$s < IT Mi$iste! a)a$i'#i Ma!a$ <

-!iee' #i* "$ t#e ("*pa$)?s t!e pla$s "! I$'ia.

T#e B!itis# tele("* *a,"! &"$ t#e -i' t" a(@i!e t#e sta%e " Gt(#is"$ Tele("* i$

I$'ia?s "!t# la!/est *"-ile "pe!at"! Gt(# N Essa!.

Essa! s"!(es sai' t#e ("*pa$) is ("$si'e!i$/ le/al a(ti"$ "+e! t#e 'eal "$ a(("$t "

it -ei$/ i/$"!e' i$ ta%i$/ %e) -si$ess 'e(isi"$s.Essa! is ("$(e!$e' "+e! 9"'a"$e?s

*"+e t" "!/e a#ea' &it# pla$s li%e $et&"!%s s#a!i$/ &it#"t ("$slti$/ it i!st.

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“T#is is ,st t#e -e/i$$i$/ Ma!a$ t"l' PTI a-"t t#e Gt(#9"'a"$e 'eal. I$'ia?s

tele("* /!"&t# st"!) is !eall) i$te!esti$/. O$(e t#e tele'e$sit) (!"sses 25 pe! (e$t t#e

/!"&t# (!+e &ill -e("*e e+e$ steepe!.

Ma!a$ #"pe' t#at t#e $*-e! " *"-ile se!s i$ I$'ia i(# is (!!e$tl) 150 *illi"$

&"l' t"(# 250 *illi"$ -) e$' " 200> < 500 *illi"$ *a!% i$ t#e $et 3 )ea!s.

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CONCLUSION

9"'a"$e &it# t#e #elp " its ("!!e(t *a!%eti$/ st!ate/) < @alit) p!"'(ts < se!+i(es at

a$ a"!'a-le p!i(e is "$e " t#e &"!l'?s lea'i$/ tele("* ("*pa$ies &it# t#e (st"*e!

-ase " "+e! 250 *illi"$ < t#e t!e pla$s < p"li(ies " 9"'a"$e &ill #elp t#e ("*pa$)

t" a(#ie+e its ta!/et " a''i$/ 500 *illi"$ -) t#e e$' " 2010.

5>


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BIBLIOGRAPHY

SOUR(ES O' IN'ORMATION,

INTERNET - NES+A+ERS

1I INTERNET,

.)OO)LE.(OM

.&ODA'ONE.(O.UK

.BUSINESS/STANDARD.(OM

.IKI+EDIA.(OM

II NES+A+ERS,

BUSINESS STANDARD

5
http://www.vodafone.co.uk/http://www.vodafone.co.uk/http://www.business-standard.com/http://www.wikipedia.com/http://www.vodafone.co.uk/http://www.vodafone.co.uk/http://www.business-standard.com/http://www.business-standard.com/http://www.wikipedia.com/http://www.wikipedia.com/

Blackbook Project on Vodafone Customer Satisfaction

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