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    Mobile Phone Sector in India

    India is one of the fastest growing markets for the mobile

    industry.

    2006 - India witnessed sales of 69 million handsets, doubling

    from the 32 million mark reached in 2005. (Source: The Times ofIndia Jan 07)

    India added close to 20 million cell-phone subscribers in

    second quarter 2007, taking the total to close to 185 million.(Source: Telecom Regulatory Authority of India)

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    Maintaining growth in the business arena

    Convergence

    Latest applications for the business user

    Opportunity within the under 25 Demographic

    Style and applications

    Needs of the urban consumers lifestyle

    High end camera

    music

    web access etc.

    Users may not be able to afford a mobile

    phone

    Price is a factor but not the definitive

    Battery Life is important than web features

    Shared Mobile Phone offered in local villages

    Network expansion

    Low tariffs

    Strong second hand market

    Government subsidising roll-outs of mobile

    services in rural markets

    Limited availability of fixed-line services hasmade mobile telephony the only source of

    telecoms service

    Intense competition benefits vs. volume

    Diversity The need for smart phones with Indian language capabilities

    Demands of a Differentiated Society

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    Smartphone Sector in India

    What is a Smartphone?Mobile + Personal Computer = Smartphone

    2006 IDCs Multi-Client study and survey of Smartphone

    subscribers across five countries revealed :

    o Top global brands are in demand not only in developed countries, but also

    in emerging countries like India and China.o The relative influence of brand on product choice suggested that many

    consumers seek out global brands and the prestige that they carry.

    o High-end products like the iPhone, BlackBerry, etc. do well because they

    show off how wealthy and successful an individual is.

    o Users tend to be loyal to the Smartphone brands they carry.

    o

    69% of respondents in India are likely to recommend their Smartphonebrand to others. (Source: IDC Survey)

    2009 - Worldwide mobile sales declined by 6%, but

    Smartphones continued to rise with an escalating growth of

    27%.

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    Situation Analysis

    The leading Smartphone manufactures together share

    more than 75% of the Smartphone market in India.

    25 % is shared by smaller players andShanzhai manufactures, whose presence is significant

    in this region.

    More than 5% of the phones sold are Smartphones.

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    Major Smartphone Brands in India

    Nokia Corporation

    Apple Inc.

    BenQ-Siemens

    HTC

    LGMobile

    Mitsubishi

    Motorola

    Panasonic

    Philips

    Research InMotion (RIM)

    Samsung

    Siemens

    Sony Ericsson

    Toshiba

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    Smartphone Market Share in India in 3rdQuarter of 09

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    What is a BlackBerry?

    BlackBerry is a wireless handheld device introduced in 1999 by RIM (Researchin Motion).

    Its main features are:

    y Push Email

    y Mobile Telephone

    y Text Messaging

    y Internet Faxing

    y Web Browsing

    BlackBerry first made headway in the marketplace by concentrating on e-mail.

    BlackBerry PIN is an eight character hexadecimal identification number assigned

    to each BlackBerry device. PINs cannot be changed and are locked to each handset

    device

    BlackBerrys can message each other using the PIN directly or by using

    the BlackberryMessenger application.

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    BlackBerry The Brand

    BlackBerry is a line of wireless handheld device developed by the

    Canadian company, Research InMotion (RIM).

    1999 Introduced as a two way pager. that was introduced in as a two-

    way pager.

    2002 - The more commonly known Smart Phone BlackBerry wasreleased.

    The Smart Phone supports the following features:

    o Push e-mail

    o Mobile telephone

    o Text messaging

    o Internet faxing

    o Web browsing

    o Multi-touch interface

    o Other wireless information services

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    Company Overview

    Research In Motion (RIM) was founded in 1984 by Mike Lazaridis, who

    currently serves as its co-CEO along with Jim Balsille (since 1992).

    RIM is a leading designer, manufacturer

    and marketer of innovative wireless solutions.

    Quick Facts:

    y Type: Public (NASDAQ: RIMM) (TSX: RIM)

    y Headquarters: Waterloo, Ontario, Canada

    y Products: BlackBerry and Inter@active pager

    y Employees: 6000 (Q1 2007)

    y Capital: 63.27B

    y Slogan: Always On, Always Connected

    y Website: www.rim.com

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    BlackBerry Products

    BlackBerry Touch 9930

    BlackBerry Touch 9900

    BlackBerry PlayBook

    BlackBerry Style 9670

    BlackBerry Torch 9800BlackBerry Curve 3G 9330

    RIM BlackBerry Curve 3G 9330

    BlackBerry Curve 3G 9300

    BlackBerry Pearl 8120

    BlackBerry Pearl 8110

    BlackBerry 7130v

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    COST :

    2G Network: GSM 850 / 900 / 1800 / 1900 CDMA

    800 / 1900

    3G Network: Dual-Band HSDPA CDMA2000

    1xEV-DO

    Announced: 2011, May

    Status: Available

    Dimensions: 115 x 66 x 10.5 mmWeight: 130 g

    Screen Size: 640 x 480 pixels, 2.8 inches

    Color Depth: TFT capacitive touchscreen

    Keyboard: QWERTY keyboard, Touch-sensitive

    controls

    Available Color(s): Black

    Camera: 5 MP, 25921944 pixels, autofocus,

    LED flashVideo: Yes, 720p

    Call records: Yes

    Speakerphone: Yes

    Ringtone Type: Vibration, MP3 ringtones

    Vibrate: Yes

    Internal Memory: 8GB storage, 768 MB RAM

    External Memory: microSD, up to 32GB

    BlackBerry Touch 9930

    Specifications and

    Features

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    COST :

    BlackBerry Touch 9900

    Specifications and

    Features

    2G Network: GSM 850 / 900 / 1800 / 1900

    3G Network: Tri-Band HSDPA

    Announced: 2011, May

    Status:Available

    Dimensions: 115 x 66 x 10.5 mm

    Weight: 130 gScreen Size: 640 x 480 pixels, 2.8 inches

    Color Depth: TFT capacitive touchscreen

    Keyboard: QWERTY keyboard, Touch-

    sensitive controls

    Available Color(s): Black

    Camera: 5 MP, 25921944 pixels,

    autofocus, LED flash

    Video: Yes, 720p

    Call records: Yes

    Speakerphone: Yes

    Ringtone Type: Vibration, MP3 ringtones

    Vibrate: Yes

    Internal Memory: 8GB storage, 768 MB

    RAM

    External Memory: microSD, up to 32GB

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    COST :

    Announced: 2010, September

    Status:

    Dimensions: 194 x 130 x 10 mm

    Weight: 425 g

    Screen Size: 600 x 1024 pixels, 7.0

    inches

    Color Depth: TFT capacitivetouchscreen, 16M colors

    Keyboard: Multi-touch input method,

    Accelerometer sensor for auto-rotate

    Available Color(s): Black

    Camera: 5 MP, 25921944 pixels,

    autofocus

    Video: Yes, 1080pCall records:

    Speakerphone: Yes, with stereo

    speakers

    Ringtone Type: -

    Internal Memory: 16/32/64 GB storage, 1

    GB RAM

    External Memory: No

    BlackBerry PlayBook

    Specifications and

    Features

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    COST :

    Specifications andFeatures

    BlackBerry Style 9670

    2G Network: CDMA 800 / 1900

    3G Network: CDMA2000 1xEV-DO

    Announced: 2010, October

    Status:Available

    Dimensions: 96 x 60 x 18.5 mm

    Weight: 131 g

    Screen Size: 360 x 400 pixels

    Color Depth: TFT, 65K colors

    Keyboard: QWERTY keyboard, Touch-

    sensitive optical trackpad

    Available Color(s): Steel Grey, Royal Purple

    Camera: 5 MP, 25921944 pixels, autofocus,

    LED flash

    Video: Yes, VGA

    Call records: Yes

    Speakerphone: Yes

    Ringtone Type: Vibration, MP3 ringtones

    Vibrate: Yes

    Internal Memory: 512 MB

    External Memory: microSD, up to 16G

    B

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    COST :

    Specifications and

    Features BlackBerry Torch 9800

    2G Network: GSM 850 / 900 / 1800 / 1900

    3G Network: HSDPA 800/ 850 / 1900 / 2100

    Announced: 2010, August

    Status:Available

    Dimensions: 111 x 62 x 14.6 mm

    Weight: 161 g

    Screen Size: 360 x 480 pixels, 3.2 inches

    Color Depth: TFT capacitive touchscreen, 16M

    colors

    Keyboard: QWERTY keyboard, optical trackpad,

    Multi-touch input method,

    Proximity sensor for auto turn-off

    Available Color(s): Black, White, Dark Orange

    Camera: 5 MP, 25921944 pixels, autofocus,LED flash

    Video: Yes, VGA@24fps

    Call records: Yes

    Speakerphone: Yes

    Ringtone Type: Vibration, MP3 ringtones

    Vibrate: Yes

    Internal Memory: 4 GB storage, 512 MB RAM,

    512 MB ROMExternal Memory: microSD, up to 32GB

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    Location setup

    Middle East

    Europe

    Africa

    Asia -Pacific

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    Location setup

    Latin AmericaNorth America