BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides

8/9/2019 BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides

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2010 AT&T Intel lectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Introducing the BlackBerry Torch

9800 and the BlackBerry 6

Operating System

Brent ThorntonRIM

Ed Schmit

AT&T Developer Program

August 12, 2010


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2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Agenda

AT&T Developer Program and Live Chat

Device Overview

AT&T Marketing Effort

Why Port Now?

Research In Motion

Wrap-up and Contest Question

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The AT&T Developer Program

Commitment to Developers support for each step of thew ireless application development process

Access to the latest information on building solutions for the AT&Tw ireless network

Detailed Device & Modem Specifications

APIs, Toolkits, and Sample Code

Developer Gateways

Technical support and educational opportunities

Webcasts

Developer Forums (new forum application ideas)

Documentation and FAQs

Follow us on Tw itter: attdeveloper

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http://developer.att.com


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Live Chat Tool

A tech support person will answer your questions in real time

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9am- 5pm, PDT, weekdays


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Win a BlackBerry Torch!

Answ er the question at theend of the webcast and get achance to w in this newdevice!

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*4 GB eMMc + 4 GB MicroSD included

Introducing So Many New Firsts:

World Premier Exclusively from AT&T

World premier BlackBerry w/touch screen, qwerty keyboard & touch pad

First BlackBerry with BlackBerry 6 next generation interface

First BlackBerry with a full, rich webkit browser

Tabbed browsing plus pinch-to-zoom

First BlackBerry with next generation messaging

Group messaging, add pictures, videos and locations

New integrated searching from home screen

Featuring the latest Wi-Fi N

Access to 20K+ domestic hotspots

First 5 Megapixel Camera on BlackBerry with flash & autofocus

First carrier billing integration to BlackBerry AppWorld

Impressive app memory of512 MB Flash/512 MB RAM

Included 8GB* memory, expandable to 32GB

Next generation BlackBerry media player

New included informational apps for news, stocks, weather & more

International coverage support in over 220 countries


7/52 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

BlackBerry Torch 9800 Specifications

Worldphone GSM/GPRS/EDGE: 850/900/1800/1900MHz

UMTS: 2100/1900/850/800 MHz

HSDPA Category 6 (3.6Mbps)

OS / Browser New BlackBerry OS 6.0 with webkit browser

Wi-Fi 802.11 b/g/n

GPS Autonomous & A-GPS

Display 3.2 360x480 HVGA+

light sensor proximity detection accelerometerMemory 512 MB Flash; 512 MB SDR RAM

8 GB (4GB eMMc + 4GB microSD)

Hot swap, MicroSD expandable up to 32GB

Camera 5 MP Flash Image Stabilization

Connectivity Micro USB Bluetooth 2.1

Navigation Touchscreen + trackpad navigation

Hard Keys Volume Mute Lock Camera (configurable)

Battery 1300 mAH

Talk Time: 5.5 hours

Standby Time: 18 days

http://developer.att.com/Torch



Broad Customer Base

Enhanced Purchase Experience

Redesigned AT&T AppCenter

New Functionality and APIs

New WebKit BrowserExcellent Discoverability

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Why Port Now?

Paid vs. Free, BlackBerry Apps

Strategy Analytics, The Top 10 Apps, July 2010 (15 wkperiod, thick apps)

0

50000

100000

150000

200000

250000

BlackBerry OS 1 OS 2

Apps

Best Discoverability



Presented by: Brent Thornton

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An Overview of

BlackBerry 6



Black Ber r y 6 Over v iew

Fresh new OS that builds upon the tradition and addictive

ease of BlackBerrySimplified app discovery and usage new UI & App World

WebKit and Web Application Platform empower web developers

Premier services platform new monetization opportunities for

developers

New BlackBerry 6 UI elements, deep integration APIs, services and easy-to-use development tools



W hy Deve lop For Black Ber r y

90 mil lion+ BlackBerry devices sold

10.5 million+ Devices sold in last fiscal

quarter alone (Q4 FY10)

550+ Carr iers and distribution

41 mil lion+ Act ive subscribers

250,000+ Act ive BlackBerry

Enterprise Servers

$4.08 billion Revenue in Q4 FY10

(Dec 2009-Feb 2010)

>50% Current subscriber base

Non enterprise

# 1 Smartphone USA

#2 Smartphone Worldwide

DifferentPlatform OS

28%

BlackBerryOS

35%

WindowsOS

19%

Android OS9%

Other9%

Nielsen Smartphone MarketShare Q1 2010



W hy B lack Ber r y 6

BlackBerry 6 is an extremely open platform

Platform access to a total of over 20,000 APIs

Adoption of open-source WebKit and other webtechnology standards

Developers have deep access to core native apps PIM (phone, contacts, calendar, address, email) BlackBerry Maps Can add and integrate 3rd-party data

Embed rich functionality in 3rd-party apps Browserfield, Mapfield, Unified Search Framework

and Locate Service APIs (cell-site and WiFi geolocationand Travel Time real-time ETA APIs)

HTML5CSS3



New Black Ber r y 6 Pla t f o r m

We have dramatically simplified app discovery and

usage

App World is now preloaded

Unified search framework enables application and

application content discovery

The application downloads folder is a main part of thehome screen for easy user access

New menu options including the Graphical Context Menu

and Sub Menus enable intuitive application featurenavigation




We are committed to bringing Web Content and

Web Application Developers to BlackBerry

WebKit Browser + Web Applications Platform

Great looking applications that have full platform

accessFamiliar standards based technologies (HTML5,CSS3, JavaScript etc)

Both Web Application and Java appscan leverage the new WebKit Browserspowerful new rendering engine




We are committed to enabling app developers to

integrate to the addictive, fun, and easy-to-useBlackBerry experience

New attractive pre-built UI elements and services thatdevelopers can quickly incorporate into their

applications

Industry-standard development tools and deepintegration APIs for fast Super App development


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Unified Search Framework,

Content Discovery,

and App World



Device application for quick search of app

and multimedia content; Unified SearchFramework API for developers

Searches for content on the device, off the device(web), and within App World

Developers can register their app to be searchable;3rd-party app data also can be searched

Click to search

Extend searchType to search

Click to search

Extend searchType to search

Un i f i ed Search Fr am ew ork



Now easier than ever!

Get to the Desired Content Faster!

Simple URL and Search Entry

Save Bookmarks to Homescreen

Access and Manage More Content Multiple Sessions (i.e. Tabbed Browsing)

Send RSS to Social Feeds app

Share Content with Friends &

Colleagues Easily share sites with others via email, SMS,

BBM, Instant Messengers, and SocialNetworks

Con t en t Di scove ry and Sha r i ng



Application distribution portal for developers; a

wealth of compelling Super Apps for BlackBerryusers

Pre-loaded experienceCurrent average of 1.1 milliondownloads per day of apps

BlackBerry ID / MyWorldNew Payment options (carrier billing,credit card)Top 25 switcher

Top 25 Free AppsTop 25 Paid AppsTop 25 Themes25 Newest Apps25 Recently Updated Apps

App Wor ld and Black Ber r y 6


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Black Ber r y 6 W eb App l i ca t ion

P la t fo rm


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A New BlackBerry Browser

This is a Revolutionary Change, not an Evolutionary Change Significant enhancements in almost every element of the BlackBerry

Browser Fidelity, performance, UI, etc.

Going Forward, WebKit is the Rendering Engine Within

BlackBerry RIM acquired Torch Mobile - leading contributor to WebKit

WebKit is an open source standard used by most mobileplatforms

WebKit will power Browser, HTML Email, and BlackBerry Web Applications

Its All New, But its Still BlackBerry!

We made significant changes, but we did not abandon what we do best!

All the benefits of WebKit, coupled with the efficiency and security ofBlackBerry

I n t r o d u ci ng Bl ack Ber r y 6 W eb Ki t Br o w ser


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Fidelity

A Leader in Standards Supportand Rendering Fidelity

Acid3 Score: 100/100

CSS3 Selectors Test: Pass 578 of 578

tests

HTML5 Test: 208/300

Committed to Driving NewStandards

Extensive HTML5 support, includingCanvas, App Cache, Geolocation, etc.

Advanced CSS3 support



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Performance

BlackBerry 6Loads Pages >50% Faster than 5.0!

BlackBerry 6Has Significant Improvement in JavaScriptand HTML Performance



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Improved Content Interaction

Quick and Seamless Panning andZoom

Panning and zoom

Minimized viewable grey space, dueto fast repaint after pan or zoom

Pinch zoom controls for touch screendevices

Refined Reading Experience, WithFont Size Adjustment

Simple controls to increase font size,contain text within page width, andreflow content vertically

Eliminates the need to scrollhorizontally to read text



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BlackBerry Web Application P latform Framework

and APIsWeb Application Platformframework for designing completeapps in web languages

Wrapping and deploying of HTML,JavaScript, CSS (same codesigning, security model, .cod formatas for Java apps

Web Application Platform APIs

1.1* enable deep integration withcore native apps

Phone, contacts, address book, SMSand text messages, camera, andaccelerometer

*Available 3Q10

BlackBerry Web Application

Black Be r ry 6 W eb Deve lopm en t Plat f o rm


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Industry-standard Development Tools

Updated performance-enhanced BlackBerry WebPlug-ins 2.5 for Eclipse and

Visual Studio* Web Application caching

enables faster, moreresponsive browsing of webpages

Multiple entry points forseamless multitasking ofbackground web applications,similar to what is possible withnative Java apps today.

*Available 3Q10

Black Be r ry 6 W eb Deve lopm en t Plat f o rm


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BlackBerry 6 P latform UI

Elements , Device Integration

APIs, and Tooling


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UI Richness Java SDK has prebuilt UI elements thatdevelopers can quickly leverage

New UI elements and gestures supportenable developers to create polished,intuitively-structured, and vibrant newBlackBerry 6 apps

Buttons Sub menus

Black Ber r y 6 UI El em en t s


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Graphical Context Menusprovide quick access to

important functions withintuitive icons (default action incenter)

Title bar with app name, time

display, and icon signalsprovide real-time notificationsand indicators for appcustomization

New UI elements enable easy app

customization and feature selection, similarto native core BlackBerry 6 apps

Graphical Context Menus

Title Bar



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Many pre-built elements to choose from,

for quicker and easier development andconsistent look and feel

Tabs and Scroll BarsInertial Scrolling



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Pinch-to-zoom

Track pad gestures

Natural, intuitive, and quick ways to manipulate contenton device

Natural Gestures Support



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Device Integration AP Is to build Super Apps

1D and 2D Barcode support Camera Autofocus Enhancement

Black Ber r y 6 D ev i ce I n t eg ra t i on API s


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Services Platform


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Easy SDK integration, single businesspartner (RIM), deep app integration, andopen to all developers, advertisers, andcontent providers

With a few lines of code, developers can insert ads

and monetize their appsDeep integration click to ads (calendar reminders,business address, link to App World, and rich media)

Integrated analytics and management console

RIM provides developer access to growing list of premiumand specialty, ad networks to maximize ad fill rate

*Available in 3Q10.

Adver t i sing Serv i ce*


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Easy, flexible way for developers to

monetize their apps through in-apppurchase of virtual goods and upgrades

Multiple familiar payment options to BlackBerry users(credit card, PayPal, carrier

billing) for in-app paymentsEnables developers to sell inventory updates orupgrades of virtual goods for new recurring

revenue stream without having to re-submit their app

Developers have flexibility to innovate and create theirown unique business models for virtual goods sales

E.g., time recurrence charge, subscription model, upgradefrom free game, etc.

*Available in 3Q10.

Paym ent Serv i ce*


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Developers can choose from different locateservice technologies based on their needs(e.g., GPS-accuracy, cell-site geolocation speed)New Mapfield look and feel plus panningand zooming features

Geocoding latitude/longitude and reversegeocoding address lookup with zipcodesnow possible with BlackBerry 6

Cell-site geolocation service, WiFi API,

and Travel Time APIs now available Travel Time API will enable apps that give

Estimated Time of Arrival (ETA) fromcrowd-sourced real-time traffic data as wellas historical databases.

Locat e Ser v ice


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Content providers can securely and reliably

push information to millions of BlackBerrysat once

Industry-leading push content size

Images, text, and audio up to 8KB availableimmediately (no subsequent download time needed)

BlackBerry Push Essentials Program Free tier (up to 100,000 pushes per day)

Easy and free way for developers and contentproviders to push time-sensitive information

BlackBerry Push Plus

Paid tier that provides higher level of visibility andreliability

Ability to receive notifications of delivered pushesand cancel requests that are queued for delivery

Pu sh Ser v ice


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BlackBerry 6 DeveloperWorkflow

Distributed under NDA


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Cr eat e Black Ber r y W eb App l i cat ions

Build using BlackBerry Web Plug-in - Eclipse or

Visual Studio

Use Web Application Platform JavaScript APIs toaccess device features and services

Access HTML5 features in WebKit to add additionaldesired functionality

Canvas 2D, SQL database, offline apps, geolocation, andforms

Use BlackBerry Web Application Packager to convertto .cod format

Distribute through App World, BlackBerry DesktopManager, BlackBerry Enterprise Server, and OTA

User AgentString

Web Plug-insEclipse or

Visual Studio

rDetecti

onLogic

WebApplication

Platform

APIs

al

MobileSite

WebApplicationPackager

r

Detection

Logic

BlackBerryWeb

Application(.cod file)

Debug, testprofile andsimulate


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Cr eat e a Java App fo r Black Ber r y 6

Secure, standalone, deeply integrated, apps created

with Java Plug-in for Eclipse and new Java 6 SDK

Use Java Plug-in for Eclipse to create, debug, test,

profile and simulate a Java app.

Use new APIs (UI, barcode, etc)Integrate Unified Search to help get your contentdiscovered

Enable application for touch

Finish the app and create a .cod file using the JavaPlug-in for Eclipse

Distribute through App World, BlackBerry DesktopManager, BlackBerry Enterprise Server and OTA

User AgentString

Java Plug-in

For

Eclipse

rDetection

Logic

Java

SDK 6.0

r

Detection

Logic

BlackBerryJava App

(.cod file)

Debug, testprofile andsimulate


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Sup er Apps

Always-on experience

Seamless integration with nativeapps and 3rd party apps

Proactive, notification-driven

Contextualized

Social and connected

Efficient and intelligent


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Sup er App Ex am ples http:/ / na.blackberry.com/ eng/ developers/ started/ super_apps.jsp


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BlackBer r y 6 Sum m ary It is now easier than ever before to get started developing applications for theBlackBerry platform

Simplified app discovery and usage

WebKit and Web Application Platform empower web developers

Premier service platform carrier billing, advertising and paymentservices

Fresh new UI elements, deep integration APIs, and easy-to-usedevelopment tools enable fun and addictive Super Apps


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Upcoming RIM BlackBerry 6 Developer Webcast ThursdayAugust 26, 2:00 PM EST

Deep technical review of BlackBerry 6 and BlackBerry Torch Presenter: Brian Zubert, Team Lead, Developer Relations

Register at:http://webcast.streamlogics.com/audience/index.asp?eventid=92758904

Dont Miss Out on BlackBerry DEVCON 2010

September 27-30, 2010 in San Francisco, California

Connect with other developers, meet RIM experts, and dig deeper intodevelopment tools for the BlackBerry platform including BlackBerry 6. Formore information and to register, visit www.blackberrydevcon.com.

Save $150 with the AT&T Developer Discount Code: DD6GDS

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Learn More
http://webcast.streamlogics.com/audience/index.asp?eventid=92758904http://www.blackberrydevcon.com/?CPID=OTC-2010DEVCON03http://www.blackberrydevcon.com/?CPID=OTC-2010DEVCON03http://webcast.streamlogics.com/audience/index.asp?eventid=92758904


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Contest!

Win a BlackBerry Torch 9800!

Question: How much memory in BlackBerry Torch?A: 256 MB RAM + 256 MB FlashB: 512 MB RAM + 512 MB FlashC: 512 MB RAM + 256 MB Flash

D:None of the above

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Send answers to:

[email protected]

Winners will be selectedrandomly from correct responses
mailto:[email protected]:[email protected]


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QUESTION & ANSWERS

Webcast slides will be posted shortly on

http://developer.att.com/webcasts

Introducing the BlackBerry Torch 9800

and the BlackBerry 6 Operating System
http://developer.att.com/webcastshttp://developer.att.com/webcasts

BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides

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