Final Project

Member Ngo Thi Xuan Uyen (1258092)Tran Hong Dao (1258010)Vo Tung Thien An (1258001)

Course: Human Resource

Topic : Hotel

Content:

1. Introduction 2. What does the logo mean?3. Market research4. 4P ( Product, Place, Price and Promotion)5. Why are we unique?6. Organization Chart 7. Code of ethics8. Action Plan9. Future Plan10.Partnership

2. What does the logo mean?

3. Market research:

Target market : People aged 30-60 Average income: 900$ - 3000$/

month

Why do we choose this target market?

Focus on the tourists most likely to be interested in visiting and staying at the hotel.

These people are successful businesspeople, or they have saved money for their trip, work or retirement, so the price is not an object.

They change their hotel 3 or 4 times per year, so we can suggest to them that they shouldn’t waste their time finding a new hotel just to change the theme.

Because of their age, their preferred themes are nature, music and history.

Why do we choose this target market?

4. 4P

a) Product:Service : HotelBrand Name: Black Swan Level: 5 stars

b) Place:

Da Nang City, Vietnam. Da Nang is a major port city in the South Central Coast of Vietnam.

3. Price

Room

Price Discount

Book(USD) (USD)

Single Double Special

Standard 300++ 20 25 30

Superior 400++ 30 35 40

Deluxe 500++ 40 45 50

Junior Suite 600++ 50 55 60

4. Promotion

Free airport transfersFree daily buffet breakfast.10% Discount for online bookings

If you choose a room costing $500 or more, you will receive: 30% Discount on all mini-bar items.30% Discount on spa services.

5. Why are we unique?

Based on our customer’s preferences, we have created a unique idea.

Each room has a different theme instead of normal rooms that just have luxury furnishings.

Garden on the rooftop

Sport, music, art and brand theme:

Fantastic theme

Classical theme

Mordent theme:

Surplus service: Spa

Surplus service: Gym & Yoga

Surplus service: Restaurant & Bar

Surplus service: Entertainment

Garden on the rooftop

6. Organization Chart

VACANCY ANNOUNCEMENT

Position: Financial Manager

Reqiurements:

Bachelor’s Degree in Accounting or Finance

At least 3/4 years experience in accounting or financial reporting area in a

hotel

Can work with 100+ employees

Benefits:

Long term associations

High salary + reward

10 paid holidays/years

Friendly working environment

Insurance

Interested candidates to send resume by email to: anvo92@gmail.com

7. Code of ethics:

For each director, manager, officer and employee:

Conduct the company’s business with honesty

Build relationships with customers, suppliers

Behave employees with respect

Comply with legal requirements , company policy and procedures.

Avoid any harmful activities

7. Code of ethics:

For the environmental aspect:

Have at least three environmentally friendly features in the rooms.

Use eco-labeled welcome products

Buy and promote local food products

Uses energy-saving bulbs for their 24-hour lighting

8. Action plan:

The general problem:

Lack of capital.

The specific problem:

Because of the hotel designed in different themes for each room so the furniture and decoration for each room must be different.

Therefore, the price of buying single items is more expensive than the price of buying the large amount of same items.

8. Action plan:

Solving that problem:

Loan money from the bank

Sell the stock for stockholder

Popularize the project to attract more investor.

_ Starting problem solving program: in the beginning stage of the project: May 10, 2017

_ Ending problem solving program: after we getting back the first revenue: 3 years later – May 10, 2020.

9. Future plan:

9. Future plan:

Upgrade equipment and technology

Receive comments and valuable input from customers

Update the newest room themes

Develop new projects in the future, building the second branch in Nha Trang

Buy a luxury yacht with services for customers .

Have a party on the holiday.

Have parties on the holiday

10. Partnership:

Thank you for listening