Black Kings of the Court

Brand Identity Guide

Brand Identity Guide

To my mom and dad.

BLACK KINGS OF THE COURT

Black Kings is a non-profit organization aimed to rec-ognize the often forgotten African American legends of basketball. The foundation extends the rich history and culture of black basketball of the early 1900’s to a primarily African American audience. Unlike other historical agencies or professional organizations like the Basketball Hall of Fame, the foundation hones in on a strict time period from 1900-1960 and a focused audience. Through the foundation, not only are Kings of the game brought together and recognized, but the young generation of aspiring black athletes are taught what it takes to succeed both on and off the court.

T ABLE OF CONTENTSProfile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Business System . . . . . . . . . . . . . . . . . . . .

Applications . . . . . . . . . . . . . . . . . . . . . . . . .

Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

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Profile | 1

ORGANIZATION PROFILE

Who are we? Black Kings of the Court is a non-profit organization which aims to bring awareness to the African American players who shaped the game of basketball. Based in Detroit, Michigan, its primary purpose is to bring recognition to the players who paved the way for the success of Blacks in the future of the sport. Many of the most important legends of basketball have been forgotten in the time period of 1900–1960, so Black Kings works to promulgate the rich history and culture of black basketball during this time period.

For whom?The organization serves both the legends (Kings) themselves along with current-day players and supporters of the game of basketball. The primary demographics will be those of African American descent, although the general basketball fan or historian will also be included.

What’s needed for the people we serve? In order to be successful, the organization needs a market which is receptive to new information and passionate about the game of bas-ketball. Competition includes other commemorative organizations for basketball, the biggest being the Basketball Hall of Fame. However, this competition can actually be used to the Black Kings of the Court’s advantage as it can be used as a springboard for more exposure and publicity.

What’s different about this organization? This organization is specialized because it not only works to gain respect for its “Kings,” but also promotes a healthy and successful lifestyle for those young athletes aspiring to follow in these legends’ footsteps. There are several ways that the foundation works to accom-plish its goals. The first is through the gathering of legends, the second is by locating legends, the third is by a museum exhibit, and the fourth is by a youth initiative.

IDENTITYPrimary Mark . . . . . . . . . . . . . . . . . . . . . . . . . . .

Secondary Marks . . . . . . . . . . . . . . . . . . . . . .

Clear Space Requirements . . . . . . . . . . .

Sizing Restrictions . . . . . . . . . . . . . . . . . . . . .

Unacceptable Treatment . . . . . . . . . . . . . .

Primary Colors . . . . . . . . . . . . . . . . . . . . . . . . .

Secondary Colors . . . . . . . . . . . . . . . . . . . . . .

Black./White Reproduction . . . . . . . . . . .

Unacceptable Color Treatment . . . . . .

Avatar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Paper Specifications . . . . . . . . . . . . . . . . . . .

Primary Typography . . . . . . . . . . . . . . . . . . .

Secondary Typography . . . . . . . . . . . . . . . .

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PRIMARY MARK

The primary mark features a “B” with an accompanied crown. The stylized “B” is remenisent of the inner-city graffiti art and style that dominates the target audience’s surroundings. The crown extends from this style adding an elegance and supremacy to those involved in the organization.

The mark is designed to be simple and memorable. There is no type included in order to achieve this goal. Through brand awareness and other marks, the brand name will be both recognized and connected to the primary mark.

Primary A Primary B

BLACK KI NGS OF TH E COURT

Identity | 5

Secondary A

Secondary B

SECONDARY MARKS

The secondary marks use the primary mark and the signature. They use a serif typeface that represents an old style feel that is most compatible with Black Kings of the Court history: Bodoni Bold.

These marks are used only in limited applications where more clarity and specificity is needed.



CLEAR SPACE REQUIREMENTS

Primary Mark The following clear space require-ments must be followed for the primary mark to appear legible and remain clean and efficient.

To the right, “x” represents a visual spatial reference. In the primary mark, “x” is pictured by the height of the combined “B” and crown.

There should always be 1.2x around the outside of the identity to ensure readability and cleanliness.

In this primary mark, the “x” is represented by the height of the vertical identity itself. There should always be exactly 1.18x around the outside of the mark.

Secondary Marks In both marks on the following page, the “x” is again represented by the height of the vertical iden-tity. There should always be 1.3x around the outside of the mark.

x

1.2x

x

1/14x

1/28x

1.18x

Identity | 7

LACK KI NGS OF THE COURT

LACK KI NGS x

x

1.3x

1.3x



LACK KI NGS


SIZING RESTRICTIONS

The primary mark is used most frequently, but when the primary mark becomes a certain size, other marks must be used to ensure clar-ity. The size restrictions must be followed so that the identity does not become illegible or hard to read on the different applications.

minimum size 1/2 inch



minimum size 5/8

Identity | 9

UNACCEPTABLE TREATMENT

The following are examples of how these marks should not be treated. These examples are only a general idea of what is not ac-ceptable regarding treatment of the primary and secondary marks.

Distortion Do not distort the mark in any way. Doing this will greatly affect the readability of the identity.

Cropped Do not crop or cut off any part of the mark. This will hinder the read-ability and the identity and will be less recognizable to its audience.

Rotation Do not rotate the mark. This will greatly affect the readability and the organization’s representation.

Different typeface Do not change the typeface or style used in the mark. The mark’s typeface should always appear as specified on page 4 and 5.

Elimination of crown Under no circumstances should the crown be eliminated from the mark. This will help to keep the brand consistant and recognizable and to build brand loyalty and confidence. However, the crown alone may be used in certain circumstances to compliment and extend the brand applications.




BLACK KI NGS

OF TH E COURT


BLACK KI NGS OF TH E COURT LACK KI NGS

LACK KI NGS


pantone: 7548Uhex: #FFC915rgb: 255 201 21cmyk: 1 26 100 0

pantone: black 5 Uhex: #1F130Brgb: 31 19 11cmyk: 63 69 73 82

PRIMARY COLORS

The primary color palette is used most exclusively in the brand marks. All brand marks use only primary colors and should never use any other colors. These colors are also used very strictly in the business system created.

Identity | 11

pantone: 7548Uhex: #FFC915rgb: 57 36 11cmyk: 54 68 83 70

pantone: 7408Uhex: #EE9D26rgb: 177 103 29cmyk: 25 64 100 11

pantone: 7627Uhex: #AD5857rgb: 125 50 34cmyk: 32 85 91 37

pantone: 7401Uhex: #FEE5A5rgb: 255 240 195cmyk: 0 4 27 0

SECONDARY COLORS

The secondary color palette is used to bring more variety to the brand. These colors extend this brand, giving more variety to the large number of applications.


BLACK/WHITE REPRODUCTION

Black and white These are the marks that can be applied to white or light colored paper when color is not available. Only use these alternative marks if color is not available for printing.

Grayscale When using the grayscale marks, the tints of the logo are 95% and 42% process black. Use 95% tint for the “B” and for the words. Always use the 42% tint for the crown.

Reverse The following options can be used on a black or dark colored paper only when needed.




Identity | 13



LACK KI NGS


UNACCEPTABLE COLOR TREATMENT

The following are examples of how the mark should not be treated. These examples are only a general idea of what is not ac-ceptable treatment of the mark.

Mixed Colors It is not acceptable to mix the sec-ondary colors within the identity. Always use the primary colors shown on page 12.

Different Colors Never use colors that are not specified as primary colors. The colors chosen for the mark unify the brand and work to maintain consistency throughout it.

Non-Contrasting Backgrounds For maximum readability, always use a background color that cre-ates high contrast with the mark. This will make the mark stand out and not get lost.

Patterned Backgrounds Do not place the mark on a pattern or texture. These backgrounds will cause the mark to be unreadable.


AVATARThis is the Black Kings of the Court avatar. The avatar is a brand icon used for advertisement and brand awareness across digital media. The animataion begins with the signature that says the organization name. The “B” is next slowly added to the image. Lastly, a basketball then bounces into the mark and slowly transforms into the crown of the mark as it bounces up to the top of the “B.”

Identity | 15

PAPER SPECIFICATIONS

Below is a list of all paper choices for Black Kings of the Court. There are two main types of paper that are specified. One is a textured paper and one is a smooth paper. Also below are the applications to be used with designated papers. There are also alternate choices of paper if the number one choice is not possible to obtain. The first listed choice is the highest grade paper, followed by a medium and then a low grade paper.

1. Neenah Classic Laid Recycled Natural White 80C, 75T

Neenah Classic Crest Natural White Smooth 110C, 80C, 80T

2. Mohawk Beckett Expression Super Smooth Candlelight 100C, 80C, 80T

3. Cougar Paper Natural Off-white 100C, 80C, 80T

Letterhead, Envelope, and Media Guide 1. Neenah Classic Crest 80T 2. Mohawk Candlelight 80T 3. Cougar Off-white 80T

Business Card 1. Neenah Classic Laid 80C 2. Mohawk Candlelight 80C 3. Cougar Off-white 80C

Postcards 1. Neenah Classic Crest 110C 2. Mohawk Candlelight 100C 3. Cougar Off-white 100C

Tickets, Shirt Tags 1. Neenah Classic Crest 80C 2. Mohawk Candlelight 80C 3. Cougar Off-white 80C

Sock Wraps 1. Neenah Classic Laid 75T 2. Mohawk Candlelight 80T 3. Cougar Off-white 80T


PRIMARY TYPOGRAPHY

Shown below are the typefaces that accommodate Black Kings of the Court’s identity. These type-faces, along with the secondary typeface choice, should be used in all applications and facets of the brand. Large headers should be set in Bodoni Bold 30pt with 50 as the tracking.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Bodoni Book

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Bodoni Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Bodoni Italic

Identity | 17

SECONDARY TYPOGRAPHY

Body copy and text should be set in Knockout HTF31 Junior-Middlewt 10pt. over 12 leading, and space after set at .0625 inches. Small headers should be set in Knockout HTF31 Ju-niorMiddlewt 12pt. Subheads should be set in Knockout HTF51 Middleweight 10pt.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Knockout HTF31 JuniorMiddlewt

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Knockout HTF51 Middleweight

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Knockout HTF52 Cruiserweight

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0Knockout HTF32 JuniorCruiserwt

BUSINESS SYSTEMBusiness Card . . . . . . . . . . . . . . . . . . . . .

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . .

Envelope . . . . . . . . . . . . . . . . . . . . . . . . . .

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November 12, 2011

Mr. Marcus Haines1439 North 10th StreetDetroit, Michigan 49234

Dear Mr. Haines,

For the past 15 years, Black Kings of the Court has been working to raise awareness of the history of Black basketball players from the time period of 1900-1960. Through legend gatherings, a museum exhibition, and youth initiative programs, Black Kings has gained prestige and support from communities all over the country.

First, we would like to congratulate you on becoming our most recent inductee into Black Kings of the Court. Your contributions to the game of basketball have forever changed the game and inspired countless players in pursuit of their basketball dreams.

Second, we would like to take time to honor you and other Black Kings’ members at this year’s induction ceremony which will take place on April 10, 2012. You will be contacted soon by our organization with more details. If you have any questions regarding Black Kings of the Court or your nomination qualifications, please feel free to contact me at 615-371-9083 or visit our website at www.blackkings.com.

Sincerely,

Dr. John KlinePresident

5092 Heathrow Blvd.Brentwood, TN 37027

[email protected]

Letterhead

Business System | 21

BLACK KINGS OF THE COURT5092 Heathrow Blvd.Brentwood, TN 37027

MR. MARCUS HAINES1439 North 10th StreetDetroit, Michigan 49234

5092 Heathrow Blvd.Brentwood, TN 37027(615) [email protected]

DR. JOHN KLINEPresident

Business card

Envelope


BUSINESS CARDThe business cards are printed on a textured paper to mimic the feeling of a hardwood floor on a basketball court. The specified pa-per is Neenah Classic Laid Cover Recycled Natural White 80 lb.

Size 2 x 3.5 inches

Typeface Knockout Middleweight Employee’s name in all caps Knockout JuniorMiddlewt Address and body copy

Color PC 7548U, BLACK 5 U Primary mark PC BLACK 5 U Body copy

Basic Guidelines The primary mark should always be used and only in colors speci-fied. There should always be 5⁄8 inch (3p9) margin from the left of the primary mark.

There should always be 1.5 inches (8p9) margin from the top of the card. The body copy on the back must start at a left margin of 3/8 inch (2p3) and a top margin of 2.5 inches (15p0).

Logo on back must be 1/4 inch (1p5) from top and right margin.

5092 Heathrow Blvd.Brentwood, TN 37027(615) [email protected]

DR. JOHN KLINEPresident

3p9

2p3

15p0 10p5

1p5

8p9

Identity | 23


LETTERHEAD

Size 8.5 X 11 inches

Typeface Knockout JuniorCruiserwt

November 12, 2011


Dear Mr. Haines,




Sincerely,



[email protected]

Color PC BLACK 5 U Primary mark, all text PC 7548U Accent color, back


This letterhead is not actual size.

November 12, 2011


Dear Mr. Haines,




Sincerely,



[email protected]

Basic Guidelines The body copy of the letter should always have a left margin of 1 1⁄2 inches. The copy should always be flushed left ragged right. Always use triple spacing between the receiver and the start of the letter. Also use five line spaces between the sign off and the name of the sender.

Always use double line spacing for the beginning of all new para-graphs. This format allows for ap-proximately 250 words and should not exceed that amount. This will keep the format clean and neat.

1p5

5p3

7p6

7p6

0p9

5p3

6p0


ENVELOPESize 4 1⁄8 X 91⁄2 inches

Typeface Knockout HTF31 JuniorMiddlewt, Knockout HTF51 Middleweight

Color PC BLACK 5 U Primary mark, all text PC 7548U Accent color, inside

Stamps Colorful collages of artist Romare Bearden are being celebrated in a set of stamps released the U.S. Postal Service. Bearden was known for his work that closely explored the spectrum of black life and culture. He played an integral role in the civil rights movement.




Basic Guidelines The primary mark should be 1⁄4 inch (1p5) from top and 1⁄8 (1p5) from left side of the envelope.

The return address should always be 1⁄16 inch (0p6) away from the primary mark. The address should be 8pt. type and be approximately 1⁄4 inches (1p5) from the top.



12p0

1p5

2p10

6p9 1p2

5p2

12p0

APPLICATIONSWebsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

iPhone Application . . . . . . . . . . . . . . . . . . . . . . . . .

Youth All-Star Game . . . . . . . . . . . . . . . . . . . . . . .

Postcard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Media Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Water Bottles . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Towels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Court Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jerseys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shirts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Socks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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This is the website homepage. The page features children from the youth initiative program. The page gives a brief statement about the organization’s purpose and also features upcoming events for easy access.

The white panel that displays itself throughout the site serves as a type of “banner” that symbol-izes the importance and the honor that accompanies the brand and its goals in the community.

Applications | 31

The children are featured very prominantly throughout the site, bringing attention to key elements. The youth intitiative program is one of the most impor-tant aspects of Black Kings of the Court. This audience needed to be highly catered to in the website design and structure.

This page is part of the history section. It displays a timeline of Black basketball. The timeline slides back and forth with arrows to guide the viewer through the series of historical events.


This in an internal page that features a photo gallery. The gal-lery is part of the history section in which the audience can learn more about the players who have been inducted into Black Kings of the Court and who have shaped the game of basketball.

Images will be displayed through-out the site and viewed through “Fancybox.” The photo gallery will have specific historical informa-tion abour each player and picture that is shown.

Applications | 33

This site features a section that will help keep the viewer updated on the current events taking place around the organization. Clicking on an event will bring up more information and details.

This page is part of the news section of the website. The page consists of an interactive map in which the viewer can look at all the events hosted by Black Kings of the Court.


WEBSITE

Shown below is various reser-ach and development that I went through before reaching my final design direction for the site.

Applications | 35

The Black Kings of the Court web-site is based on the organization’s goals and initiatives. Below is a sitemap that I created organizing the structure of the website.

HistoryYouth

Program Contact UsAbout Us

Mission Timeline Events About Phone

Founder Photos Museum

Legend Gathering

Curriculum Email

AddressesSpecial Events

Calender How to Register

News

HOME


Pictured below are some of the many designs and prototypes that I created before actually building the organization website.

Applications | 37


IPHONE APPLICATION

The iPhone application has two primary functions. First, it serves to accomplish one of Black Kings’ goals, which is to locate Black legends of basketball. Second, it serves to enlighten the audi-ence about the Kings that have been located. This application is called “Black Kings” and the icon features the primary mark of Black Kings of the Court.

When a user opens the application, they arrive at a loading page that gives them a status bar for refer-ence. Due to the use of satellites and the high amount of data used for this application, a load bar is necesary.

After the loading is complete, the primary screen appears. This screen features three options: to either view instructions, to locate legends, or to mark a location.

Applications | 39

The following screens are a part of the Legend Locator. The first screen is a map that will indicate all of the documented Kings. When a dot is selected, the specific person that lives in the area will be displayed.

Once this person is selected, a new screen will be shown with a picture and information about the King’s basketball career.

Black Kings of the CourtBLACK KINGS OF THE COURT Applications

Applications | 41

YOUTH ALL-STAR GAME

The Youth All-Star game is one of the biggest events held by Black Kings of the Court. It is a major part of the youth initiative program. This youth program was developed by Dr. John Kline.

It involves an after-school program in which middle school children in inner cities are taught what it takes to be successful, both on and off the court. The program also includes a basektball league for its participants and a summer basketball camp.

The program’s culmination is an all-star game in which the players are recognized for their hard work and dedication to the program.

Identity | 43


POSTCARDThe postcards will be sent to fami-lies of children participating in the Power Living Program along with supporters of Black Kings of the Court. This will serve to advertise the game and gain support.

YOUTH ALL-STAR GAME

YOUTH ALL-STAR GAME


AUGUST 15, 2012 at 2:00PMTHE PALACE OF AUBURN HILLS

Come join the Black Kings of the Court in the 10th Annual Youth All-Star Game. This event represents the culmination of Dr. John Kline’s Power Living program and recognizes the hard work and commitment of these young players.

Applications | 45

TICKETS

These are entrance tickets for the Youth All-Star game. The event be-gins at 2pm and culminates with the 9:30pm closing ceremony.

The tickets utilize the Black Kings secondary mark and feature a per-forated tear-off for the entry gates. This specific event takes place at The Palace of Auburn Hills.

01218

01218

GEN. ADM.

GEN. ADM.$15.00

AUG. 15, 2012

YOUTH ALL-STAR GAMEBLACK KINGS

AUG. 15, 2012

ADMIT ONE THIS DATE ONLY

NO REFUND PRICE NO EXCHANGE

SEC ROW SEAT

AUGUST 15, 2012 at 2:00 PMThe Palace of Auburn Hills

YOUTH ALL-STAR GAME


Applications | 47

MEDIA GUIDE

The media guide will be handed out to All-Star game attendees. This booklet includes a schedule of events, featured player profiles, and a roster of both the boy and girl All-Star teams. Additional in-formation about Black Kings of the Court is also in the media guide.


MEDIA GUIDE

To the right are the spreads that make up the media guide for the Youth All-Star Game.

BLACK KI NGS OF TH E COURTYOUTH ALL-STAR GAME

AUGUST 15, 2012THE PALACE OF AUBURN HILLS

i


Pre-game Activities

Introduction

Girls’ game

Boys’ game

Awards

Closing Ceremony

2:00pm

4:30pm

5:00pm

7:00pm

9:00pm

9:30pm

SCHEDULE OF EVENTS

Black Kings of the Court is a non-profit organization aimed to recognize the often forgot-ten African American legends of basketball. The foundation extends the rich history and culture of black basketball of the early 1900’s to a primarily African American audience. Unlike other historical agencies or professional organizations like the Basketball Hall of Fame, the foundation hones in on a strict time period (1900-1960) and a focused audience. Through the foundation, not only are Kings of the game brought together and recognized, but the young generation of aspiring black athletes are taught what it takes to succeed both on and off the court.

YOUTH ALL-STAR EVENT GUIDE

1 Black Kings of the Court

Christina Brand

Simon Brown

Monica Wright

Janell Humphry

Donavan Smith

2

3

4

5

5

Schedule

Credits

i

8

Girl All-Stars

Boy All-Stars

6

7

FEATURED PLAYERS

INFORMATION

ALL-STAR TEAMS

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Christina is thirteen years

old and in the eighth grade.

She attends Martin Luther

King, Jr. Education Center

Academy. Christina was the

leading scorer in her age group

during the Black Kings Power

Living Program. She loves to

play all sports. Her favorite

sport besides basektball is

soccer. Her favorite thing to

do on weekends is to go to

the movies with her sisters.

Christina’s favorite Black Kings

basketball player is Willie King.

CHRISTINA BRAND

These All-Star selections were voted on by the coaches, teachers, and administrators of the Black

Kings of the Court Power Living Program. These players showed excellence both on and off the

court throughout the program. Each player’s dedication and enthusiasm to the program and the

Black Kings of the Court basketball league will be acknowledged throughout both All-Star games.

Simon is thirteen years old and

in the seventh grade at Green-

field Union Elementary School.

He led his team in rebounds

during the games this season.

He is also second on his team

in scoring with eight points per

game. He is the oldest child out

of four who all participated in

the Power Living Program this

year. Besides basketball, his

favorite sport to play is base-

ball. He says he wants to be a

professional basketball player

when he grows up. Simon’s

favorite Black Kings basketball

player is Sweetwater Clifton.

SIMON BROWN


“I LIKE THAT WE PLAYED GAMES EVERY SINGLE SATURDAY. IT WAS ONE OF THE HIGHLIGHTS OF MY WEEK, AND I WAS SO EXCITED TO PLAY!”

–Simon Brown

4

Monica is twelve years old and

in the sixth grade. She attends

Davison Elementary School.

Monica averaged 9 points

and 4 steals per game during

the Black Kings Power Living

Program. Her hobbies include

hanging out with her friends,

playing soccer, going to the

mall, and drawing. Her favorite

food is pepperoni pizza. She

aspires to be a doctor after she

graduates. When asked who

she looks up to and admires

she said her older brother, who

is currently playing basketball

at Central State University.

MONICA WRIGHT

“MY FAVORITE PART OF THE POWER LIVING PROGRAM WAS GETTING TO MEET DR. JOHN KLINE AND THE OTHER FAMOUS PLAYERS.”

–Monica Wright


Donavan is ten years old and

in the fifth grade at Edison

Public School Academy. This

season, Donavan averaged

10 points and 7 rebounds per

game. While playing in the

Black Kings’ games, he scored

a season-high 22 points. His

favorite thing to do in his free

time is play video games. He

also plays football and baseball.

He says he would like to be

a teacher when he grows up.

Donavan’s favorite Black Kings

player is Marcus Haines.

DONAVAN SMITH

JANELL HUMPHRY

Janell is 11 years old and is in

the 6th grade. She attends

Morehead Middle School.

Janell averaged 15 points and

6 rebounds per game. Janell

loves to eat macaroni and

cheese and ice cream. She

enjoys reading. Her favorite

author is Walter Dean Myers.

Her dream is to be a coach.

GIRLS’ TEAM

NAME

Aisha Green

Tiara Williams

Destiny Smith

Janell Humphry*

Jakayla Jones

Tasha Adams

Maya Malcom

Shay Stevens

Mya Thomas

Kylie Walter

Melanie Miller

Monica Wright*

Christina Brand*

POSITION

Forward

Center

Center

Guard

Forward

Guard

Guard

Guard

Forward

Center

Forward

Center

Forward

SCHOOL

Davison Elementary School

Vernor Elementary School

Sampson Academy

Morehead Middle School

Martin Luther King, Jr. Education Center

Langston Hughes Academy

Murphy Middle School


Greenfield Union Elementary School





6

NO.

2

8

11

13

14

20

21

23

32

41

50

51

54

*All-Stars not present for photo

BOYS’ TEAM

NAME

Donavan Smith*

Nick Sanders

Anthony Johnson

Simon Brown*

Quamy Jackson

Daniel Smith

Quincy Jackson

Dontae Moore

Herbert Maye

James Littleton

Jackson Andrews

Terrence Adams

Derick Wilson*

SCHOOL

Edison Public School Academy


MacDowell Elementary School


MacDowell Elementary School



Murphy Middle School

Earhart Middle School

Langston Hughes Academy

Dixon Educational Learning Academy



POSITION

Forward

Center

Guard

Guard

Guard

Forward

Guard

Guard

Forward

Forward

Center

Center

Forward


NO.

2

10

11

13

20

22

32

34

40

44

50

52

54

*All-Stars not present for photo

8

ALL-STAR GAME MEDIA GUIDE

The Black Kings of the Court All-Star Media Guide was written and edited by Tricia Principe. Additional assistance was provided

by Dr. John Kline. Design, page layout, and production are by Tricia Principe, Black Kings, and Black Kings Images. Statistical

information was provided by Dr. John Kline.

All Black Kings of the Court insignia in the publication are property of Black Kings of the Court and may not be reproduced for commercial purposes without the prior writ-

ten consent of Black Kings.

The information in this publication was compiled by Black Kings of the Court and is provided as a courtesy to our fans and the press and may be used only for personal or

editorial purposes. Any commerical use of this information is prohibited without the prior written consent of Black Kings of the Court.


5092 Heathrow Blvd, Brentwood, TN 37027 615-371-9083 – www.blackkings.com

LACK KI NGS OF THE COURTYOUTH ALL-STAR GAME

Applications | 49

WATER BOTTLES

The water bottles will be passed out to the players on the bench and also sold and used as audi-ence give-aways during the event.

TOWELS

The towels will be set on the benches during the games and also sold at the event. After the event, they will be given to all of the players to keep.


COURT DESIGN

This is the court design for the Youth All-Star Game. The primary mark is used as the centerpiece of the court. The paint consists of an abstract pattern that is based on the graffiti letters that spell the organization’s name.

94 feet

47 feet

105 feet

Applications | 51

11 feet

20 feet

58 feet

50 feet


JERSEYS

These are sample jerseys that will be worn at the All-Star game. The jerseys feature the Black Kings mark on the front and back and use the same graffiti pattern that is used on the court design.

Applications | 53


SHIRTS

The shirts come in a variety of designs and serve to extend the brand to a larger audience. The shirts will be sold and given away at the various organization events including the Youth All-Star Game.

Identity | 55

Applications | 57

TAGS

The tags are used to attach to the shirts, towels, and other apparel that are produced for the Black Kings of the Court organization.

The front of the tag displays the primary mark, and the inside describes the organization and its goals along with providing a per-spective of its unique product line.


For fifteen years, Black Kings of the Court has been working to showcase the contributions of Black basketball players from 1900-1960.

Now, Black Kings is bringing Black basketball history and its impact right to you in its new clothing line.

Full of character and passion, Black Kings of the Court will contribute to the future of basketball for years to come.

John KlineFounder


SOCKS

These socks will be worn by the athletes during games and also be sold at various Black Kings’ events. Different style of socks and sizes are available to athletes and supporters of the organization.

Identity | 59

Black Kings of the CourtBLACK KINGS OF THE COURT Process

PROCESSResearch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Naming Process . . . . . . . . . . . . . . . . . . . . . . . . . .

Moodboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mark Development . . . . . . . . . . . . . . . . . . . . . .

Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Application Development . . . . . . . . . . . . . . .

62

64

66

68

74

76


RESEARCH

Below is a sample of the research I conducted for the project. The research includes information re-garding African American history, the Globetrotters, and typography.

Process | 63


NAMING PROCESS

Through this process, the goal was to create a name people would remember and connect with the organization. Here is the list of names that I created.

I chose Black Kings of the Court because it best fit the concept. It also is the most encompassing name that best describes the organization and what it does.

Top 12 Names

1. Black Legacies

2. Black Gold

3. Untold Legacies

4. Black Icons of the Court

5. Blacktacular Ballers

6. Paragons of Black Basketball

7. Black Court Legacies

8. Dark Magic

9. Black Bastions

10. Black Hoop Heritage

11. Black Kings of the Court

12. Characters of Color

Process | 65

1. Notable Negroes

2. Black Ballers

3. History Makers

4. Barn Burners

5. Pro Fros

6. Shining Successes

7. Shooting Showcase

8. Dark Magic

9. Dream Team

10. Dark Dunkers

11. Blast from the Past

12. Characters of Color

13. Historical Hoopers

14. Dreams of Color

15. Color of Cool

16. Steamroller Squad

17. Legends and Lore

18. Learning the Legends

19. Past Passers

20. Black Tradition

21. Black Exhibition

22. Kings of the Court

23. Hoopers of the Hardwood

24. Black Barnstormers

25. Bouncing Back

26. Bouncing Black

27. Black Resurrection

28. Ballin’ Black

29. Black Basketball

30. Humble History

31. Remembing the Forgotten

32. Black is Back

33. PPF (Past Present Future)

34. Living the Past, Making the Future

35. Blacks to the Rack

36. Black Attack

37. Black Baseline

38. Black Bonus

39. Downtown Dribblers

40. The Black Fastbreak

41. Black Buzzerbeaters

42. Black Backboard

43. Black Pack

44. Centercourt Legends

45. Legends of the Lane

46. Lane Lore

47. Centercourt Superstars

48. Blacktop

49. Keys to the Past

50. Black Brothers

51. Primetime Players

52. Hooping Heroes

53. Taken ABlack

54. Black Stack

55. Thinking Black

56. Black Shooting Stars

57. Black Gold

58. Stellar Stars

59. Standing Tall

60. Black Fast Break

61. Black Untold Legacies

62. Center Court Champions

63. Black Legacies

64. Looking Up

65. The Legacy of Black Basketball

66. Admirable Heroes

67. Untold Legends

68. Untold Legacies

69. Infamous Legends

70. Basketball Legacies

71. Preserving the Past

72. Black Heritage

73. Hoop Heritage

74. Black Throwback

75. Heroes Never Known

76. Hoop Honorarium

77. Appointments with the Past

78. Founders of the Game

79. Black Trailblazers

80. Black Ball Blazers

81. Founding Fathers

82. Legendary Air

83. Honorary Hoopsters

84. Leaping Legends

85. Blast to the Past

86. Black Bastions

87. Black Magic Memories

88. Blooming Best

89. Bring Back

90. Masters of the Game

91. BBB (Black Best Ballers)

92. Center Court Memories

93. Center Court Sensations

94. African All-Americans

95. Black Gods

96. Paragons of Perfection

97. Paragons of Black Hoop/Basketball

98. Paragons of Hoop

99. Blacktacular Ballers

100. Untold Tales

101. Black Court Legends

102. Black Hoop Heritage

103. Black Icons of the Court

104. Black Court Basketball

105. Black Court Legacies

106. Black Court Brilliance

107. Black Wizards of the Hardwood

108. Black Barons of Basketball

109. The Bastions of Basketball

110. Black Basketball World-Beaters


MOODBOARDS

These are the moodboards that I created to represent Black Kings. They combine class and elegance with passion and fire.

Process | 67


MARK DEVELOPMENT

These are the first sketches I made for the Black King’s identity. The qualities that were important to me included staying simple, being straightforward and direct, and not applying any unnecessary elements. Beginning, I used a lot of basketball imagery and icons. I began to expand from this into more figurative and interesting representations of the brand.

Process | 69


BLACKKINGS

of the court

of the court

of the court

BLACK KINGS


Iterations Round 1These are the first computerized iterations that I created for Black Kings of the Court. These were then narrowed down and refined to reflect the final mark created.

Process | 71

black kings

Black Kingsof the Court

BLACK KINGSOF THE COURT

of the court

Black Kings of the Court of the court


Black Kingsof the court



Black KingsBlack Kings

Iterations Round 2This is the second set of the com-puterized iterations that I created for Black Kings of the Court.

Process | 73

Iterations Round 3The big challenge in designing the mark for the organization was to be able to speak to both audi-ences with the mark. I needed to combine the elegance and pre-strige that the legends or “Kings” deserved with the style and relevance that inner-city children would like and find desirable.


PHOTOGRAPHY

I took all of the photos used in the various applications. I gathered African American middle school children inside a gym for this specific photo shoot.

Process | 75


APPLICATION DEVELOPMENT

Below are photos of me working on some of the different applica-tions that I developed for the Black Kings of the Court organization.

Process | 77


This is me taking final pictures of all of the applications that I devel-oped throughout the project.

Identity | 79

Identity | 81

TRICIA PRINCIPE965 Wickford Drive

Kalamazoo, MI 49009269-929-4277

triciaprincipedesign.com

Identity | 85

Black Kings of the Court

Documents

Transcript of Black Kings of the Court