Black Friday: Why and how to grab your customers attention

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Black Friday: Why and how to grab attention

Black Friday, www.textmarketer.co.uk

Black Friday has grown into a sales and retail phenomenon. The numbers and figures are simply astonishing, and this success is leading to more and more retailers getting involved and increasing the competition.

SALE


First off, let’s take a look at some of the amazing stats from last year’s incredible Black Friday and see why it has become such a huge and important day for retailers...

estimated spend online in the UK for Black Friday 2014Source Experian and IMRG

£810 million Black Friday, www.textmarketer.co.uk


estimated spend on E-Commerce in the US on Black Friday 2014Source Comscore

$1.5 billion


visits to online retail sites in the UK, with traffic from smartphones up by 57% from 2013Source Experian and IMRG

181 million


higher than 2013 and in-store it was up 38%Source Barclaycard

The spend on clothing was

98 per cent


televisions in the first hour

8,000 There was a four-fold increase in spending on electronics compared to an average day.

ASDA sold more than

of Xbox 360 consoles by 9am

sold out ASDA completely



Black Friday has now been joined by Cyber Monday to create what is now known as the ‘Black Friday period’ - meaning big days of buzz and retail in and around the day of Black Friday

Cyber Monday


15 per cent in 2014 making it the biggest day in online shopping in US historySource Econsultancy

Cyber Monday is huge in the US. Sales grew by


£720 million spent in the UKSource Econsultancy

The Brits are also partial to a bit of Cyber Monday retail therapy with an estimated


2015 predictions


£1.07 billion estimated spendSource Experian and IMRG

Experian and IMRG are predicting that Black Friday 2015 will be the biggest day in UK online history.


£943 billion estimated spendSource Experian and IMRG

Cyber Monday doesn’t look too shabby either with a whopping


So how do you make sure your message is heard?


Mobile marketing is the most efficient and effective way to make sure your Black Friday marketing messages are heard

Mobile marketing


Text messages get read

Emailsget read

Tweetsget read

Facebook postsget read

98%

29%22% 22%

Source Frost & Sullivan


So get your Black Friday mobile marketing strategy and plan in place and make sure you don’t miss out on all those sales.


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Black Friday: Why and how to grab your customers attention

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Transcript of Black Friday: Why and how to grab your customers attention