BLACK FRIDAY advertising promotions

Limited time offer: 1 Nov – 13 Dec 2019

Black Friday video

advertorial ($5,000)

【黑色星期五】视频 Campaign period: 25th Nov – 1st

Dec 2019 (one week)

Singles’ Day video

advertorial ($5,000)

【双11】视频 Campaign period: 6th-12th Nov

2019 (one week)

PRINT AD + video advertorial bundle

min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao +

video advertorial package

Minimum

quarter

page AD

size

All video advertorial will be hosted in a tag site if there is more than 3 videos

A B

Black Friday video advertorial hosted on zaobao.sg

【黑色星期五】视频系列

The treatment: 1. Highlight the promotional info via visual & voice over,

such as:

- What’s the good deal?

- Where’s the good deal?

2. Interview of store manager/spokes person for unique

selling point / onsite activation

3. End with call-to-action & contact information. • Duration of video: approx. 1-2 mins • Video treatment is fixed as described above • Shooting limits to max. of 4 hours at one location • Revision of 1 time is available for fact check

Limited time offer!!!

Package price: $5,000*/$8,000 (worth $45,870)

Campaign period: 25th Nov – 1st Dec 2019 (one week)

Booking deadline: 10th Oct 2019

Production lead time: approx. 4 weeks

*Promotion offer of $5,000 is only applicable to clients

committed with min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao in between 22 Nov – 13 Dec 2019. Standalone package price for video advertorial is $8,000* (This package is agency commissionable)

Nov 29

A

Singles’ Day video advertorial hosted on zaobao.sg

【双11】视频系列

The treatment: 1. Highlight the promotional info via visual and voice over,

such as:

- What’s the good deal?

- Where’s the good deal?

2. Interview of store manager/spokes person for unique

selling point / onsite activation

3. End with call-to-action & contact information. • Duration of video: approx. 1-2 mins • Video treatment is fixed as described above • Shooting limits to max. of 4 hours at one location • Revision of 1 time is available for fact check

Nov 11

*Promotion offer of $5,000 is only applicable to clients

committed with min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao in between 1 Nov – 22 Nov 2019. Standalone package price for video advertorial is $8,000* (This package is agency commissionable)

Limited time offer!!!

Package price: $5,000*/$8,000 (worth $45,870)

Campaign period: 6th - 12th Nov 2019 (one week)

Booking deadline: 20th Sept 2019

Production lead time: approx. 4 weeks

B

Singles’ day / Black Friday Video advertorial is placed on zaobao.sg

Leaderboard (728 x 90 & 320 x 50, JPG/GIF/PNG)

IMU (300 x 250,

JPG/GIF/PNG)

Write-up within video page • Short editorial write-up (max. 500 words)

pertaining to the promotional info at editorial

discretion

• Insertion of client’s website & store

information in the video page

Advertising placement within

video page 100% SOV banner ad (Leaderboard + IMU) to

be provided by client

Video advertorial • Production of video highlighting Single’s Day

/ Black Friday / Cyber Monday promotional

info.

• Featuring client’s outlet & products

• Logo placement at the end of video

【黑色星期五】超值电器大抛售！只限一天！

With traffic drivers (one week) for improved visibility of video page

ROS IMU

HOME PAGE IMU

Homepage IMU

35,000 impressions

ROS IMU

65,000 impressions

Content Recommendation

500 clicks

Note: exact position subject to editorial’s discretion

*SPH has the option to extend Content Recommendation by 14 days for performance delivery.

*Please note that 500 clicks per article can by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.

With social media traffic driver for improved visibility of video page

254,000 followers

Editorial’s effort to drive traffic

from social media to video page • 1 x Zaobao Facebook organic share of video page

• Posting date & time at editorial discretion

Value-add benefit with purchase of print ad (min. quarter page

black & white with free upgrade to 1-spot color) in Lianhe Zaobao

& video advertorial bundle

Free one (2col x 10cm) editorial write-up

featuring client’s product/service in

Lianhe Zaobao new market page

《联合早报》都会资讯

• Client to provide materials for the write-up

• Production lead time: 2-3 weeks

• Content direction is at editorial discretion

SUMMARY PRINT AD WITH VIDEO ADVERTORIAL BUNDLE

A

Black Friday

•Print: min. QP b&w (free upgrade to 1-spot color) ad

•Period: 22 Nov – 13 Dec

•

•Digital: Black Friday video* advertorial $5,000

•Period: 25 Nov – 1 Dec

•

•Value-add: Editorial write-up in Lianhe Zaobao new market page

•Value-add: 1 x traffic driver of Zaobao Facebook post organic share of video page

B

Singles’ day

•Print: min. QP b&w (free upgrade to 1-spot color) ad

•Period: 1 Nov – 22 Nov

•Digital: Single’s day video* advertorial $5,000

•Period: 6 – 12 Nov

•Value-add: Editorial write-up in Lianhe Zaobao new market page

•Value-add: 1 x traffic driver of Zaobao Facebook post organic share of video page

*all video

advertorial will be

hosted in a tag

site (if there is

more than 3

videos).

TERMS & CONDITIONS • Booking Deadline: At least 4 weeks before launch date

• For Facebook organic editorial posts (value-add), content and timing is at

editorial's discretion. Note that is not a boosted post, hence no commitment

on clicks.

• Video should be no longer than 2 minutes, theme and treatment as per

described in this sales deck and key messages will be discussed with client.

- Exact duration, direction and treatment of video at full editorial's

discretion

- Client is entitled for 1 time revision for fact check only

• Includes conceptualisation, creative direction, filming of no more than 4

hours at one location, and post-production

• Subtitling is at editorial's discretion. Additional charge of $1,000 for

translation of subtitle from Chinese to English

• Production does not include fees for external talents

• Package includes production which is non-agency commissionable and

subjected to GST

• Ad Units (100% sov of banner) to be provided by client. Production Cost for

Banner Ads:

~ Leaderboard + Mobile Leaderboard + IMU starts from $1,000

~ Ad creative is non-agency commissionable and will be subjected to

GST

~ Lead Time: Ad creative to be furnished/confirmed 5 days before

scheduled run

• For Content recommendation: Please note that 500 clicks per article can

by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook

dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.

SPH has the option to extend Content Recommendation by 14 days for

performance delivery.

OPTIONAL TOP-UP: U-weekly advertorial promotion

《优一周》

Limited time offer!!!

One page advertorial

Package price: $1,000

Limited time offer!!!

Double page advertorial

Package price: $1,800

OPTIONAL TOP-UP: Lianhe Wanbao / Shin min Daily News

Facebook post

《联合晚报》/《新明日报》社群媒体帖文

Limited time offer!!!

One post with 500 guaranteed clicks

Package price: $2,500 197k followers

Terms & conditions: 1. All materials such as artwork (image only) and copy, to be provided by client, and must fit into editorial environment, subject to SPH copy vetting.

2. To avoid sensitive advertisements that do not align with publication's branding.

3. Limit to maximum of 2 commercial posts per day (cannot be of same ad), posting time between 9am-12pm and 6pm-9pm only.

4. Advertisement will expire after 7 days, unless otherwise agreed depending on redemption mechanics.

5. Advertisement in Chinese language only.

Placement of tactical content offering promotional benefits for Shin min/Wanbao’s readers.

Posted by Newsroom on the publication/site’s Facebook wall. With guaranteed 500 clicks.

Reaching out to the respective site/publication’s Facebook followers and their Facebook

friends.

Applicable to sponsor who is willing to provide promotional offers to readers of Shin Min

Daily News and/or Lianhe Wanbao.

248k followers

Content guidelines: 1. All advertisement must contain an image, essential

information and benefits for readers. 2. External link leading to client’s page is optional. 3. Mandatory labeling on all posts with "Handshake" icon

(if client has FB page) and "【晚报好康／新明好料】" at

the start of post.

【新明好料】新春哪里买鲍鱼最好？ABC有来自世界各地的鲍鱼任您选购！即日起到ABC买罐头鲍鱼，凡《新明日报》读者，皆可享有40%折扣！ (link to client’s website: http://ssss.com.sg)

(Image at the bottom of post)

Sample text & visual (for demonstration purpose only):

OPTIONAL TOP-UP: Lianhe Wanbao / Shin min Daily News

Facebook post

《联合晚报》/《新明日报》社群媒体帖文

Appendix

Zaobao.sg

are PMEB/White Collar

63%

704,000 Unique Visitors

13.9 million Total Page views

50% Male

50% Female

Age 25-54 years old 77% 4.2 min

Average Time Spent

Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in

Singapore, which similarly captures the highly-educated Chinese online audience.

ZAOBAO.SG

The most read Chinese newspaper in Singapore

Source: Comscore Media Metrix Multi Platform (Jan 2019), Nielsen Media Index 2018

Our Readers ZAOBAO.SG

Zaobao.sg readers are well educated, family oriented and effectively bilingual

50% 50% MEN WOMEN

44% of Zaobao.sg reader are

PMEBs

OCCUPATION

84% are proficient in

both English and Mandarin

Effectively

Bilingual

HOUSEHOLD INCOME

$5,284 Median Income

72% of Zaobao.sg readers

have children

FAMILY

47% of Zaobao.sg readers lives in 5

rooms or HUDC or private properties

DWELLING TYPE

61% of Zaobao.sg readers

received tertiary educated and above

EDUCATION

61% of Zaobao.sg readers are

between the age of 30 to 49 years old

AGE GROUP

Source: : Nielsen Media Index 2018 | Target Audience: ZB Digital readers (Population Size: 123,000 | Sample size: 131)

MAGAZINE PROFILE Target readers aged between 25 & 45 Circulation: 80,000 copies Estimated Reach: Over 300,000 readers

U-WEEKLY READERS STATISTICS* 70% Females / 30% Males 42% of readers aged 30-49

52% PMEBs & White Collars 88% Married with Children 85% of UW readers read 4 issues every month

DIGITAL PROFILE (uweekly.sg) Target users aged between 25 & 35 Unique Visitors: 80,000 per month Estimated 1.2 million page views per year Social Media Influence: > 75,000 following

across Facebook, Twitter & Instagram

is Singapore’s only Chinese entertainment, lifestyle and social news magazine. The bilingual-friendly magazine dishes out the most exclusive and in-depth entertainment gossips from the Asian region and beyond. Korean, Japan, Hong Kong, Taiwan, China, Hollywood trends and happenings are given an entertaining twist for an easy read for the readers. UW also features the latest lifestyle trends, recipes, F&B recommendations, smart travel guides to locations around the world, U-KIDS featuring useful and relevant information relating to children’s upbringing and health tips for the young and old. UW is a weekly must-read for the entire family. UW is not just a print magazine. We provide an integrated, cross-platform reading experience for our readers. Our digital magazine provides the convenience of reading on the go via mobile devices, and our digital website, uweekly.sg, keeps you up-to-date with daily entertainment news and bite-sized lifestyle tips to spice up your day.