1. By SURYADEV MAITY Reg No 1239710 Course - CB

2. Ownership type: Publicly listed Private equity investors: No Stockmarket: NASDAQ (USA) Reuters Code: RIMM.O Bloomberg Code: RIMM:US Last full year revenues: USD 18,435.000 millions Year end: March 2012 No. of employees: 16500 Key activities: Handsets & Handheld Devices Consumer Software & Services Telecom equipment & infrastructure Telecom Services Founder and former co-CEO of BlackBerry - Mike Lazaridis Profile : 3. The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. In 2003, the more commonly known smartphone BlackBerry was released. BlackBerry first made headway in the marketplace by concentrating on email. RIM currently offers BlackBerry email service to non-BlackBerry devices, such as the Palm Treo, through its BlackBerry Connect software. On 30 January, the launches of the Z10 and Q10 smartphones were officially announced. Both models consist of touch screens-the Z10 features an all-touch design[10] while the Q10 combines a QWERTY keyboard with touchscreen features. During the second financial quarter of 2013, BlackBerry sold 6.8 million handsets and was beaten by sales of Nokia's "Lumia" model for the first time. History : 4. LTE Qualcomm Snapdragon S4 Plus 1.5 GHz Dual- Core CPU Adreno 225 1.5-1.7 GHz GPU. GSM ARM 7, 9,11 processor 1.2 GHz MSM8655 Snapdragon processor 768 MB stm memory 8 GB Marvell PXA940 clocked at 800 MHz. 512 MHz processor 80 MHz Qualcomm 3250 chipset 3G EDGE networks Intel 80386-based processors Hardware A new operating system, BlackBerry 10, was released for two new BlackBerry models (Z10 and Q10) on January 30, 2013. At BlackBerry World 2012, RIM CEO Thorsten Heins demonstrated some of the new features of the OS, including a camera which is able to rewind frame-by- frame to allow selection of the best shot,[19] an intelligent, predictive, and adapting keyboard, and a user interface designed around the idea of "flow".[20] Apps are available for BlackBerry 10 devices through the BlackBerry World storefront. BlackBerry recently announced that it is in the process of shutting down its streaming music service BBM Music,[21] which is in active for almost two years since its launch. BlackBerry Messenger Music will stop working from 2 June 2013 Software 5. In 2000 NTP sent notice of its wireless email patents to a number of companies and offered to license the patents to them. In March 2005 during the appeals process, RIM and NTP tried to negotiate a settlement of their dispute; the settlement was to be for $450 million. In January 2006 the US Supreme Court refused to hear RIM's appeal of the holding of liability for patent infringement, and the matter was returned to a lower court. On February 9, 2006, RIM announced that it had developed software workarounds that would not infringe the NTP patents, and would implement those if the injunction was enforced. On March 3, 2006, after a stern warning from Judge Spencer, RIM and NTP announced that they had settled their dispute. RIM patent infringement litigation 6. Usage The advanced encryption capabilities of the BlackBerry Smartphone make it eligible for use by government agencies and state forces alike. President Barack Obama Use by government forces Use by transportation staff Other users 7. Competition The primary competitors of the BlackBerry are smartphones running Android and the Apple iPhone. BlackBerry has struggled to compete against both and its market share has plunged since 2011, leading to speculation that it will be unable to survive as an independent going concern.[62] However, it has managed to maintain significant positions in some markets. Number of BlackBerry Subscribers Globally: As Of: 534,000 March 1, 2003 1,069,000 February 28, 2004 2,510,000 February 26, 2005 4,900,000 March 4, 2006 8,000,000 March 3, 2007 14,000,000 March 1, 2008 25,000,000 February 28, 2009 41,000,000 February 27, 2010 70,000,000 August 27, 2011 77,000,000 March 3, 2012 79,000,000 December 1, 2012 8. 1. No new products until the summer 2. Upcoming leaked products are boooooooring 3. The Playbook 4. Blackberry App World is a ghost town 5. Developers hate making BlackBerry apps 6. Financials are in ruins 7. Leadership is struggling 8. Even BlackBerry owners don't want BlackBerrys 9. Enterprise interest is falling 10.Other companies are eating RIM's lunch Ten Reasons Why BlackBerry Is Screwed 9. BlackBerry SWOT analysis Strengths 1. Highly secure phones 2. Strong focus on narrow customer segment Opportunities 1. Growth of tablet and smartphone markets 2. Strong growth of mobile advertising market 3. Obtaining patents through acquisitions Weaknesses 1. Inability to market the brand 2. BlackBerry OS 3. Highly dependent on government and corporate contracts 4. Poor presence in the tablet market Threats 1. Rapid technological change 2. Saturated smartphone markets in developed countries 3. Increased competition for government contracts 10. 5 lessons we can learn from the current BlackBerry/RIM saga 1. Know thyself and your market Fully understand your strengths and weaknesses. Figure out your niche markets. To the extent you can, play to your strengths and try to minimise your weaknesses. 2. Dont rest on your laurels Do not sit in awe of your accomplishments and be complacent. Your competitors are continually working on improving their position in the market. Keep your ear to the ground and try to stay a step ahead, but the very least, try not to fall too far behind. 3. Timing is everything Deliver when and what you promise. Tech markets are too dynamic and with the level of competition that typically exists, you may not have the luxury of unduly delaying product/service updates or launches. 4. Consider sharing Emerging business models recognise the input and support of customers and other interests to enhance their own user experiences. Although it is vital to figure out what parts of the business you, as the owner, must control, there is huge gains to be made by sharing and facilitating win-win situations. 5. Know when to call it a day While it might be interesting to see how the BlackBerry/RIM saga plays out, for start-ups, it always prudent to continually gauge how viable your business is and will continue to be. When the going gets tough, it is crucial to recognise when you might not have the resources or support to ride out the challenges, so that you are in a better position to manage the fallout.