BLA Social Media Insights & ROI Framework_graphic
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Driving brand awareness and behaviour through SEI TM insights and advanced analytics. Using known ‘tools’ to listen and monitor consumer conversations. Measure engagement* and importance through Stance- Shift Analysis TM * Engagement as it transpires through the language used across social media channels Listening & Monitoring Measuring Engagement Social Media Analytics Social ROI BLA Social Media Insights and ROI Framework Econometrics to monetise social media investments against all other media. Extend the Value of Social Media Insights
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Transcript of BLA Social Media Insights & ROI Framework_graphic
Driving brand awareness and behaviour through SEITM insights and advanced analytics.
Using known ‘tools’ to listen and monitor consumer conversations.
Measure engagement* and importance through Stance-Shift AnalysisTM
* Engagement as it transpires through the language used across social media channels
Listening &
Monitoring
Measuring Engagement
Social Media
Analytics Social ROI
BLA Social Media Insights and ROI Framework
Econometrics to monetise social media investments against all other media.
Extend the Value of Social Media Insights