BLA Social Media Insights & ROI Framework_graphic

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Driving brand awareness and behaviour through SEI TM insights and advanced analytics. Using known ‘tools’ to listen and monitor consumer conversations. Measure engagement* and importance through Stance- Shift Analysis TM * Engagement as it transpires through the language used across social media channels Listening & Monitoring Measuring Engagement Social Media Analytics Social ROI BLA Social Media Insights and ROI Framework Econometrics to monetise social media investments against all other media. Extend the Value of Social Media Insights

Transcript of BLA Social Media Insights & ROI Framework_graphic

Page 1: BLA Social Media Insights & ROI Framework_graphic

Driving brand awareness and behaviour through SEITM insights and advanced analytics.

Using known ‘tools’ to listen and monitor consumer conversations.

Measure engagement* and importance through Stance-Shift AnalysisTM

* Engagement as it transpires through the language used across social media channels

Listening &

Monitoring

Measuring Engagement

Social Media

Analytics Social ROI

BLA Social Media Insights and ROI Framework

Econometrics to monetise social media investments against all other media.

Extend the Value of Social Media Insights