BJ Boldog Mary Carroll Nick Valla Chris McClellan Ross Goers.
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Transcript of BJ Boldog Mary Carroll Nick Valla Chris McClellan Ross Goers.
Chicago Wolves
BJ BoldogMary CarrollNick VallaChris McClellanRoss Goers
Website
WHAT THEY ARE DOING WELL
• Linked to and advertised on their social media pages
• SEO on Google, Bing, etc. “Chicago Wolves”
• Printed on billboards and tickets
• Sweepstakes and Giveaways
• Good fan interaction
• Good site management
Website
RECOMMENDATIONS
• Create snap tags or QR codes
• Create video box on homepage that automatically plays when loaded
• Better merchandise and jersey promotion
• Promote social media sites more on homepage
• Better schedule promotion
WHAT THEY ARE DOING WELL
• Allows good fan interaction
• Shows posts about the community events the players attend, building good relationships with the fans
• Facebook easily allows fans to access the Wolves other social media • Fan of the week is a contest the Wolves run through Facebook, that is won by being very involved with the Wolves
• We suggested that the Wolves could more frequently post pictures to their Facebook, as they do with their videos
• They could put a side tab on the Facebook, allowing fans to view upcoming games and keeping them excited
RECOMMENDATIONS
WHAT THEY ARE DOING WELL
• keep fans up-to-date, updated often
• Instant feedback, fan interaction with player
• Fans can view photos of the team
• Very well run
RECOMMENDATIONS
• advertise that there are game updates
• Link between social media sites
• Not many recommendations, very efficient and effective
YouTube
WHAT THEY ARE DOING WELL
• game highlights
• Creating sense of belonging
• Messages from the players
• Advertising YouTube
YouTube
RECOMMENDATIONS
• Post game interviews
• Videos on mobile app
• Links between social media sites more visible
Foursquare
• Allows people to check-in to games• Gives special promotions
• Isn’t updated very often (last October 2011)
Feed-Me Newsletter
• Weekly newsletter, well run.• Provides the latest Wolves info• Offers incentives for joining
• Not widely advertised