Bizwebmagazine no1

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Transcript of Bizwebmagazine no1

  • TNGDOANH SBn hng Trc tuyn

    S 01

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam

    Tr s:Tng 4, Ta nh Hanoi Group, S 442 i Cn, P.Cng V, Q.Ba nh, H Ni

    TRUNG TM DCH V TRC TUYN

    CNG TY C PHN CNG NGH DKT

    Ph trch ni dung: Bizweb.vn

    CM NANG S DNG CC BI VIT, BI BIN DCH TI Blog.bizweb.vnMi kin ng gp vui lng lin h blog@bizweb.vn

    n v thc hinBizweb.vn - Gii php bn hng online hng u Vit Nam

    Chi nhnh:Lu 3, Ta nh L Gia, S 70 L Gia, Phng 15, Qun, TP H Ch Minh

    Website: www.dkt.com.vn

    ng hnh cng cng ngkinh doanh online

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam

    Th

    ng

    Kin thc v kinh doanh online l

    mng thng tin v cng phong

    ph, i hi nhng ngi quan

    tm ti lnh vc ny lun phi cp

    nht v trau di kin thc ca

    mnh. Bizweb Magazine s l ni

    tp hp nhng bi vit c sc v

    tng mng kin thc cn c trong

    qu trnh kinh doanh online, t khi

    bn bt u khi nghip n cc

    quy trnh lm web bn hng, vn

    hnh v tng doanh s,... Chng

    ti hy vng qua tng s xut bn,

    bn c s c thm nhng thng

    tin hu ch cho cng vic kinh do-

    anh ca mnh.

    Gi bn c,

    Trong s u tin ny, chng ti

    s cp n mt trong nhng

    iu ct yu trong kinh doanh,

    khng ch truyn thng m c

    trn Internet, l cc vn lin

    quan n Doanh S. Vi nhng

    bi vit v nguyn nhn tt gim,

    cch ci thin v duy tr doanh s

    t nhiu gc nhn khc nhau, bn

    c s tm cho mnh hng ci

    thin doanh s hiu qu vi m

    hnh kinh doanh ca mnh.

    Chc cc bn c thi gian tri

    nghim th v !

    T nhng ngy u xy dng

    Bizweb, chng ti hnh dung

    n mt ngy c th xut bn

    cun tp ch, ni quy t nhng bi

    vit, bi dch hu ch v mng kinh

    doanh online cho nhng ai yu

    thch lnh vc thng mi in t,

    v by gi bn ang cng chng

    ti c nhng dng u tin ca

    tp ch ny.

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam

    Thng mi in t

    nhng khng d nut

    Lm th no bn hng v tng doanh s???

    ming mi bo bVIT NAM

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam

    Bn s tm

    thy!!!

    Th ng

    MC LC

    5 b quyt gip bn hng trc tuyn hiu qu nht

    Lm th no cho bn thnh cng sn phm?

    Ti sao mt s sn phm bn chy cn hng ca bn li m?

    Khuyn mi sc hp dn ca shop online

    Lm th no tng doanh s bn hng trc tuyn ln 600%

    6 chin thut chuyn i gip ci thin doanh s bn hng trc tuyn

    Ti u ha ca hng trc tuyn v tng t l chuyn i

    01 - 02

    03 - 04

    05 - 06

    07 - 08

    09 - 10

    11 - 12

    13 - 16

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam--1--

    Cng vi s gia tng lng ngi dng Internet trn ton cu, vic mua bn trao i qua

    mng cng ang dn tr thnh mt xu hng pht

    trin chung ca x hi v p ng c nhu cu

    mua sm nhanh chng v tin li ca ngi tiu

    dng. Hy cng tm hiu mt s b quyt ca cc

    ch ca hng trc tuyn trong vic to ra s khc

    bit, ci thin s hi lng ca khch hng v lm

    tng doanh s bn hng.

    Ging nh ca hng truyn thng, ca hng trc

    tuyn cng c c hi to ra s khc bit vi

    i th cnh tranh bng cch cung cp dch v

    tt hn.V d, Melondipity l mt ca hng tr

    em hiu c khch hng mc tiu ca mnh

    Cc b m lun lun bn rn v khng phi lc

    no cng c th ngi trc mn hnh my tnh.

    Bit c iu ny, Melondipity s dng cng

    1.Cung cp cc dch v c c nhn ha

    Nu bn tnh c i ngang qua mt ca hng s c

    la vi mt ca knh ln v nhn thy nhng ngi

    lm s c la thc hin cng vic k diu ca h, rt

    c th bn s b cm d v bc vo ca hng

    mua mt ci g ngt ngo v thm ngon. Cc

    ca hng trc tuyn cng tng t nh vy: Nu

    bn thu ht c s ch ca khch hng ngay

    t ci nhn u tin v c ni dung, chng trnh

    hp dn h mt cht trn website ca bn, s c

    nhiu kh nng h mua hng hn. Rachel Comey

    bn nhng i giy nam tht tuyt vi v ton b

    sn phm ca b c trnh by thng qua kch

    bn ging nh mt b phim. B phim ny thc s

    tuyt vi v gn nh gy nghin,

    2.Thu ht ngi mua hng

    ngh SMS giao tip vi khch hng bng cch

    gi cc tin tc khuyn mi v gim gi thng qua

    tin nhn vn bn.

    5bn hng trc tuynhiu qu nht

    B Quyt

  • Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam--2--

    - - Loan NT - -

    Hy quan tm chm sc cho tng sn phm cng

    nh tt c cc sn phm trong b su tp ca ca

    hng. Holstee l mt ca hng thi trang chn lc

    cc sn phm mt cch cn trng nh trong vin

    bo tng. Holstee s dng thut ng quan tm

    chm sc bi v r rng l c rt nhiu suy ngh

    theo sau mi sn phm. Nu tt c mi th bn bn

    i u c cht lng hng u, mi ngi s hng

    th ch xem nhng sn phm no s c bn ra

    tip theo v h s tr nn trung thnh vi thng

    hiu ca bn.

    3.T ho vi mi sn phm

    Hu ht mi ngi u khng i n trung tm mua

    sm mt mnh. H bin vic mua sm thnh mt

    s kin x hi v h dn theo mt ngi bn

    c thm kin th hai, v vy s khng c g ngc

    nhin khi x hi thng mi in t l xu hng ln

    tip theo. Of a Kind l mt ca hng may mc vi

    s lng c hn mang cng vic bn hng v

    vit lch li vi nhau bng kt hp gia bn hng

    trc tuyn vi mt blog Tumblr. Khch hng c th

    chia s, bnh lun v like cc trang phc hay ph

    kin m h ngh l tuyt vi. y l cch tip th rt

    tt v khin cho vic mua sm tr nn vui v hn.

    5.Gn kt khch hng thng qua mng x hi

    Bn khng c kho hng, s a dng hay gi c nh

    ca Amazon, do ng bn tm n vic i u

    vi ng ln ny. Thay vo , hy tp trung vo th

    mnh c o ca ring bn v

    4.ng cnh tranh vi Amazon

    khin cho ngi mua cm thy mun tm xem cc

    sn phm ca b ngay lp tc.

    to ra s sng to! V d, cc ch ca hng Patrick

    Buckley v Craig Dalton s dng k thut ng

    ba sch truyn thng thng to ra

    nhng chic v bo v iPad. Nhng chic v h gi

    l DODOCase mang li doanh thu hng triu

    USD vo nm ngoi.

  • ?Lm th no cho bn thnh cngSn Phm- - Mai VT - -2. a ra li cho hng ngn gn v hp dn

    Tng doanh s bn hng trc tuyn

    Bizweb.vn - Gii php bn hng online hng u Vit Nam--3--

    1. tn sn phm d nh, gn lin vi thng hiu

    Khi kinh doanh, chc chn ai cng mun sn phm ca mnh c nhiu ngi bit n v c thi quen s dng. c bit hn nu l 1 sn phm hon ton mi v vn ca bn l lm th no gip khch hng vt qua s lng l ban u i n quyt nh dng th sn phm ca mnh.

    Mt sn phm mi tt nhin phi c 1 ci tn, ngay c khi

    l sn phm m rng ca dng sn phm hin ti. Hy

    chc chn rng l 1 ci tn n tng v d c, d nh.

    i vi nhng th trng ni ting Anh, Unilever tung ra

    dng sn phm ty ra mang tn JIF nhng

    khi a sang mt s th trng khc, trong

    c Vit Nam th h li i sang tn CIF

    bi ch J hi kh pht m. Sau , tit

    kim chi ph qung co v trnh b nhm ln,

    hng thng nht trn tt c th trng

    vi tn CIF. Nu sn phm ca bn l s

    m rng ca dng sn phm hin ti th

    hy ngh ra 1 ci tn thch hp vi cu trc

    nhn hiu hin thi v b sung 1 vi thay

    i nht nh. Chc bn cng bit, 1 ch i

    nh b thi cng lm nn thng hiu

    ca Apple vi hng lot sn phm nh iP-

    hone, iPod, iMac, iCloud.

  • C nhiu cch thc cho hng, nhng

    lm th no li cun, hp dn khch

    hng lng nghe hoc t m click xem tip

    ngay t cu u tin? Nguyn tc u

    tin l ngn gn, d nhn thy. Bn

    cn a ra 1 mi tn bn thng ti ch

    ch khng phi dn 1 trn a m cung.

    Cch tt nht, ch trong 30s u,

    bn hy a ra cho ngi tiu dng thy

    c li ch d nhn thy nht. V d nh

    vi sn phm mi Deluxe Detecttip th

    bng 1 m t trc tip: Mt cng c hin

    th chng gian ln th h mi dnh cho

    cc t chc ti chnh vi tnh nng thm

    tra nh dng v nh gi ri ro trong mt

    thi gian ngn nht. c cung cp bi

    hng Deluxe Financial Services and Pri-

    mary Payment Systems Inc.

    3. tip th trn nhiu knh khc nhau

    4. khch hng dng th sn phm

    qung b 1 sn phm mi trn th

    trng th vic xc tin n l trn 1 knh

    truyn thng rt kh c hiu qu. Vic bn

    cn lm l tn dng cng nhiu knh tip

    th cng tt, ph rng thng tin t

    s lan truyn 1 cch nhanh chng . Mt

    s knh bn c th tham kho la chn

    cho chin dch tip th sn phm mi nh:

    truyn thng i chng, tip th trc tip,

    chin dch email marketing, website, fo-

    rum, trin lm thng mi...Trc y, ti

    Australia, ung dng soft drink cha

    Hng mu dng th v qu tng l phng php rt hiu

    qu gip sn phm mi ca bn t n vi ngi tiu

    dng mtcch d dng hn. Mrs. Fields Cookies s hu

    1 thng hiu bnh c doanh thu hng triu USD bng

    cch bt u vi chin lc cho khch hng dng th

    sn phm. B Debbie Fields khi nghip trong khi khng

    nhiu vn, khng kinh nghim bn hng v khng k

    nng qun tr. Tt c nhng g b c th l em nhng

    khay bnh thm ngon do chnh mnh lm ra i mi nhng

    khch hng qua li trn ng dng th. Cho n by

    gi, khi c doanh thu v thng hiu, b vn gi chnh

    sch tng bnh dng th mi khi thm nhp 1 th trng

    mi no v vn lun thy n hiu qu.

    nhn c s quan tm ca gii tr, c ti 50% ngi

    cha tng ung th Coca d ch 1 ln. V vy tuy y

    khng phi sn phm mi ca Cocacola nhng i vi th

    trng c, sn phm ny cn kh xa l. Nhn bit c

    tnh hnh , Coca Cola sng to ra 1 chin dch hp

    dn tng cng tng tc ca ngi tiu dng vi

    thng hiu trn c 2 knh online v offline bng cch

    in 150 tn ngi dng ln v chai coca. Chin dch ny

    bt u t cc i l bn l, cc ca hng khp nc c

    v khi ngun cho nhng cuc hi thoi trn mng x

    hi. Chin dch bng n mnh m trn cc phng tin

    thng tin i chng, cn s dng hnh nh ca ngi

    ni ting y mnh phong tro chia s vi cng ng

    online. Kt qu l lng traffic trn Facebook, hiu qu