BizTalk Server 2009:Technical Overview & Roadmap

Achieving business edge through process agility

Ofer AshkenaziSenior Product Managerofera@microsoft.com

Topics

Why? - ChallengesWhat? - Scenarios, Capabilities and BenefitsWho? - Customers & Market EvidenceWhat’s New? - BizTalk Server 2009 and BeyondWhy Now? - Summary

The Changing LandscapeApplication integration domain

“Spaghetti” of Proprietary interfaces

Integration Broker (EAI/B2B)

Enterprise Service Bus

CRM

HR

E-Commerce

ERP

CRM

Business Partner

HR

E-Commerce

ERP

CRM

HR

E-Commerce

ERP

Business Partner

Key Customer Pain Points

Disparate systemsinconsistent informationInsufficient supply chain collaborationFrequent business changesInefficient manual processes Hard to manage complex business rulesLack of visibility of assets and processes

ConsumeUser Preferred Channels

Compose –Interaction

Expose – Service DesignLeverage Existing Systems

Compose –Transaction

SOA Services and Microsoft Technologies

Biz

Talk

Serv

er

, W

CF,

W

ind

ow

s

Vis

ual S

tud

io,

VS

TS

BizTalk Server, SQL Server

BizTalk Server, WCF, SQL Server

BizTalk Server, WF

SharePoint Server , WF

Live Communication Server, SharePoint Server

Serv

ice A

dapta

tion,

Media

tion a

nd E

vents

H

andlin

g

Serv

ice D

esi

gn

an

d

Imp

lem

en

tati

on

Data Services

Connectivity Services

Process Services

Interaction Services

Collaboration Services

Syst

em

Cente

r, M

OF

Act

ive D

irect

ory

Part

ner

Solu

tions

Syst

em

Cente

r, B

izTa

lk S

erv

er

SharePoint Server, Silverlight, Office System, ASP.NET, Windows

ClientPresentation Services

SO

A M

an

ag

em

en

t

SO

A S

ecu

rity

SO

A G

overn

an

ceS

erv

ice.

Pro

cess

, A

pp

B

usi

ness

A

naly

tics

Topics

Why? - ChallengesWhat? - Scenarios, Capabilities and BenefitsWho? - Customers & Market EvidenceWhat’s New? - BizTalk Server 2009 and BeyondWhy Now? - Summary

Common BizTalk ScenariosBizTalk caters to a wide range of scenarios

Abstracting back-end systems from customers and clientsAutomating mission-critical processesEnforcing process compliance and governance Enabling new channels and business modelsProviding visibility across disparate heterogeneous systemsReducing risks in legacy modernization

Common Industry ProcessesBizTalk lends itself to numerous process types

Horizontal Manufacturing/ Retail

Financial Services

Public/Healthcare

Extend Supply Chain

Audit and Controls

Employee Self-Service

IT Provisioning

Sales Analytics

Customer Service

Supply Chain Execution (RFID/EDI enabled)

Plant Operations

Multi-Channel Retail

Store Systems and POS

Payments Processing(SWIFT B2B Integration)

Insurance Value Chain

Branch Integration

Channel Renewal

Citizen Service and e-forms

Government Administration Collaboration

Electronic Health Records and Connected Health

Health Information Networks and Clinical Governance

BizTalk Server Workloads

Enabling Physical Events

Visibility

ManagingBusiness

Rules

Connecting BusinessPartners

Providing Process Visibility

and Analytics

Connecting Disparate Systems Across Various

Boundaries

Automating Business Process

BizTalk Server Capabilities

RFID Platform

Business to

Business Integratio

n

Business Activity

Monitoring

Orchestration

Management and

Operations

Tools

Business Rule

Framework

Messaging

BizTalk in Retail/Manufacturing ScenarioSupply chain execution

Suppliers

DC Warehouse Inventory System

ERP System

Store Inventory SystemBizTalk

RFID Stores

Retailer

Check DC WarehouseInventory

Send Order (AS2)

DC Warehouse

Business Decision Makers

Messaging

EDI BRE BAM

Re-stock OrdersOrchestration

BRE (Filter Tags)

RFID

Receive

Requests for Re-stock

Update

ER

P

Receive Shipment Notice

Goods R

ecei

ved

Update

AssignSupplier Pr

oces

s

Exec

utio

n

met

rics

BizTalk Enterprise Ready Capabilities

Reliability – persistence and durability Availability – load balancing and fault toleranceScalability – clustering and servers group Security – service, message and role based

Enterprise Ready

High Throughput

Business Critical

Mission Critical

Secure

BizTalk BenefitsLeverages existing investmentsSimplifies and automates interoperability Shields from change impactsPromotes agility and manageabilityProvides business process visibility Reduces operational risks

BizTalk Benefits in a Nutshell

Empower people with the right Information at the right time

Connect

Respond and adapt rapidly to business changes

Change

Provide operational performance metrics to ensure compliance

Control

Topics

Why? - ChallengesWhat? - Scenarios, Capabilities and BenefitsWho? - Customers & Market EvidenceWhat’s New? - BizTalk Server 2009 and BeyondWhy Now? - Summary

Oncology Hematology Associates

Customer Video

Real-Time Data Exchange Boosts EfficiencyRaises Revenue by 30 PercentReduced Paper by 70 Percent

BizTalk Customer Facts

12 of the 15 largest retailers in the world5 of 10 largest hotel chains in the world6 of the 8 largest U.S. pharmaceutical companies4 of the 5 largest U.S. electronics parts manufacturers9 of the10 largest U.S. telecommunications companies5 of the 8 largest U.S. chemical companies4 of the 5 largest railroads in the U.S.9 of the 10 largest insurance companies in the world23 of 27 EU member governments

Enterprise ProvenOver 8,500 BizTalk customers worldwide90% of the Fortune Global 100 use BizTalk

Business NeedsLower PricingMigration away from mainframe to a modern architectureSimplified SWIFT connectivityReal time transaction processingHigh availability and enhanced STP

Business Solution & BenefitBizTalk Server & Accelerator for SWIFTCost reduction by replacement of 3 legacy applicationsGreater scalability and transaction processing capabilities

Operational Efficiency Through a Consolidated Platform

“Microsoft came out best on both performance and cost. Furthermore, we were keen to take advantage of the benefits of a standardized environment. Pim Van der Horst, CIO of KAS Bank

“Microsoft’s solution provides us with the required interoperability, reliability and flexibility for rapidly creating and deploying SWIFT-based financial messaging solutions as well as meeting our customers needs more efficiently and effectively.”…Thomas Schreier, Senior Vice President, Information Technology, ING Investment Management

Efficiency Through Process Outsourcing

Business NeedsImplement a new securities processing workflowOutsource operationsReduce operational costs

Business Solution & BenefitBizTalk Server and Accelerator for SWIFTImplemented a highly efficient message processing structure.Outsourcing back office operations to Bank of New York

Proven Leadership

Gartner App

Infrastructure

Gartner Back End App Integration

(Dec 2008)Gartner App

Infrastructure for New

SOA Application Project

Topics

Why? - ChallengesWhat? - Scenarios, Capabilities and BenefitsWho? - Customers & Market EvidenceWhat’s New? - BizTalk Server 2009 and BeyondWhy Now? - Summary

XML B2B

EAI (partner adapters)Vertical B2B

BPMPartner Adapters

SOA/ESBAdaptersin BoxHostIntegration

SOA/ESB BPMExtend B2B (+EDI/AS2)RFID

V5BizTalk Server 2006

R2

V4BizTalk Server 2006

V3BizTalk Server 2004

V2BizTalk Server 2002

V1BizTalk Server 2000

V6BizTalk Server 2009

ALM SupportESB(2.0) BPMExtend B2BBAM+RFID Mobile and Std PackNew AdaptersUpdate Swift

500Customer

s

2,000Customer

s

4,000Customer

s

7,000Customer

s

8,500Custome

rs

BizTalk Server Versions

Continuous innovation: Release every 2 years

New Mobile RFID PlatformNew RFID device management and industry standards supportEnhanced Support for EDI and AS2 Protocols andDrummond certificationUpdated SWIFT Support and SWIFTReady Financial EAI Gold certification

New Application Lifecycle Management (ALM) support

Support for TFS – integrated source control, bug tracking, and MSBuild automation

Enhanced Developer ProductivityVisual Studio project system updates

Support for .NET Framework 3.5 SP1 and Visual Studio 2008 SP1

Take advantages of the latest developer tools

Support for Windows Server 2008 and SQL Server 2008

Hyper-V supportIncreased performance & scale

ESB Guidance 2.0New UDDI v3 Web Services RegistryNew and enhanced LOB adapters (Oracle EBS, SQL)Enhanced host systems integration (MQ, CICS, IMS)Enhanced BAM support

BizTalk Server 2009 Themes

Updated Platform Support SOA and Web Services

Business to Business Integration

Developer and Team Productivity

BizTalk Enterprise Service Bus Guidance v2

Why you want it… Higher levels of reuse Lower operational costs Dynamic business changes Collection point for business, service and exception metrics

What it gives you… Loosely-coupled messaging environment Registry-driven message routing Service Discoverability Itinerary-based routing Logically-centralized messaging fabric

Microsoft BizTalk ServerESB Core

Core Engine Services

ESB Management Portal

Provisioning Framework

Reports

Alerts

Exception Management

Exception Logger

Exception Handler or Custom Application

Fault Processor

Transform Service

Route Service

On-ramps Off-ramps

Generic SOAPSend

Generic WCFSend

Generic JMSSend

CustomSend

Pipeline

Generic Pipeline

Pipeline

Custom Pipeline

Generic SOAPReceive

Generic WCFReceive

Generic JMSReceive

Generic CustomReceive

Pipeline

Pipeline

JMS Pipeline

Custom Pipeline

ESB Reference Architecture

Enrich Service

Exception Management

Store

Custom Service

ESB Services

Resolver Web Service

Transformation Web Service

Exception Web Service

UDDI Service

Operations Service

ItineraryConfiguratio

n Store

Resolver-Adapter Framework

Custom Resolver

Resolvers (…) Adapter Providers(…)

Custom Adapter Provider

ESB Itinerary Design Surface

BizTalk: Integration Server and ESB in one Product

Business Partner

CRM

HR

E-Commerce

ERP

Business Partner

Integration Server(EAI/B2B)

Enterprise Service Bus (ESB)ISB

SOA Infrastructure UDDI Scenarios:

Private Test Registry Trading Partner Collaboration

Scenario

Task Description

Retail: Warehouse/Store

Put away

RFID forklift reader used to move pallets from receiving bay to storage shelves

Picking Handheld used to process pick list between back store and front store

Inventory Handheld used to take inventory of items

Asset Management

Track Assets

Handheld used to track loan documents, high value drugs, or IT hardware assets

Consumer applications

Track Baggage

Handheld used to print the park pass/cruise ticket and the baggage tags for a customer in the queue

RFID Mobility Scenarios

VSTS and TFS IntegrationApplication lifecycle Management

Support for team developmentMicrosoft Project Server integrationConsistent automated buildIntegrated source controlBug tracking system

Business

AnalystProjectManage

r

Dev Team

Test

Operations

ChangeRequests

Use Case

Non FunctionalRequirements

Bugs

Tasks

ProductionErrors

TFS Integration Points

TFS Integration Points

TFS Integration Points

TFS Integration Points

TAP Customer Profiles

Industry /Vertical

Enterprise

Customers

Medium and Small

Size

Public Services (Government)

3

Healthcare 1 2

Retail 2 1

Manufacturing 3

Software / SaaS 2 1

Finance/Banking 2

Supply Chain 1 3

Utilities 2

Integration Standards /Systems

EDI

AS2

SWIFT

RosettaNet

Oracle Interoperability

SAP Interoperability

UDDI 3.0

TAP Quick Stats

117 applicants, 23 accepted and actively developing NOW!

14 Customers have already deployed to PRODUCTION!

Large deployment by our own XBOX team

Estimated 4,600 man-hours of development effort to date

TAP Customer Quotes“I really can’t tell you just how happy using BizTalk Server 2009 as a fully supported part of VSTS and TFSmakes me…”

“Having BizTalk Server 2009 seamlessly fit into our application development life cycle under Team Foundation Server is extremely important in terms of our confidence in using BizTalk as the “glue” which binds our business processes together.

…to say that it’s “vital to our business” is an understatement.” 

“In case I haven’t already mentioned this, the build and deploy speed of this beta is excellent. I just built and deployed a four project solution in less than 30 seconds, in a virtual machine.

BizTalk Multi-Year Roadmap

Maintain release rhythm of roughly every 2 years

BizTalk Server

2009 (H1 09)

BizTalk Server “7”

BizTalk Server “8”

New & Enhanced Scenarios

Low-latency ESBB2BBI/BAMAsset Tracking (RFID)

Faster Time to Solution Productivity

e.g. Complex Mapping

Better Together Integration with the latest new platform

Updated platform support

SOA and Web Services

Business to Business Integration

Developer & Team Productivity

Main themes for the future releases of BizTalk Server:

Future Themes (Beyond 2009)

Low-latency messaging enhancements Support for ESB GuidanceDeveloper productivity enhancementsEnhanced B2B support (e.g. complex trading partner management, expanded industry standards) Enhanced support for cross-enterprise asset tracking, enterprise manageability of devices, and key industry standardsReal-time business event visibility through enhanced BI/BAMLeveraging the latest new platform capabilities (.NET Framework, Visual Studio, and Windows Server)

Topics

Why? - ChallengesWhat? - Scenarios, Capabilities and BenefitsWho? - Customers & Market EvidenceWhat’s New? - BizTalk Server 2009 and BeyondWhy Now? - Summary

Why BizTalk Now More than Ever?

Get more from what you already haveAutomate to reduce costs and errorsInnovate to stay competitiveIntegrate to eliminate redundancyProvide tighter compliance and control

Call to Action:Get ready and involved!

Explore the existing resourcesPrepare for BizTalk Server 2009: Download the Beta version

Figure out how your org can save with BizTalk!

Additional ResourcesBizTalk

BizTalk Server RoadmapIntroducing Microsoft BizTalk ServerMicrosoft BizTalk Server Reviewer's GuideBizTalk Technical Posters

Microsoft SOAReal World SOA Customer Stories

Microsoft BPMMicrosoft's People-Ready Process visionIntegrated architecture for process-centric applications

Bedankt voor uw aandacht

Thank you!

Q&A

Appendix

Import License Management Application

Customs Clearance Application

BizTalk in eGovernment ScenarioCitizen service delivery

Receive request for import lic

ense

Send clearance approval

Local State Agency

Government Gateway Portal

Federal Agency

Federal Customs

Federal TradeAuditing Application

Request custom clearance

for shipmentApply for Import license

Notify Citizen

Receive request for shipment custom clearance

Send confirmation & license details

eGoverment

Citizen

Update license details

BizTalk in Financial Services ScenarioPayments through the SWIFT network

Online Shopping Site

SWIFT Network

Corpora

te p

ayment t

o vendor

Bank

Bank

Corporate

Vendor

Payments Hub

Core System

Online payment Transaction

Consumer

Messaging Benefits

RFID Platform

Business Rule

Framework

Business to

Business Integrati

on

Business Activity Monitori

ngOrchestration

Leverage existing applications as reusable servicesSimplifies interoperability Shields effects of endpoint changesReduce risk from application dependenciesProvides reliable, traceable, and secure messaging

CRM

HR

E-Commerce

ERP

BizTalk

Orchestration Benefits

RFID Platform

Business Rule

Framework

Business to

Business Integrati

on

Business Activity Monitori

ng

Messaging

Automates complex messaging patterns and system workflowsIncreases manageability through visual developmentPromotes agile developmentReduces change impact through separation of concerns

CRM

HR

E-Commerce

ERP

BizTalk

Business Rule Framework Benefits

RFID Platform

Business to

Business Integrati

on

Business Activity Monitori

ng

Messaging

Orchestration

Increases decision makers productivity through automation Allows rapid adjustment to changesConsistent rules across systemsEnables provisioning bynon-developers

B2B Integration Benefits

RFID Platform

Business Rule

Framework

Business Activity Monitori

ng

Messaging

Orchestration

Reduces time to onboard new partnersSeamlessly integrate with a wide range of external partiesPreserves investments in legacy protocols (EDI, AS2, HIPAA)Provides out-of-the-box compliance with industry standards and regulations(SWIFT, HL7, RosettaNet)

Support

Manage

Sell

Manufacture

Specify

Assemble

RFID Platform Benefits

Business Rule

Framework

Business to

Business Integrati

on

Business Activity Monitori

ng

Messaging

Orchestration

Provides real-time visibility to thephysical events Abstracts device access and management Provides powerful and flexible processingand deployment options

Physical Layer

Manufacturing

Quality Assurance

Inventory Packaging Warehouse Distribution Reception

Device Layer

Event ProcessingDevice Abstraction

Business Activity Monitoring Benefits

RFID Platform

Business Rule

Framework

Business to

Business Integrati

on

Messaging

Orchestration

Increases visibility of businessmetrics across shared processesReduces costs through early problems detection and alertingEnhances process execution performance

Flexible, service-oriented architectureDevelopment times cut by 50 per cent180,000 requests processed monthlyAutomated IT provisioningClose collaboration with Microsoft

The company combined the capabilities of Microsoft® BizTalk® Server 2006, SAP, and Aris business process modelling software to automate complex processes, such as IT provisioning

Siemens IT Operations is a business unit of Germany-based Siemens, one of the largest electrical engineering and electronics companies in the world.Siemens IT Operations has created a service-oriented architecture to automate key business processes, drive employee productivity, and increase overall operational efficiency.

Electronics Company Cuts Project Development Time by 50 Cent with Service-Oriented Architecture

“Integration of key systems and processes using BizTalk Server 2006 has allowed us to enhance overall operational efficiency and respond more quickly to end-user requirements.” Thomas Buse, IT Operations Manager, Siemens

Customer Case Study Siemens

Send variable data from SQL to embed data into RFID tagsBizTalk Server RFID pick-up & ship integrated with Dynamics GP to share real-time data with Boeing Produced and managed standard EDI documents --Advanced Ship Notice (ASN) 850, 856, needed to trade successfully with large supply chain partners like Boeing

Needed to track inventories in real-timeNeeded warehouse system validation for item, lot and serial numbers and quantitiesLacked real-time visibility into it production processesNeeded to comply with Just-In-Time (JIT) initiatives from larger partners like Boeing

“We can watch Boeing’s back and it can watch ours, because we’ll have visibility into Boeing’s consumption of our product. We can then match our production line and inventory associated with it.”

Dan Hedger, President Killdeer Mountain Manufacturing

Overall production cycle time cut in half35% reduction in time required to fabricate an assembly71% reduction in the production to shipment cycle timeCut more than $120,000 in real estate costsEliminated need for a third-party value-added network

Customer Case StudyKilldeer Mountain Manufacturing: Supply chain

Each store saves 8.5 hours a weekImproved customer service in-storeAdvanced notice on sales patternsMore efficient supply-chain orderingPlatform to integrate with other systems

The group deployed Microsoft® BizTalk® Server 2006 and Microsoft SQL Server™ 2005 at its U.K. and Ireland head office for integration with its 105 stores

Virgin Retail needed to connect its central system with in-store transaction logs for greater stock visibility. It also wanted to invest in infrastructure that would promote future integration

“We’d seen BizTalk Server 2004 Standard Edition work wonders at our sister operation in the United States. And our in-house development skills are strongly Microsoft, so we are heading towards its technology more and more.” Kevin Hepburn, Head of Software Development, Virgin Retail U.K. and Ireland

Virgin Retail U.K.-Wide Retailer Saves 8.5 Hours a Week in Each Store with New

Stock Solution

Enterprise Service Bus

Why you want it… Higher levels of reuse Lower operational costs Dynamic business changes Collection point for business, service and exception metrics

What it gives you… Loosely-coupled messaging environment Registry-driven message routing Service Discoverability Itinerary-based routing Logically-centralized messaging fabric

Service Oriented Development

Tools

Service Composition

Service Orientation

Business Process

Functional NeedsService Oriented

Management

Service Registry

Service Health

Monitoring

Service Managemen

t

Exception Management

SLA Management

Service Consumers

Web 2.0 Composite Applications

Forms Mobile

User Experience

Service Composition

Dynamic Message Transformation

Intelligent Routing (Itinerary-Based) Message Enrichment

Managed Service Discovery

Composed Services

Endpoint Resolution

Business Process

Team WorkflowAnalytics & Reporting Process OptimizationBusiness Intelligence

Business Processes Rules Management

Service Enablement and Messaging

WS* Standards Legacy Systems AdaptationContracts

Federated Identity

Federated Data

Transform Tools

Composition ModelingComposition Testing

Service Enablement and Messaging

Process Modeling

Service Modeling

Service Consumers

Service Testing

Portals Ux Tools

ESB Guidance v2.0 Core Engine Components

Adapters Dynamic Ports

Pub Sub Engine

TransformEngine

Business Rules Engine

HostEnvironment

ItineraryServices

Resolvers

Adapter Provider Framework

ASMX On-Ramps

BizTalk Components

ESB Components

Custom Web Components

WCF On-Ramps

ManagementPortal

OtherServers &

Components

UDDI2.0

Governance Tools

Databases

OrchestrationEngine

FrameworksResolver

Framework

Adapter Providers

Enterprise Library 4.0

Exception Management

Core WebServices

UDDI3.0

DevelopmentTools