Biz Social Media Snow Camp 2015 - Cristian China-Birta
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Transcript of Biz Social Media Snow Camp 2015 - Cristian China-Birta
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KONSTRUIM
KONSTRUIM
Teoretic se poate. Practic, suntem la nivel teoretic.
#BizSMSCamp
12 decembrie 2015
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cristianchinabirta.ro
aka Chinezu
8 ani de blogging impliniti pe 2 octombrie.
(apropo, peste 11.000 de articole/postari pe blog…)
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KONSTRUIMKONSTRUIM
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Kooperativa 2.0Proiecte de nisablogdefotografie.ro, blogdebere.ro, blogdecinema.ro, blogdecafea.ro, sportlocal.ro, retail-fmcg.ro, bricoretail.ro, electroretail.ro, taximetre.ro, bikeevents.ro, blogderocker.ro, blogdetehnologie.ro
Bloguri personale adelaparvu.com, pricopie.com, mihaelaivan.ro, alexandrablas.ro, cristianchinabirta.ro, vlad.dulea.ro, cristianflorea.ro, dragosasaftei.ro, claudiuciobanu.eu, saramon.ro
BlogalInitiative.ro2110 bloggeri participanți cu 14.713 postări la 344 campanii; premii de 157.258 Euro
In pregatirepoliticalocala.ro, maramureseni.ro, blogdeturism.ro, blogdeteatru.ro
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KONSTRUIMKONSTRUIM
Kooperativa 2.0
Agenție de social mediaspecializată în diverse acțiunicare privesc și implică bloggeri.
#DoamneAjuta
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Brandu lu Chinezu
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KONSTRUIMKONSTRUIM
Teoria minimului in campaniile pe bloguri
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KONSTRUIM
ABCul campaniilor in blogosferaAgentiiBloggeriClienti
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Circuitul ideal al campaniilor in blogosfera- Clientul merge la agentie cu ideea- Agentia rafineaza ideea si face brieful - Agentia trimite bloggerului brieful- Bloggerul accepta sau nu- Agentia monitorizeaza campania si raporteaza clientului- Se ia la pila – daca este cazul- Bloggerul trimite raportul propriu la final- Agentia face evaluarea si interpreteaza rezultatele- Clientul citeste rezultatele in functie de strategia de comunicare- Bloggerul primeste feedback despre prestatia sa
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KONSTRUIMKONSTRUIM
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KONSTRUIMKONSTRUIM
Decalogul beneficiilor campaniilor pe bloguri- Brand awarness- Content marketing- Umanizarea mesajului- Feed-back- Buzz- Optimizare- Preventie- Imprietenire cu bloggerii- Testezi- Costuri (mai mici, dar nu foarte)