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Go Green Yoga Mats

Business Plan

Address of Company

Phone Number

Logo

Owners name, contact info

Tuesday, May 11, 2010Tuesday, May 04, 2010Wednesday, April 28, 2010



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Confidentiality Statement

This document contains confidential information proprietary to company®, hereinafter referred to as the

Company. This information and related conversations are submitted solely for the purpose of introducingselected parties to companys Business Plan. companys disclosure of information contained herein and in

related conversations does not constitute any subscription or authorization to use the information, ideas, or

concepts presented, or to disclose any information to other parties. company retains ownership of this Plan, and

the concepts and ideas described herein.

Each recipient of this document agrees to treat it in a strictly confidential manner. The recipient may not to

disclose, directly or indirectly, or permit any agent or affiliate to disclose any of the information contained herein,

or reproduce this document in whole or part without the prior written consent of the Company.

Any party who accepts delivery of this Plan or any other document or verbal communication of confidential

information from company agrees to be bound by the terms of this Confidentiality Statement and further agrees

to promptly return documents to the Company upon request.

Securities Statement

This Business Plan does not constitute an offer to sell or the solicitation of an offer to buy any securities or an offer

to sell or the solicitation of an offer to buy such securities in any circumstances in which such offer or solicitation is

unlawful. Neither the delivery of this memorandum nor any sale of the Companys securities shall, under any

circumstances, create any implication that there has been no change in the affairs of the Company since the date

hereof, or that information contained herein is correct as of any time subsequent to its date.

The market analysis and projections presented in this document represent managements subjective views of the

business and information gathered from reliable industry sources. The financial projections are based onmanagements best judgment and reasonable assumptions of future events and circumstances. There can be no

assurance that managements assumptions and expectations will be realized or that its perceptions are accurate.

Industry experts may disagree with managements view of the market. No representations or warranties of future

company performance or market trends are intended and such are expressly disclaimed.

Copy Number: ___________________________________

Provided to: ______________________________________

Date: ___________________________________________



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EXECUTIVE SUMMARY

LEGAL DESCRIPTION

BUSINESS HISTORY & DESCRIPTION

GoGreenYogaMats sells eco-friendly yoga products in the continental U.S. and was established i

Hunter Jensen are determined to make gogreenyogamats.com the #1 seller of eco-friendly yoga p

United States. We will be successful through good business practices, fast delivery, quality prod

plan.

CURRENT STATUS

FUTURE PLANS

KEY MANAGEMENT



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MISSION & VISION

MISSION STATEMENT

Go Green Yoga Mats is dedicated to selling high quality, "green" yoga products to the eco-minded indiv

sales and discounted package deals. Our superior products and fast delivery are sure to create satisfied c business can change the world; and through the eco movement, gogreenyogamats.com sets out to make penvironment while delivering the products our consumers need.

CORE VALUES

CORE PURPOSE

PRODUCT & SERVICE DESCRIPTION

OVERVIEW OF PRODUCTS & SERVICES

1. Go Green Yoga Mats is an online based company created in August of 2008. Go Green Yoga Ma

out to provide customers with eco-friendly yoga mats and products that will help protect and keep

generations to come. Go Green Yoga Mats will provide people with yoga packages that are put to

meticulously. Go Green Yoga Mats sets themselves apart from other companies with their unique

comparisons that other companies are not offering. Go Green Yoga Mats provides mats as packag

money. Go Green Yoga Mats will provide fast, reliable, and quality products to consumers to hel

area of health and well-being.

Overview of Products and Services

Go Green Yoga Mats Gaiam Barefoot Yoga



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Products

Yoga mats x x

Yoga Accessories x X x

Yoga Clothing and other

products

x

Yoga Packages

Mat and Accessories

Packages

x X

Other Packages x

Suppliers Jade; Manduka

Green-ness

Vinyl Mats No x x

Green Certification Oeko-tex compliant PEFC; Fair Trade x

Mat Life Jade: 1-3 yrs;

Manduka: 5-50 yrs

Shipping

Cost $9.99 Depends on Products x

ETA 2-5 Days Up to customer: 2, 5-7, or 7-

10

Customer Support



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Return Policy x

x x x



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PROBLEMS, CAUSES, SOLUTIONS AND BENEFITS

The main problem our target market faces is an inability to find yoga mats and accessories that meet their green standards.

find may not come from a source they trust (ex. WalMart). This is caused by the general desire of producers to make their p

as vinyl, which care often harmful to the environment.

Go Green Yoga Mats solves this problem by only providing yoga products created by environmentally friendly companies th

manufacturing processes. Go Green Yoga Mats also serves as a trusted source for eco-conscious buyers by providing inform

Our customers will benefit by getting high quality green products and the opportunity to buy with confidence.

PRODUCT & SERVICE ADVANTAGES

Our products have an advantage by uniquely and effectively meeting the needs of yoga and green enthusiasts. Advantage

y Durability: Jade mats last 1-3 years and Manduka mats last 5-50 years

y Selection: Our yoga mats com in a variety of sizes and thicknesses in order to suit the needs of any yoga enthusiast.

y Buying packages, which allow customers to get everything they need to start yoga

y Green Products

y Plenty of Green/Yoga info on the website

y Support of Off the Mat, Into the World and Trees for the Future

PRODUCT DEVELOPMENT ACTIVITIES

We plan to expand our product line to include other green yoga related products. This may include training videos, clothing

PRODUCT LIABILITY

MARKET ANALYSIS



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MARKET SEGMENTATION

MARKET SEGMENTATION DATA B2C

Description Women 23-34 Women 35-55

Size Women represent 72% of

people who practice yoga,

and 23-34 year olds

represent 40%.

72% of people who

practice yoga are women.

35-55 year olds make up

41%.

Demographics

Age range 23-34 35-55

Gender Women Women

Race Any Any

Religion Any Any

Location USA USA

Marital Status Not Married/Married Married or has beenMarried

Income level $50,000+ $50,000+

Education level College grad or higher High school grad or higher



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Family Structure Any Likely to be a wife andmother

Psychographics

Personality When not working, is

involved in social outingsith friends. Keeps herself

pdated on entertainmentnews. While young and acompulsive buyer, she¶s alsosophisticated.

A resourceful woman who

is online less than 5 hours aweek. Is more inclined toshop around rather than buyimpulsively

Brand Attitudes Less concerned with well-known brands and moreinclined to buy fromemerging brands.

Well known brands createsa sense of product trust.

Goals Muscle toneStress reduction

Stay HealthyKeep an enjoyable hobby

Motivations To feel better with her bodyimage.Style.Eco-friendly.

HealthIncreased flexibilityGetting away from the kidsor husband. Quietreflection time.

Needs BoyfriendPeace of mind knowing they

are buying an eco-friendly project

Stress reductionWeight loss

Feeling young/sexy

Decision-making factors PriceStyleConvenience of shipping

PriceLongevityTravel abilityWebsite security



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People/Influences Friends and familyEntertainment industry(Magazines, musicians,television/movie stars)

Co-workersYoga instructorsMagazine articles

Expectations Easy site navigationFast shippingTestimonialsAbility to leave reviews

Good customer service(preferably phone)Fast shippingWebsite security

What they they think about Go

Green Yoga Mats

Like simplicity andconvenience of website andshipping policies. Also likethe ³green-ness´ of thecompany in general. Likesthe yoga mats with graphics.

Might be unsatisfied withselection

Appreciates websitesecurity features, return policy, and all the yoga infoon the site. Might be wearyof buying from a newcompany.



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MARKET TRENDS & GROWTH PATTERNS

According to the US Census Bureau, as of 2008, Women between the ages of 25-44 accounted for 26.18% of the

US female population, approximately 40.9 million people. As a percentage of the total population, this segment is

projected decrease slightly to 25.68% of women by 2020. However, this will still result in a population increase, to

an estimated 43.5 million people in 2020. Overall, the Census bureau predicts a slow but steady increase in this

population over the next decade.1

Green buying trends have increased sharply in the past five years but have recently leveled off. 40% of consumers

in 2008 said that they were more aware of environmental issues than they were in 2006.2

From 2007 to 2008, the

number of Americans who said they almost always or regularly bought green products increased from 12% to

36%, but that number remained at 36% through 2009. According to the same study, price is becoming a sticking

point for green buyers, 54 percent of whom would buy more green items if they did not cost so much. Continued

growth is still expected in the coming years, with Mintel consumer survey data predicting 13% growth in green

shopping by 2013, and 19% by 2014.3

1-http://www.census.gov/popest/national/asrh/NC-EST2008/NC-EST2008-01.xls

2-http://www.kitchenbathdesign.com/print/Kitchen-and-Bath-Design-News/Majority-of-Americans-Embracing-Living-Green-/2$4501

3-http://www.environmentalleader.com/2009/03/06/consumer-survey-growth-of-green-consumption-flounders/

MARKET SIZE AND POTENTIAL

Our two main target markets consist of physically active women who have enough income to invest in higher end

hobbies like yoga. According to the US Census, women between the age of 25 and 44 account for 13.2% of the US

population, approximately 40.9 million people overall.

There are over 15 million women between the ages of 25 and 34, and approximately 2.6 million of them have an

income of over $50,0002. For women between 35 and 54, there are approximately 4.5 million who make over

$50,000 per year, out of over 22 million total3.

The green market is becoming very significant as well, as Americans are becoming increasingly aware of

companies green practices. According to the 2009 BBMG Conscious Consumer Report, 67% of Americans agree its

important to buy products with social and environmental benefits, 51% say theyre willing to pay more for

products with social and environmental benefits, 30% of American consumers are willing to pay up to a 20%

premium on clean, green products over non-sustainable alternatives.4

2-http://www.census.gov/hhes/www/cpstables/032009/perinc/new03_289.htm

3-http://www.census.gov/hhes/www/cpstables/032009/perinc/new03_307.htm; http://www.census.gov/hhes/www/cpstables/032009/perinc/

new03_325.htm

4-http://adage.com/goodworks/post?article_id=135725



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INDUSTRY ANALYSIS

INDUSTRY OVERVIEW

Industry Statistics:

The latest 2008 ³Yoga in America´ study released by Yoga Journal reported thefollowing statistics:

y Americans spend $5.7 billion a year on yoga classes and products. Thatfigure represents an 87% increase compared to the previous study in 2004

y 6.9% of U.S. adults, 15.8 million people, practice yoga

y 4.1% of non-practitioners, or about 9.4 million people, say they willdefinitely try yoga within the next year

y 72.2% are women

y 27.8% are men

y 40.6% are 18-34

y 41% are 35-54

y 18.4% are over 55

y 71.4% are college educated

y 44% have household incomes of $75,000+

y 24% have household incomes of $100,000+

y 6.1% or nearly 14 million Americans, say that a doctor or therapistrecommended yoga to them



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Industry Overview

Industry Overview Business description Revenue

Name of Sector

Name of Industry Corresponding Industry

Classification

Industry Size

History of Industry

Government regulations that

affect Industry

Industry Participants Major companies

Major suppliers

Manduka

Jade



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Major customers

Major Distributors



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INDUSTRY PARTICIPANTS

INDUSTRY TRENDS & GROWTH

CO MPETITIVE ANALYSIS

COMPETITIVE OVERVIEW

Our competition rests in companies that sell eco-friendly yoga mats, bags, and props.

Our products stand out to others by means of quality and by offering package deals. We will also

offer a variety of eco friendly yoga mats for customers to be able to compare.

Our competition is branding their products by putting their names on the products they areimporting. Furthermore, by making their website informational our competition is turningresearchers into buying customers.

Offline retailers such as Wal-Mart and Target offer inexpensive yoga products with the appeal of

instant gratification (no wait time to receive your product). However, the low-quality, short

product life, and the lack of eco-friendliness create a consumer market that we are not targeting.

Average yoga mat Jade Manduka

Material PVC/non-organic cotton Natural Rubber Natural Tree Rubber Longevity 3-12 months** 1-3 years 5-50 years

Made using ozone depleting

substances?

Yes No No

Made from renewable

resources?

No Yes Y

Biodegradable? No Yes Y

Environmental causes No* Trees for the Future.

Plants a tree for every

mat sold.

No

MARKET SHARE ANALYSIS

DIRECT COMPETITORS



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(see table below)



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DIRECT COMPETITORS

GoGreenYogaMats.com

Gaiam Barefoot Yoga Yoga-Clothing.com

M

Years in Business 0 20 10 5

Owner Tyler Jensen Jirka Rysavy Kelly LeFebvre ? Pet

Est. # of Employees 4 70,000 StoresDomestically/20

Countries DistributedIn

30 20

Type of Entity Partnership Corporation Corporation Corporation

Yearly Sales N/A 263 Million ? ?

CompanyHeadquarters

San Diego, CA Boulder, CO Seattle, WA Ventura, CA SOb

Number of CountriesCarrying Brand

1 20 1 1

Average Price Per Mats

$69.60 $34.00 $54.00 $62.00

Average eco-friendlyPackage Price

$207.66 does not offer eco-friendly packages

$60 (includes matand a pair of blocks only)

does not offer packages

$

Program/Networks/Charities

Yoga WorldOnline

Linkshare AffiliateNetwork

Facebook bizrate.com Am

Focus Eco-FriendlyMats &

Packages

Eco-FriendlyProducts/DVD's/Solar

Panels

Yoga Products &Clothing

Yoga Clothing &Mats

YogP

Target Market Eco MindedPeople who

Eco-minded peoplein general

Eco-Friendly yogapeople

Eco-Friendlyclothing buyers

Ecoyog



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practice Yoga

Manufacturing/Importing/

Distributing

Distributor Manufacturing 73%Importing 27%

Importing Importing Im

Contact Info tyler@thenewwaveproject.

Com

(877) 989-6321 (877) 227-3366 (800) 620-9642 (8

Strengths Packages Size of Company/Financial Status in

Growth

Focus¶ strictly onyoga products/simple, easy

Website

Focus¶ strictlyon Clothing/

Simple Website

WDi

P

Weaknesses Margins Low end selection of yoga products

Advertising Not enoughinfo/ seems likecompany w/oexperience

PSeed

P



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INDIRECT COMPETITORS

(see table below)



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INDIRECT COMPETITORS

Your Company Gyms that provide Mats Other forms of

exercise? Pilates?

Name of Owner/CEO

Company Headquarters

Year Founded

Contact Info

Website URL

Type of Entity (corporation,

partnership, etc.)

# of Locations/Stores

# of Employees

InternationalPresence



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Manufacturing, importing,

distributing practices

Product/Service Summary

Products/Services Offered

Target Market

Estimated annual revenues last 3

years

Pricing

Strengths

Weaknesses



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Strategies used



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COMPETITIVE ADVANTAGES

BARRIERS TO ENTRY

SALES & MARKETING PLAN

SALES & MARKETING GOALS

M onthly goals chart:

Nov Dec Jan Feb March April May June July Aug Sept Dec

Traffic Goal 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000 12000 13000

Conversion Rate 0.015 0.015 0.02 0.015 0.015 0.015 0.015 0.02 0.015 0.015 0.015 0.015

# of Sales 30 45 60 75 90 105 120 135 150 165 180 195

Avg. Sale Amount 100 100 100 100 100 100 100 100 100 100 100 100

TARGET MARKET

Primary Market

y DemographicsWomen between the ages of 23-34 years oldHave an annual salary of $50,000 +College educated

y P ersonality charact eristics When not working, is involved in social outings with friends. Keeps herself updated on entertainment news. While young and a compulsive buyer, she¶s alsosophisticated.

y M otivationsTo feel better with her body image.Style.Eco-friendly.

y Goals

Muscle toneStress reduction



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y N eed sBoyfriendPeace of mind knowing they are buying an eco-friendly project

y Decision making factorsPrice

StyleConvenience of shipping

y P eopl e/I nfluence sFriends and familyEntertainment industry (Magazines, musicians, television/movie stars)

y Ex pectationsEasy site navigationFast shippingTestimonialsAbility to leave reviews

y Brand attitude s

Less concerned with well-known brands and more inclined to buy from emerging brands.

y Subscribers to one of the following magazines: Yoga Journal, LA YogaMagazine, NY Yoga Magazine, Yoga Living Magazine, Fitness Magazine,Oxygen Magazine, Shape Magazine, or Women¶s Health Magazine

y These women may or may not be gym members

Secondary Market:

y DemographicsWomen between the ages of 35-55 years oldHave an annual salary of $50,000 +

y P ersonality charact eristicsA resourceful woman who is online less than 5 hours a week. Is more inclined toshop around rather than buy impulsively

y M otivationsHealthIncreased flexibilityGetting away from the kids or husband. Quiet reflection time.

y N eed sStress reductionWeight lossFeeling young/sexy

y Decision making factorsPriceLongevityTravel abilityWebsite security

y P eopl e/I nfluence sCo-workersYoga instructors



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Magazine articles

y Ex pectations

Good customer service (preferably phone)Fast shippingWebsite security

y

P r e f er ence sSofter approachInformational site as well

y Brand attitude sWell known brands creates a sense of product trust.

y May possibly subscribe to Shape Magazine, Women¶s Health Magazine, or Vegetarian Times. May or may not be a gym member. May or may not bemarried with kids.

Market 3 (at a later date):

y Personal trainers, life coaches, doctors, therapists, and yoga studiosy Yoga studios who do not have an online store

POSITIONING

We will position our product as eco-friendly, high quality, and fashionable. "We are the anti-WalMart of yoga mats." We will build customer satisfaction through customer service andfast delivery.

SWOT

Strengths Weaknesses

Sell products in packages Low Margins



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Opportunities Threats

Few barriers to entry Many other yoga mat distributors in the market

BRANDING

We intend to brand our company as a one-stop shop for eco-friendly yoga mats. Customerscan compare products/prices from various brands then choose which one to purchase from us

H ow our prod ucts ar e gr een:

y The Prolite and Black Mat are so sustainable that they are less likely to end up in landfills

y Zero-toxic emissions released during production

y Environmentally certified by OEKO-TEX

y Made with biodegradable tree rubber



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y Free of toxic plasticizers and foaming agents

W hy PVC is bad for our environment, and why gogr eenyogamats.com d oe s not sell prod ucts

containing mor e than 1% PVC :

y PVC (polyvinyl chloride) plastic, commonly referred to as vinyl, is one of the most

hazardous consumer products ever created.y Most consumers do not know that a 3 in the recycle symbol indicates that the plastic is

made of PVC. PVC cannot be effectively recycled due to the many different toxicadditives used. One PVC bottle can contaminate a recycling batch of 100,000 bottles.

Less than 1% of PVC is recycled!

y When produced or burned, PVC plastic releases dioxins, a group of the most potentsynthetic chemicals ever tested, which can cause cancer and harm the immune andreproductive systems.

y Health risks include angiosarcoma of the liver, lung cancer, brain cancer, lymphomas,leukemia, and liver cirrhosis.

y Communities surrounding vinyl chloride facilities suffer from groundwater and air pollution.

y New car smell? New shower curtain smell? That¶s the smell of poisonous chemicals off-gassing from the PVC. Our bodies are contaminated with poisonous chemicals releasedduring the PVC lifecycle, such as mercury, dioxins, and phthalates, which may poseirreversible life-long health threats.

PRICING STRATEGY

Our retail price must be below that of our suppliers in case a customer decides to look up the brand name on the mat (Manduka or Jade).

Pricing Chart:

Wholesalecost

DropShip fee

Our totalcost

Customer price

Profit Profitmargin

Black Mat 71 Package $111. $10. $121. $199. $78 39%

Black Mat 85 Package $141. $10. $151. $225. $74 33%

ProLite Deluxe Yogi Package $156. $10. $166. $275. $109 30%

Eko 71 Package $107. $10. $117. $199. $82 41%

Eko 85 Package $120. $10. $130. $225. $95 42%

Beginner Package $59. $10. $69. $99. $30 30%



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Manduka Black Yoga Mat 71" $49. $10. $59. $85. $26 31%

Manduka Black Yoga Mat 85" $66. $10. $76. $99. $23 23%

Manduka Pro Lite Mat $37. $10. $47. $68. $21 31%

Manduka Eko Mat 71" $35. $10. $45. $70. $25 36%

Manduka Eko Mat 85" $45. $10. $55. $89. $34 38%

Manduka Eko Lite Mat $21. $10. $31. $42. $11 26%

Jade Travel Mat 68 $23.95 $7 $30.95 $47.95 $17 35%

Jade Travel Mat 74 $26.95 $7 $33.95 $53.95 $20 37%

Jade Professional Mat 68´ $29.95 $7 $36.95 $59.95 $23 38%

Jade Professional Mat 74´ $32.50 $7 $39.50 $64.95 $25.45 39%

Jade Fusion Mat 68´ $49.95 $7 $56.95 $99.95 $43 43%

Jade Fusion Mat 74´ $54.95 $7 $61.95 $109.95 $48 44%

Jade XW Mat 68´ $35.95 $7 $42.95 $71.95 $29 40%

Jade XW Mat 74´ $38.95 $7 $45.95 $77.95 $32 41%

Jade Kids Mat 1/8x48 $12.95 $7 $19.95 $25.95 $6 23%

Jade Kids Mat 1/8x58 $16.95 $7 $23.95 $33.95 $10 30%

Jade Kids Mat 3/16x48 $16.95 $7 $23.95 $33.95 $10 30%

Jade Kids Mat 3/16x58 $21.95 $7 $28.95 $43.95 $15 3

4%

Jade Edge Collection Mat $37.50 $7 $44.50 $74.95 $30.45 41%

MARKETING STRATEGIES (PROMOTION & ADVERTISING)

M ark eting Strat e gie s for N ovember and December

Goal 1- Traffic Goals

To accomplish our traffic goals in November and December we will focus on both paidand unpaid online marketing tactics. For paid advertising, we will focus on GoogleAdwords only. By using Adwords analytics we can monitor our impressions to clicksrate.



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In terms of unpaid online marketing tactics, we will focus on SEO & blogging tactics.Future strategies could also involve Online PR, Social Media Strategies, & ViralMarketing Strategies.

Goal 2- Conversion Rate

In the first few months we will be primarily focused on creating content and landing pages that match the users¶ intent of arriving at the page. (Lower the bounce rate).Secondarily we will focus on converting the visitor to a sale by making the site easy tonavigate, contain the correct information and highly visible calls to action.

M onitoring Re sults

Gogreenyogamats will monitor results through the following methods:

y

Analyze adwords account. Test various ads, landing pages, keywords, and monitor bounce rate.y Survey customers after checkout (to gather info regarding their shopping experience, site

navigation, etc) and once through a follow-up email three weeks after placing the order (to gather info on shipping, product quality, and customer satisfaction).

y Track sales, leads, visitors to your web site, percentage of sales to impressions throughgoogle analytics on a biweekly basis.

y AB testing, although not forecasted to be used in the first quarter of business, is beingconsidered as a future tool

PUBLIC RELATIONS

CUSTOMER SERVICE

Customer service with regards to the mats will be handled by Manduka and Jade Yoga. Mandukahas a customer service team of ____ phone representatives that can be reached M-F betweenthe hours of ________. Jade Yoga has a customer service team of ____ phone representativesthat can be reached M-F between the hours of _________.

DISTRIBUTION CHANNELS

WEBSITE PLAN

WEBSITE GOALS



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WEBSITE MARKETING STRATEGY

DEVELOPMENT REQUIREMENTS

OPERATIONS PLA N

LOCATION

Our customers are located in the United States and are all online. Our competitors are United States based online

suppliers of yoga mats and related products. All of our California sales are taxed. The community lifestyle that

makes up our customer base are those located within the United States that have started to embrace the movement to

³Go Green´, the more recent trend of yoga, and also that of conveniently shopping online.

There are two physical locations of our facilities. One office is located in Solana Beach, California. This office is

1000 square feet, has four private offices with one main room attached to all. There are two large whiteboards for

meeting and brainstorming sessions, three tables and three computers for interns in the main room, and is located off

of interstate 5. The second office is located in Pacific Beach, California, is also 1000 square feet, has two board

rooms, and is also located off of interstate 5. Our relation with our vendors is not related to our physical locations

because we drop-ship and do not need vendors to physically come to us.

PROPERTY OWNERSHIP / LEASE TERMS

Both offices are rent free to Go Green Yoga Mats.

EQUIPMENT

PURCHASING POLICIES

All GGYM sales are done over the phone or are placed online through ebay and through our website with a valid

credit card currently through do-it order. Eventually, this will be done on net 30-90 day payment terms with our

vendors. We only ship within the United States and customers receive their orders within two to five days of order

placement. Refunds are handled through our customer service intern. We do not manage any inventory as all products are drop-shipped from our vendors. Our website is updated and organized as to size, color, and availability

on an as-needed basis.

QUALITY CONTROL MEASURES



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Quality control and customer service are done through refunds and response to questions by email and phone within

a timely manner.

Unhappy customers email us reporting their problems and we then contact the vendor with the issue. Money isreturned unless the product has been used or destroyed by the customer.

ADMINISTRATIVE PROCEDURES

Accounting, customer service, marketing, and order fulfillment are handled by Tyler Jensen and a team of three to

four interns at the Solana Beach office.

STAFFING AND TRAINING

Hunter Jensen and his team of four interns handle software development and some marketing at the Pacific Beach

office.

Training is done through an operations manual that is kept for all operations for new staff to review and become up-

to date with all current practices.

LABOR CONSIDERATIONS

MANAGEMENT CONROL SYSTEMS

ORGANIZATIONAL CHART

MANAGEMENT TEAM

KEY MANAGEMENT

Tyler Jensen

Hunter Jensen

Howard

BOARD OF ADVISORS



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BOARD OF DIRECTORS

PROFESSIONAL SERVICE PROVIDERS

FINANCIAL PLAN

FINANCIAL SUMMARY

CURRENT OWNERSHIP SUMMARY

FUNDING REQUEST / TERMS OF INVESTMENT

SOURCES AND USES OF FUNDS

EXIT STRATEGY



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PROJECTED FINANCIAL STATEMENTS

Start-up Expenses:

Start-up year:

Start-up funding:

Initial cash investment (equity)

Initial loan (short-term)

Initial loan (long-term)Total cash infusion 0

Start-up expenses:

Land purchase

Building

Plant and equipment

Company vehicles

Office furniture

Leasehold improvements

Office equipment

Initial inventory

Rent depositUtility deposits

Research & development

Other start-up expenses

Total start-up expenses 0

Organization expenses:

Legal expenses

Accountant expenses

Consultant expenses

Other organization expenses

Total organization expenses 0

Total org. & startup expenses 0



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SalesMonth1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

Month11

Unit sales(units):

jacket 0 0 0 0 0 0 0 0 0 0

Product 2 0 0 0 0 0 0 0 0 0 0

Product 30 0 0 0 0 0 0 0 0 0 Product 4 0 0 0 0 0 0 0 0 0 0

Unit prices ($):

jacket 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0

Product 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0

Product 3 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0

Product 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0

Total sales ($):

jacket 0 0 0 0 0 0 0 0 0 0

Product 2 0 0 0 0 0 0 0 0 0 0

Product 3 0 0 0 0 0 0 0 0 0 0

Product 4 0 0 0 0 0 0 0 0 0 0

Total sales ($) 0 0 0 0 0 0 0 0 0 0

Unit cost ($):

jacket 3.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.0

Product 2 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.0

Product 3 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.0

Product 4 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.0

Total cost of sales:

jacket 0 0 0 0 0 0 0 0 0 0 Product 2 0 0 0 0 0 0 0 0 0 0

Product 3 0 0 0 0 0 0 0 0 0 0

Product 4 0 0 0 0 0 0 0 0 0 0 Total cost of sales 0 0 0 0 0 0 0 0 0 0



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me Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8

nit Sales Product 1 0 0 0 0 0 0 0 0




Year 1 Year 2 Year 3 Year 4 Year 5

arket Size 0 0 0 0 0

ales product 1 0 0 0 0 0

ales product 2 0 0 0 0 0

ales product 3 0 0 0 0 0ales product 4 0 0 0 0 0

otal Sales Units 0 0 0 0 0

arket Share #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!



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CONFIDENTIAL

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PersonnelMonth1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

M1

Production

Name or title

Name or title

Name or title

Name or title

Name or title

Other

Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales & marketing

Name or title

Name or title

Name or title

Name or title

Name or title

Other Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Administration

Name or title

Name or title

Name or title

Name or title

Name or title

Other

Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Headcount 0 0 0 0 0 0 0 0 0 0

Total payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Taxes & benefits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total payroll exp $0 $0 $0 $0 $0 $0 $0 $0 $0 $0



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P & LMonth1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Mon10

Sales ($) 0 0 0 0 0 0 0 0 0

Cost of sales

Material ($) 0 0 0 0 0 0 0 0 0

Labor ($) 0 0 0 0 0 0 0 0 0 Other ($)

Total cost of sales 0 0 0 0 0 0 0 0 0

Gross profit ($) 0 0 0 0 0 0 0 0 0

Operating expenses ($)Marketing and Advertisingexpenses

Sales and Marketing Payroll 0 0 0 $0 $0 $0 $0 $0 $0

Ads ($)

Catalog ($)

Mailing ($)

Promotional Material ($)Shows ($)

PR ($)

Training ($)Total Marketing andAdvertising expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 General and AdministrativeExpenses

Administration Payroll 0 0 0 $0 $0 $0 $0 $0 $0

Rent ($)

Leased equipment ($)

Utilities ($)

Telephone ($)Insurance ($)

Supplies ($)

Travel ($)

Depreciation ($) $0 $0 $0 $0 $0 $0 $0 $0 $0

Amortization ($) $0 $0 $0 $0 $0 $0 $0 $0 $0



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Miscellaneous ($)Total General andAdministrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0

Other expenses

Consultants ($)

Legal ($)

Financial ($)Other Payroll

Total Other expenses ($) $0 $0 $0 $0 $0 $0 $0 $0 $0

Total expenses ($) $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit ($) $0 $0 $0 $0 $0 $0 $0 $0 $0

Interest exp. ST $0 $0 $0 $0 $0 $0 $0 $0 $0

Interest exp. LT $0 $0 $0 $0 $0 $0 $0 $0 $0

Taxes ($) $0 $0 $0 $0 $0 $0 $0 $0 $0

Net profit ($) $0 $0 $0 $0 $0 $0 $0 $0 $0



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FINANCIAL ASSUMPTIONS

AssumptionsR eccurrent ratios

Average account receivable days

Average account payable days

Inventory days

% of sales in cash

% of purchases in cash

% of payroll for taxes & benefits

Short-term interest rate

Long-term interest rate

% tax rate, federal plus state

HISTORICAL FINANCIALS

BREAK-EVEN ANALYSIS

FINANCIAL RATIOS

RatiosMonth1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

Month11

Gross profit %

Expenses/sales %

Net profit/sales %

Average A /R days 0 0 0 0 0 0 0 0 0 0 0

APPENDICES

PRODUCT SAMPLES/PICTURES

MANAGEMENT RESUMES



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BUSINESS LOCATION SITE INFORMATION

LEGAL DOCUMENTS

OTHER CRITICAL DATA



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Biz Plan Sample

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Transcript of Biz Plan Sample