Biz model for LEAP
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“The most important new technology since the smart phone” –MIT Technology Review
THE LEAP
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Team LEAPLEAP
Max NeoDhanasekar Rajagopal
Wilson Oh
Ramasamy Venugopal Shuchi Dangwal
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Agenda
• Introduction
• Customer Selection
• Value Proposition
• Value Capture
• Scope of Activities
• Strategic Control
• Introduction
• Customer Selection
• Value Proposition
• Value Capture
• Scope of Activities
• Strategic Control
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INTRODUCTIONINTRODUCTION
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Leap Motion•Start-up established as OcuSpec in 2010.•Low Profile till May 2012.•Positive reviews by review bodies.
Source: singularityhub.com
David Holtz, CTO Michael Buckwald, CEO
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The Leap• iPod sized gesturerecognition humancomputer interface
• Connects to acomputer via USB
Group video
• 200 times more sensitivethan existing touch-freetechnologies
• Uses intuitive gestures
• Tracks movement downto a 1/100th of amillimetre.
• Affordable
• Distinguishes individual fingersand objects
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Evolution of Human ComputerInterfaces
Tech
nica
lPer
form
ance
Mouse
TouchScreen
GestureRecognition
Tech
nica
lPer
form
ance
Effort
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Leap Technology
• Uses an array of infraredsensors.
• Motion detecting algorithmis the secret.
• Consumes only 1-2% of theCentral Processing Unit(CPU)
• Does not require the use ofa Graphics Processing Unit(GPU) at all..
• Uses an array of infraredsensors.
• Motion detecting algorithmis the secret.
• Consumes only 1-2% of theCentral Processing Unit(CPU)
• Does not require the use ofa Graphics Processing Unit(GPU) at all..
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Market Potential
Source: Global Touchless Sensing and Gesture Recognition Market (2010 – 2015), published by MarketsandMarkets
2010 2015
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CUSTOMER SELECTION
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ConsumersDemand for
Leap
Manufacturers’Demand for
Leap
Collaborators
No. Apps
Demand forApps
+RManufacturers’
Demand forLeap
Diffusion of technology intomainstream market
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Consumers
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VALUE PROPOSITION
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Value Proposition
11/15/2012
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Value Proposition - Gaming
Casual Gamers
More intuitive compared tomouse or even touch screens
11/15/2012
Source: wrixel.com
Source:ehow.com
Professional Gamers
Casual Gamers
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Value Proposition - Gaming
Greater responsiveness
11/15/2012
Greater accuracy
Source: blogs.scientificamerican.com
Source: thecoolgadgets.com
Greater responsiveness
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Value Proposition - Robotics
Self Navigate
Mimic Human Movement•Control Multiple Itemsconcurrently•No Training Required•Let Computer do the thinking•Simple and More nature way ofcontrol
11/15/2012
Mimic HumanMovement
Self Navigate
Mimic Human Movement•Control Multiple Itemsconcurrently•No Training Required•Let Computer do the thinking•Simple and More nature way ofcontrol
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Value Proposition – Music & Video
Electronic Music Playing or learningInstruments
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Value Proposition – Music & Video
DJ/Music Mixing Video Editing
Organic Feel Efficient Flexibility to Create and Edit
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For Surgeons• Contactless. Maintain
sterilization• Manipulating screens• Viewing reports
Value Proposition – HealthcareFor Surgeons• Contactless. Maintain
sterilization• Manipulating screens• Viewing reports
Physiotherapy
• To remotely monitor patientsas they undergo rehab
• Engage children recoveringfrom injuries by mergingphysiotherapy and games
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• Offers better ergonomicscompared to mouse
• More intuitive 3Dinterface
• Greater accuracy andresponsiveness
• Easy to use with simpleform factor
• Relatively cheaper thancompetitors
Value Proposition – Art & Design
11/15/2012
• Offers better ergonomicscompared to mouse
• More intuitive 3Dinterface
• Greater accuracy andresponsiveness
• Easy to use with simpleform factor
• Relatively cheaper thancompetitors
Source: Siemens website
Source: Salisbury University website
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High
Strategy Canvas
Low
Leader
LEAPKinectSoftKineticMouseTouchscreen
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The Leap
$
LeapTechnology
$ (License)
$ (Revenue)
Products
ConsumerElectronics
Manufacturer
Value Capture
End User
23
$
Apps
$ (Revenue)
$ (Commission)
$(%age of Net
Revenue)
$ (License)
ConsumerElectronics
Manufacturer
App StoreSoftwareDevelopers
Apps
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Scope of Activities- Operations
Outsourcehardware
manufacturing
Builddistribution
Channels
Collaborationwith application
developers
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Explorationwith
developers
Enhance theirown software Integration
Scope of Activities- R&D
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Pragmatists
Scope of Activities- Marketing
Visionaries
Technology Enthusiasts Conservatives
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• Protect IP – Protecting the sourcecode
• Develop App World – Robust andInnovative
• Innovate – Improving Technology• Form alliances – Alliances with
software developers
Strategic control –Sustaining Profitability
• Protect IP – Protecting the sourcecode
• Develop App World – Robust andInnovative
• Innovate – Improving Technology• Form alliances – Alliances with
software developers
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Key resources
Keyactivities
Keypartners
Valueproposition
Customerrelationships
Customersegments
ChannelsAffordable
Manufacturerof Leap
Patents &SDK
R&D
SDKDevelopment
Third partydistributionAccurate
Intuitive
3 DimensionCOLLABORATORS
SoftwareDevelopers
&ConsumerElectronicProducers
Self/ AutomatedService
Gaming
Robotics
Music &Video
Healthcare
www.businessmodelgeneration.com
Cost structure Revenue streams
License Fee Commission Sale
Manufacturerof Leap
Patents &SDK
Third partydistribution
Website
Accurate
SensitiveTalentDistributors of
Leap
R&D ManufacturingSales
&Marketing
Healthcare
Arts &Design
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Q & AQ & A