Bit by Bit: Using Strategic Collaboration to Expand Your Reach...Survey Your Population • Consider...

Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 0

Bit by Bit: Using Strategic

Collaboration to Expand Your Reach

Presented bySuzan McGinnis | Director Ethics Team, Target

Chris Collin | Senior Ethics & Compliance Manager, General Mills

Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 1www.navexglobal.com

• Introductions

• Assessing Your Culture

• How Do You Fit Within Your Company?

• Making an Infiltration Plan

• Wrap Up

Agenda


Presenters

Suzan McGinnisDirector, Ethics Team, Target Senior Ethics & Compliance Manager, General Mills

Chris Collin


Company Profiles

• Consumer driven companies

• Footprint – Global

• Mix of office, manufacturing, retail employees


1 + 1 = 3?

PROFIT

Collaboration increases IMPACT

Collaboration increases

EFFICENCY

Collaboration increases BUY-IN


Assessing Your Culture


Your Mission – Be a Sociologist

• Who has the most influence over communications?

• How does your company communicate with employees (channels and tone)?

• How do decisions get made?

• What is the personality of your company – informal, formal?


Sociological Mission Worksheet

• Identify influencers at your company

• Identify the channels used for reaching employees

• Describe how decisions are made

• Describe the communication style


Analyze Your Artifacts

• Code of conduct and policies

• Attestations

• Training

• Communications (formal and Informal)

• Social media accounts

• Stories (ethics line or employee relations data)


How Do You Fit In?


Strengths & Opportunities

• What is your current relationship with employees who have the most influence?

• How do your program materials compare to company publications?

• What channels are you currently using?

• Where is your opportunity for influence?


Survey Your Population

• Consider doing an independent third-party survey on your culture

− Different questions than your typical employee satisfaction survey

− Evaluate results against your population needs

− Identify insights that may be meaningful to HR or Audit

• Benchmark against other companies


Identify Your Core Consumer

Consider:

• Who do you want to embrace this message as their own?

• Who will be your best advocate of this message?

• How would you describe this person? Be thorough

• What is going to make this person believe your message?

The answers to these questions help you prioritize your partnerships.


Creating Your Infiltration Strategy


In Praise of Incrementalism

“What do Renaissance painting, civil-rights movements, and Olympic cycling have in common? In each case, huge breakthroughs came from taking tiny steps. In a world where everyone is looking for the next moonshot, we shouldn’t ignore the power of incrementalism.”

Steven J. Dubner, Freakanomics Radio

“In Praise of Incrementalism” Podcast

http://freakonomics.com/podcast/in-praise-of-incrementalism/

http://freakonomics.com/podcast/in-praise-of-incrementalism/


SMART Goals

• Specific – What exactly will you accomplish

• Measurable – How will you know when you have reached this goal?

• Achievable – Is achieving this goal realistic with effort and commitment? Do you have the resources to achieve the goal? If not, how will you get them?

• Relevant – Why is this goal significant to your work?

• Timely – When will you achieve the goal?


Pick Your SMART Goals

• Meet and greet with influencers

• Communication census and assessment

• Develop an E&C marketing strategy

• Take on your biggest obstacle


Test Time

• Test your SMART Goals

• Pick a buddy to keep you moving forward

• Set a date for progress check


Wrapping Up

PROFIT

Collaboration increases IMPACT

Collaboration increases

EFFICENCY

Collaboration increases BUY-IN

Bit by Bit: Using Strategic Collaboration to Expand Your Reach...Survey Your Population • Consider...

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