SITI NORSYAKILA BT AHMAD ZAINI SITI NORSYAKILA BT AHMAD ZAINI (4092008451)(4092008451)ROSLIZA BT HASHIMROSLIZA BT HASHIM(4092012431)(4092012431)FAZREZAN ABD HAMIDFAZREZAN ABD HAMID(4102005831)(4102005831)RAJA A.RAHMAN RAJA A.RAHMAN (4102005591)(4102005591)MOHAMED FAWZUL ALEEM SHAFEEULLAMOHAMED FAWZUL ALEEM SHAFEEULLA(4102007831)(4102007831)

Executive SummaryIntroduction

K.A.M.I Oven Bakery is a start-up coffee and bakery retail establishment located in seksyen 7,Shah Alam . K.A.M.I Oven Bakery expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products .

The company plans to build a strong market position in the city, due to the partners' industry experience and located near residential area .

K.A.M.I Oven Bakery aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and students.

Mission

aim to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and students.

Provide healthy food and satisfied customer service

Key to success Providing the highest quality product with

personal customer service. Competitive pricing Marketing strategies

COMPANY DESCRIPTION Name of company: K.A.M.I Oven Bakery Location: K.A.M .I OVEN BAKERY, PUSAT KOMERSIAL SEKSYEN 7,

SECTION7, 40000 SHAH ALAM, SELANGOR.

Operation hour:9am-9pm Contact number: 010-2675543, 03-55856955 Contact information: www.blogspot.com/kami_oven

Located near with housing area, campus and university such as Universiti Industry Selangor (UNiSEL), and UiTM.

Have a high potential to become famous due to this reason.

Company Background K.A.M.I Oven is a new bakery specializing in

gluten, wheat and dairy free products. Starting capital by the investment of 5

partnership, around RM100,000 and another RM60,000 from bank as a 6 years loan.

Has a strong and experience management team with different background in business world.

5 shareholders decided to venture into bakery business. This is because it is our own passion and dreams. We have gathered together in order to achieved our life long dreams.

Company Ownership

K.A.M.I Oven Bakery is incorporated in the state of Shah Alam. It was organized by 5 people with different backgrounds.

Profits are distributed equally amongst shareholder based on their share in the company.

Our business type is enterprise.

Products and Services K.A.M .I OVEN BAKERY provides freshly prepared bakery

and pastry products at all times during business operations.

K.A.M .I OVEN BAKERY offers a broad range of coffee and espresso products.

Provide Wi-Fi service. Our company will distribute the product to premises like

Unisel’s and UITM’s Cafe’, hotels, and hypermarkets. The customers can make their own sandwich at our

bakery.So they can choose what they want to add in the sandwich.

Provide relaxing atmosphere and reading material to the customer

MARKET ANALYSIS K.A.M.I Oven Bakery focus is on meeting

the demand of a regular local resident, students and employees customer base .

Promote our products through internet, advertising in newspaper, television and also distribute flyers in housing.

Our products have potential to develop. Nowadays, in our busy society and the need of fast food and nutritious is highly selective or choose. Our market target will be successful.

Market Segmentation

Target Market Segment StrategyDominant target market:i. a regular stream of students

(UNiSEL, UiTM students)ii.local residents

Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market.

 Competitor and analysis

Increasing profitability in the industry suggests that people are becoming more dependent on fast food and specialty restaurants than they have ever been.

Examples of competitors: Dunkin Donut and Krispy Kreme, Competitors strength

Well known High quality product High class atmosphere

Competitors Weakness High Price No delivery service High service tax

MARKETING PLAN Meeting customer needs

We will allow customers to take monthly surveys in exchange for discounts on doughnuts and pastries. This will give insights into what customer’s desire and create customer loyalty.

Quality vs. QuantityMalaysian on the go tend to compromise with respect to quality

How we will sell: Word of mouth advertising . Take the product to the consumers and let them sample the product to help create brand awareness.

Ability to penetrate marketWe have unique cake design and special bread menu, enables to penetrate market

Strategy and Implementation Summary1. Sales Strategy

Our strategy focuses on building a customer base by providing good customer experience. We would also like to work closely with local residents, students.

Strategy and Implementation Summary2. Price

The product price is reasonable and suitable with the quality and quantity of the product. The price that we set could give back maximum profit to us because of the minimum investment which could produce commercialize products.

Strategy and Implementation Summary

3.  PromotionTo promote product distributed by our company, we have come up with flyers about the product to be given to the public.We have decided this way of promotion because it is more economic and the percentages to attract customers are high.

Strategy and Implementation Summary

4. Distribution  Our company will distribute the

product to premises like Cafe’, hotels, and hypermarkets. Our company distributes the products by our very own delivery through van.

Strategy and Implementation Summary

5. ProductYeast allergies are common, so K.A.M.I Oven Bakery offers a menu of yeast free breads. Egg free breads, muffins, and pastries are offered for vegans. Lastly, dairy free muffins and pastries are offered.

COMPANY STRUCTURE

Company Shareholder Informationi. MANAGER:FAZREZAN ABD HAMID

Education: Bachelor (Hons.) of Biotechnology Industry, Universiti Industri Selangor.Experience: Experience in food processing and have certificate in food processing.Functions: Have authority in company to make decision and hold the biggest company’s share 35%.

ii. ASSISTANT MANAGER :RAJA A.RAHMANEducation: Bachelor (Hons.) in Business Management, Universiti Kebangsaan Malaysia.

  Experience: 4 years of employment as Business Management Officer in one private sector company.

  Functions: Help manager manage the company administration and hold the second biggest company’s share, 20%.

Company Shareholder Informationiii. OFFICIAL EXECUTIVE OF PRODUCTION AND

MARKETING:MOHAMED FAWZUL ALEEM BIN SHAFEEULLAEducation: Bachelor (Hons.) in Marketing, Universiti Industri Selangor.Experience : 5 years of employment as officer in a cake and bakery production and processing company. Functions: Manage company product production side and hold 15% share of company.

iv. OFFICIAL EXECUTIVE OF FINANCIAL: ROSLIZA BT HASHIM

  Education: Bachelor (Hons.) in Accountancy, Universiti Sains Malaysia.Experience: Hold accountant position in Gardenia Company for 3 years.Functions: Manage Company financial and hold 15% of the company’s share.

 

Company Shareholder Informationv.OFFICIAL EXECUTIVE OF ADMINISTRATION :SITI

NORSYAKILA AHMAD ZAINI  Education: Bachelor (Hons.) in Human Resource

Management, Universiti Malaya.   Experience: Used to work as human resource

officer in MARDI.  Functions: Manage human resource and

administration of the company and hold 15% of company’s share.

 

OPERATIONS PLAN Business location

We are located at Shah Alam. There are several university located near to our premise which is University Technology Mara (UiTM),University Industry Selangor (Unisel), Management and Science University (MSU) and etc.We also managed our business online for the customers who are interested in buying our product but could not find time to come to our premise, could simply order from the following site, www.blogspot.com/lovin’_oven.

• Operation Flow ChartMeasure flour, egg, sugar, butter, etc.

Mix and blend ingredients

Inspect quality of dough

Divide the dough into two portions

Add butter to doughDough is flattened

Cut into shape Dough is formed into shapeBaking

Cooling of bread

Inspection of bread quality

Insert fillingPrepare filling

Bread are packed into small packages

Inspection of quality of packaging

Packages are put into boxes

Transport boxes to store

Keep boxes in store

• Facilities

1. Building2. Electrical Supply3. Ventilation4. Furnishings5. Food Handler’s Permits6. Waste Management

• Equipment

1.Dough Mixer2.Dough Moulders3.Dough Dividers4.Ovens5.Other equipments (This will include sets of heavy-duty

hand tools like rolling pins, metal scrapers, bowl scrapers, spatulas, dough knives, baking tins, racks for cooling and scale(s) for weighing ingredient)

PRODUCT (OR SERVICES ) DESIGN AND DEVELOPMENT PLAN

Chocolate Chip Cookies Shrimp Sauce and Prawn Pizza

Tilapia French Fish Sandwich

FINANCIAL PROJECTIONSFunding Source Cash modals ShareHolders (Manager x RM 35 000)

(Ass. Manager x RM 20 000)

(3 partnerships x RM 15 000)

Bank Loan =RM 60 000(six years pay back)

Total Implementation = RM 160 000

Raw Material CostRaw Material Cost Chocolate Chip Cookies ((For 1000 pieces of chocolate chips cookies production)

COST OF A PIECES OF CHOCOLATE CHIPS COOKIESCost of a pieces of chocolate chips cookies = Total Cost _____

Total chocolate chips cookies produced = RM 57.23 1 000 = RM 0.06

1 Packed of Cookies = RM0.06 x 20 cookies = RM 1.20Plus, with 1 plastic bag = 1.20 + 0.10 = 1.30So, 1 packet contains 20 pieces of cookies= RM 1.30TOTAL SALES(For 1000 pieces of chocolate chips cookies production) Selling Prices = RM 5.00 (20 pieces/packs)

ITEMS UNIT RMBaking Powder 500 g 2.55Chocolate Chips 1 000 g 25.00Sodium Bicarbonates 25 g 0.50Castard Sugar 500 g 2.10Brown Sugar 500 g 2.10Milo 250 g 4.38Butter 1 250 g 18.75Condensed Milk 250 g 1.85TOTAL 57.23Plastic bag 1pieces 0.10

Raw Material CostRaw Material Cost Tilapia Fish French Sandwich (For

120 pieces of sandwich production)

COST OF A PIECES OF SANDWICH Cost of a pieces of sandwich

= RM 183.50 120 = RM 1.53  TOTAL SALES (For production

of 120 pieces of sandwich)

Selling Prices = RM 3.50

ITEMS UNIT RMFresh Tilapia Fish

8 kg 72.00

Tamarind 300 g 0.75Musky Lime 5 pieces 1.00Onions 1 kg 2.20Garlics 1 kg 1.80Salt 350 g 0.80Lemon Grass 6 stalks 1.60Franch Bun 24 stalks 48.00Mayonnaise 3 litter 19.60Chilli Sauce 1.5 kg 6.00Oyster Sauce 1.5 kg 6.60Tomatoes 1 kg 6.00Cabbages Salad 1 kg 2.50Ginger 1 kg 3.60Labour oil 500 g 2.05TOTAL 183.50

Raw Material CostRaw Material Cost Shrimp Sauce and Prawn Pizza

(The raw material for 24 pizza production)

Dough:

Shrimp Sauce for pizza: ITEMS UNIT RM

High Protein Powder

1.5 kg 4.65

Castor Sugar 210 g 0.80

Salt 30 g 0.07

Yeast 30 g 0.90

Sodium Bicarbonate

5 g 0.13

Milk Powder 45 g 0.77

Softener 30 g 0.90

Shortening 153 g 1.02

Eggs 1 0.38

TOTAL 9.62

ITEMS UNIT RMWet Prowns 1 kg 5.00Garlics 2 pieces 0.40Onions 2 pieces 0.60Prego Pasta Sauce

300 g 4.30

Labour oil 500 g 2.05Chilli Sauce 500 g 2.70Tomato Sauce 475 g 2.40Narcissus mushroom

425 g 2.20

Prego tom yam 300 g 4.30Pineapples tin 300 g 4.00Mccormick mixed herbs

10 g 7.20

TOTAL 35.05

ITEMS UNIT RMWet Prowns 1 kg 5.00

Garlics 2 pieces 0.40Onions 2 pieces 0.60Prego Pasta Sauce

300 g 4.30

Labour oil 500 g 2.05Chilli Sauce 500 g 2.70

Tomato Sauce 475 g 2.40

Prego tom yam 300 g 4.30

Mccormick mixed herbs

10 g 7.20

TOTAL 28.95

Shrimp Sauce for bun A PIZZA COST A pizza cost = Total cost _____ Number of pizza produced = RM 44.67

24 = RM 1.86   TOTAL SALES ( for 24

pieces of pizza) Selling Price = RM

2.50

DETAILS 2010 2011 2012 2013Number of packets of Chocolate Chip

Cookies210 000 241 500 273 000 304 500

Selling price per packets

(RM) 5.00 5.00 5.00 5.00

TOTAL (RM) /YEAR 1 050 000 1 207 500 1 365 000 1 522 500Number of piece of French Tilapia Sandwich

36 000 41 400 46 800 52 200

Selling price piece of French Tilapia Sandwich

3.50 3.50 3.50 3.50

TOTAL (RM) /YEAR 126 000 144 900 163 800 182 700Number of piece of pizza

86 400 99 360 112 320 125 280

Selling price piece of pizza

2.50 2.50 2.50 2.50

TOTAL (RM) /YEAR 216 000 248 400 280 800 313 200

TOTAL ALL/YEAR 1 392 000 1 600 800 1 809 600 2 018 400

Earning EstimatesGross Income Statement Reports

Business Plan – Lovin’ Oven BakeryGross Income Statement

For Year Ended in December 31, 2013

Type of Asset Office and furniture goods

Operation machine Operational equipment

Vehicle

Original Cost RM 15 000 RM 50 000 RM 5 000 RM 25000

Economic life 5 years 10 years 5 years 5 years

Depreciation value 20% 10% 20% 20%

Method Straight line Straight line Straight line Straight line

Expected Depreciation Expected Depreciation Fixed AssetsFixed Assets

ITEMS 2010 (RM) 2011 (RM) 2012 (RM) 2013 (RM)

Sales 1 392 000 1 600 800 1 809 600 2 018 400

( - )Cost of

goods

sold

Raw Material 105 803.88 118 582.02 157 446.98 181 463.82

Gross Profit 1 286

196.12

1 482

217.98

1 652

153.02

1 836

936.18

( - )

Administration

expense

1 010

098.30

1 063

828.22

1 120

058.13

1 173

788.05

Interest - - - -

Depreciation - 59 050.00 59 050.00 59 050.00

Net profit

before taxes

276

097.82

359 339.76 473 044.89 604 098.13

Net Profit 276

097.82

359 339.76 473 044.89 604 098.13

Profit and Loss StatementProfit and Loss Statement  Business Plan – Lovin’ Oven BakeryBusiness Plan – Lovin’ Oven BakeryProfit and Loss Statement for the year ended 31 December Profit and Loss Statement for the year ended 31 December 20132013

Pro-Forma Income Statement

The firm is expected making a sale in 2012: RM 1 809 600

= 1 809 600 – 1 600 800 × 100%

1 600 800 = 13% The firm is expected 13%

increase next year Operating expense

increase by 20% Retain Earning increase

by 45%

Earning estimate

Business Plan- Lovin’ Oven Bakery

Pro-Forma Balance Sheet as at 31 December 2013

  RM   RM

Cash 1 894 730.60 Account Payable 95 000

Account Receivable 100 000 Accruals 10 000

Inventories 181 463.82 Common Stock 200 000

Net Fixed Asset 95 000 Retain Earning 2 440 000

  Additional Fund Needed 1 722 194.42

 

2 271 194.42 2 271 194.42

 

Pro Forma Balance SheetPro Forma Balance Sheet

Years

ITEMS 2010 (RM) 2011 (RM) 2012 (RM) 2013 (RM)

Capital 100 000.00 - - -

Beginning Balance - 281 097.82 699 487.58 1 231 582.47

Receipt (+) :

Cash sales 1 392 000 1 600 800 1 809 600 2 018 400

Total Receipt 1 492 000 1 881 897.82 2 509 087.58 3 249 982.47

Disbursement ( - )

Raw Material cost 105 803.88 118 582.02 157 446.98 181 463.82

Fixed assets 95 000.00 - - -

Overhead cost 1 010 098.30 1 063 828.22 1 120 058.13 1 173 788.05

Total Disbursement 1 210 902.18 1 182 410.24 1 277 505.11 1 355 251.87

Adjustment cash 281 097.82 699 487.58 1 231 582.47 1 894 730.60

Cash Balance 281 097.82 699 487.58 1 231 582.47 1 894 730.60

Cash Flows StatementsCash Flows Statements  Business Plan – Lovin’ Oven BakeryBusiness Plan – Lovin’ Oven BakeryCash Flows Statements ProjectCash Flows Statements ProjectCash FlowsCash FlowsFor the year ended December 31, 2013For the year ended December 31, 2013

Thank You

The End