Bisleri Financial Plan

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    Market Selection

    G-fit will be launched in the following 4

    cities:

    MumbaiDelhi

    Bangalore

    Pune

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    Competitor Costs

    Product Volume RS

    Red Bull 250 ml 85 /-

    Cloud 9 250 ml 64 /-

    Gatorade 500 ml 30 /-

    Dabar Glucose 200 gm 23 /-

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    Product Variants

    G-fit will be launched in the flavors:

    Fresh lime

    Refreshing orange

    Regular (Original)

    Launch size: 500ml @ Rs. 25 per bottle

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    Marketing Objective

    Creating awareness about the arrival andbenefits of G-fit, sports drink.

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    Integrated ATL &BTL Support

    ONLINE

    Public

    Relations

    PRINTPOSPoster,Wobbler,Shelf

    Strip & Display Stand

    RADIO

    OUTDOOR

    Mobile

    SPONSORSHIP &

    PROMOTIONS

    ADVERTORIALS

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    Total budget: 3.5 Crores

    44%

    25%

    15%

    7%

    3%

    2% 1%

    3% Sponsorhip andpromotion

    Outdoor

    Print

    Online

    Radio

    Mobile

    PR

    POP

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    Promotion & Sponsorship

    CWG 2010

    Marathon @ Mumbai &

    Delhi Malls

    Hire Event Management

    Agency

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    Sponsorships & PromotionsEvent Cost No Total

    Common wealth

    games

    1.50 lakhs 10 days 15,00,000

    Marathon (Delhi &

    Mumbai)

    Free gifts (bottles)

    1 lakh 2 cities 2,00,000

    21,250

    Malls

    Free gifts

    50,00,000 22 malls 11,00,000

    116875Gyms (free bottles

    + commission)

    36,000 30 branches x 3

    days

    10,78,125

    Corporate events 50,000 15 7,50,000

    College festival 50,000 20 10,00,000

    Event managementcompany

    90,00,000

    Promotional

    material

    7,00,000

    Totals 1,54,66,250

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    Outdoor

    Hoarding in prominent places

    Bus shelter

    Bus Backs

    Mobile vans

    BUDGET

    87,50,000

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    POWER OF PRINTNEWSPAPER

    Ads & Editorials

    BUDGET

    36,75,000

    Times of India, DNA, Education Times,

    Mid-day, Mint

    In Mumbai: Bombay Times, MumbaiMirror

    In Pune :Pune Times

    In Delhi: The new observer posts

    In Bangalore: Bangalore Mirror

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    POWER OF PRINT MAGAZINE

    BUDGET

    BUDGET

    15,75,000

    Sports Magazine

    Health Magazines

    Youth Magazine

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    Internet the emerging medium

    Online medium unleashed

    Online social networking website (like gang of girls)

    Online group activities

    Video uploading Contests

    Health tips

    Special sports events held for the members

    Blogs

    Discussion panel for various sports events right fromcommon wealth, ipl, to global sports

    Web banners

    BUDGET

    24,50,000

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    Radio

    MUMBAI

    PUNE

    DELHI

    BANGLORE

    BUDGET

    10,50,000

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    PR Activity

    BUDGET

    3,50,000

    Launch Party

    Press Conference

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    MEDIA SPENDS

    Series1

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    Cost Per

    Unit

    Particulars Costing

    Bottle bulb 2.00

    Finishing bottle 0.60

    Bottle produced 2.60

    Cap price 4.00

    Bottle cost 6.60

    Label cost 0.80

    Bottle + label 7.40

    Packaging 0.50

    Cost of finish bottle 7.90

    Cost of concentrate 2.50

    Cost of fin product 10.40

    O/H 0.70

    Manufacturing cost 0.70

    11.80

    Distribution cut 2.36

    14.16

    Manufacturing margin 3.75

    17.91

    Cooling cost 1.00

    18.91

    Dealer margin 2.34

    21.25

    Sales tax 3.75

    SELLING PRICE 25.00

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    F.Y 2010-2011

    Mumbai & Pune Delhi BangaloreDaily Sales 10000 8000 8000

    Annual Sales (in units) 1820000 1456000 1456000

    Sales in Rs. 65500000 36400000 36400000

    F.Y 2011-2012

    Mumbai & Pune Delhi BangaloreDaily Sales 12000 9600 9600

    Annual Sales (in units) 4380000 3504000 3504000

    Sales in Rs. 109500000 87600000 87600000

    F.Y 2012-2013Mumbai & Pune Delhi Bangalore

    Daily Sales 15600 12480 12480

    Annual Sales (in units) 5694000 4555200 4555200

    Sales in Rs. 142350000 17082000 17082000

    Sales and Volume forecast

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    Thank You

    Presented by,Natalie

    Sowmya

    AbhishekNamita

    Nimisha

    Prateek

    Ashish

    Ankit

    Ashwin

    Punit