BISG WEBCAST -- Digital Book Printing

This BISG WEBCAST took placeThis BISG WEBCAST took placeThursday, January 28, 2010 at 2:00 p.m. ET

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1BISG WEBCASTwww.bisg.org

Special thanks to our webcast sponsor

“Working to create a moreinformed empowered and efficientinformed, empowered and efficient

book industry supply chainf b h h l d d l d ”for both physical and digital products.”

www.bisg.org


SPONSORSCreateSpaceHewlett-PackardIndependent Book Publishers AssociationLightning Source

FEATURED CONTRIBUTORSBarnes & NobleBlurbBridge PublicationsCreateSpaceHarvard University PressHewlett-PackardIBTIBTJohn Wiley & SonsLibrary of CongressLightning Source, Inc.MalloyOcéOcéOn Demand BooksOxford University PressUnlimited Publishing LLCXerox

© 2010, Wiley Publishing, Inc.Digital Book Printing For Dummies®

5.5" X 8.5"84 pages

Digital Book Printing For Dummies® was produced by BISG

3

Digital Book Printing For Dummies was produced by BISG,under license from and with the editorial assistance ofWiley Publishing, Inc.


Introductions & HousekeepingAngela Bole, Deputy Executive Director, BISG

Overview: Using digital printing to improve il bilit d i i lavailability and maximize sales

Kurt Biedler, Senior Manager of Business Development, Amazon.com

Case Study #1: John Wiley & SonsCase Study #1: John Wiley & SonsLynn Terhune, Global Digital Print Administrator, John Wiley & Sons

Case Study #2: Harvard University PressCase Study #2: Harvard University PressSara Davis Anderson, Operations Manager, Harvard University Press

Moderated Q&AQ


The presenter has requested that this portion of the presentation be removed from public posting. Please contact Kurt Biedler at

bli h @ t f i f [email protected] for more information.

Using digital printing to improve availability and maximize sales

Kurt BiedlerSenior Manager of Business Development

[email protected]

Http://Www.CreateSpace.com/info/publisherBISG WEBCASTwww.bisg.org 6

John Wiley & Sons

Lynn TerhuneGlobal Digital Print Administrator

John Wiley & SonsBISG WEBCASTwww.bisg.org 7

HowHow doesdoes Wiley use digital printing?Wiley use digital printing?

•Ultra Short Run (USR) fulfillment back to one of our

How How doesdoes Wiley use digital printing?Wiley use digital printing?

Ultra Short Run (USR) fulfillment back to one of our DC’s (Wiley forwards a standard manufacturing po or EDI order to vendor for a qty range of apprx 10-500 product is delivered back to a Wiley DC)

•POD / Drop Ship (DS) directly to a customer (Wiley routes EDI order to vendor and vendor ships to

)customer)

•Distribution (DI) business thru wholesalers and on-line retailers like Ingram & Amazon (Customer ordersline retailers like Ingram & Amazon (Customer orders directly from Amazon - Print & fulfill.)

BISG WEBCASTwww.bisg.org

Currently Wiley has 822 US titles y yin an USR status

During calendar year 2009: During calendar year 2009: 425 printings of USR titles Average of 35 USR printings per month 105,413 units printed Average print run was 248 units 5 digital vendors used (b t k d t 1 d ) 5 digital vendors used (but skewed to 1 vendor)


My focus for today’s Webcast willMy focus for today s Webcast will be on Wiley’s use of digital book printing thru our Global Demandprinting thru our Global Demand Print Program.

Fulfillment Models are:-POD in USPOD in US-USR in the UK-DI in US and UKDI in US and UK


Currently almost 12,000 Wiley titles available in our Global Demand Print

ProgramProgram.

And now HE WCS titles available too…


A Global Demand Print Program offers a virtual d b /lib / h f i l il bldatabase/library/warehouse of titles available to customers on an as needed basis.

Receive an order; fill it easily, economically and efficiently.


Content kept available and in print

No more out of stock situations due to exact quantity suppliedquantity supplied

Product supplied in a timely manner


Additional sales revenue No lost revenue from out-of-print or back-No lost revenue from out of print or back

order cancellation Not having to tell an author the work is going out-of-printout of print No minimum quantity reprints Reduce Distribution Center space

requirementsrequirements Reduce obsolescence Improve customer service Improved title visibility and sales uplift thru Improved title visibility and sales uplift thru

exposure from distribution channel Improve cash flow GREEN advantage GREEN advantage


Pub’d Feb 2003Pub d Feb 2003

1st printing of 2,000

+900 written-off & destroyed

POD Dec 2005

Sales uplift of 178 units for past 3 FY’s


Pub’d August 2001

Conventional printings from ‘01 to ‘05

1st printing of 3 000 & reprints of 1st printing of 3,000 & reprints of 1,000 each

Sales decline in ‘06

POD Nov 2006

Sales uplift of 2 414 units for past 3 Sales uplift of 2,414 units for past 3 FY’s w/ 468 comp copies

Sales in FY08 greater than sales in gFY06 by +600 units!


8%22%

No change

DecreaseDecrease

Increase

70%


Time to customer / market reduced due to file sharing Reduction in shipping costs Title is available to customers in all our Title is available to customers in all our

markets Green advantage – eliminate inter-company

freight


No Po’s to cut

No vendors to follow-up with on specific orders

No Bound Book dates to watch

Minimal inventory to monitor Minimal inventory to monitor


No estimates for individual titles

No individual invoices No individual invoices

No Reprint Requests

No more film flat storage charges


Quality (Care is need if book scanned. QC d d h bli h id if fil li d )needed on the publisher side if files supplied.)

Savings in some departments, but additional tasks moved to other areas (For example, tas s o ed to ot e a eas ( o e a p e,Operations for order monitoring)

Back office sales reporting and invoicing can be lclumsy


What kind of growth has Wiley i d ll thexperienced overall thru our

Global Demand Print Program?

*Please note Wiley Fiscal Year runs May 1st to April 30.


UnitsFY07 379,186FY08 561,720FY09 579,005FY10 (TD 11/09) 355,956


Trim size Page count Text color Cover colors / special effects Cover colors / special effects Bind style Halftones Prior sales units


1st PrintsReprint Stop Gaps Reprint Stop-Gaps

HE Supplements Journals

C t P bli hi Custom Publishing Out-of-Print (POD Zzzz’s or Zombies) Test Market runs

S Sets Convention orders All product - Higher run length reprints


4 color Distributed printing in Australia, Asia &

CanadaP i t /M di Print w/Media


Harvard University PressShort Run Digital Printing

Sara Davis AndersonOperations Manager

Harvard University PressBISG WEBCASTwww.bisg.org 27

• Established in 1913• 4,500 titles in print, roughly 15% digital reprints• Notable authors include:

Emily DickinsonEmily Dickinson Stephen Jay Gould Greil Marcus John Rawls

• Publish about 120 new titles a year


• Short run originally for out of print hardcovers with high print runswith high print runs High prices in the used book market Average page count: 586 pages Average price: $100g p $

• Identified 90 titles to print 25 copies each Quickly learned that uniformity would not work Some sold 100 immediately, others none

• Expanded to 200 titles, four month supply


• Focus switched to paperbacks with sales under 150 i150 copies per year Previously uneconomical to keep in stock OSI

• Print by carton quantity, reprint one carton whenever stock falls below single carton quantity

• 420 titles• Two week turnaround, drop ship option

Print 100 cartons a month• Print 100 cartons a month


• UK warehouse ordering three copies of slow lli i lselling titles

• Customers waiting six weeks

• Set up titles for short run in the UK only

• Separate list for US and international markets


• Warehouse designed to store bulk quantities• Warehouses need obsolescence to make room

for new stock◦ OPs back in print, fewer OSIs means more locations are required

• Built half-size and quarter-size rack locations

• Change philosophy of picking


Bob BermanVice President of Graphic Arts

www.oceusa.com/

Vice President of Graphic ArtsOcéBISG WEBCAST

www.bisg.org 33

Angela BoleDeputy Executive DirectorBook Industry Study Group IncBook Industry Study Group, Inc.http://www.bisg.org/[email protected] Sara Davis Anderson

Operations ManagerHarvard University PressHarvard University Press

Kurt BiedlerLynn TerhuneGlobal Digital Print AdministratorJohn Wiley & Sons


Senior Manager of Business DevelopmentAmazon.com

http://www.CreateSpace.com/info/[email protected]

John Wiley & Sons

BISG WEBCAST -- Digital Book Printing

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