Biscuit Industry Data Analysis

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    Sales of Biscuit by Category: Volume 2008-2013

    2008 2009 2010 2011

    Savoury Biscuits and Cracers 92.6 104.2 117.9 134.1

    Cooies 125 154.1 195 244

    !illed Biscuits 2.9 3.1 3.4 4.2

    "lain Biscuits 767.2 811.9 851.1 882.5

    Sand#ic$ Biscuits 91.5 105 121.3 141

    Sales of Biscuit by Category: Value 2008-2013

    2008 2009 2010 2011

    Savoury Biscuits and Cracers 9080.9 10795.7 13028.9 15823.0

    S#eet Biscuits 72,800.20 82631.3 95960.4 111754.2

    Cooies 12,558.20 16,938.00 24,026.00 33,077.10

    !illed Biscuits 794.6 903.2 1,025.10 1,288.10

    "lain Biscuits 47,635.10 50,506.00 53,220.50 55,271.40Sand#ic$ Biscuits 11,812.30 14,284.20 17,688.80 22,117.60

    81881.1 93427.1 108989.3 127577.2

    %B& Com'any S$ares of Biscuits: ( Value 2009-13

    2009 2010 2011 2012

    Britannia 34.2 35.4 34.6 34.6

    "arle 34.3 33.4 32.5 31.3

    )*C 12.4 13.6 13.8 14.4

    Surya !ood + ,gro 5.2 4.9 5 5.2

    ,nmol Biscuits 3.5 3 2.7 2.6

    Cadbury 0.5 0.5 1.7 2

    nibic Biscuits 0.5 0.6 0.7 0.9

    Sa. )ndustries 0.8 0.7 0.8 0.8

    /laoSmit$line 0.8 0.7 0.6 0.5

    !rito-ay 0.2 0.3 0.3

    "antaloon 0.1 0.1 0.1 0.1

    avi !ood 0.1 0.1 0.1 0.1

    4ayelbee 0.1 0.1 0.1 0

    &t$ers 7.4 6.6 7 7.1

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    2008 2009 2010 2011 201200:00

    00:00

    00:00

    00:00

    00:00

    00:00

    Sales by Volume

    Savoury Biscuits a! "rac#ers "oo#ies $ille! Biscuits

    %lai Biscuits Sa!&ic' Biscuits

    00:0000:0000:0000:0000:00

    Volume (ro&t'

    2012)2013 "*(+ "umulative

    10

    15

    20

    25

    30

    35

    40

    Bra! &ise value

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    5

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    2012 2013

    153.1 174.1

    298.4 360.5

    4.7 5.3

    908 930.7

    164.3 192.21662.8

    2012 2013

    19321.2 23697.8

    131514.8 156416.9

    44,797.80 59,815.10

    1,543.40 1,853.40

    57,185.60 58,943.7027,988.00 35,804.70

    150836.0 180114.7

    2013

    35.1

    30

    14.8

    5.5

    2.4

    2.2

    1.1

    0.9

    0.4

    0.2

    0.1

    0.1

    0

    7.1

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    2013

    2008 200900:00

    00:00

    00:00

    00:00

    00:00

    00:00

    00:00

    00:00

    Savour%lai Bi

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    Sales /ro#t$ of Biscuit by Category: Volume

    201252013

    Savoury Biscuits and Cracers 13.7

    Cooies 20.8

    !illed Biscuits 12.7659574468

    "lain Biscuits 2.5

    Sand#ic$ Biscuits 16.9811320755

    Sales /ro#t$ of Biscuit by Category: Volume 2008-2013

    Savoury Biscuits and Cracers

    S#eet Biscuits

    Cooies

    !illed Biscuits

    "lain BiscuitsSand#ic$ Biscuits

    %B& Com'any S$ares of Biscuits: ( Value 2009-13

    Britannia Britannia

    "arle "arle

    )*C )*C

    Surya !ood + ,gro "riyagold

    ,nmol Biscuits ,nmol

    Cadbury &reo

    nibic Biscuits nibic

    Sa. )ndustries Bis !arm

    Cadbury Bytes

    &t$er "vt6 abel

    /laoSmit$line 7orlics

    !rito-ay ,liva

    )*C Sunfeast ar

    "antaloon *asty *reat

    avi !ood ue afers

    4ayelbee /ourmet elite

    &t$ers

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    2010 2011 2012 2013

    Sales by value

    Biscuits a! "rac#ers "oo#ies $ille! Biscuits scuits Sa!&ic' Biscuits

    00:0000:0000:0000:0000:0000:0000:0000:0000:00

    Value (ro&t'

    2012)2013 "*(+ "umulative

    05

    10152025303540

    "omay &ise value

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    008-2013

    C,/ Cumulative

    13.5 88.0

    23.6 188.4

    12.8 82.8

    3.9 21.3

    16.0 110.1

    201252013 C,/

    22.7 21.1 Cumulative

    18.9348271069 16.5 161.0

    33.5 36.6 114.9

    20.0855254633 18.5 376.3

    3.1 4.4 133.227.9287551808 24.8 23.7

    203.1

    2010 2011

    35.4 34.6 2012 2013

    31.2 30.5 34.6 35.1

    13.6 13.7 29.4 28.2

    2.6 2.8 14.2 14.6

    3 2.7 3.1 3.5

    1.2 2.6 2.4

    0.6 0.7 1.6 1.7

    0.7 0.7 0.9 1.1

    0.8 0.9

    0.5 0.5

    0.5 0.5 0.5 0.5

    0.7 0.6 0.5 0.4

    0.1 0.5 0.4

    0.1 0.1 0.2 0.2

    0.1 0.1 0.1 0.1

    0.1 0.1 0.1 0.1

    10.5 10.7 0 0

    10.7 10.4

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    *!vertisemet 5 7 6 2

    -utritioal value 5 4 3 4

    Value or /oey 7 5 7 7

    Bra! 7 5 9 8$lavour 9 6 8 9

    "ruc'iess 8 8 7 6

    %ac#ai 7 6 6 4

    eture

    $eel

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    7

    3

    6

    58

    8

    5

    0123456789

    $actors aecti cosumer i coo#ie urc'a

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    se

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    "otet *!vertisemet S'ae

    (oo!!ay 5 6 5

    2020 3 3 4

    i!e See# 6 5 5

    Sueast Secial 4 4 3

    elis'us 6 3 4

    ibic 6 2 5ay ay 3 2 4

    Biscuit "otet *!vertisemet S'ae

    (oo!!ay 5 6 5

    2020 4

    i!e See# 6 5 5

    Sueast Secial 4 4

    elis'us 6 4

    ibic 6 5

    ay ay 4

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    Sie eture %ac#ai esi %ac#ai /aterial $eel

    5 5 5 4 7

    5 4 4 3 4

    5 6 5 5 6

    4 2 3 2 3

    5 4 7 7 5

    4 4 6 6 53 4 3 3 3

    Sie eture %ac#ai esi %ac#ai /aterial $eel

    5 5 5 4 7

    5 4 4 4

    5 6 5 5 6

    4

    5 4 7 7 5

    4 4 6 6 5

    4

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    Bra! Value

    7

    4

    6

    4

    3

    22

    Bra! Value

    7

    4

    6

    4

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    Biscuit "otet *!vertisemet S'ae Sie eture

    (oo!!ay 5 6 5 5 5 5

    2020 4 5 4 4

    i!e See# 5 5 5 5 6 5

    Sueast Secial 4 4 4

    elis'us 6 4 5 4 7ibic 6 5 4 4 6

    ay ay 4 4

    Biscuit -utritioal value Bra! $lavour "ruc'iess

    (oo!!ay 6 5 6 7 4 4

    2020 4 4 4 4

    i!e See# 5 5 5 6 5 5

    Sueast Secial 4 4 4 4

    elis'us 6 4 6

    ibic 6 4 6 6

    ay ay

    %ac#aiesi

    *!vertisemet

    Valueormoey

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    $eel

    4 7 7

    4 4

    5 6 6

    4

    7 56 5

    %ac#ai eture $eel

    5 5 7 (oo!!ay 6 6

    4 4 2020 3 4

    5 6 6 5 5

    4 4

    7 4 5 elis'us 2 3

    6 4 5 ibic 1 4

    4 2 3

    %ac#ai/aterial

    Bra!Value

    *!vertisemet

    Value ormoey

    i!e See#

    SueastSecial

    ayay

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    $lavour

    4 4

    4 4

    5 5

    2 3

    4 6

    6 6

    3 3

    "ruc'iess