Biscuit Industry Data Analysis

8/11/2019 Biscuit Industry Data Analysis

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Sales of Biscuit by Category: Volume 2008-2013

2008 2009 2010 2011

Savoury Biscuits and Cracers 92.6 104.2 117.9 134.1

Cooies 125 154.1 195 244

!illed Biscuits 2.9 3.1 3.4 4.2

"lain Biscuits 767.2 811.9 851.1 882.5

Sand#ic$ Biscuits 91.5 105 121.3 141

Sales of Biscuit by Category: Value 2008-2013

2008 2009 2010 2011

Savoury Biscuits and Cracers 9080.9 10795.7 13028.9 15823.0

S#eet Biscuits 72,800.20 82631.3 95960.4 111754.2

Cooies 12,558.20 16,938.00 24,026.00 33,077.10

!illed Biscuits 794.6 903.2 1,025.10 1,288.10

"lain Biscuits 47,635.10 50,506.00 53,220.50 55,271.40Sand#ic$ Biscuits 11,812.30 14,284.20 17,688.80 22,117.60

81881.1 93427.1 108989.3 127577.2

%B& Com'any S$ares of Biscuits: ( Value 2009-13

2009 2010 2011 2012

Britannia 34.2 35.4 34.6 34.6

"arle 34.3 33.4 32.5 31.3

)*C 12.4 13.6 13.8 14.4

Surya !ood + ,gro 5.2 4.9 5 5.2

,nmol Biscuits 3.5 3 2.7 2.6

Cadbury 0.5 0.5 1.7 2

nibic Biscuits 0.5 0.6 0.7 0.9

Sa. )ndustries 0.8 0.7 0.8 0.8

/laoSmit$line 0.8 0.7 0.6 0.5

!rito-ay 0.2 0.3 0.3

"antaloon 0.1 0.1 0.1 0.1

avi !ood 0.1 0.1 0.1 0.1

4ayelbee 0.1 0.1 0.1 0

&t$ers 7.4 6.6 7 7.1


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2008 2009 2010 2011 201200:00

00:00

00:00

00:00

00:00

00:00

Sales by Volume

Savoury Biscuits a! "rac#ers "oo#ies $ille! Biscuits

%lai Biscuits Sa!&ic' Biscuits

00:0000:0000:0000:0000:00

Volume (ro&t'

2012)2013 "*(+ "umulative

10

15

20

25

30

35

40

Bra! &ise value


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5


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2012 2013

153.1 174.1

298.4 360.5

4.7 5.3

908 930.7

164.3 192.21662.8

2012 2013

19321.2 23697.8

131514.8 156416.9

44,797.80 59,815.10

1,543.40 1,853.40

57,185.60 58,943.7027,988.00 35,804.70

150836.0 180114.7

2013

35.1

30

14.8

5.5

2.4

2.2

1.1

0.9

0.4

0.2

0.1

0.1

0

7.1


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2013

2008 200900:00

00:00

00:00

00:00

00:00

00:00

00:00

00:00

Savour%lai Bi


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Sales /ro#t$ of Biscuit by Category: Volume

201252013

Savoury Biscuits and Cracers 13.7

Cooies 20.8

!illed Biscuits 12.7659574468

"lain Biscuits 2.5

Sand#ic$ Biscuits 16.9811320755

Sales /ro#t$ of Biscuit by Category: Volume 2008-2013

Savoury Biscuits and Cracers

S#eet Biscuits

Cooies

!illed Biscuits

"lain BiscuitsSand#ic$ Biscuits

%B& Com'any S$ares of Biscuits: ( Value 2009-13

Britannia Britannia

"arle "arle

)*C )*C

Surya !ood + ,gro "riyagold

,nmol Biscuits ,nmol

Cadbury &reo

nibic Biscuits nibic

Sa. )ndustries Bis !arm

Cadbury Bytes

&t$er "vt6 abel

/laoSmit$line 7orlics

!rito-ay ,liva

)*C Sunfeast ar

"antaloon *asty *reat

avi !ood ue afers

4ayelbee /ourmet elite

&t$ers


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2010 2011 2012 2013

Sales by value

Biscuits a! "rac#ers "oo#ies $ille! Biscuits scuits Sa!&ic' Biscuits

00:0000:0000:0000:0000:0000:0000:0000:0000:00

Value (ro&t'

2012)2013 "*(+ "umulative

05

10152025303540

"omay &ise value


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008-2013

C,/ Cumulative

13.5 88.0

23.6 188.4

12.8 82.8

3.9 21.3

16.0 110.1

201252013 C,/

22.7 21.1 Cumulative

18.9348271069 16.5 161.0

33.5 36.6 114.9

20.0855254633 18.5 376.3

3.1 4.4 133.227.9287551808 24.8 23.7

203.1

2010 2011

35.4 34.6 2012 2013

31.2 30.5 34.6 35.1

13.6 13.7 29.4 28.2

2.6 2.8 14.2 14.6

3 2.7 3.1 3.5

1.2 2.6 2.4

0.6 0.7 1.6 1.7

0.7 0.7 0.9 1.1

0.8 0.9

0.5 0.5

0.5 0.5 0.5 0.5

0.7 0.6 0.5 0.4

0.1 0.5 0.4

0.1 0.1 0.2 0.2

0.1 0.1 0.1 0.1

0.1 0.1 0.1 0.1

10.5 10.7 0 0

10.7 10.4


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*!vertisemet 5 7 6 2

-utritioal value 5 4 3 4

Value or /oey 7 5 7 7

Bra! 7 5 9 8$lavour 9 6 8 9

"ruc'iess 8 8 7 6

%ac#ai 7 6 6 4

eture

$eel


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7

3

6

58

8

5

0123456789

$actors aecti cosumer i coo#ie urc'a


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se


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"otet *!vertisemet S'ae

(oo!!ay 5 6 5

2020 3 3 4

i!e See# 6 5 5

Sueast Secial 4 4 3

elis'us 6 3 4

ibic 6 2 5ay ay 3 2 4

Biscuit "otet *!vertisemet S'ae

(oo!!ay 5 6 5

2020 4

i!e See# 6 5 5

Sueast Secial 4 4

elis'us 6 4

ibic 6 5

ay ay 4


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Sie eture %ac#ai esi %ac#ai /aterial $eel

5 5 5 4 7

5 4 4 3 4

5 6 5 5 6

4 2 3 2 3

5 4 7 7 5

4 4 6 6 53 4 3 3 3

Sie eture %ac#ai esi %ac#ai /aterial $eel

5 5 5 4 7

5 4 4 4

5 6 5 5 6

4

5 4 7 7 5

4 4 6 6 5

4


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Bra! Value

7

4

6

4

3

22

Bra! Value

7

4

6

4


19/21

Biscuit "otet *!vertisemet S'ae Sie eture

(oo!!ay 5 6 5 5 5 5

2020 4 5 4 4

i!e See# 5 5 5 5 6 5

Sueast Secial 4 4 4

elis'us 6 4 5 4 7ibic 6 5 4 4 6

ay ay 4 4

Biscuit -utritioal value Bra! $lavour "ruc'iess

(oo!!ay 6 5 6 7 4 4

2020 4 4 4 4

i!e See# 5 5 5 6 5 5

Sueast Secial 4 4 4 4

elis'us 6 4 6

ibic 6 4 6 6

ay ay

%ac#aiesi

*!vertisemet

Valueormoey


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$eel

4 7 7

4 4

5 6 6

4

7 56 5

%ac#ai eture $eel

5 5 7 (oo!!ay 6 6

4 4 2020 3 4

5 6 6 5 5

4 4

7 4 5 elis'us 2 3

6 4 5 ibic 1 4

4 2 3

%ac#ai/aterial

Bra!Value

*!vertisemet

Value ormoey

i!e See#

SueastSecial

ayay


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$lavour

4 4

4 4

5 5

2 3

4 6

6 6

3 3

"ruc'iess

Biscuit Industry Data Analysis

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