Biscuit Industry

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PRESENTATION ON BISCUIT INDUSTRY

PRESENTATION ON BISCUIT INDUSTRY

PRESENTATION BY:MUDASSIR MRUTHYUNJAYA H. S.

OVERVIEW OF THE BISCUIT INDUSTRY Indian Biscuit Industry is the largest among all the food industries and it has a turn over of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. Biscuit industry in India the organized sector produces around 60% and the remain 40% produced by unorganized sector.

HISTORY OF THE INDUSTRY

According to tradition, biscuits first appeared in 10,000 years ago in China, where dry rice pies with fruits were made. During world war 1st and 2nd.

IN INDIA

FEDERATION OF BISCUIT MANUFACTIRE OF INDIA (FBMI) FBMI, Established in 1950. It is thepremier forum of the organized segment of the biscuit industry in India and it consisting of small scale, medium and large biscuit manufacturers located in all zones and all States of the country. It is serving with the prime objective of protecting and promoting the interests and developmentof the Biscuit industry.

Biscuit Manufacturing Process

Employment opportunities

The Biscuit industry employs almost 3.5 lakh people directly and 30 lakh people indirectly. Britannia brand is now available in nearly 1.8 million outlets. Britannia claims that it has a superior distribution clout with its presence which is nearly 3.3 million outlets. Parle, the seasoned player itself, says it is available in 1.5 million outlets.

Biscuit manufacturing places in India

TWO SECTORS OF BISCUIT INDUSTRY IN INDIA

Market Share - Sector wiseORGANISED SECTORUNORGANISED SECTOR70%30%

Market share Population wiseURBANRURAL75%-85%55%-65%

Market share - Region wise:Market share of the industry inIndia as perregion ZONECONTRIBUTIONIN %NORTHZONE25%

WESTZONE23%EASTZONE28%SOUTHZONE24%

Market Share product wiseMarieandGlucose50%sweet, crackers , cream ,milk50%

Major players in biscuit industry are as belowBritanniaParleSunfeast

Others Horlicks Bisk farmOreo

Britannia Industries LtdEstablished in 1892 Founder : Gupta brothers mainly Nalin Chandra GuptaPlace : KolkataBritannia product Tiger cream biscuit holds a 38% market share in the biscuit industry in India. Key ProductsTiger : Good Day, Bourbon, 50-50, Treat, , Marie Gold, Nutri Choice, Little Hearts

Parle Products Pvt. Ltd Founded in 1929 It was owned by theChauhan familyPlace: Vile Parle inMumbaiThe company has 7 manufacturing units of its ownand 51 manufacturing units on contract.Key Products :Parle - G , Hide and Seek ,Krackjack ,Hide & SeekMilano, Digestive Marie ,Monaco ,Parle Marie, Milk Shakti ,Parle 20-20Cookies, Golden arcs .

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Sunfeast Name : Imperial Tobacco Company Predecessor: Henry Overton willsEstablished in 1910Entered in biscuit market in July 2003 Products :Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream , Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Special

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OTHER BISCUITS

Current position Parle Products is strong in both cookies and cream biscuits, Britannia leads in cookies and ITC in cream biscuits

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GROWTH OF THE INDUSTRY

The Federation of Biscuit Manufacturers of India (FBMI) has confirmed a bright future of India Biscuits Industry.

According to FBMI, a steady growth of 15 percent per annum in the next 10 years will be achieved by the biscuit industry of India.

Besides, the export of biscuits will also surpass the target and hit the global market successfully

TRENDS The Indian biscuit market is currently 1.1 million tonnes per annum at Rs 50 billion. About 90% of Indians buy and eat biscuits The largest consumers of biscuits are the states of Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Biscuit are predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly incomeof Rs. 750.00.

BiscuitGanesha Indias first crowd-sourced Ganesha Made with Parle-G

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