Birth of the Early Message Technical Assistance for Civil Society Organisations Bosnia and...

Birth of the Early Message

Technical Assistance for Civil Society OrganisationsBosnia and Herzegovina Office

This project is funded by the European Union.

Exercise : identify issue for the week

1. Define your PI issue: (CLASP)- what are the elements, the logic- the facts, - what does your board, beneficiaries, you want/belief/wish

2. Formulate a clear MESSAGE on your PI issue (one line!)And Present your message to the plenary



Stakeholders and Interests



Gramsci countervailing power • Government

• Civil Society Private Sector

Poverty alleviation&

Development



Exercise (PI stakeholders)

Leading Questions: (in plenary)Mention examples of actors in every sector:- Government- Civil Society- Private Sector

Who has more power?



Stakeholder Analysis (1)

Who are stakeholders?• People affected by the issue?• People having an interest in the issue?• People that can influence the issue?Why are they important?• Are they allies, undecided or opponents?• Can they be influenced?



Stakeholders Analysis (2)Step 1 Brainstorm all the stakeholders (persons in organisations) for

the issue; write in the table called: stakeholder analysis.

Step 2 Apply 3 filter questions to the list/judge stakeholders:• To what extent does the stakeholder agree or disagree with your

position?• How importantly, relative to the others, does the stakeholder view the

issue?• How influential, relative to the others, is the stakeholder over the

decision?

Step 3 Transfer the information to Audience Prioritisation Matrix

Step 4 Transfer the information to Allies and Opponents Matrix



Stakeholder Analysis TableStakeholder Attitude of the

stakeholder to the issue

Importance of the issue to the stakeholder

Influence of the stakeholder on the issue

..

X ++ = very pro H = High H = High

Y + = pro

Z O = neutral M = Medium M = Medium

.. - = anti

.. -- = very anti L = Low L = Low

..



Audience Prioritisation Matrix

High SecondaryAudience

PriorityAudience

PriorityAudience

Importance of the issue to the audience

Medium Ignore SecondaryAudience

PriorityAudience

Low Ignore Ignore SecondaryAudience

Low Medium High

Influence of the audience

on the issue



Allies & Opponents Matrix

VeryPro

MainAllies

Pro

Attitudeof the audience to your position

Neutral KeyInfluenceGround

Anti

VeryAnti

Main Oppo-nents

Low Medium High

Influence of the audience on the issue



Chains of Influence (1)

NGO Audience

NGO Audience 1 Audience 2

NGO Audience 1 Audience 2 Audience 3



Chains of Influence (2)

NGO Media

NGO Civil Servants Senate Cttee

NGO Parishioners Clergy Arch-Bishop



Channels of Influence

Resources:-People- Funds-Other

NGO

Arch-Bishop

Int’l Donors

Nat’l Media

Senate Cttee

Issue of beneficiaries



Audience (individuals) Targeting

Audience Knowledge Attitudes /Beliefs

Interests

Audience definition

What does the audience know

about the issue?

What does the audience

believe about the issue?

What does the audience care

most about (even if

unrelated to the issue)



Birth of the Early Message Technical Assistance for Civil Society Organisations Bosnia and...

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