Birmingham City Centre Masterplan Visioning Study.pdf
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Transcript of Birmingham City Centre Masterplan Visioning Study.pdf
7/27/2019 Birmingham City Centre Masterplan Visioning Study.pdf
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BIRMINGHAM CITY CENTREMASTERPLAN:
VISIONING STUDY
Professor Michael Parkinson CBE
European Institute Urban Affairs
Liverpool John Moores University
March 2007
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What’s my Report about?
• Why Birmingham matters• What a Masterplan could do
• How well Birmingham has done• How to make a serious city
even more important
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Answer 7 questions
1. Why do cities matter?2. What sort Masterplan, why?
3. What achievements city centre?4. Where does Birmingham stand?
5. What kind of city centre?
6. How deliver & pay for Masterplan?
7. Who does what, next?
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1. WHY DO CITIES MATTER?
• Cities back• Drive national & regional economies
• Government backing them• Birmingham one biggest Europe
• City centres critical• Great prize – early wins
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2. WHY A MASTERPLAN?
• Time and place moved on
• Strategic, long-term development
• Review and link existing plans• Benchmark progress
• Clarity, confidence investors• Create value through certainty
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What kind of Masterplan?
• Ambitious• Long-term
• Strategic• Sustainable
• City-wide
• Authentic• Deliverable
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• Not just pretty pictures
• Business plan• Route map
• Influence strategic decisions• Council, government, private
sector - investment, land,
infrastructure, transport,
architecture, public realm
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3. ACHIEVEMENTS CITY CENTRE
Massive since Highbury
• Set standards other cities
• New vision, role city centre
• Innovative public-private partnership• Attracted huge resources
• BPFS• Business tourism industry
• Huge improvement retail
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• Improved hotel offer • Created centre housing market
• Established Brindley Place
• Culture & leisure CBSO, ICC, NIA
• Removed concrete collar
• Bull Ring, Mailbox, Eastside
• Jewellery Quarter
• Pedestrianisation and public realm
Big achievements past - can do again
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4. WHERE BIRMINGHAM STAND?
• Brilliant first act• Restructuring to renaissance
• Realistic future challenges
• All cities upped game
• City needs second act
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5. WHAT KIND CITY CENTRE?
• Punch economic weight
• Drive city and region
• Improve innovation, diversity,connectivity, strategic capacity,
place quality• Masterplan must deliver
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1. Innovation and Skills
• More innovation, high value added
manufacturing, skills
• Attract, retain mobile workforce
• Continue good work schools
• City innovation partnership
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2. Economic & Cultural Diversity
• More high value added
• Any more potential BPS?
• Smaller, independent firms
• Creative, digital, environmental• Beyond mainstream to grittiness
• Quarters – Learning, Cultural,Digbeth, Jewellery, Gay Village,Hippodrome
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3. Connectivity
4 Gateways
- New Street
- Airport
- Metro
- Spaghetti Junction
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• Buses
• Cars and people• Legibility permeability mobility
• Digital• Relationships London
• Internationalising Birmingham
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4. Strategic Capacity
• Clarity and continuity• Leadership & vision - story future
• Singing same hymn sheet• Building partnerships
• Lobbying friends in high places
• Strategic not ad hoc
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• Best value - long not short-term
• Creative use assets
• Spaces for independents
• Urban grain & Grands Projets
• Leading sustainable city
• Coherent focus centre
• Selling & swaggering
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5. Place Quality
• Cities as consumption and theatre
• Make Birmingham different• Greater authenticity
• Greater diversity• More for young and ethnic minorities
• More hang out places• Celebrate diversity
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• More markets
• More animation – food, fashion,
festivals
• No willing victim
• Better architecture
• Better shopping
• Better offices
• Better housing
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• Value city’s history
• Celebrate Quarters• Back Eastside
• Exploit Wholesale Markets• Capitalise Custard Factory
• Invest creativity & arts
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• City centre as art gallery -photographic museum, modern
art gallery, national museum,architectural exhibitions
• Encourage music
• Sports city
• Public realm
• Public squares• Public art
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• Water and lighting
• Connect city centre andneighbourhoods
• Align policies across city
• World class urban development
• Urbanise new city centre
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Build on• Architecture Selfridges, Mailbox
• Management Brindley Place
• Quality Colmore Plaza, Baskerville
• Creativity Custard Factory
• Potential Jewellery Quarter
• Regeneration Attwood Green
• Eastside – learning quarter
• Wholesale Markets
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6. DELIVERING AND PAYING
FOR THE MASTERPLAN
• Sustained focus city centre
• Delivery vehicle
• City Development Company
• Local Asset Based Vehicles
• Revolving fund now
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7. WHAT NEXT FOR BIRMINGHAM?
• Big place• Big achievements
• Big challenges
• Big opportunities
• Big leaders
• Big plans
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• Capitalise assets, achievements• Commission Masterplan
• Give national lead• Be brave, confident, realistic
• Just do it!